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ViewPoint
MAY 9, 2013
Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Do you have a resource from your sphere to share?
ViewPoint
OCTOBER 24, 2013
People want to know how you’re going to help them, Jill said, so when you’re designing a social media page, think about it from the perspective of a visitor or a buyer or a prospective partner — not as a place to simply post your resume. You can connect with Jill and learn more about Oracle via the following resources: Twitter: @jill_rowley.
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ViewPoint
MAY 10, 2012
Social Media’s Maturing: In-House Resources & Social Advertising. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Additionally, this maturing is being advanced by the acceleration of social advertising.
ViewPoint
MAY 10, 2012
Social Media’s Maturing: In-House Resources & Social Advertising. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Additionally, this maturing is being advanced by the acceleration of social advertising.
ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks.
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