SmartBug Media

DECEMBER 21, 2020

In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow. Amongst these tools, we have PieSync , for example, which was acquired by HubSpot about a year ago. HubSpot has around 500-700 apps.

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. Audio Advertising. “In YouTube Advertising.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. With the rise of the “selfie” style video , the marketing playing field is open to influencers, entrepreneurs and more.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 83

Enterprise Management Hubspot Features Ideal Customer Profiles 83

Go Beyond SEO

JUNE 14, 2022

Here’s how you can transform your marketing with client case stories: all on video. People are moving beyond 5-star reviews on Google and collecting testimonials that are focused solely on their business. It’s all on video. Video isn’t the cheapest form of marketing content. Hell yes it would be. What’s more?

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

APRIL 9, 2018

2017 was the year of the “ Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. Will this shift to video last? And how hard is it to learn video anyway? Publishers can charge more for video advertising than banner ads in text-based articles.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Vision6

JUNE 17, 2020

If a picture is worth a thousand words, then video marketing must be worth a million. According to HubSpot, 90% of customers say it helps them make buying decisions. But believe it or not, there are so many more reasons to use video in your marketing. Google Loves It. There are so many reasons why Google loves it.

Video Marketing 80

Video Marketing Paid Search Agency Youtube Click Rate 80

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. This means that if you rank first on Google, below the Featured Snippet, and your keyword was searched 10,000 times, you can expect 1700 visits.

Hubspot 52

Hubspot SEO Lead Ranking Lead Scoring 52

Vidyard

OCTOBER 27, 2019

Why Use Video Marketing? Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format. Put Your Videos to Work.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Who better to learn video marketing from? And it’s not all video marketing either.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Hubspot

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use videos to increase brand awareness.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

Hubspot

SEPTEMBER 28, 2020

At HubSpot, we love brainstorms. Brainstorming is one of the most productive team-building activities we use at HubSpot. Brainstorming is one of the most productive team-building activities we use at HubSpot. Director of Marketing at HubSpot. "A When you're on a video call, some cues can be harder to notice.

Work Management 101

Work Management Hubspot Tips Planning 101

Hubspot

AUGUST 3, 2023

AI adoption has plateaued Google Trends data shows a rapid increase in searches for terms related to AI , but even search plateaued in June 2023. Educate Your Prospects ChatSpot is a new addition to the HubSpot CRM, available on free plans and up. Plus, the page shows how HubSpot is better with the ChatSpot integration.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. In 2018, Google set out to change that.

Hubspot 99

Hubspot SEO Design SERP 99

Vidyard

OCTOBER 27, 2019

Why Use Video Marketing? Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. Thankfully, there are a few actionable tips (some easier than others) to take in order to set up lead tracking in Google analytics. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Marketing Insider Group

DECEMBER 20, 2021

Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Google Analytics. This is critical.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. 5 Ways to Stay Creative Under Pressure. Just start outlining.

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

Lake One

AUGUST 13, 2020

Video is one of them. Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. Learn How Lake One Uses Vidyard for Video. What is Video Marketing. What are the Benefits of Video Marketing for Business. What are the Benefits of Video Marketing for Business.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 So… Our Time Is Up.

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. HubSpot Academy HubSpot is an undisputed leader in the marketing world. Who better to learn video marketing from? And it’s not all video marketing either. Watch Now 4.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. I hate to break it to you, but video content and marketing are becoming increasingly intertwined. I hate to break it to you, but video content and marketing are becoming increasingly intertwined.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

SmarkLabs

OCTOBER 28, 2019

It can be challenging to keep up with all of the new strategies, trends, and Google algorithm workarounds. Let me introduce you to HubSpot Academy. HubSpot Academy consists of narrated videos, how-to tutorials, and hands-on activities. In 2018, HubSpot Academy awarded 140,000 certifications. What to expect.

Hubspot 56

Hubspot Burn Rate Inbound Marketing Course 56

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3 Resources for Sales Reps to Get Started Using Video 3. Contents 1. Time to Get Started.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Hubspot

JANUARY 9, 2020

And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. These updates impacted Search, the Google app, and its recommendation feed. Here's what the current Google Discover design looks like: Source: Google.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Vidyard

OCTOBER 27, 2019

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Build Video Stories Around Emotion 3. Learn From the Pros.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Martech Advisor

MARCH 31, 2020

Then events such as Google's I/O developer conference, SXSW, Coachella Valley Music and Arts Festival, the Olympics, and all other sporting events were canceled, even Disneyland shut down. AnyClip , the video data and technology company, is offering its video on demand (VOD) platform, Luminous Watch's beta version for free.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Envy

JANUARY 22, 2019

Video marketing is, hands down, one of the most important strategies in content marketing today. The evidence is overwhelming ; one-third of online activity is spent watching videos. Over 500 million people are watching videos on Facebook daily. More than 500 million hours of video are watched on YouTube every day.

Enterprise Management 91

Enterprise Management Paid Search Agency Work Management Video Marketing 91

Hubspot

APRIL 30, 2021

If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?". With the new Google Analytics 4 , link click tracking happens automatically. This is great, because previous versions of Google Analytics haven't been able to do it automatically. But we're here to help.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Trigger Marketing 98

SmartBug Media

AUGUST 28, 2019

Allow me to introduce you to something that 87 percent of businesses are already using as a marketing tool: video. Video is a powerful way to grab and hold your buyers’ attention, strengthen your brand message, promote brand recall, and build better relationships with your buyers. Video Helps Engage the Increasingly Distracted Buyer.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. Plus, explore a way video can become a revenue stream for your business.

Video Marketing 110

Video Marketing Marketing Websites Paid Search Agency Marketing Automation Services 110

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website? Contents 1.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112