ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. AI is rapidly becoming a go-to-market tsunami, which will eventually drown our customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

JULY 9, 2015

Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. With so much information on what makes a successful leader, what should you focus on to improve your ability to lead more effectively and to help develop and hire your next leaders?

Forecasting 100

Forecasting Transparency Organic Leads Intent 100

ANNUITAS

SEPTEMBER 1, 2015

Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Without this buyer-centric understanding, everything else is a guess.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

APRIL 15, 2014

Consider the effect of the New York Times story on Target’s assignment of a “pregnancy score” to shoppers on the retailer’s reputation; or of the fine imposed on Google by European regulators on the online giant’s brand. Explore what the IAPP has to offer – it might help further your career.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

ANNUITAS

NOVEMBER 11, 2020

But when Google checks if your website is fast enough, it uses a mid-tier Android device on a mobile network. Because if Google deems your site too slow, or if Google can’t read the content on your site, your site is much less likely to come up in the search results when a user is actively researching solutions to their pain point.

SEO 147

SEO CMS Development Paid Search Agency Lead Scoring 147