How to Do a Keyword Research for Your SEO Strategy


SEO is the key to the success of your Content Marketing strategy. If you want your content to be seen and found on the internet, you have to apply SEO techniques. One of the most crucial SEO tasks is keyword research. How to do keyword research? Keywords Everywhere.

The importance of accurate keyword difficulty scores


30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.


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How To Find SEO and Keyword Ranking Success on Google in 2022

Content Marketing Institute

With its MUM algorithm, Google aims to give searchers what they want more often. Here’s what you need to know about MUM and other SEO developments in 2022. That could be a win for content marketers who keep up.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

B2B SEO:  Topic Clusters, Not Keywords

Marketing Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. Your SEO can’t exist in a vacuum.

The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content.

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored


The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? However… many things that are in Google's ranking algorithm correlate very well with brands.”. From Google’s standpoint, this practice makes sense. Branded Keywords.

Keyword Stuffing As A Google Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern

Search Engine Journal

Keyword stuffing was a widely used technique because it yielded results. The post Keyword Stuffing As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal. But is it a ranking factor today?

Keyword Stemming: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Is keyword stemming a Google search ranking factor? Let's investigate those claims and get clarity around keyword stemming and its relationship with SEO. The post Keyword Stemming: Is It A Google Ranking Factor?

How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO via @sejournal, @ab80

Search Engine Journal

Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. The post How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO appeared first on Search Engine Journal.

Keyword Prominence As A Google Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern

Search Engine Journal

Do you think keyword prominence is a ranking factor in Google's search algorithms? The post Keyword Prominence As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

Five Expert Guides to SEO Keyword Research


Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever.

What is a Good Keyword Density for SEO?

On-site SEO is all about calibrating content for maximum searchability. From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs?

Google Autocomplete: A Complete SEO Guide via @sejournal, @searchmastergen

Search Engine Journal

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO Guide appeared first on Search Engine Journal.

“Google” is Bing’s Top Keyword via @sejournal, @MattGSouthern

Search Engine Journal

"Google" is reportedly the top query in competitive search engine Bing, according to a document submitted to EU's General Court. The post “Google” is Bing’s Top Keyword appeared first on Search Engine Journal. News SEO

How to Use Local Keywords to Rank Higher on Google

Search Engine Journal

How do you find and use keywords to help increase your local search rankings? Learn how to pick your keywords well here. The post How to Use Local Keywords to Rank Higher on Google appeared first on Search Engine Journal. Local Search SEO

Keyword Research: 7 Steps for Finding the Best Target SEO Keywords

Online keyword competition is fierce. Consider the the SERP result for “SEO”: Is it any wonder why you might be having difficulty ranking for a particular phrase? Brainstorm your “seed” keywords. Add seed keywords into your preferred keyword tool.

Select the Right Keywords for SEO Success


An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable.

How Much Will Keywords Matter For SEO in 2022? via @sejournal, @wburton27

Search Engine Journal

As Google's search algorithms increasingly look at entities and intent, do keywords still matter in SEO? The post How Much Will Keywords Matter For SEO in 2022? Absolutely – here's why. appeared first on Search Engine Journal.

The Most Important Keyword for SEO in 2018


But does SEO still matter? Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there is nothing webmasters can do to fix their sites if they dropped in rankings.” Okay, but do keywords still matter? Google and other search engines seek to display the “best answer” for every query near the top of their search results. Search rankings matter.

How to Perform Keyword Research for Local SEO

As you undoubtedly know, keywords are the terms people type when they search for something. For instance, if someone searches for Akron dental implants then “Akron dental implants” would be the keyword. The Google Keyword Tool is probably the most-used keyword tool out there.

What Are SEO Keywords?

Pearl Digital Marketing

What are SEO keywords? Your SEO strategy has to be strong to compete with other businesses in your niche, and we’re going to explore how you use keywords to make this happen. Keywords: Defined. These phrases are SEO keywords. You need to incorporate these phrases and keywords, naturally and organically, into your webpage content. If you don’t, they’ll click on other pages in Google’s listings when they search.

Keyword Density: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Some still say keyword density matters, but should you be stressing about the percentage of keywords in your copy? The post Keyword Density: Is It A Google Ranking Factor?

How to Combine UX Design with SEO to Create a Better User Experience


As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. UX Design + SEO = Successful Application Development Projects. Keyword Density.

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10 secrets to research the best SEO keywords


SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Besides the basic keyword rules , here are more tips for your SEO: 1.

How to Do Effective YouTube Keyword Research


Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research? Check Out Which Keywords Your Competitors Use.

What To Do When Google Is Ranking The Wrong Page For Your Keywords via @sejournal, @AdamHeitzman

Search Engine Journal

Learn what to do when Google is ranking the wrong page for your keywords with this step-by-step method to get traffic to the right page. The post What To Do When Google Is Ranking The Wrong Page For Your Keywords appeared first on Search Engine Journal.

How to Use SEO to Boost Branded Keyword Rankings on Google

Content Marketing Institute

Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic.

Why Google Keyword Rankings Still Matter for SEO

Content Marketing Institute

Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Continue reading → The post Why Google Keyword Rankings Still Matter for SEO appeared first on Content Marketing Institute. Here are 10 things you need to know (or be reminded of). Company News

Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? Find those answers and more here in 10 expert SEO posts. SEO Keyword Guides and Tools.

7 SEO Myths that Could Limit Your Google Keyword Rankings

Content Marketing Institute

SEO misconceptions abound in the marketing world. Although there may be a little truth in them, it’s best to understand the nuances if you want better Google rankings. Here’s what you should know about seven of those myths.

How to Use Google Trends for Keyword Research


Google Trends began as a way to analyze and aggregate user interest in various topics or fields. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown!

SEO and Buying Intent: Finding Keywords That Convert

BOP Design

When a B2B company is devising an SEO strategy, target keywords must be the foundation. When brainstorming about keywords to target, the focus should always be on buying intent. When determining keywords to target, typically the more specific, the better.

Short-Tail Keywords in SEO: How to Rank for Short-Tail Keywords

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords? SEO is hard work.

Google took my keywords. 10 resources to get them back


Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. Image via CrunchBase.

Does Google Hate SEO?

What Does Google Want? Early SEO Tactics and Google’s Pushback. + The Necessity of SEO. + SEO: Black Hat and White Hat. + Why Google (Kind of) Hates SEO. It’s remarkably easy to think of Google as a person. OK Google, do you hate me?”.

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Keyword Ranking: How to Track Your Keywords on Google (with Semrush)


Through keyword tracking, you can also see how well, or how badly, your competitors are doing with the same or similar keywords. In this guide, we’ll share our top tips for tracking your rank.