[Google, Help] Finding your place on the web, when it seems so crowded out here
    If an industry category is flooded with helpful content from competitors, it might be difficult, or impossible, to break through and get attention for your content. That may not seem fair, but that is life in the Google World. I was brought in to help one global brand who was at least three years behind in their content marketing. In fact, the sky is the limit if you apply some research, resourcefulness, and determination to your approach. By Mark Schaefer.
    [Google, Help] How to Structure your Market Development Funds for Digital Marketing
    In 2011, Google introduced the ZMOT (Zero Moment of Truth), which describes… A revolution in the way consumers search for information online and make decisions about brands. Jim Lecinski, Google, Vice President, Americas Customers Solutions. The following key elements for structuring MDF in the digital world will help bring clarity to a complex environment, while create unforeseen opportunities in the process. – Partners really need help.
    [Google, Help] How to Structure your Market Development Funds for Digital Marketing
    In 2011, Google introduced the ZMOT (Zero Moment of Truth), which describes… A revolution in the way consumers search for information online and make decisions about brands. Jim Lecinski, Google, Vice President, Americas Customers Solutions. The following key elements for structuring MDF in the digital world will help bring clarity to a complex environment, while create unforeseen opportunities in the process. – Partners really need help.
    [Google, Help] When and Why to Use Landing Pages
    Landing pages can act as the solution to that problem because they play a key part in generating traffic and converting it with search ads and they are the leading paid channel for businesses : Industry leader, Google, highly prioritizes landing page experience , determining whether or not to show your AdWords ads based on the page visitors click through to: Bing takes landing page experience into account too. It delivers their resource clearly, without making them hunt for it.
    [Google, Help] A 5-Point Checklist for Writing SEO Content
    In the above example, I’ve searched Google for “digital content marketing.” ” High on the first page, we see a Google Answer Box result, an article that explains what content marketing is, a page about content marketing strategy, and a blog post that explains the difference between content marketing and social media. This investigative work will help to paint a clearer picture of how exactly your page should be laid out.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Google, Help] Marketers: This Is Why We Can’t Have Nice Things
    Much of that process began not with the company but on Google, where a buyer would do all the independent research they needed before making a decision. So instead of pummeling buyers with ads or email, smart marketers started to create useful content designed help the consumer rather than sell them. This creates a more organized site architecture that’s easier for Google to crawl and index and signals our authority on a subject, rather than a bunch of long-tail keyword variations.
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Google, Help] 9 Brands That Thrive Without a Traditional Marketing Budget
    Google Trader Joe’s. You’ll find their website and a Google+ page with one whole follower. She also grew her billion-dollar brand without any help from outside investments or debt. But with even faster expansion of the athleisure industry, Lululemon finally threw in the $38 towel and announced in March of 2017 that they would be devoting more resources to traditional marketing. “Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!”
    [Google, Help] Traditional SEO is Dying
    Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website. My SEO war chest was packed with resources like Raven Tools, Screaming Frog, Google Search Console, Google Keyword Planner, and Google PageSpeed. Google engineers supposedly joke that no one can optimize for RankBrain. Google changes too fast.
    [Google, Help] Ten Things Marketing Should Review with Sales When using Marketing Automation
    The Automated Lead Flow Management guide would be a good document to read through to see what’s possible: [link] on.com/resources/library-of- re sources/. Can your sales team agree on a flow for all inbound leads that help your company establish a process for managing, distributing, and nurturing inbound leads? Try to better understand from them how they segment clients, so the marketing automation provider can help you build dynamic segmentations from your database.
    [Google, Help] Influencer marketing grows up
    Eventually my early interest in influence marketing helped me land a book contract to write Return On Influence , the first book on the subject of social influence marketing. Five years later, I jumped at the chance to help Traackr , a frontrunner in the influence measurement space, to create a new piece of research aimed at determining the state of the art of the field from a B2B perspective. By Mark Schaefer.
  • HUBSPOT  |  MONDAY, JULY 10, 2017
    [Google, Help] 7 Reasons Why No One is Watching Your Video Content
    Entertainment aside, what’s going to be helpful to them? That’s why it’s helpful to figure out where the different segments of your target audience spend their time online, which can help dictate what kind of video you’re going to create and where it will be shared. The Pew Research Center’s annual Social Media Update is especially helpful for that, which breaks down who’s using what. Here’s where something like Instagram can be a great resource. You did it.
  • TERMINUS  |  FRIDAY, JULY 7, 2017
    [Google, Help] How Account-Based Marketing Shortens Sales Cycles by 40%
    They work with e-commerce companies who rely on their websites to maximize revenue by providing data analytics and software to help optimize the customer experience. We were doing Google paid search, we were doing retargeting, but we didn’t have a way to holistically cover our target accounts at scale.”. This helped her quickly figure out which creative and messaging were most effective so she could then optimize her campaigns.
    [Google, Help] What the Internet’s Best ‘About Us’ Pages Can Teach Brands
    The town hall housed corporate communications and human resources updates, a museum explained Nabisco’s storied history, and a test kitchen stored recipes. As the content strategy leader at Prophet , I wanted to investigate what the biggest players were doing with their company pages to see if there were any patterns or tactics that could help marketers create value. Brands Accenture GE General Motors Google McDonald's Nike Patagonia Shire
  • HUBSPOT  |  TUESDAY, JUNE 27, 2017
    [Google, Help] 6 Digital Storytelling Lessons from Pottermore
    To build hype for the first release of Pottermore in 2012, a restricted number of early birds were granted access to help put the finishing touches on the site. Pottermore uses quizzes, but you can also use less direct means to learn more about your readers, such as through Google Analytics’ suite of tools. It helps to pay special attention to the language you use in your marketing efforts.
  • BIZNOLOGY  |  MONDAY, JUNE 26, 2017
    [Google, Help] Can content written for print position well in Google?
    Despite the fact that their content was incredibly resource-rich, it was free of search phrases. Print content can easily be optimized for Google –it just needs to be built into the process. Yes, you still see evidence of key phrase-stuffing, despite Google’s best efforts to make it go away. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.
  • LEAD LIAISON  |  FRIDAY, JUNE 23, 2017
    [Google, Help] Tools of the Trade: Screencast-O-Matic
    But we didn’t get here by using outdated resources. Here at Lead Liaison, we’ve got several “tools of the trade” that help us be the best that we can be. The final recording can be uploaded to Screencast-O-Matic.com , YouTube, Vimeo, Google Drive, Dropbox, or just saved as a video file on your computer. Being a company that specializes in SaaS, we are often asked to help a customer (sometimes across the world) complete a task in our software.
  • HUBSPOT  |  FRIDAY, JUNE 23, 2017
    [Google, Help] We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
    In 2017 -- during the era of self-driving cars, augmented and virtual reality, and artificial intelligence -- our team here at HubSpot is constantly striving to test and implement the most modern techniques for content creation to provide cool, useful resources for our audience. We gleaned a ton of valuable information about our core audience from this survey, and the qualitative feedback was incredibly helpful, too. I don't know about you, but I barely print anything anymore.
    [Google, Help] The Importance of a Content-Driven Website in the Age of Value-Based Care
    It’s one of his great pastimes now, and none of it had anything to do with the three hospitals that helped him make a full recovery. A Google Think survey revealed that a full 76 percent of patients begin their health care research on hospital websites. The blogs cover critical health topics and smartly connects with clinical resources that the hospital offers. The content-driven website is painfully rare in the world of hospitals.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Google, Help] What We Learned From Spending $100k On Facebook Ads
    Lesson 1: Fully commit resources or your cost-per-acquisition (CPA) will rise swiftly. Fixing this problem took a lot of time and resources, and a few calls with our dedicated Facebook Ads guru (shout-out to the brilliant Mike Empey). We used a combination of Facebook Ads, Google Analytics, Mixpanel, and Salesforce data. Second, we wanted to keep our addressable market as large as possible and let our learnings help us figure out where to whittle down.
  • CONTENTLY  |  TUESDAY, JUNE 20, 2017
    [Google, Help] How 6 Companies Use Content For Other Departments Besides Marketing
    Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. So Google decided to create educational materials that would show marketers how to use its suite of tools. From here, Google walks you through a step-by-step process for creating, managing, measuring, and optimizing your campaigns. Human resources.
    [Google, Help] How to Convince Your Leaders to Invest in 10X Content (and Why You Should)
    From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.”. But the point of this article is to talk about how investing in 10X content is helping us achieve multiple goals. Now, getting these particular pieces of content to rank in Google was never our main objective.
  • SNAPAPP  |  WEDNESDAY, JUNE 14, 2017
    [Google, Help] 17 Great Microsite Examples for Driving Buyer Interest
    You can’t translate any content into the visual, exploratory medium of a microsite without a big helping of creativity. . What happens when Wired and Netflix pool their creative resources? Google Glass Experiment. Google wanted to find out, and this microsite takes you on a tour of their findings. . This cross-platform experience combined mobile devices, Google Glass, and an interactive web platform to create a game for sports lovers and players alike.
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Google, Help] How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture
    In a survey conducted last year by Morar Consulting, 95% of human resources professionals blamed the loss of good employees on job burnout. Type the words “employee burnout” into the Google search bar, and one of the autocomplete phrases likely ends with, “is becoming a huge problem.” That's why I decided to enlist the help of an expert: HubSpot’s Manager of Culture and Experience, Tamara Lilian. 4) Use the resources made available to you.
    [Google, Help] How to Create an Infographic From Start to Finish in 5 Steps
    Before you can even start thinking about a concept or design, you must first ensure it makes sense to put the time and resources into infographic development. Tools like Google Analytics , Google Search Console , and BuzzSumo are some of our favorites. However, there are a few very important factors to consider when using secondary resources for infographic development: Always make sure you’re using recent data.
    [Google, Help] How To Create A White Paper That Converts
    White papers are among most requested resource formats of B2B buyers. Tap into tools such as Google Keyword Planner , Ubersuggest and Buzzsumo. The following actions will help ensure an effective abstract: Write the abstract after you have completed the white paper. The table of contents should include an introduction section, sections on background/problem statement, solution, conclusion, and additional resources.
  • ACT-ON  |  MONDAY, JUNE 12, 2017
    [Google, Help] How to Maximize Your Inbound Strategy
    We’ve also built best-in-class inbound features in our platform, according to Forrester , to help marketers do the best work of their careers. Do you need help with this step? We have a short video to help you get you started. This could be asking a peer for help, or it could be typing what they believe their problem is into an Internet search bar. You need to activate some promotion to help get that great content seen and heard by your target audience.
  • BIZNOLOGY  |  FRIDAY, JUNE 9, 2017
    [Google, Help] Creative strategies to improve your brand’s online reputation
    Tracking your brand mentions online can help you find problem areas with our reputation. Some easy ways to track your brand’s online reputation include: Set up Google Alerts for your company. This will help you find strategic opportunities in real-time. Your current employees can be great resources to driving a better online reputation. This strategy will help grow your brand’s reputation while also giving them immediate equity into their efforts.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Google, Help] You Need to Understand These 6 Things About What B2B Buyers Want
    Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. Some organizations are very savvy about letting visitors download several different white papers or other content resources before they ever start selling. Only after maybe your third or fourth visit will they activate a little pop-up in the lower right-hand corner of the screen, with some nice person offering to help if you want to know anything more.
  • CONTENTLY  |  MONDAY, JUNE 5, 2017
    [Google, Help] The Best Content Marketing of May: Brands, Take Note
    ” What follows is a mixture of how-tos, sample code, datasets, and dozens of AI resources to help up-and-coming entrepreneurs use AI to their advantage. Google & UNHCR: Searching for Syria. Google has always had the potential to power great content. In late May, the United Nations High Commissioner for Refugees did just that, partnering with Google on an elegantly designed microsite that details the political history and humans rights issues in Syria.
    [Google, Help] Principles of Good Marketing Dashboards: Rethinking the Purpose of Reporting
    While these resources remain vital for many marketing teams, the responsibility of synthesizing and communicating content marketing goals and successes has landed squarely on the shoulders of content creators. In an ideal scenario, constant access to key metrics should improve communication, get leadership on board with your content practices, and help tout your team’s accomplishments on a regular basis. Your team has finally done it.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Google, Help] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    So we decided to extend an olive branch, honest-to-goodness people helping people, and came up with 101 different interactive content ideas for you to start using today. . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Think Google maps but with your own design and branding. Design the landing page to be friendly, helpful, and understanding – the refreshing tone and approach alone may prevent the unsubscribe. .
  • BIZNOLOGY  |  FRIDAY, JUNE 2, 2017
    [Google, Help] Digital is plural
    Whether major technology installations, postmerger integrations, or new growth strategies, these efforts consume tremendous resources over months or even years. Just Google “ what digital means ,” and you will believe this is one of those awkward family conversations where everybody is circling around a difficult theme without anyone explicitly calling it by its name. Instead of trying to define what digital is, it may be helpful to think about what digital is not.
    [Google, Help] Data industrialization on our way to marketing in a blockchain world
    The era of physical industrialization was marked by humans’ ever-increasing ability to find, extract, manufacture and sell physical resources. We’re all looking at the same Google Sheet or Excel document. If your Bitcoin wallet, for example, instead of being “dumb” (as it is now) is actually “smart” — in the sense that it can advise/help you make sense of the world — you’ll use that one versus a competitor.
    [Google, Help] 10 B2B Marketing Presentations to Favorite on Slideshare
    Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Their third annual report helps B2B marketers evaluate their own priorities, investments, and objectives against a range of focal points. For B2B marketers, the information herein can help guide forward-thinking marketing focus and areas of opportunity and challenge in the future. Moz’s Surviving Google: SEO in 2020.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Google, Help] 7 of the Coolest YouTube Banners We've Ever Seen
    For the sake of display consistency, then, Google suggests going with an image that's 2560 x 1440 px. Here's a helpful visual representation of those dimensions: Source: Google. You might think that 2560 x 1440 px -- Google's suggested dimensions we mentioned earlier -- seems like an exorbitantly large file size. Well, you're in luck -- it turns out that there are dozens of free resources for creating a great YouTube banner.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Google, Help] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    When it comes to providing ROI, there's a strong case to be made for dedicating time and resources to establishing links between marketing activities and sales results. It's an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all. If your primary challenge with managing a website has to do with the skills and resources you have available, you aren't alone. Every marketer faces different challenges.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Google, Help] How to Get Started With Paid Search [Free Guide]
    In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. How do you even do a Google AdWords campaign? To help you get started the right way, we're breaking down the basics of how to use paid search below. The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.
    [Google, Help] The Critical Importance Of Lead Validation In Internet Marketing
    Yet even with all the advanced information-gathering resources available to marketers today, blind spots still exist in places where they can seriously damage a campaign. However, because Google Analytics only provides Internet marketers with raw conversion numbers for their websites, they can trick themselves into thinking all those conversions are potential sales leads. Are you a victim of fake leads? It can be costly.
  • VIDYARD  |  THURSDAY, MAY 25, 2017
    [Google, Help] 3 Reasons Why Video is Ideal for Internal Communications
    According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. Just take this common office scenario: a new employee needs help getting set up in a software system. They ask a colleague for help, and after a few back and forth emails and screenshots, their coworker just walks over and points at their screen. Blog Employee Communications Employee Development Human Resources
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Google, Help] The History of Spam in Marketing
    Link building: This is a commonly known tactic to help improve rankings, but when it’s done incorrectly it can be seen as spam. Much more needs to be done, however, to help raise awareness and put an end to spam online. Countries like Germany, France, Japan, and others are at the forefront of helping to end spam for good. Read anti-spam resources , promote responsible net commerce , and check out the top tools to prevent and maintain spam. Have a resource to add?
    [Google, Help] Brand Journalism and the Case for Optimism
    “Everything is Googled now,” he said. So why shouldn’t you help fill that void? Why shouldn’t you help fill that vacuum? Why shouldn’t you help supply more information? It’s only going to help your brand, as well as get your message out.” If you’re not going to commit the resources to doing it the right way, don’t do it.”
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Google, Help] 6 AI Startups We're Keeping an Eye On
    At the most recent Google I/O , an entire suite of new AI-related product features were unveiled. In its earliest days, Bizible ’s revenue attribution product provided technology to help its customers better assess spending activity and make better decisions. Now, its new revenue planning product uses machine learning to help B2B marketers plan for every revenue-related scenario. AI certainly has the ability to help professionals do their work more seamlessly.
  • CONTENTLY  |  TUESDAY, MAY 23, 2017
    [Google, Help] Understanding the Artificial Intelligence Hype Cycle, in 5 Stats
    At last week’s Google I/O conference, a few choice terms came up repeatedly. I have been counting occurrences of the phrase “now, we use machine learning” here at Google IO and I got to 70 trillion. Google is using AI to improve just about every realm of its vast technology empire. On Android, for example, the company announced an update to its virtual assistant with futuristic features like Google Lens, which can “read” photos in real time.
    [Google, Help] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    You can even build out a Twitter List like “The Top 50 Influencers in the [Industry] Space” to set yourself up for ongoing engagement and help stand out from other businesses. The goal here is to help B2B customers develop a stronger relationship with your company and even start relying on you as an essential resource for information. Promoted Tweets can also help spread these types of messages to highly targeted and relevant audiences.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [Google, Help] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    This kind of success continues to fuel me in my mission to help agencies grow their recurring revenue. Google Analytics, Moz, and Constant Contact were really the only well-known tools. If you pursue these partnerships to help you win new clients, you can't fake your way through it, though. A great example of this is TREW Marketing , an inbound marketing agency and HubSpot partner that helps companies market to engineers.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Google, Help] 10 Job Interview Questions to Stop Asking Candidates
    A quick Google Search for job interview questions brings up some of the most common asks you might have already answered 20 times over the course of your career. Instead, try these alternatives that might give you more helpful information about the candidate -- without making them feel awkward in the process. The answer could be highly personal, and it isn't that helpful for learning more about the candidate. When I get a job interview, there's a lot to prepare.
  • HUBSPOT  |  FRIDAY, MAY 19, 2017
    [Google, Help] 9 of the Biggest Google I/O Keynote Announcements
    Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference. It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.”. And each month, we’ll continue to bring you a digest of what big Google news you may have missed. 1) Google Lens. Source: Google.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Google, Help] Chalk Talks: Generate More Leads with Video
    So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs. There are lots of different ways in which video can help you drive more inbound traffic to your website. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content.
    [Google, Help] How often should I blog? Five steps to answering the question
    For example … If you want to establish SEO advantages in an un-contested niche, an aggressive posting schedule of several times a week might be appropriate (Google likes fresh content!). Doing a competitive analysis is an important first step in any marketing strategy but it may also help you determine how often to post content. What are your resources? Five steps to answering the question appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Google, Help] How to Transform Your Blog Content into Compelling Videos
    2) The Ultimate Social Media Calendar for 2017 [Resource]. The video isn't highly visual, but the interesting topic helped drive video and blog post views. Facebook doesn't share data on the sources of video views, so the blog post embeds could have helped increase the number of views.). We'll experiment with updating older, high-performing blog posts with new video content on YouTube and optimizing the post and the video for Google and YouTube search, respectively.
    [Google, Help] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    But even more relevant to your journey up Mount Expert, business people today instinctively fire up Google whenever they encounter a thorny business problem. In many cases, they research the problem and possible solutions themselves — before they seek out professional help. Also, be sure to check out the Additional Resources at the end of this piece. . Your driving impulse is to be helpful. Step 7: Determine who is going to help you.
  • KEO MARKETING  |  MONDAY, MAY 15, 2017
    [Google, Help] Trends in B2B Marketing Strategy for 2017
    There are always new methods for reaching customers utilizing different means of technology to pursue and speed up the marketing process while cutting back on resources, time, and energy. When businesses pursue ABM, they need a set of tools to help, including platforms for data collection, account insights, advertising, websites, account planning, and more. Marketing is constantly changing.
    [Google, Help] How Data is Democratizing Growth and Driving Disruption
    The recent uptick in Microsoft’s presence in the cloud market alongside Amazon Web Services, and now Google and Oracle are starting to move into the space, has made our value proposition a lot stronger: Companies need to consolidate infrastructure across multiple platforms, whether they be legacy systems or something relatively new like Oracle Cloud. Launching and growing a business has never been easy, but it used to be a lot harder.
    [Google, Help] The 12 Best Special-Purpose Business Software Tools
    A few have focused on areas outside of marketing (such as the best human resources, payroll, and employee scheduling tools , and the best accounting and finance tools LINK) or on areas with crossover between marketing and other functional areas (e.g., Google Review Count: 197. Google Review Count: 179. Office Online feels much more like Microsoft Office than Google Docs does — right down to the ribbon. 3) Google Docs. Google Review Count: 166.
    [Google, Help] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    Key resources used in our research to build this graphic: CabinetM , Capterra , G2 Crowd , Google , LUMA Partners , Siftery , and TrustRadius. ” So, thanks to Anand’s help this year, we’re pleased to make a Google sheet of all companies on the landscape, the solutions under which they’re categorized, and their website URLs — freely available to the community: Feel free to cut-and-paste this data and use it as a starting point for your own research.
    [Google, Help] Why purpose matters to marketing: growth, revenue, and profit
    We do this to ultimately help businesses in the digital age compete, contend, and build really great, meaningful and sustainable businesses. We started by helping companies be better. When many marketers were talking about how to rank #1 in Google, I was talking a lot about the benefit of community and of businesses building a community to help their companies. You said that it’s not about what you spend on marketing; it’s purpose that helps you get focused.
    [Google, Help] Carthage must be destroyed – and Facebook competition too.
    Google had just launched Google+ in an obvious ploy to take their battle for talent and market share to Facebook’s home turf – social. While it was as much Google’s ineptitude as Facebook’s zeal that resulted in the demise of Google+, the end-result was the same nonetheless. SnapChat and Google+ already had integrated video at that point, with new group video apps like Blab starting up, so suddenly Facebook was looking as old and dated as LinkedIn again.
    [Google, Help] 5 Actionable Tips to Update Your SEO Strategy Right Now
    Thought-provoking books, seminars and training courses, all designed to help you place your website on page one of Google, bringing you in tsunami waves of web traffic. With all of these resources available, you’d think more businesses would […]. There are, what seems like, millions of articles written on the web touting the power of SEO.
  • ACT-ON  |  MONDAY, MAY 8, 2017
    [Google, Help] Optimize Your Content for Inbound Marketing: Part 1
    Hell hath no fury like a Google scorned.). The Tao of Google: (aka Ignorance is Not Bliss). To be clear, Google is not the only fish in the sea, particularly internationally. The good news is that Google is less “great white” than “nurse” shark; it has a mean bite but it’s mostly benign, even benevolent, as long as you don’t cross it. According to Arnie, “These changes have been Google essentially saying it’s time this whole thing was all about quality content.”. (An
  • PUREB2B  |  SUNDAY, MAY 7, 2017
    [Google, Help] 7 Creative Ways to Generate More B2B Leads
    Many businesses spend a great deal of time and resources on lead generation. SEO – We all want to be on the first page of Google. By consistently providing helpful and educational insight, you can get noticed by your target audiences who use the platform. So from here on out, compile the templates and resources you use for your company, and transform them into downloadable offers to help your prospects simplify their processes and workflows.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Google, Help] 32 Free Online Marketing Classes to Master Your Marketing Skills
    These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. Digital Marketing Course " by Google. " Its blog provides a ton of great resources about digital marketing, and this class, "Internet Marketing for Smart People," is made up of ebooks and emailed lessons and other course materials. Google. 21) Google Digital Marketing Course. I don't know about you, but I miss going to school.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Google, Help] 5 Ways to Use Earned Media to Increase SEO
    Earned media includes content published by someone other than your brand, such as influencer blog posts, reviews, or other unpaid content from third-party resources. To achieve optimal SEO rankings, it helps to publish a few pieces of content on your site before publishing with influencers. Your sharing of content, commenting on posts, and finding other ways to be helpful have warmed up the influencers. Trust is one of the hardest things for marketers to earn.
  • FATHOM  |  THURSDAY, APRIL 27, 2017
    [Google, Help] How to Use Stories to Bring Your B2B Content Strategy to Life
    Here are just a few of the stories you can use to fuel your content strategy and help your brand connect effortlessly to your audience: Your own story. Include pictures, a timeline, anything that will help the reader understand where you are coming from throughout your marketing efforts. Throughout the research and consideration phase of your audience’s customer journey, they will be looking at what resources you have available to assess your abilities.
    [Google, Help] Research shows we may be at the end of the startup era
    Facebook has virtually unlimited resources. In the past 12 months, Google alone has acquired 20 small companies including QuikLabs, Eyefluence and Urban Engines. Smart companies today can use algorithms to help them protect their flanks from disruptors. Exxon Mobil, General Electric, Citigroup and Shell Oil are out and Apple, Alphabet (the parent company of Google), Amazon and Facebook have taken their place. By Mark Schaefer.
  • INFER  |  TUESDAY, APRIL 25, 2017
    [Google, Help] Getting Started with Machine Learning: 3 Things Marketers Need to Know
    At the same time, mainstream cloud adoption and ever-increasing computing power in the form of new solutions like Google Spanner are accelerating the development, accuracy and speed of AI’s underlying foundations, from data availability and spam detection, to machine learning, predictive analytics and natural language processing. This article was originally published on CMSWire by Sean Zinsmeister , Vice President of Product Marketing at Infer.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google, Help] The Character Count Guide for Blog Posts, Videos, Tweets & More
    While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place. That aligns with research previously conducted by serpIQ , which indicated that, on average, the top 10 results for most Google searches are between 2,032 and 2,416 words. However, it's always helpful to provide some context, and let users know what they're looking at.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google, Help] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. This led to a number of content successes, like ranking in the top 5 on Google for the search term "job board" , but after a while, this growth started to tail off. Involving everyone at Proven -- even those outside of the marketing team -- helps create more dynamic and diverse supporting content. Resource Link Building.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Google, Help] The Benefits of Retargeting for B2B
    Expert marketing pros Rachel Rosin and Jahvita Rastafari are here to help us see how Act-On Software is able to show the benefits of their software solutions daily. In today’s blog we hope to share a bit about their experiences and help you discover the possibilities available through retargeting. Specifically, we’ll talk about the Google Ad Platform and Facebook in relation to this important marketing tactic. An Interview with Act-On Software Marketers.
    [Google, Help] The 16 Best Sites for Free Stock Photos and Videos
    They can help with SEO. Don’t risk damaging your brand (and checkbook) by using random photos from a Google or Bing image search. Google Review Count: 255. Google Review Count: 233. Among) my favorite resources (is) MorgueFile (for) original non-stock-style photography.” Google Review Count: 223. Google Review Count: 215. Google Review Count: 199. Google Review Count: 195. Google Review Count: 170.
    [Google, Help] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Lindsey Burgess—CMO of You Need a Budget (YNAB), a B2C financial planning software platform—said that while the company focuses on Google and Facebook as its primary distribution channels, it’s next to impossible to drive organic traffic from the platforms. Fundera had a revelation last year when it moved high-performing utility content from its blog to a resources page. It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google, Help] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    One of Facebook's biggest pushes at F8 was improvement upon reality with the help of augmented reality (AR) and virtual reality (VR). The Facebook AR Studio helps create augmented reality elements Facebook users can incorporate into their photos and videos. On the VR side of things, Facebook Spaces is a new virtual reality app where users can hang out with their friends -- in full VR -- with the help of the Oculus Rift VR headset. So far, Google and Snap Inc.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google, Help] 24 Growth Hacks to Try Today
    When I find a good growth marketing resource, I remember it and hold onto it for dear life. Plus, it helps you build a presence on multiple channels. It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers. That way, you can create a custom, lookalike audience that emulates your current “fan base,” helping you to grow where you’re already doing well.
    [Google, Help] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. Google Sheets to manage the assets (you’ll get a template of this, too). Depending on your resources, you may want to hire freelancers to help you with asset creation or to run Facebook ads to get more awareness about your event. This allowed me to catch situations where I would need to delegate work or ask for help ahead of time.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Google, Help] How to Use Canva: An 8-Step Guide to Creating Visual Content
    It might seem like you need myriad resources to create just one custom graphic: Photoshop to edit an image, InDesign to lay it out, VSCO for filters, and a multitude of stock photo sites. To start, type a keyword or two into the search bar, and choose from any of the photos or illustrations -- that means no more Google image searches. While some professionals have years of experience to help them pair fonts, Canva provides a shortcut: The font pairing tool.
    [Google, Help] The 15 Best Screencasting and Online Presentation Tools
    Google Review Count: 206. Google Review Count: 200. Sample review: “Screencast.com is a resource for sharing your tutorials and demonstrations once completed. Google Review Count: 196. Google Review Count: 192. Google Review Count: 182. Google Review Count: 154. Google Review Count: 151. Google Review Count: 135. Google Review Count: 121. Google Review Count: 80. Google Review Count: 62.
  • PROSPECTR  |  FRIDAY, APRIL 14, 2017
    [Google, Help] How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)
    See the overall growth in the chart below: NOTE : At the end of this post, we have a nice free bonus for you that’ll help you generate more qualified leads from LinkedIn. You could also send them to a whitepaper, webinar, landing page, case study, or other action you think will help them convert. Your message should state additional benefits you offer, and pain you help your prospects avoid. “LinkedIn is Dead!”
    [Google, Help] Simple content optimization – SEO for when SEO doesn’t make sense
    But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. As you begin to amass more relevant content, you may wish to put tools in place to help you accomplish and expand on some of the ideas above.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Google, Help] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    Although this somewhat challenging methodology contains several potential pitfalls, if you heed best practices and take a thoughtful, educated approach, growing the number of germane links to your site will help take your marketing to the next level. In a previous post , we discussed key resources to help you kick your linking performance into high gear and outlined several tips for increasing links and traffic ‒ and ultimately conversions.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Google, Help] 12 Marketo Summit 2017 Sessions You Should Attend
    If you’re focused on revenue, performance measurement, and marketing operations we’ve compiled a great list of sessions to help you get the most out of the conference. Add to Calendar: iCalendar • Google Calendar • Outlook. Best practices for getting started -- the resources, tools, and team required to execute. Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar: iCalendar • Google Calendar • Outlook.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Google, Help] 6 Websites Every Growth Hacker Should Bookmark
    A Google search for “ growth hacking ” yields a plethora of results. But as the term gains more popularity, filtering the results for the best resources becomes more difficult. Fear not -- we combed through these sites and narrowed them down to six of the most comprehensive resources. GrowthHackers is a community of resources and experts that " helps teams unlock their company’s full growth potential. "
    [Google, Help] The Nine Best Reputation Management, RSS, and Social Search Tools
    Google Review Count: 312. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Google Review Count: 192. Tools to help businesses and individuals track and managage their online presence; get more control over search hits and supress negative results. 1) Google Alerts.
    [Google, Help] 14 Tips for a Hot Video Marketing Strategy
    It takes significantly more time and resources to properly execute on a video strategy than on most other forms of content. To help you out, we put together 14 actionable tips to get you started building video marketing campaigns. Having a clear vision of what you want from your video marketing will help to define the rest of your strategy and ensure it’s in line with your ultimate goals. YouTube videos should be optimized for search on Google to drive traffic to your site.
    [Google, Help] A Website Design Process that Works: How to Get the Professional Services Website You Want
    It will help you develop a dynamic, multi-purpose platform that builds visibility, encourages engagement and gives you tools to monitor your performance and make adjustments along the way. This will help you think about your site strategically — and find the agency that is the best fit for your firm. Consider adding a library or resources section. In fact, Google explicitly favors sites that load quickly, and it is backing new mobile speed enhancing technologies like AMP.
    [Google, Help] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    With the help of an interactive infographic, Google breaks down what can sometimes feel like a very technical and intimidating topic (how search works) into a simple explanation that goes step by step. For the user, this tool also helps illuminate where he or she is investing most of his or her time, whether it’s working, speaking, eating, or cleaning.
    [Google, Help] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    With the help of an interactive infographic, Google breaks down what can sometimes feel like a very technical and intimidating topic (how search works) into a simple explanation that goes step by step. For the user, this tool also helps illuminate where he or she is investing most of his or her time, whether it’s working, speaking, eating, or cleaning.
    [Google, Help] Tools of the Trade: Evernote
    But we didn’t get here by using outdated resources. Here at Lead Liaison, we’ve got several “tools of the trade” that help us be the best that we can be. Users have the ability to upload PDFs or other documents to their notes, as well as connect Evernote to Google Drive for linking relevant projects. Lead Liaison uses relevant and useful tools to help achieve daily tasks. In the busy world we live in, we all have our secrets to being more productive and more organized.
    [Google, Help] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    We recognized that martech would help us keep up with the buyer’s evolving journey. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team. Google Analytics , a tracking and analytics solution. This article is a guest post by Franck Ardourel of DNN Corp.
    [Google, Help] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    Awareness of the disease rose and it reached the fifth most popular Google search for all of 2014. They had information at stations, but nothing that was really influencing safe behavior or showing that the company cared, so they brought agency McCann Melbourne on to help. Sphero was part of the inaugural class of Disney's Accelerator tech-development program, which helps companies expand creatively using Disney's impressive resources.
    [Google, Help] A B2B SEO Strategy to Attract the Right Prospects
    Google is constantly changing the way it indexes and ranks pages in search results.It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. This area is usually your “Resources” or “Library.” These descriptions can be incredibly helpful in improving your click-through rate. How can you help them? Again, a major, if not the most important factor Google uses to decide rankings.
    [Google, Help] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    And now that Google is splitting its search index into a desktop and mobile version, it’s also critical to provide a good mobile experience. This will help you prioritize the best terms to focus on for optimization. Speaking of research, social media is another information-rich resource your buyers turn to. No : Understand the social channels your audience participates in and allocate resources to monitor and respond to posts in a timely manner.
    [Google, Help] THE HACKIES: A CMO’s guide to integrating marketing technologies
    There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. Without getting into the details or the arguments of which is better (again, just google for more information), let’s just say that REST is newer than SOAP, and the trend favors using REST over SOAP. This will help determine the best method for integration, whether data flows need to be transactional, periodic or a mix. Getting help.
    [Google, Help] The 15 Best Audio and Video Editing Tools
    Whether you’re producing animated video, a video slideshow, live action video, a mixture of formats, or editing high-quality online audio, these tools will help you create professional-grade output without busting your budget. Google Review Count: 341. Google Review Count: 248. Google Review Count: 243. Google Review Count: 220. Google Review Count: 194. Google Review Count: 193. Google Review Count: 178.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Google, Help] 22 Writing GIFs All Content Marketers Will Understand
    I’ve also included helpful tips and tools for writing success if you do hit those tough moments. Then, get some help. For those who need extra help avoiding lost work, try writing in Google Docs or Dropbox Paper. Tools like BuzzSumo can help you figure out where you're succeeding and how to replicate it. If you have the resources and time, try enlisting the help of your design team whenever possible.
  • BIZNOLOGY  |  FRIDAY, MARCH 31, 2017
    [Google, Help] How to build a killer content team
    Does asking your SME to write blog posts fall flat, but she is willing to be interviewed for a podcast (that can turn into a transcript–which is fantastic Google -food?). It’s the same, excellent copy they’ve always written–with a slight Google twist. I’ve written about how to find SEO copywriting training resources here. Hot tip: Do you need help identifying content opportunities as well as getting the how-to knowledge you need?
    [Google, Help] THE HACKIES: MarDev = DevOps for Marketing
    It was very difficult to scale the program with a very small team and very limited resources. The first version of TOPIDIS helped us automate data collection of basic influencer data, such as number of subscribers and average daily views. This system “add on” was quickly put together using Jenkins, Google Apps Script, and Python, and integrated several vendor systems with a microservices approach. This article is a guest post by Claudia Fernandes & L.
    [Google, Help] 5 Website Best Practices that Produce More Leads and Faster Growth
    It requires a wide range of skills, such as researching keyword phrases, writing, and building your pages to meet the increasingly high standards of Google’s search algorithm, among many others. Google sees high-quality links back to your site as “votes” for your content. Google Analytics is a free package with more than enough power for most firms out there. How Hinge Can Help: Your website should be one of your firm’s greatest assets.
    [Google, Help] What Is B2B Social Media Marketing?
    To provide more clarity around the term and help you apply social media to your existing marketing strategy, I’ve outlined key benefits, common challenges and questions, tips and additional resources. Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Additional Social Media Resources.
  • TERMINUS  |  MONDAY, MARCH 27, 2017
    [Google, Help] 7 Steps to Getting Started with Account-Based Marketing (ABM)
    In late summer of 2016, I set up a Google Alert for the term account-based marketing. Depending on your resources and the size of your team, you may initially want to focus on one goal and gradually expand, or you may want to immediately transition to an entirely account-based strategy. Which approach or approaches your team takes is highly dependent on the goals you’ve set and the resources you have available.
    [Google, Help] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Did the outcome justify the resources required to deliver on the objective? First-touch attribution identifies which programs are delivering the most new names and last-touch attribution identifies the final call-to-action that helped push the conversion over the finish line, but most marketing activities that influence the overall buying decision are distributed across multiple points in time.
    [Google, Help] How to Create a Customer-Driven Content Strategy | SMX West 2017
    Specifically, I was excited to talk about how content can help take the customer through the buyer journey. What type of content are they using to help them make a decision? Here are a few resources: Keyword SWOT analysis: Finding your content opportunities. Consumers aren’t just spending all their time on Google. Using Google Analytics, we can see: Where are referrals coming from?
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