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You’re doing a terrible job with search and social


The initial conversation generally almost always reveals that the client feels victimized by Google. There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%.

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

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18 Productivity-Boosting Bots for Marketers


For example, the Giphy bot responds to keyword commands to pull up a carousel of animated GIF images that you can send to other Slack users, instead of making you search for them yourself: Messenger. Scaning URLs and IP addresses within these conversations.

The Ultimate Dictionary of Marketing Terms You Should Know


For example, Google and Oracle are primarily B2B companies. When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. 38) Google+. 90) URL.

How to Calculate Social Marketing ROI

Paul Gillin

It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago.

ROI 57

Content SEO

delicious b2bmarketing

Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention.

62 Experts Share Their #1 Actionable SEO Technique


4 Optimize for Google Questions. #5 8 Optimize CTR from Google Search Results. #9 11 Optimize for Keywords You Are Already Ranking for. #12 15 Optimize for Keywords You Are Already Ranking for. #16 18 Optimize for Keywords at Page Level. #19 Keyword submit content.