Active Conversion Offers Strong Lead Management and Leaves Out the Rest
Customer Experience Matrix
JULY 20, 2009
As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. I’ve already mentioned IP-based visitor identification and JigSaw integration.