How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is a machine, you’re not. HubSpot has no soul.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.

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Trending Sources

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

The 23 Best Content Ideation Tools

Webbiquity

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000.

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

Google Review Count: 332. Google Review Count: 319. A productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Google Review Count: 245. Google Review Count: 230.

Why Business Blogging Works

Hubspot

But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". why does blogging work to grow your business?

9 Link Building Email Outreach Templates That Actually Work

Hubspot

Thanks for joining me here on the HubSpot Marketing Blog today. They also require strategy and diligent work to come by. I would know -- I worked very hard to earn inbound links for a long time.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. Check out this example from Key Jewlers below: Why this works: It's visual. Why this works: It's visual.

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

Or do you need to lock yourself in a conference room and work on a big project? Here are some top tips from great managers here at HubSpot. Different systems work for different people, but the point is that you have to have one. "My 4) They carve time to work when others aren't.

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers

Hubspot

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. Check out this example from Kay Jewelers below: Why this works: It's visual. Why this works: It's visual.

4 Smart Ways to Keep Up With Google in 2017

Hubspot

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

Show Your Work!: Inbound is Hubspot’s latest interesting project, a community site for marketers. Primer is Google’s tutorial app for marketers. Since it is a Google product, there’s a strong focus on things like Google Adwords. Show Your Work!:

Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches

Hubspot

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. Here's how it works: Think of one idea. His biggest tip when working with producers to edit episodes? This same tip works when you're trying to clean up a post's formatting.

AI Throwdown: Google Assistant vs. Siri [Infographic]

Hubspot

At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains. The world is abuzz with tech talk.

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

Facebook, Twitter, Google+, and LinkedIn are all great places to post links to your blog posts, ebooks, and webinars. This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. Guest post by {grow} Community Member Sarah Goliger.

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How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week

Hubspot

You''ll also get some insights regarding just what exactly the future holds for SEO, and what the heck is going on over at Google. How to Hack Google Plus for SEO Value. Ah, Google+: the other social network -- or is it? Seth Godin Says Google Has Officially Jumped the Shark.

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

grow - Practical Marketing Solutions

But this is a poor approach to working with influencers. To achieve the latter, I work with brands in one of two ways, both centered on the production of a pillar content series (podcast, video, columns, etc.): As a result, we work together on content we both own.

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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? 8 Fun Facts About Google's Algorithm. 1) Google’s overall algorithm has had one name since 2013: Hummingbird.

What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. A robust layer of analytics that helps you understand what works and what doesn’t.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&#

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

Odds are, these prospects are typing those same questions into Google. Reach means they have a knack for growing their network by creating a gravitational attraction to what they do -- and people want to follow their work. What would you measure to know if your strategy worked or not?

It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

So t o answer these questions and more, I sat down with Beth Dunn , HubSpot''s UX writer and editor and the woman behind almost every bit of microcopy in our product. Becoming the Voice of HubSpot. HubSpot''s," said Beth.

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Hubspot

Well, Google recently announced that its search results index is essentially being flipped and will prioritize mobile results first : This is big, so send us your questions so we know what's not clear & what we need to communicate more about https://t.co/i4krA3cgqN

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Then I was recruited to work in the Exhibitions Department.

The 24 Best Online Writing Tools and Apps

Webbiquity

Google Review Count: 2,210,000. Google Review Count: 913,000. Google Review Count: 183,000. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Google Review Count: 136,000. Google Review Count: 127,000.

How to Work Less, the Modern CMO & More in HubSpot Content This Week

Hubspot

This week in HubSpot content: time. This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity. How to Work Less and Accomplish More: 4 Career Principles to Live By.

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. We''re calling it Social Inbox , and it will roll out to all HubSpot customers in early June.

How to Submit Your Website to Google (And Why It Matters)

Hubspot

And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right? How Google Finds Your Content. Google, in its own words, uses a huge set of computers to crawl billions of pages on the web.

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders.

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Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

Hubspot

The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data.

Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery

Hubspot

You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. What''s New With Google+? Here''s what''s new and exciting about the Google+ redesign: 1) Consistency Across Devices.

How Ad Blocking Works: Everything You Need to Know

Hubspot

There's a fair amount of confusion around what ad blocking applications are, how they work on iPhones and iPads with iOS 9, how they affect websites, and what marketers like us should do about them. How Do Ad Blockers Work?

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An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week

Hubspot

Whether you''re handling the marketing efforts for your business or you''re a savvy marketing veteran working with a number of clients, chances are, you could benefit from some industry tips, tricks, and tools from time to time to make your inbound work a little easier.

16 Google Tools to Improve Marketing Effectiveness

Hubspot

Google has many assets that businesses can overlook or forget about. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1. Google Places/Google Maps. Google Tags. Google AdWords. Google Gadgets.

How to Work More Effectively With Global Teammates

Hubspot

According to a recent Economist report , 78% of us work or have recently worked in a global team. And as more of us start to work in global teams, we start to run into unexpected problems. Here at HubSpot, we use Cisco WebEx and Google Hangout for virtual meetings.

10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)

Hubspot

The prospect of packing a gym bag, trudging to your local gym, working out, showering, changing, and trudging back to where you came from takes an awful lot of time. Work physical activity into your everyday routine. 10 Little Ways to Sneak in Exercise at Work.

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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Since HubSpot has personally experienced success with Facebook ads and we're now seeing two Fortune 500 companies publicly back the channel, we thought it was a great opportunity to take a look at some examples of Facebook ads and why they're effective. HubSpot. Facebook ads.