Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
Smashmouth Marketing
DECEMBER 21, 2008
It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts.
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