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A Go-To Guide to Screwing Up Your Landing Pages

Hubspot

Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.

5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Using social proof on your landing pages can be a powerful addition to your marketing strategy.

A Detailed Guide to Creating the Best Landing Page Images Ever

Hubspot

Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions!

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages.

The 17 Best Social Media Management Tools

Webbiquity

Instagram has more users than Twitter. As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Google Review Count: 437.

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Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine.

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine.

Google's AMP: A Marketer's Guide to Accelerated Mobile Pages

Hubspot

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics.

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser. Google Review Count: 332. Google Review Count: 319. Google Review Count: 245. Google Review Count: 230.

Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

Even in the channels where we’ve started to make some progress -- even in email which has developed more and more targeting capabilities over the years -- we end up personalizing the message, but then directing recipients to a lifeless landing page.

How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google

Hubspot

Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website.

Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week

Hubspot

It''s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. With new developments like Google''s latest Penguin algorithm update, Yahoo!''s The latest release of Google’s Penguin Update is now live.

5 Google+ Tricks to Dominate Google Search Results

Hubspot

There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. In fact, because of the strong connection between Google+ and Google Search, businesses can't afford not to create and maintain a Google+ page.

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. However, Twitter doesn’t exactly offer a robust analytics platform. What Is the Right Way to Measure Your Twitter & Vine Marketing? Twitter Reach & Database Growth.

10 Guaranteed Ways to Get More Google+ Page Followers

Hubspot

As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. 10 Tips for Attracting New Google+ Page Followers.

Stats 32

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. It also has a Chrome plugin to show on your Twitterfeed how ‘important’ the Twitterers are.

Tools 95

5 Ways Google+ Will Influence Search Results

Hubspot

Google+ is not even a month old yet, and marketers everywhere are trying to uncover the relationships between Google’s new social networking product and their search results. Essentially, Google is getting deeper vision into how individual users share and discuss things on the internet.

Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. How Do Twitter's Advertising Options Work? On Twitter, get started here.

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. and a Twitter account.) summarizing her opinions on the changes from Google.

Six Ways to Search-Optimize a Blog

Webbiquity

But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). investor pages, and “Contact Us” is almost always a top-level link even though this page has no search value). But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Things like keyword stuffing, redundant copy, lots of hyperlinks, and long-winded articles may be good for SEO, but they’re bad for people (plus, some SEO tactics can get you demoted in search rankings, like duplicate copy, cloaked pages, and link farms).

Everything You Need to Measure Twitter Marketing ROI

Hubspot

Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business.

34 Awesome Twitter Ideas for Engaging Your Prospects

Hubspot

For more tips like these for your blog and Facebook page, download the ebook here. Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. Twitter Tools. Connect with HubSpot

Instagram Kicks Twitter's Butt on Mobile, and Other Marketing Stories of the Week

Hubspot

There is no more messy maze of Facebook post to landing page to call-to-action to purchasing page to check-out. HubSpot’s Heading to Dublin, Ireland. Instagram Now Bigger Than Twitter on U.S. million on Twitter. Autumn is here! Can you feel it?

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Content ROI Is a Myth by HubSpot. Derek Edmond illustrates “how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership and engagement,” using common tools like Google Search Console (formerly Webmaster Tools), Facebook Insights, Twitter Analytics, SharedCount , and Google Analytics. Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!”

5 Sure-Fire Ways to Generate Leads From Twitter

Hubspot

The following is an excerpt from our new ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. While it can be a valuable lead generation tool, it is sometimes difficult to start generating leads from Twitter. 5 Ways to Generate Leads From Twitter.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

Which Google Analytics (GA) metrics are most important? Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g., Beginner’s Guide to Google Analytics: What to Track by Search Engine Watch.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. Think about the folks who are landing on your website for the very first time.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). The Thank-You Page.

Out with the Old (Marketing) And In With the New

Blue Focus Marketing

Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. HubSpot offers advice on how to leverage different inbound channels to generate “awesome leads” from business blogs, email marketing and landing pages to social media.

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How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

Hubspot

Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. In doing so, she created a one-page printable calendar and an installable calendar for Gmail and Outlook detailing all of the important holidays and shipping dates for this season.

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. Twitter. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo.

Why Non-Profits Need Inbound Marketing

Synecore

An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water , "a non-profit organization bringing clean and safe drinking water to people in developing nations.”

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data.

CRM 88

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 28 of the Most Useful Google Chrome Extensions for Marketers. 6) List Builder for Twitter. 12) HubSpot Collect.