KoMarketing Associates

APRIL 27, 2017

Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

DECEMBER 5, 2018

This first link will likely be the one Google primarily attributes a (small) percentage towards keyword relevance. Lead Nurturing Assets. They may be “gated” (IE require form submissions for access) or simply a web page location with embedded media or other lead nurturing information.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

SEPTEMBER 4, 2018

A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis. ” Marketers may get nervous that their link building efforts could raise questions with Google guidelines. Articles & Bylines.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

AUGUST 7, 2018

lead nurturing sequences. We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. Delivering higher-quality leads.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

NOVEMBER 24, 2015

Provide an opportunity to support lead nurturing campaigns. Many B2B organizations require a greater number of touch points to close leads. In addition to the online newsletter, B2B blogging provides a subtle way to routinely stay connected to the subscribed prospect, via RSS, email, and social media distribution.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Online Lead Generation – 54,553 members. Google Analytics – 21,200 members. B2B Lead Roundtable – 14,216 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr. Pete” Meyers. Peter “Dr. Vidyard’s The Video Marketing Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

MAY 26, 2016

Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Since that time, every company, teacher, mom, and so on has wanted to develop new content as soon as possible because that’s what Google wanted. It wanted fresh content.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. Google Search Quality Guidelines. It’s an essential read for marketers that place an emphasis on their traffic from Google.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

AUGUST 15, 2013

It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Do leads generated fit the profile of your target audience? What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

MARCH 30, 2017

The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. This can be done through thorough network analysis, discovery attribution and lead nurturing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MARCH 30, 2012

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

OCTOBER 1, 2019

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. It’s not surprising that a B2B organization’s important web pages that illustrate capabilities, solutions, and/or products can be further optimized for lead generation specifically.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

MAY 1, 2018

Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness. Social Media Lead Generation. See screenshot below: Social Media Lead Nurturing. Final Thoughts.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

KoMarketing Associates

JANUARY 3, 2019

With over 200 content marketing assets developed this past year, our website also experience double digit growth in traffic and sales-specific lead inquiries, and organically acquired hundreds of inbound links from some of the industries top publications. What B2B Advertisers Need to Know About Google Display Network.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

FEBRUARY 18, 2020

Understanding the pain points along the various stages of the buyer’s journey , from awareness to advocacy, is the first stage of the content creation process, and something every company that wants to be profitable should be aware of: What are the issues that lead someone to start researching technology in the first place?

Paid Search Agency 157

Paid Search Agency Marketing Management Companies Content Marketing 157

KoMarketing Associates

APRIL 29, 2020

Or, of course, just use Google. And yet, B2B marketers need to generate leads , and forms are the most common way we do this. Even if we already have a prospect’s basic contact information, we need to learn more about them so we can do our ever-valuable lead nurturing, so we can deliver MQLs to Sales. So what to do?

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Make Sure You’re Aware of Google Changes. So, what can we do as marketers?

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. This is the set of actions that lead to form submission likelihood. Why build individual landing pages? Testimonials.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

AUGUST 5, 2020

Tools to Use: Google Analytics // Other Analytics Platforms. I like to keep an eye on the following metrics in Google Analytics: Time on Page. Tools to Use: Google Analytics // Other Analytics Platforms. Alongside traffic and user behavior, you should be tracking impressions and click-through-rate in Google Search Console.

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185

KoMarketing Associates

JUNE 11, 2019

As with Google Ads (or almost any advertising channel), it can take a while to see a return. You assign it a goal (say leads), specify what you want to pay… and step back and let the algorithm do its thing. The upside to this is the algorithm can often return the leads you want for the price you want to pay. Or the first month.

Facebook 122

Facebook Paid Search Agency Ads B2B 122