Marketing Insider Group

JUNE 19, 2023

An analysis shows you what works for the competition and why, plus opportunities for you to surpass them. Performing a Competitor Content Analysis in 4 Key Steps Performing a competitor content analysis does not have to be complex, but it does take focused work. You can also use advanced Google search operators to find competition.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

SmartBug Media

JANUARY 7, 2019

Many business owners and marketers make the plunge every day, moving their sites to HubSpot in order to garner better marketing metrics, improve their sales funnels, and nurture their leads toward sales. SmartBug Media has done many of these migrations and can help facilitate your move to HubSpot. Using Plugins for Functionality.

Hubspot 71

Hubspot CMS Development Marketing Websites Marketing Automation Services 71

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. Google Adwords 101.

Hubspot 74

Hubspot Cost Google Process 74

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. Assistance with marketing activities: Blog, SEO tools, Google Smart Shopping, Facebook Ads, discounts, and more. Why choose Shopify and HubSpot integration?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

SmartBug Media

DECEMBER 8, 2020

For instance, I quite frequently see companies structure their blog URL in the format of blog.mybusiness.com. However, Google considers this subdomain a separate property. Most of these plugins work on the freemium model, allowing you to use core functionality and only pay if you need advanced features. Out-of-the-Box Features.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Parse.ly

AUGUST 3, 2023

To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing. From Apple: “Some websites add extra information to their URLs in order to track users across other websites.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. That's why Google ads keyword planner is an important tool for marketers. Below, let's review how to use the Google keyword planner and implement this tool in your strategy. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

SmartBug Media

JUNE 11, 2019

How Does HubSpot’s Meetings Tool Work? One such popular tool is HubSpot’s free meeting scheduling software. This meetings tool is part of HubSpot’s CRM and can sync to your sales team’s calendar through either Google or Office 365. Benefits of Using the HubSpot Meetings Tool. Company logo.

Hubspot 68

Hubspot Tools Software Organic Leads 68

accelerate agency

SEPTEMBER 28, 2020

Google crawls hundreds of billions of pages to get to those it considers most useful to searchers. And while they haven’t ever said so publicly, it’s believed Google uses around 200 signals when they’re assigning ranks. Provide Google with content that’s valuable and unique and it will reward you with higher rankings.

Google 52

Google SERP Keywords Domain 52

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

Smashmouth Marketing

AUGUST 23, 2013

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. And they did. Things to remember: Scrub the data.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Hubspot

APRIL 7, 2019

You deserve your budget -- and maybe need more of it -- and you deserve to dedicate time to the marketing activities that work. Measuring the impact of your work can be tricky without the right tools. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

ClearVoice

MARCH 26, 2024

Then, find a target ratio to work toward. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. A user may engage with content by clicking a link, completing a form, or taking any other action.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Convert

MARCH 10, 2022

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Frankly -- because it works. Why Use the Google Display Network? The value for GDN boils right down to reach and affordability.

Display 77

Display Google Marketing Analytics Tools Paid Search Agency 77

Huptech Web

SEPTEMBER 22, 2023

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. They help you determine where your website visitors are coming from and which parts of your campaign work best. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Hubspot

FEBRUARY 5, 2018

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. Here's what Google did this month. Here's what Google's doing next. Here's how it works. And now, Google itself has decided to carry its own torch on that last part -- how it works.

Features 76

Features Google Work Management SERP 76

Hubspot

APRIL 12, 2021

To elevate the online experience, Google released Core Web Vitals — a set of metrics to help site owners measure the speed, responsiveness, and visual stability of their pages. It considers the amount of time it takes to load the largest piece of content (typically a video, image, or text block) from when a user requests the URL.

CMS Development 101

CMS Development Allocation Click Rate Banners 101

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. As our three-part series comes to an end, there’s one last question (or two) we need to address: Does the surround sound strategy really work? The TL;DR answer is yes.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

SmartBug Media

NOVEMBER 24, 2021

High inbound links: Search engines like Google look at inbound links as a signal of quality and authority. Start driving pre-launch traffic to your URL. You can start to drive traffic to your site URL before the official website launch to increase visibility in search engines. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

DECEMBER 13, 2021

Below we outline: What UTM tags are and how they work. How to find UTM tag data in Google Analytics. UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Here’s an example of a URL without any tracking: www.yoursite.com/pricing.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Anyword

JANUARY 21, 2022

Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Anyword

MARCH 23, 2022

The first step: Google Trends. Google Trends: Trend Tracking + Demographics. So, taking our topic of NFTs, we used Google Trends to dive a little deeper into the subject. Why should Google Trends be our first step? Google Trends also helps us gauge general interest in a topic over time. Next step: Hubspot.

Copywriting 97

Copywriting Cost Per Click Tools Keywords 97

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. For example, an old client wanted their business to show up in Google's knowledge panel. The box you see, where Google synthesizes this information, is known as the knowledge panel, or the Knowledge Graph card. Really small. Trust me — I get it.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

DECEMBER 13, 2018

Imagine this -- you're having friends over for a dinner party, and your recipe (which you found on Google) calls for spiralized zucchini noodles. On your smartphone, you Google "spiralizer" and find this: Among the first results you see are Williams-Sonoma's spiralizer products. Set Up a Google Merchant Account. Here's how: 1.

Google 66

Google Terms and Conditions eCommerce Template 66

illumin

SEPTEMBER 20, 2023

The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.” HubSpot Attribution Report (Free CRM users): HubSpot offers free attribution reports within its CRM platform.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Hubspot

NOVEMBER 7, 2019

My page is getting hundreds of views, and is ranking on page one of Google for the search term, "Zebra". I cash my money, link to their site, and add a rel=nofollow tag to their link, so Google can't follow the source and I'm not giving them any backlink power. In 2005, Google had a problem. Follow me so far?

SEO 67

SEO Google Wikipedia Lead Scoring 67

Hubspot

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. and a Google bot! Google's Webmaster Tools.

SEO 101

SEO Tools Domain Wikipedia 101

SmartBug Media

DECEMBER 19, 2022

Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link]. And remember to ensure you’re using canonical URLs where appropriate.). Use a tool like SEMRush to identify and clean up duplicate content issues.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Marketing Insider Group

NOVEMBER 9, 2020

We work with our clients to build one from scratch or optimize their current one. One of the first things we do with new clients is an SEO audit to understand what, if any, keywords you currently rank for on Google. We also use tactics like looking at Google autocompletes for the phrase and related searches. Image: ANA.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. Sample review: “Super user friendly, works perfect and is very affordable!

Planning 145

Planning Research Tools Best Practices 145

Hubspot

JUNE 18, 2019

In fact, Google has said that visitors who experience a load time of seven seconds are 113% more likely to bounce off a page. Page speed is so important to the user experience that Google began including it as one of its ranking factors in 2018. Google developers suggest going as small as you can before losing crispness.

CMS Development 78

CMS Development Google Godaddy Work Management 78

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? Think about that for a moment. Here's how we found out.

Traffic 76

Traffic Features Google SERP 76