Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Biznology

MARCH 31, 2015

Last week I shared a couple Google Webmaster Tools tips and tricks with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

Google 80

Google Tools Tips RSS 80

Biznology

JUNE 9, 2015

It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman ‘s character in Rain Man, Raymond Babbitt. Google Search has a lot of eccentricities. You make all of this explicit on Google Webmaster Tools. So, I chose www.gerr.is.

Google 80

Google Domain Tagging Analytics 80

Biznology

FEBRUARY 17, 2021

Human Resources departments use AI-assisted filters to detect keywords in resumes. Look at these plug-and-play (aka out-of-the-box) AI solutions created with smaller budgets in mind: Google launched AI Hub, now in Beta testing and they say its ‘customer-friendly’ pricing will make it a perfect fit for small businesses. Think Again.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship?

Google 80

Google Youtube Blogger Domain 80

Biznology

AUGUST 6, 2012

Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Why is this important? Internal Links.

Google 80

Google Ad Building Domain Blogger 80

Biznology

NOVEMBER 25, 2019

Essential aspects of marketing and advertising and even customer service have always been extremely hands-on and took a lot of work—especially if you have taken the time to get your app into a number of app stores across a number of platforms such as Apple iOS and Google Android. At least for me. I didn’t know.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

DECEMBER 10, 2010

This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in "could" be offered a huge number to be purchased). Most of the industry couldn't get over the number that Google was willing to fork-out to get the daily deal site, reportedly $5.3

Google 80

Google SMB Adsense Paid Search Agency 80

Biznology

MAY 6, 2021

If you are not equipped or prepared to do that, you may want to shift some resources or find some help. Data set #2: Google’s “A Year in Lockdown Trends.” Source: Google A Year in Lockdown Trends. The Google data will show you the overall activity and highlight days when that topic was particularly hot.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Biznology

JANUARY 17, 2018

There are enough hackers, trolls, and automation resources in our digital ecosystem to make possible to create a digital reality that does not necessarily reflect the analog world. There’s also some encouraging but timid movement by online titans like Facebook and Google to help consumers to separate the wheat from the chaff.

Amazon 154

Amazon Buzz Opinions Facebook 154

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. Can't imagine it?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

SEPTEMBER 15, 2021

As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant. What are Amazon, Apple, and Google doing with the data they are gathering?

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Biznology

MAY 29, 2018

There are a variety of 3rd party modules that can automatically optimize site content and site images in the background after setting up these plug-ins and integrating them into Google and Bing Webmaster tools, etc. Writing for SEO. Most traditional copywriters are appalled by how they’re taught to write for search. Writing Copy for Search.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

AUGUST 28, 2017

Imagine a world where exponential growth publishing helps every person rise by becoming as capable as the best person on Earth. You will never win by competing with Google , Facebook , and the advertising tech industry. Add new people-first components as services delivered from cloud vendors like Amazon , Microsoft , and Google.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

NOVEMBER 14, 2017

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. It’s a great shortcut for your sales and marketing team–but not even that will help with SEO.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JUNE 9, 2017

Tracking your brand mentions online can help you find problem areas with our reputation. Some easy ways to track your brand’s online reputation include: Set up Google Alerts for your company. This will help you find strategic opportunities in real-time. You can’t fix your online reputation if you don’t know where it’s broken.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

OCTOBER 30, 2017

Dominance: reduce Google ’s surveillance and personal targeting of everyone, reduce Amazon’ s capture of customer relationships from leading companies. This new technology—named active knowledge, active resources, and active commerce—delivers success everywhere to everyone who wants it, during the moment they needed.

Marketing AI 163

Marketing AI Lead Scoring Lead Ranking Marketing Automation Services 163

Biznology

NOVEMBER 9, 2016

They require setup and testing but can be a big help with your website recognizing and quickly processing the many elements it has to. Two resources to help are: CSS Delivery Tool —it tells you how many external style sheets your website is using. Do your need help with yours ? That may be as many as 30 components and 2.4

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

APRIL 12, 2017

But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

AUGUST 21, 2017

Of the 14 platforms with a billion-users, Google and Facebook own 11 of them. How will your company win against the billion-user platforms, AI’s and voice bots from Google, Facebook, Amazon, Microsoft and Apple? Your leadership helps capitalism evolve into partnership capitalism that benefits everyone, instead of a few.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

FEBRUARY 28, 2018

This also helps employees connect to the customer and their co-workers better. Transforming business process management (BPM), enterprise resource planning (ERP), and other internal day to day tasks and processes? It is an absolute requirement for survival in the current business environment. Operational tranformation.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

AUGUST 7, 2017

Five of six most valuable companies in the world are tech leaders: Apple , Alphabet ( Google ), Microsoft , Amazon , and Facebook. Change everyone’s personal success: Online actions are turned into embedded triggers designed to auto-display the world’s best knowledge, tools, resources, and commercial options for that step.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Biznology

JULY 26, 2017

It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. Everyone started talking about how to help. I credit Matt Heinz with helping us think this through. Reports from Google or Marketo are no longer enough. We took the ball.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

NOVEMBER 9, 2017

Because Google and LinkedIn play well together, your LinkedIn profile may rank ahead of your website when someone searches for your business or name online. Make it about how you’re helping others, not all about yourself. You want to address what your company does and how they help their customers/users/clients. Use them all.

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

Biznology

JANUARY 17, 2019

With a little effort and perhaps some outside help, you can eliminate those frustrations by finding the right metrics and looking at them a little more deeply. You may, in fact, need to create proxy metrics to help you bridge the gap. Website Content Metrics that Matter.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Biznology

FEBRUARY 15, 2019

When a customer is at the point where they are actively seeking you out online, everything that they find should elevate your brand and provide a responsive and helpful experience. Start running google searches for your brand and your products. You can now start to strategize and engage to help strengthen your brand’s reputation.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

MARCH 2, 2021

Enterprise resource management software allows you to organize and manage multiple sales channels for your business and handle everything from a centralized cloud location in real-time. This helps avoid ordering and inventory overlaps and errors and allows you to process an order from any digital channel.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

MARCH 15, 2017

Perhaps they clicked a sponsored Facebook post of yours, or visited your website after a Google search. Make it about helping the consumer–not immediately trying to get him or her to purchase something. If they opened that email they were sent another email with a broad introduction of your company with additional resources.

Top of Funnel 123

Top of Funnel Ideal Customer Profiles Digital Marketing Funnels Brand Identity 123

Biznology

FEBRUARY 25, 2019

The findings in this report are a clear indication of the vast and continual changes in the field of digital marketing and prove that constant learning is what will help you stay ahead of the curve. Google Alerts: Google Alerts are another easy way to stay up-to-date with the latest developments in the digital marketing world.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

MARCH 18, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. percent in February compared to the same month last year.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

SEPTEMBER 9, 2019

Today, email automation tools are designed to simplify the email process and help you save much-needed time. Here is a close look at 4 email automation tools to help you cut down on wasted hours: 1. Boomerang is a Google feature that gives you control over email responses—built around returning emails at the ideal times.

Automation 130

Automation Tools SMS Top of Funnel 130

Biznology

SEPTEMBER 22, 2016

80% of companies say they deliver “superior” customer service while only 8% of customers feel the same way ( Lee Resources ). Do these facts help you to better understand online consumer behavior? Does your business need help navigating online consumer behavior? FINDING YOUR AUDIENCE. Conductor ). Social Media Examiner ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. My expertise, however, is online community outreach and engagement.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

NOVEMBER 26, 2014

Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. It shouldn’t surprise you whenever Google decides to impose further tolls in the future.

Word of Mouth 80

Word of Mouth Search Engine Marketing Search Marketing Google 80

Biznology

MAY 19, 2014

If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. That’s a big mistake.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JUNE 11, 2015

Google based its algorithm on links, and links remain at the core of Google’s ranking systems. Google was able to set itself apart, and ultimately reach its household name status, because in part of the use of links in its algorithm. Google saw the power of links and leveraged that power within its search algorithm.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Biznology

JULY 7, 2020

She is designed to help lonely people by building their confidence. Replika’s Emma is a direct descendent of Eliza but she has evolved a good deal: Nobody has to feed her dictionaries: she improves her conversational abilities by talking with people and her AI Deep Learning capabilities help her understand quickly. Healthcare Chatbots.

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104