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Sales Engine
JUNE 2, 2016
Mistake #1 Treating content marketing like an event, and not a process As an example, let’s assume that you’re a human resource software vendor. The problem is that ever since the Affordable Care Act, there has been so much content created about how to bend the cost curve that getting on the coveted first pageof Google results is impossible.
Sales Engine
APRIL 24, 2018
By creating quality content like blog posts, white papers, eBooks, infographics, videos, podcasts, and case studies, you can connect with potential buyers in meaningful ways that help solve their most pressing problems. These resources are neither cheap, nor perfect. Simply put, you need to do content marketing.
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Sales Engine
FEBRUARY 8, 2016
It helps generate a steady stream of material, and puts a major dent in the time and effort required to create original content. One way to not get a penalty is to use a rel=canonical in the URL source code; this helps Google understand how to handle the duplicate post.
Sales Engine
FEBRUARY 8, 2016
It helps generate a steady stream of material, and puts a major dent in the time and effort required to create original content. One way to not get a penalty is to use a rel=canonical in the URL source code; this helps Google understand how to handle the duplicate post.
Sales Engine
AUGUST 22, 2016
First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.
Sales Engine
NOVEMBER 6, 2015
First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.
Sales Engine
AUGUST 4, 2016
That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. I’m not saying that posting to your website won’t help drive traffic.
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