vendor 
Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Social media is this month’s Trend of the Year.
Martech
OCTOBER 4, 2021
Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Google delays the timeline for testing FLoC. I think it’s fair to say there’s a trend here. Read more here. Why we care.
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Customer Experience Matrix
AUGUST 13, 2013
Here are two more vendors with related offerings: NitroMojo focuses primarily on lead distribution and tracking. It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. Marketers pay $1 per name for prospects.
LeadSloth
MARCH 16, 2009
Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw.
Customer Experience Matrix
OCTOBER 19, 2010
Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.
Leadspace
JANUARY 4, 2017
The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.
Customer Experience Matrix
MAY 27, 2009
Prospect Profiler’s claim to fame, so near as I can tell, is that it also presents summaries and trends of the prospect activity, per this very nice screenshot from Eloqua: I don’t recall the other vendors doing that. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.
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