Anyword

JANUARY 21, 2022

After all, there are hundreds of different tools out there designed to make content creation easier. But before we get into the tools and platforms to try out, let’s first talk about why content marketing is so important in today’s digital world. One way you can do all of these things is by using one or more content marketing tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

SmartBug Media

DECEMBER 21, 2020

In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow. Most of these tools work with their own systems and platforms. PieSync allows data syncs to happen without much effort.

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 313

Social Media Social Marketing Planning Tips 313

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 85

Enterprise Management Hubspot Features Ideal Customer Profiles 85

Webbiquity

MAY 17, 2016

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. 4 Best Content Planning Tools. Google Review Count: 1,190,000. Google Review Count: 715,000. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Number one challenge all social media users face is measuring.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. Thankfully, there are a few actionable tips (some easier than others) to take in order to set up lead tracking in Google analytics. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Ranking 98

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To aid with monitoring engagement, HubSpot's software allows users to publish on the go directly through the CRM.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. Google Search Console. Google Trends.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Which posts are performing the best on Twitter? Google Analytics. Top Five Social Media Analytics Tools.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Here's a list of analytics tools that will help you measure the impact of your content marketing. HubSpot Marketing Hub. Google Analytics.

Analytics 101

Analytics Work Management Planning Tools 101

Optinmonster

FEBRUARY 5, 2020

Fortunately, when it comes to marketing automation tools, you’ve got options. Why Use Marketing Automation Tools ? If your marketing strategy involves posting on social media, then you can use various social media marketing tools to pre-plan and batch your posts all at once. Why Use Marketing Automation Tools?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Envy

NOVEMBER 8, 2021

Then, Google decided to make some changes…. Google is constantly updating their search algorithms with the aim of improving the user experience and directing people to the most relevant and useful content. It also means that Google knows how to extend knowledge and assume association. The topic cluster tool on HubSpot.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. GPT-3 is now the underlying language model for dozens of technology tools.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Anyword

SEPTEMBER 29, 2021

AI Copywriting Tools. So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Programmatic Advertising. Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Martech Advisor

NOVEMBER 14, 2019

Free tools to help kickstart your marketing journey. Let’s consider the tools and technologies you require to realize the full potential of your business as you look forward to a new year. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar. A glimpse of what lies ahead.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Ahrefs is one of my favorite SEO tools.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Hubspot

AUGUST 28, 2017

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. Nearly all of these tools are free, but some offer paid versions with more features and capabilities. 12 Free Social Media and Brand Monitoring Tools to Try. 1) TweetDeck. 2) Social Mention.

Social Media 78

Social Media Tools Media Branding 78

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Martech Advisor

MARCH 31, 2020

Then events such as Google's I/O developer conference, SXSW, Coachella Valley Music and Arts Festival, the Olympics, and all other sporting events were canceled, even Disneyland shut down. Brands Offer Free Tools and Services. HubSpot Integrates With Jira. The user experience (UX) tool, Adobe XD , now has two new features.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? Is our posting consistent?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Twitter emerged at the SXSW conference in March 2007. Facebook was opened up to the public in 2006. across all major social networks.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

SalesIntel

NOVEMBER 18, 2021

For account-based marketing when you work with a limited number of clients, you cannot efficiently reach all consumer contact points using manual email promotions you will need email marketing tools. 10 Best Email Marketing Tools for a Better Productivity. Looking for the right email marketing tool for your business?

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Email Marketing 52

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Improve ranking on Google with local SEO. It also takes up more valuable real-estate on the front page of Google. And besides that, most sites only offer no-follow links. Social media traffic.

Social Media 115

Social Media SEO Lead Ranking Lead Scoring 115

Vidyard

JULY 12, 2021

On Twitter, when a message is conveyed in the first 3 seconds of a video ad, there’s a 13% increase in overall breakthrough metrics. Twitter, 2021 ) Tweet this! 68% of marketers say video has a better return on investment than Google Ads. Twitter, 2020 ) Tweet this! Twitter, 2020 ) Tweet this! People are 1.5x

Social Media 151

Social Media Social Marketing Video Marketing Media 151

illumin

SEPTEMBER 20, 2023

The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.” Some of these tools curry favor to early touch-points, highlighting awareness and consideration stages in the customer journey.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

JUNE 3, 2022

Interactive hands-on learning: To what extent is the learning experience interactive, and how much focus is given to learning actual tools, solving real industry problems, etc.? Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. Capstone Project: Yes. Fees: $3195. month billed annually.

Course 103

Course Paid Content Marketing Analytics Tools Work Management 103

Navigate the Channel

OCTOBER 5, 2022

Social media is a critical tool for your event marketing. Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65