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You’re doing a terrible job with search and social


The initial conversation generally almost always reveals that the client feels victimized by Google. There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%.

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

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The Ultimate Dictionary of Marketing Terms You Should Know


For example, Google and Oracle are primarily B2B companies. When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. 38) Google+. 90) URL.

18 Productivity-Boosting Bots for Marketers


For example, the Giphy bot responds to keyword commands to pull up a carousel of animated GIF images that you can send to other Slack users, instead of making you search for them yourself: Messenger. Scaning URLs and IP addresses within these conversations.

60 Marketing Acronyms Every Industry Pro Should Know


Examples:, Google. GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here.

How to Automate Your Client KPI Reporting Process: The 11 Step Guide


For example, if you offer inbound marketing services, you'll probably need to track data from HubSpot Marketing, HubSpot CRM, Google Analytics, Facebook Ads, and Adwords. To really show your client progress, you should also report search data from MOZ, SEMRush, or Google Search Console.

How to Build a Perfect B2B Product Page


They clearly state their differentiator without tearing down any individual competitor, and they back root their claims in data -- customer satisfaction rates, number of URLs indexed, and so forth.

Content SEO

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Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention.