How to beat Hubspot at its own game
grow - Practical Marketing Solutions
DECEMBER 9, 2013
“How can I ever beat Hubspot?” Why would anybody read my blog for content marketing advice?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot.
Hubspot Inbound Conference Recap 8 of 9
SEPTEMBER 24, 2015
How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
1) Google Search Console. Google Review Count: 600. A basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues. Google Review Count: 290.
The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. intended to extend Google’s own business).
The 23 Best Content Ideation Tools
MAY 31, 2016
Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000.
The 23 Best Free Google Chrome Extensions for Digital Marketers
MARCH 30, 2017
To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. Google Review Count: 332. Google Review Count: 319. ” — Marketing Insider Group. Showcase reviews: BuzzBlogger, Marketing Insider Group.
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
MARCH 16, 2016
Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. I’d say this is especially true for marketers -- and marketers are the target audience for this blog.
The 17 Best Social Media Management Tools
MARCH 27, 2017
And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Google Review Count: 437. Google Review Count: 426. Google Review Count: 331. 17) HubSpot Social Inbox.
How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
DECEMBER 22, 2016
Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites.
16 Essential educational resources for the marketing professional
grow - Practical Marketing Solutions
MARCH 2, 2016
Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. Eight online destinations for marketers to congregate and learn.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Google Review Count: 1,190,000. Google Review Count: 715,000. 1) Google Scholar.
How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers
DECEMBER 10, 2015
Here are some top tips from great managers here at HubSpot. My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing. Boomerang for Gmail is a favorite of Melissa Miller , who manages HubSpot's marketing operations team.
4 Smart Ways to Keep Up With Google in 2017
JANUARY 26, 2017
Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads.
You’ve Got Mail from Eloqua, Hubspot & Neil Patel
AUGUST 23, 2012
Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email Marketing Lead Nurturing
Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
NOVEMBER 21, 2016
In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages.
Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches
DECEMBER 17, 2015
When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing.
Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
DECEMBER 6, 2016
Well, Google recently announced that its search results index is essentially being flipped and will prioritize mobile results first : This is big, so send us your questions so we know what's not clear & what we need to communicate more about https://t.co/i4krA3cgqN
What is Hubspot? Marketing Automation Software Series
JUNE 11, 2013
Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.
Busting the Top 3 Google AdWords Myths
AUGUST 4, 2016
If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. So, why has it taken so long for most inbound marketers to adopt Google AdWords? Myth #1: People Don’t Click On Google Ads.
AI Throwdown: Google Assistant vs. Siri [Infographic]
JANUARY 17, 2017
At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains. Mobile Marketing Daily IGSS
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle.
'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week
SEPTEMBER 15, 2013
One of the hardest parts about inbound marketing is juggling to keep up with all of the changes every week among all of your other marketing duties. So take a few minutes to catch up on the most important HubSpot content in social media and web design in the past week.
How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week
OCTOBER 27, 2013
It''s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?). Fear not, marketers -- we''ve got you covered. The Future of SEO and What it Means for Inbound Marketing [SlideShare].
32 B2B Marketers to Add to Your Google Plus Circles
AUGUST 19, 2013
Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
Odds are, these prospects are typing those same questions into Google. This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing. What I Look for in an Inbound Marketing Manager.
Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
AUGUST 25, 2016
Google is no stranger to algorithmic change. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. But two years later, Google has found that 85% of mobile search results are optimized that way. Source: Google.
8 Interesting Things You Probably Didn't Know About Google's Algorithm
NOVEMBER 22, 2016
Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? As marketers, all of this stuff matters. Source: Google.
Polish up your best content to drive content marketing value
grow - Practical Marketing Solutions
JULY 16, 2015
For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Google authorship is dead and gone.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix.
Hello Europe! HubSpot's Heading to Dublin, Ireland
SEPTEMBER 26, 2012
HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. Transforming the Way Companies Around Europe Do Marketing.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. HubSpot.
It’s the Little Things: How HubSpot Writes Microcopy
NOVEMBER 21, 2014
While some users may not get the movie reference (Matilda Wormwood from the movie Matilda went to Crunchem Elementary School), for those who do, this is a delightful example of nostalgia marketing. Becoming the Voice of HubSpot. HubSpot''s," said Beth.
15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
JULY 5, 2013
A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. Google+ Page: https://plus.google.com/+GE/about.
16 Google Tools to Improve Marketing Effectiveness
MARCH 29, 2011
Google has many assets that businesses can overlook or forget about. But as a marketer, you cannot afford to make this mistake. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1. Google Places/Google Maps.
The 14 Best Marketing Automation Tools
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Google Review Count: 93,900. 2) HubSpot. Google Review Count: 7,580.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. How to Use ANGELS to Energize Your Market.
Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers
SEPTEMBER 15, 2016
With so many potential customers opening emails on mobile, it’s essential that marketers optimize their sends for tablets and smartphones in addition to desktop computers. Let’s dive into some of the details marketers should know about this announcement. Email Marketing Daily Tactical
Slides and Video Cover What You Need to Know About Search
MARCH 8, 2013
For those who are mystified by Google magic, this deck will get you up to speed. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Top Internet And Marketing Blogs To Follow.
20 B2B Marketers Losing their Brand on Pinterest
Digital B2B Marketing
FEBRUARY 21, 2012
Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest.