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How HubSpot Helps Users Prepare for Google's Core Web Vitals

Hubspot

Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus on Core Web Vitals. HubSpot Core Web Vitals. Core Web Vitals.

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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

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How HubSpot Content Strategists Improve SEO

Hubspot

That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. Read on for a list of their tips that can help you rank higher on search engines and optimize the accessibility of your marketing campaigns. How to Improve SEO Like HubSpot. Encourage visitors to search for your brand.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. With over 3.5

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15 Quick Ways to Boost Your SERP Results

accelerate agency

SERP results are crucial to the online success of any business. If your page isn’t ranked on the first page of Google, it’s not doing you much good. That’s why boosting SERP results is a key aim of SEO. We’ve drawn together 15 of those quick ways to boost your SERP results below. Metadata Tips. Content Tips. Keyword tips.

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