SmartBug Media

DECEMBER 13, 2021

How to find UTM tag data in Google Analytics. UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” UTM tags help inform analytics tools like Google Analytics on how to categorize incoming traffic data. Google’s URL Builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Hubspot

MAY 29, 2020

90% of all web searches happen on Google , which means, if you're a marketer, you should probably know the ins and outs of Google Ads. I've opened Google to search for something at least five times today. From a business perspective, Google Ads is amazing for lead generation. What is GCLID, and how do you use it?

Tagging 88

Tagging Marketing Analytics Tools Paid Search Agency Keywords 88

Sprout Social

NOVEMBER 11, 2021

Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce. Sprout integrations: Google My Business, Facebook Reviews, TripAdvisor, Glassdoor, Yelp (coming soon).

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

B2B Marketing Insights - WE

MARCH 16, 2022

There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. Funny enough, this technical SEO is not all that technical.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

NOVEMBER 7, 2019

My page is getting hundreds of views, and is ranking on page one of Google for the search term, "Zebra". I cash my money, link to their site, and add a rel=nofollow tag to their link, so Google can't follow the source and I'm not giving them any backlink power. In 2005, Google had a problem. Follow me so far?

SEO 67

SEO Google Wikipedia Lead Scoring 67

Hubspot

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. and a Google bot! Google's Webmaster Tools.

SEO 101

SEO Tools Domain Wikipedia 101

Hubspot

OCTOBER 24, 2018

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. What is Google AMP? Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. That’s the length of a Vine (RIP).

Google 73

Google Mobile Advertising Domain Paid Search Agency 73

SmartBug Media

MAY 6, 2020

There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis. Display Ads. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Input for bid optimization strategies: Google’s smart bidding can use store visits as an input. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Register your business with Google My Business. Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

SEPTEMBER 25, 2018

If your website is like a house, then your website’s URL is like that house’s address. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO. What are the parts of a URL?

Domain 93

Domain SEO Google Marketing Websites 93

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. Google indexes websites that have a few key components. How long does it take for Google to index a website?

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Optinmonster

DECEMBER 14, 2021

Browser and Google Sheets extensions. AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads. Verified business emails also come with job titles, company, website, location, and LinkedIn URL. HubSpot is one of the world’s top CRMs available.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way?

Organization 78

Organization Marketing Websites Optimization SERP 78

KoMarketing Associates

JULY 2, 2019

For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot. If you’re doing this manually, you will need to download all of your ad data down to the URL because that’s where your tracking parameters are (the UTM parameters). Then put all this information into Google Sheets.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

MARCH 17, 2020

This goal of mine meant that most of my Google searches would have "near greenwich village, NY" in the queries. The results Google picked for me based on this search weren't by guessing or magic — most likely, the restaurants used hyperlocal marketing efforts to optimize their businesses for "near me" searches.

Course 93

Course Planning Paid Search Agency Marketing & Strategy 93

Hubspot

MARCH 30, 2021

Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. You can make several pages for your business without the social network even noticing. But should you? Image Source.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Hubspot

MARCH 6, 2017

In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. Keywords are relatively less expensive to target on YouTube than in traditional Google Search: Views cost an average of $0.06 Campaign Type.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

MAY 14, 2019

HubSpot is a full-stack growth software that includes marketing, sales, and customer service tools to improve all facets of your business. With HubSpot, you'll have everything you need to grow your business and increase conversion rates. With HubSpot, you'll have everything you need to grow your business and increase conversion rates.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Hubspot

MAY 29, 2019

HubSpot Marketing. HubSpot has several tools to help you grow your business, no matter what stage you're at. From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution -- although it works well with other point solutions you may use ( Typeform , HotJar , etc.).

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Hubspot

AUGUST 30, 2019

But, with the growth of social networks, social media marketing is even more heavily embraced today. People use Google to find an answer to a question. For example, Facebook search is one of the network's core features. Inbound marketing is in the middle of an interesting evolution. But, you might ask, which is more important?

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Hubspot

NOVEMBER 11, 2019

Your domain is the URL that people type to arrive on your site, like hubspot.com. This tells search engines to prioritize the www version of your site and redirects all users to that URL. Previously, Google asked you to identify the version of your URL that you prefer. Consider a content distribution network (CDN).

SEO 65

SEO Domain Lock-In Tagging 65

Martech Advisor

JANUARY 24, 2020

Content Marketing Course - HubSpot. If you are a beginner, you can get yourself acquainted with content marketing by enrolling in HubSpot’s content marketing course. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. Closing Thoughts.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MAY 15, 2014

The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely. Why publish to Google+?

SEO 28

SEO Google SERP Ideal Customer Profiles 28

DivvyHQ

AUGUST 20, 2019

Google Analytics. Google Analytics is one of the most popular content audit tools and for a good reason. You can use Google Analytics to find out which of your posts attract more visitors, and which pages have the highest bounce rate. Try out Website Grader by HubSpot. Web Gnomes. Wpromote’s SEO Audit Tool.

Analysis 64

Analysis SEO Tools Content 64

Hubspot

MAY 26, 2014

Conferences, workshops, product launches, webinars, networking hours -- they''re essential. Insert a Google calendar invite right in your next email! These calendar invites are really just long custom URLs that you can hyperlink in the body of your marketing emails. How to Insert Google Calendar Invites Into Your Emails.

Email Marketing 28

Email Marketing Google Planning Webinar Metrics 28

Moz

FEBRUARY 9, 2021

You know that you need content, but don’t have the expertise or time to do it yourself, so you ask your network for recommendations and find yourself a freelance writer. In other words, what might the searcher who’s typing this query into Google want? Or how about this scenario? You’re a marketing director at a startup.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

APRIL 2, 2019

Here, you’ll find your engagement rate, profile clicks, URL clicks, follows, and more. Google Sheets is an easy and effective way to do this. If you're looking to create sales leads, a Visitor-to-Lead Rate can be pulled through an analytics tool like HubSpot or Google Analytics. Sort Out the Details.

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Hubspot

APRIL 21, 2020

This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. This allows your audience members to click a button, no matter where they're consuming your content, and immediately share that content among their personal networks. At that point, Google is marketing content for you.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

JANUARY 22, 2016

This involves some financial information so that Google can get paid for each click, so be ready with all your banking credentials. Most would suggest starting with the “Search Network only” option, but you can change this as you learn and grow. Add Your Display URL. The display URL is the one you want people to remember.

Adwords 28

Adwords Campaigns Google Ad Building 28

Hubspot

OCTOBER 13, 2013

Updates keep popping up left and right for Twitter, Google, Facebook, and the like. In other major social network news, Facebook -- you know, that site a billion people use? -- announced a new feature aimed to become marketers'' new best friend. What was the most interesting thing you learned this week on the HubSpot blog?

Lead Gen 28

Lead Gen Hubspot SEO Leads 28

Hubspot

OCTOBER 13, 2013

Updates keep popping up left and right for Twitter, Google, Facebook, and the like. In other major social network news, Facebook -- you know, that site a billion people use? -- announced a new feature aimed to become marketers'' new best friend. What was the most interesting thing you learned this week on the HubSpot blog?

Lead Gen 28

Lead Gen Hubspot SEO Leads 28