KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. As we head into 2023, think about what is important to your business (or your clients) and how the right conversions can help you keep meaningful data. This is an easy one!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. This activity generally occurs in the discovery phase, when users are looking for resources or solutions. To view it in GA, look under Acquisitions. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

JULY 25, 2012

Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google. The goal of the new “Index Status” tool is to create more transparency in the process of indexing, reports Google.

Features 120

Features Google Tools Transparency 120

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

APRIL 9, 2019

We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. It can help you: analyze your ppc strategy and your competitors’ strategies. Google Trends. The Google Search Terms Report.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 2, 2018

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Utilize Platform-Specific Resources. Meeting Observation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JULY 26, 2018

There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Take advantage of any real-life resources available. Maximize Time & Resources. Know Your Audiences.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 1, 2016

This free resource scans content (up to 1,000 words per search) and notifies users of any complete sentences that already exist somewhere on the web. Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. The Google Search Analytics Audit. The Social Media Visibility Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). Content marketing asset performance (as detailed via resources such as Buzzsumo in particular). Unique keywords sending traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

MARCH 23, 2017

Specifically, I was excited to talk about how content can help take the customer through the buyer journey. What type of content are they using to help them make a decision? Here are a few resources: Keyword SWOT analysis: Finding your content opportunities. Consumers aren’t just spending all their time on Google.

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

KoMarketing Associates

OCTOBER 25, 2016

Top-of-funnel content is created for these users, in effort to educate them and help them determine the solution to their problem. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them. Example Search Queries. Search Query: Interest. keyword.io.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Their third annual report helps B2B marketers evaluate their own priorities, investments, and objectives against a range of focal points. Moz’s Surviving Google: SEO in 2020.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

AUGUST 26, 2014

Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Additional Resources From KoMarketing. Additional Third Party Resources.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 2, 2016

A traditional site lookup through Google will only show part of the picture. Some of the key navigational elements to review in visual inspection include: A “Resource Center” Downloadable assets like white papers, research reports, etc. Google Search Analytics. How long have they been executing their program?

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

OCTOBER 24, 2017

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. Here are 4 best practices that will help guide your efforts. In reality, Google doesn’t like this type of behavior.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

APRIL 30, 2019

B2B buyer personas are fictional representations of your target audience members, which help to better align campaigns all along the buying journey. This will help to ensure you are gearing efforts to the proper pain points on an individual basis. This process will help overcome such challenges. Technology advancements?

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

APRIL 5, 2018

Google makes their money through paid ads, and their organic search function is a means to that end. Paid search provides help in this arena, which I believe more firms will recognize and act on over time.”. Paid search provides help in this arena, which I believe more firms will recognize and act on over time.”.

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

KoMarketing Associates

JUNE 19, 2018

As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy. Budget and Resources. Qualifying. Promoted Content: 5 Steps to Take Before Launch.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? To do this type of analysis, we use a combination of resources. Consider how networking lists help provide focus and improve the effectiveness of SEO outreach and content distribution as well.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

OCTOBER 12, 2015

Specific to the growth of mobile device adoption and its impact on online behavior, Google indicated earlier this year that “ more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. ” (via article on Search Engine Land). Google+ (300M – down 10% since beginning of year ).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

MAY 22, 2014

Mobile application stores from the two big players, Apple and Google, are cluttered with apps from a wide variety of categories. Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Helpful Resources.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. This means that as you work on making pages of your site mobile-friendly, once Google is able to detect the website changes, you should see a “mobile friendly” label for that page.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

SEPTEMBER 11, 2015

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. URL Shorteners like Goo.gl and Bit.ly

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

JULY 18, 2017

In the above example, I’ve searched Google for “digital content marketing.” ” High on the first page, we see a Google Answer Box result, an article that explains what content marketing is, a page about content marketing strategy, and a blog post that explains the difference between content marketing and social media.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

JANUARY 22, 2015

While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. It also helps mitigate overlap and unnecessary duplication of content. Google Drive Spreadsheet for mapping out due dates and ideas. Third Party References.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

DECEMBER 18, 2014

You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. If any of these journalists happen to Tweet something I can help with or something relevant to one of my B2B clients, I try to jump in right away. I engaged with a TechCrunch writer who asked a question I could help him with.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

MAY 15, 2014

Aggregating Resources. Without a solid repository of resources and an understanding of the client’s industry, creating news that will interest readers will be extremely challenging. Bonus tip: When possible, set up Google Authorship. Submitting the Site to Google News. How to Submit Your Site to Google News.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

AUGUST 28, 2018

This list is historically generated through research associated with product and marketing collateral, competitor and industry insights, and interviews with key personnel and business stakeholders, among other resources. In the screenshot below, we’ve uncovered Google Keyword Planner data associated with these terms.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

DECEMBER 4, 2014

Google Will Inevitably Make Me Look Stupid. Remember when we spent time building out Google+ pages, forcing our clients to not just create a page, but ensuring that every one of their authors also created a page? For businesses, creating good content takes planning, time, resources, and of course money. Yeah…me too.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

FEBRUARY 11, 2016

Be an Industry Resource. Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy. Think of value first and it will help keep the customer’s interest. Share Events or New Products.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120