• BIZNOLOGY  |  WEDNESDAY, JANUARY 17, 2018
    [Google, Help] Review bots, fake news, and the misinformation age
    There are enough hackers, trolls, and automation resources in our digital ecosystem to make possible to create a digital reality that does not necessarily reflect the analog world. The overflow of content and the lack of adequate sanity filters created an ecosystem where many of us simply don’t have the time, the resources, or the disposition to fact-check everything.
  • BOP DESIGN  |  TUESDAY, JANUARY 16, 2018
    [Google, Help] Tips to Make Your B2B Website Design Lead Centric
    An effective website should include a blog or resource center for evergreen content to garner trust and confidence in your company – plus, Google rewards sites that provide fresh content regularly. Having good website content isn’t always enough to secure a lead, so showing that your finger is on the pulse of your industry and that you understand the needs of your customers can help nurture a lead through sales process. Leads. Leads. Leads.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Google, Help] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    B2B buyers cite industry experts, peers, and web search as the top three resources for informing purchase decisions. . . . These customers all get a hyper-specific message aimed at educating and engaging — a helpful, gentle push further down the funnel. . Change your strategy from being the salesperson to being the resource, and stay top-of-mind as the “steward of the customer journey”, as Sanjay Dholakia puts it. .
  • OUTREACH  |  WEDNESDAY, JANUARY 10, 2018
    [Google, Help] Move from Sales Rep to Trusted Adviser with the Right Discovery Call Preparation
    Trust is a non-renewable resource, and it may be running out. Those are bleak numbers, considering buyers rely on sales reps to help make huge purchasing decisions that can often put their jobs on the line! If you’re on our blog, the odds are good that you’re in this game to make your prospects more successful and help your company bring new innovations to market. And rather than putting on your Nancy Drew hat and scouring Google to answer all of these questions for every.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Google, Help] How to Generate Leads with Webinars
    You can demonstrate that you’re the right person to help them. Ask them what challenges your solution helped them to overcome, and why they decided to do business with you in the first place. They help us to retain and onboard new customers in a scalable manner. BuzzSumo has a similar approach, conducting regular webinars to help users get the most out of their software. This helps boost retention and reduce churn.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 10, 2018
    [Google, Help] 3 Simple Tools for Hiring Great Content Creators in Less Time
    And that’s where online tools can help speed up the process and help you find quality content creators to implement your content marketing strategy. To streamline the output of results entered through the Typeform application, you can integrate it with Zapier , an automated workflow service, and connect it to your Google account. The output is a Google Sheets document, which makes the review process of completed interviews easier.
  • KEO MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Google, Help] Web Design Trends for 2018
    It is just as important as the object itself because it helps to define the boundaries of positive space and bring balance to your design. Your users, and Google, expects a secure experience and will demand a trusted certificate on any web page they visit. Accelerated Mobile Pages (AMP) is an open source website optimization initiative that makes it easy for web pages to load quickly without waiting for any resources to download.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 4, 2018
    [Google, Help] Stunt for Your Brand: How (and Why) to Put Publicity Stunts in Your Marketing Playbook
    But that’s precisely where a stunt can go wrong: If it doesn’t have a clear understanding of its audience and how the stunt aligns with the brand, it could be a setup for an expensive, embarrassing waste of resources. Red Bull’s brand mission is to help people fulfill their dreams and accomplish things they didn’t think were possible.
  • HUBSPOT  |  THURSDAY, JANUARY 4, 2018
    [Google, Help] How to Create a YouTube Channel
    Create a Google account (if you don't already have one). Create a Google account (if you don't already have one). To watch, share, create, and comment on YouTube content, you'll need a Google account. If You Don't Already Have a Google Account. From there, you'll be taken to a Google sign-in page. Click "more options": Then, click "create account": From there, you'll be asked to follow a few steps to create a Google account. Source: Google.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Google, Help] 6 Free Cross-Training Ideas for B2B Digital Marketers
    If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. In an effort to ensure time can be invested in cross-training endeavors, try to add “holds” or other sensible reserved times to your calendar to help mitigate unsuspecting or last minute scheduling. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 2, 2018
    [Google, Help] 3 New Year’s resolutions for your martech stack in 2018
    Creating a single slide that illustrates your martech stack also serves as a clear way to communicate the capabilities of your stack inside your organization, to help educate everyone in marketing — and related stakeholders, such as IT and sales operations — on the technologies and processes you have in place. Here are 5 keys to making smart additions to your marketing stack: Allocate a reasonable portion of your resources (time and budget) to trying new marketing technologies.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 29, 2017
    [Google, Help] 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
    A quick Google search shows variations attributed to many thinkers of varying levels of fame, including: Igor Stravinsky – “A good composer does not imitate; he steals.”. Instead, he tore down every email gate except the ones that serve a helpful purpose for visitors.@PaulHorstmeier Ask yourself: How can we help our visitors consuming their first piece of content find more information about what they’re interested in?
  • ONLY B2B  |  WEDNESDAY, DECEMBER 27, 2017
    [Google, Help] Only B2B - Untitled Article
    Content helps to give you some authority and credibility. Publishing valuable and insightful content in a good frequency positions you as a thought leader in your niche, making you a trustworthy resource for businesses that are ready to purchase. You should be an expert in Google Search Commands, LinkedIn Advanced Search, and Advanced Twitter Search to search for the. 18 Best 2018 B2B Lead Generation Strategies For Marketers.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 27, 2017
    [Google, Help] 2018 Content Marketing Toolkit: Tips, Templates, and Checklists
    They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. It can help you prepare a compelling case and assure stakeholders that your content marketing program will be well positioned to reach its goals. Content marketing can help your business achieve all these aims, and more; but it works best when you focus on one challenge at a time. . Ready or not, 2018 is on its way.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Google, Help] 30+ Best Marketing And Tech Blogs To Follow In 2018
    To help answer that, the following list surveys the very best. With his blog he is helping tech enthusiasts learn more about programming and how to work and earn online. HerPaperRoute is a resource for new, aspiring and blossoming bloggers to create a profitable blog and business. Dereco is keen on helping network marketers unlock the code to their online success with his actionable tips provided regularly. The universe of tech blogs is vast!
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Google, Help] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 2
    To help answer that, the following list surveys the very best. Backed by the reporting chops of the Washington Post, Security Fix is a deep and widely inclusive resource. Technobeep is a great blog and resource for everything technology news; from gadgets, apps, softwares, tools, company reviews, startup organization, mobile, hosting, web dev, and even getting started with the basics. 14) Matt Cutts: Gadgets, Google and SEO. The universe of tech blogs is vast!
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 20, 2017
    [Google, Help] Should I Write Business Blog Posts?
    Google, and other search engines, have a part of their algorithm that rewards you for having lots of pages, rich with keywords, and that have been recently published. Since every blog counts as a page, there is a theory that this can help your company appear more in searches. External links to your business blog prove your content contains helpful, relevant information. Business blogs can be somewhat of a hot topic, as it relates to marketing investments.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Google, Help] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. “A (recent study) looked at the reasons why B2B business were not implementing personalization and found that a lack of resources, technology and data were cited more often than not. But instead of slashing spend for social media altogether, however, companies will more wisely allocate their resources toward a single platform, such as LinkedIn.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 19, 2017
    [Google, Help] Amplify Your Top-Performing Assets With This 3-Step Curation Process
    Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look.
  • LEADFEEDER  |  MONDAY, DECEMBER 18, 2017
    [Google, Help] Cost Per Lead Calculator: Easily Calculate Paid, Inbound, and Blended CPL
    So, to help you easily calculate your own cost per lead, we’ve created a free spreadsheet calculator. The CPL calculator is hosted as a view-only Google Sheet. Once you open it, be sure to add it to your own Google Drive. All costs are per month and column C has some helpful notes about certain rows. In the base example, we’ve set a hypothetical $3,000/month spend on Facebook and $4,000/month on Google.
  • BOP DESIGN  |  MONDAY, DECEMBER 18, 2017
    [Google, Help] A 5-Minute B2B Website Audit
    Here are questions to help you perform a quick 5-minute B2B web design audit : How Long Does It Take the Website to Load? Have you ever clicked on a result from Google or Bing and waited for what seems like forever for the website to load? However, the most accurate information regarding page speed is in Google Analytics. The prospect will do a Google or Bing search for the products or services your firm offers. Resources to download.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 18, 2017
    [Google, Help] What Buying a New Phone Taught Me About Brand Narrative
    From one hyperstylized brand narrative to the next, to some creepily accurate retargeted ads that follow me, I have never felt so important to Apple and Google—nor so uncertain as to whether or not that’s a good thing. Between friends and family using their preferred devices around us to incessant advertising that appears if we accidentally use the word “phone” in a Google search, most of us are familiar with these brands and their products in our day-to-day.
  • CIRCLE STUDIO  |  THURSDAY, DECEMBER 14, 2017
    [Google, Help] 3 Simple Tips to Improve Your Website Page Load Speed
    Google has also indicated that site load speed is one of the signals used by its algorithm to rank pages. Fortunately, there are many helpful plugins or modules (depending on your CMS) that can assist with the technical heavy lifting. Page caching is another way to help improve your page load time. Minifying resources (HTML, CSS, JS). Removing query strings from static resources. Combining files (Google fonts, CSS, JS).
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Google, Help] B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb
    As of 2015, most of Google users access the search engine via mobile phone. Follow your buyer personas to Groups related to their industries, and offer genuine, unbiased help. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Which means that the amazing resources you’ve created, and the strategic landing page you’ve designed, might be showing errors to visitors. Google is the average person’s portal to the internet.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 12, 2017
    [Google, Help] Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content
    Now more media have joined the fray, forcing us to curate high-quality audio and video resources along with standard photography. There are even A/B testing options to help optimize your video’s performance after it’s published. With the right combination of resources and functionality, you can significantly streamline the visual part of your content creation. No more late nights scrolling through Google image searches; now visual content meets you where you’re working.
  • EVERYONESOCIAL  |  TUESDAY, DECEMBER 12, 2017
    [Google, Help] B2B Sales: Top Tools, Strategies, & Tactics for 2018
    Have no doubt about it, this is where high-performing sales teams are heading right now with the help of services such as Segment, Customer.io, and others. Frankly, video is just a natural progression; the consumer market has been gaga for video since YouTube was acquired by Google back in 2005. Do you have people downloading resources or requesting demos on your site? B2B Sales Strategies.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Google, Help] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Artificial intelligence will help marketers effectively deliver personalized content at the right time. Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. .
  • LEADFEEDER  |  MONDAY, DECEMBER 11, 2017
    [Google, Help] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    SQL School Was Built to Help Data Analysts The first thing to know is that SQL School was built to serve the people Mode Analytics serves: data analysts working with SQL. As Emily wrote in a 2014 article about the microsite: “As we began building Mode…analysts often mentioned workshops they’ve created to teach peers—and repeated a common frustration with the lack of SQL resources focused on analysis. Be Patient Today, SQL School is an amazing resource for Mode Analytics.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Google, Help] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    It could help you explore how the Government of Canada creates greater transparency, accountability, increases citizen engagement, and drives innovation and economic opportunities through open data, open information, and open dialogue. National Sex Offender Search : It is an unprecedented public safety resource that provides the public with access to sex offender data nationwide. Contact to let us know and help us share the data love.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 11, 2017
    [Google, Help] Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen
    You can catch up on all our episodes through the iTunes store and Google Play, and every past, current and future episode of Sales Pipeline Radio is available at salespipelineradio.com. Make sure we have the right content, the right channels, and that we’re doing the best possible job that we could do to communicate our value out to our potential audiences, so that we can win them over and help them transition their businesses and be more successful.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Google, Help] Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success
    This ever-growing body of research is helping us understand what the most successful firms do differently than average firms. To understand why today’s high-growth approach is revolutionary, it helps to contrast it with conventional professionals services marketing. They know that most of today’s buyers reflexively check Google first whenever they have a problem to solve, so the experts diligently optimize their open-access materials (such as blog posts) for online search.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 6, 2017
    [Google, Help] AEC Marketing Trends: 2018 Edition
    This social activism will help these firms develop internal cultures that are more appealing to new talent and give existing staff the sense of purpose they so crave. Google will become increasingly more important to the industry as buyers turn to online search to uncover leading experts and potential partners. If you can’t be found in search, if your website is not mobile, and if your website cannot convey how your firm helps its clients, you’ll be at a significant disadvantage.
  • CONTENTLY  |  TUESDAY, DECEMBER 5, 2017
    [Google, Help] What Are 2018’s Biggest Content Marketing Trends?
    As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. Then you have to put in the time understanding your audience personas and the content they crave, which will help you figure how to differentiate yourself from the competition. You can’t manage an enterprise content operation over email and Google Drive.
  • BOP DESIGN  |  TUESDAY, DECEMBER 5, 2017
    [Google, Help] A Look Back & a Look Ahead for B2B Marketing
    At Bop Design, we work with a variety of companies in various industries to help them maximize their B2B marketing efforts. This enables the web designer to focus the website visitor’s attention and declutter the website (both of which help improve lead conversion). SVGs make for a cleaner design and help maintain quicker page loading times. While meta descriptions still won’t directly help a website rank better for any search terms, they can work as a marketing tool.
  • KEO MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Google, Help] B2B Marketing Trends for 2018
    Big data can help you understand your customers and their behaviors better. Integrating artificial intelligence and machine learning into your marketing automation toolbox helps you target better with personalization. AI and machine learning are especially helpful with email marketing segmentation. With YouTube as popular as Google as a search engine, you need to focus time and resources on creating compelling and engaging videos in 2018.
  • SHARPSPRING  |  MONDAY, DECEMBER 4, 2017
    [Google, Help] 10 Ways to Make Your Business Stand Out on Social Media
    Separating yourself from the pack on social media can be challenging, particularly if you’re a small business and you have limited resources. Here are 10 tips that can help your small business get noticed on social media. And keep in mind that there are niche social networks that may help you reach a specific target audience and could be used to help your business distinguish itself. They can be an invaluable tool to help promote your products or services.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Google, Help] 54 Content Marketing Stats to Guide Your 2018 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 4, 2017
    [Google, Help] SEO Cheat Sheet: Best Practices for On-Page Optimization
    It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. T his cheat sheet will focus on on-page optimization and pointers to help you stay on top with less effort and more continuous, measurable results. Type those manually generated keywords into Google, scroll to the bottom of the results page, and see what other, related search terms Google is recommending.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 4, 2017
    [Google, Help] The Case Against Thought Leadership (Mostly, Anyway)
    One-size-fits-all definitions of thought leadership (a simple Google search will give you as many as you care to read) would have you consider pretty much any B2B content to be thought leadership. They offer valuable resources to busy entrepreneurs that allow them to make better decisions about running their business, from managing their finances to managing their web presence to managing their employees.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 4, 2017
    [Google, Help] New Website Launch: Oil Price Information Services (OPIS)
    We love working with our clients to help their vision for their website’s design become a reality, and when that happens after months of collaboration, hard work and dedication we can’t wait to recognize them. Most importantly though, we were excited to give OPIS a new website that would help them drive business growth and position them favorably among the competition. Custom Resource Center. Google Analytics Setup. Launching a new website calls for a celebration.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 1, 2017
    [Google, Help] Publishing Frequency: Why (and How) We’re Changing Things Up
    So, it should come as good news that starting this month we’ll help free up your inbox on the weekends. Are we publishing the right amount for our team or are we stretching our resources too thin? And the extra time in our schedules will help us further optimize our best articles to make sure people can find them through search. HANDPICKED RELATED CONTENT: 4 Google Analytics Reports Every Content Marketer Should Use.
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 30, 2017
    [Google, Help] Guide to Killer Content Curation
    Within a second, Google receives over 40,000 search queries. In this sea of endless data, content curation has become essential for brands looking to build a relationship with their audience and help buyers and customers find relevant information. Consistently creating original content can be difficult, often times requiring financial investment and additional human resources. Choosing a specific topic will help guide your search for content and keep you on point.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 28, 2017
    [Google, Help] How to Develop and Grow a Successful Podcast
    The next day we talked seriously about the fact that no resource in the industry regularly covered the news around content marketing. Sure, Adweek, Ad Age, Digiday, and others covered it on occasion, but no resource took all the content marketing news from all the sources and distilled it for an audience. HANDPICKED RELATED CONTENT: 3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out.
  • ENGAGIO  |  MONDAY, NOVEMBER 27, 2017
    [Google, Help] How to Hire a Director of ABM: Tips for Confidently Making This Critical Hire
    According to Laszlo Bock , Google’s VP of People Operations, “The second-best predictors of performance are tests of general cognitive ability (26 percent).”. This is a critical question because ABM is a time- and resource-intensive undertaking. If they had to bootstrap the initiative by working with existing marketing resources, find out how they went about it and pulled together an effective team. Great companies are built with great people.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 27, 2017
    [Google, Help] When publishers connect with consumers, they solve the supply chain’s top 7 problems
    Active knowledge and active resources add “know, react, and fix.” Facebook and Google win today’s battles against publishers by taking ad revenues and content displays through a surveillance advertising model. In addition—and perhaps unexpectedly—this platform can also help publishers help lead the digital economy by including connected consumption supply chains. Lesson for leaders. Twenty-first century exponential growth publishing can change everything.
  • HEINZ MARKETING  |  MONDAY, NOVEMBER 27, 2017
    [Google, Help] Sales Pipeline Radio, Episode 95: Q&A with Ashley Asue
    If you’re joining us through the podcast, you can find it on Google Play and iTunes store. Matt: Help me understand how all this happened. Once I was under the operational end of a manufacturing industry, then really my job was to help the vision of the CEO come true. How do you turn that inward to help organizations get better at managing just their own operations and efficiency internally? Everything you do, helps each other get towards the one goal.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, NOVEMBER 26, 2017
    [Google, Help] 5 Steps to Improving Subscriber Data for More Personalized Emails
    Additionally, learning more about our subscribers also would help our Content Marketing World marketing because over 75% of CMWorld attendees are subscribed to one or more of CMI’s newsletters. With an email address and possibly other data, we completed the subscriber profile using two methods: Identity data management – If their name, company, and location were known, this software solution would help populate the missing data. Why it helped our customers.
  • HUBSPOT  |  FRIDAY, NOVEMBER 24, 2017
    [Google, Help] "Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late
    Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Go to Google Trends and enter that keyword. Use Google Search Console. Verify with Google Trends.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 23, 2017
    [Google, Help] How Will Content Personalization Shape Your MarTech Stack? A Conversation with Paul Roetzer and John Mihalik
    With the first of those milestones rapidly approaching, I spoke with Paul Roetzer, founder of the Marketing Artificial Intelligence Institute , and John Mihalik, Skyword’s chief technology officer, about their thoughts on content personalization, including how artificial intelligence is already a large part of the marketing tech landscape and how AI can help personalize content at scale yet still provide a one-on-one relationship with individual customers.
  • ENGAGIO  |  MONDAY, NOVEMBER 20, 2017
    [Google, Help] How to Research Target Accounts in ABM
    We like this simple structure (but we’ve seen many others work too): Tier 1 – AEs are responsible for creating and maintaining the account plan (with quarterly updates), but Marketing plays a BIG role in helping and supporting. Tier 3 – SDRs are the primary owners of the research, with help from Marketing and various tools. In general, researchers are resourceful people who quickly become black-belts in Google. Insight drives Account Based Marketing.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 20, 2017
    [Google, Help] 15 Secrets To Creating The Perfect Meta Descriptions
    With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to SEOs to get their best-kept secrets for crafting the perfect meta description. In other words, Vladimir Fefer, SEO manager for retailer Zoro.com, said marketers should look in search analytics in their Google search console accounts, filter out the branded queries and sort by most impressions. Use multiple resources.
  • HEINZ MARKETING  |  MONDAY, NOVEMBER 20, 2017
    [Google, Help] Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin
    Listen in now or read the transcript below: More about our Guest: Scott Salkin is the Founder and CEO of Allbound , a next generation platform that helps companies accelerate revenue through their channel partner programs by replacing portals and PRM with a smart SaaS solution that guides partners to more closed deals and renewals. Great platform to check out, but scroll down the page, you’re going to see a lot of great insights and a lot of great content to help channel marketers.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 20, 2017
    [Google, Help] Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try
    And this “science of making machines smart” (Paul’s favorite definition, which comes from Demis Hassabis, co-founder and CEO of Google DeepMind) is beginning to open possibilities for B2B marketers who want to increase efficiency, boost performance, and create a competitive advantage. Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, NOVEMBER 19, 2017
    [Google, Help] 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros
    No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. is a large format, 8 ½ by 11-inch book with 250 pages of distilled best practices and details that cumulatively can help you enjoy thousands of dollars in increased sales. If you search Marcus Sheridan on Google, it presents over 599,000 links.
  • BIZIBLE  |  THURSDAY, NOVEMBER 16, 2017
    [Google, Help] The Complete Guide To Multi-Channel Attribution Models
    The purpose of attribution is to help marketers understand what marketing actions and touchpoints influence revenue and conversions. If you already have Google Analytics, Salesforce and marketing automation like Marketo, you already have options for implementing marketing attribution. Multi-Channel Attribution With Google Analytics. Google Analytics provides a variety of multi-channel models, from time decay to custom.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 16, 2017
    [Google, Help] Why Marketers Shouldn’t Shy Away From Long-Form Content
    From a technical perspective , Google considers long-form content more authoritative, but that doesn’t mean that you should throw in thousands of meaningless words into the article and expect rankings to improve. From boosting our egos to trying to be helpful and expressing virtual empathy, it is undeniable that sharing makes us happier. Sharing long-form content makes us look better because it shows that we follow authoritative resources.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 14, 2017
    [Google, Help] Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored
    This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. It’s a great shortcut for your sales and marketing team–but not even that will help with SEO. Google hates cheating. Create a Bespoke SEO and Google-Optimized Landing Page. Google’s too smart for this any more.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 13, 2017
    [Google, Help] 3 Ways Your Healthcare Website Can Support the Digital Patient Journey
    If you’re like most Americans, you likely turned to Google or WebMD. Whether it’s a flyer on the benefits of a medical device, or a booklet to help caregivers cope with the chronic illness of a loved one, this information is still relevant. And be sure to give the copy and imagery an update following SEO best practices to increase your website’s visibility in search engines and to help make your valuable insight easy to find in the search engine results pages.
  • HEINZ MARKETING  |  THURSDAY, NOVEMBER 9, 2017
    [Google, Help] “How I Work”: Marne Reed, Chief Evangelist, VP Strategic Alliances, Human Resources and Accounting at PFL.com @MarneDReed
    The Almighty Google, LinkedIn Sales Navigator, Pipedrive, PFL PMC (of course), Outlook, Go To Meeting and the BIG ONE…SaneBox. Helping others to adapt their communication process and style to meet their desired outcomes. While this has helped, I still wake up frequently throughout the night with some epiphany of how to solve a problem. By Matt Heinz, President of Heinz Marketing.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 9, 2017
    [Google, Help] How to optimize your LinkedIn profile
    Because Google and LinkedIn play well together, your LinkedIn profile may rank ahead of your website when someone searches for your business or name online. Make it about how you’re helping others, not all about yourself. The goal of this section is to showcase your subject matter expertise and how you are able to translate that expertise into helping your target audience. You want to address what your company does and how they help their customers/users/clients.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 9, 2017
    [Google, Help] 2 applications of marketing AI
    We get keyword data from Google , and we organize it into topics for our topic taxonomy. Fortunately, the industry is full of resources to help you get started in the interim. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 8, 2017
    [Google, Help] How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
    Then, it evolved into, "So I can help my buyers." Now, the motivation has evolved from the point of, "So I can help" -- a founding principle of the Inbound Methodology -- to, "We're changing the way buyers can be helped." But here's where that really plays into the conversion path: even prior to this rollout, Google flags sites that are not secure and ask for personal information, like credit card numbers and SSN.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 7, 2017
    [Google, Help] The free version of Cloudflare content delivery network (CDN) heals all website wounds
    If you don’t speed up and lock down your website today, Google will soon exclude you from Google Search. Try it out, give it a few weeks, and then test your site on the Google PageSpeed Insights test before taking your next step towards site optimization. Have you visited Google PageSpeed Insights , plugged in your URL, and were really disheartened by your results? Because Google hates you so much. I hear you even if Google doesn’t.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 7, 2017
    [Google, Help] Enterprise Marketing Best Practices for 2018
    Engagement marketing is the use of strategic, resourceful content to engage your audience and deliver on their expectations. These strategies are easier for smaller startups with shorter contact lists, but a sophisticated engagement platform can help scale engagement marketing for enterprise-level organizations. Google’s new machine learning program is learning to identify which ranking factors are important for different industries.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 7, 2017
    [Google, Help] Did the Fight for Search Visibility Kill Enjoyable Cooking Blogs? Why UX and SEO Should Go Hand in Hand
    Other days, my digging just ends with a ten-minute video recipe that has me immediately bouncing off-page and—for the first time in years—looking to the second page of Google results for less cumbersome results. Technically, these blogs have every right to be at the top of my Google searches: They provide accurate and useful information, loads of images, keyworded writing, and even video. Google hopes you’ll opt for the paid search route.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 6, 2017
    [Google, Help] 7 Tech Trends in Email for Marketers
    Now, marketers will be happy to know that there is another method to dynamically fetch custom fonts that need not be installed in the end-users’ devices to be rendered—it can be done with the help of @font-face and @import CSS properties. When you invest the time and resources to cater your subscribers (the who) with incentives based on their preferences and user behavior (the what) in a timely fashion (the when), you stand to get customer satisfaction and brand loyalty.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 6, 2017
    [Google, Help] 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
    NOTE: The supporting content is key to earning high-quality backlinks because Google devalues earned “embed links” if only your infographic is published. These robust resources provide your audience with an in-depth examination of topics that really matter to them. Our sites are B2B and informational, so our internal editors post a lot of content to help our readers succeed in their business, articles that cover unique information and are worthy of being shared.
  • PUREB2B  |  THURSDAY, NOVEMBER 2, 2017
    [Google, Help] How to Reach Your Audience with Content Distribution
    Do you want millennials to see your content, hoping that their social sharing powers will help you drive brand awareness? List and analyze what channels you already have that can help you promote and distribute your new content. Are you equipped with resources and manpower to launch a widespread promotional campaign on multiple channels? SEO can help you narrow down the audience your content will reach. Personalizing your email will also help build your relationship.
  • SNAPAPP  |  THURSDAY, NOVEMBER 2, 2017
    [Google, Help] How to Get More Targeted Leads (a B2B Playbook)
    Marketing teams are now leaning heavily on sales teams to produce content that helps them tell a story, communicate value, and ultimately move the lead down the funnel from prospect to paying customer. . Your audience research should help you prioritize which channels to focus on. . . As a result, marketers now need a content vehicle that will help them break through the noise and better engage readers. . . Google PPC works so well because you can target intent. .
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 2, 2017
    [Google, Help] 5 Ways B2B Organizations Can Leverage User-Generated Content
    Whether you have large annual surveys or want to keep it low-key with Twitter polls, creating surveys that your audience can participate in leads to better engagement and positions your brand as an industry resource for insights and data. Advertising: A blinded screenshot of client results on Google Analytics or their incoming order screen that is a direct result of your advertising campaign.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 1, 2017
    [Google, Help] Is Your Employer Brand Focused on the Wrong Things?
    According to Google Trends, interest in employer branding has reached an all-time high this year (see Figure 1 below). Google Trends report for the term “employer branding.”. Apparently, when it comes to finding their next job, professionals don’t think of Facebook as a serious resource. Twitter, Google+, Instagram and other second-tier social media brands also fail to captivate professional services job seekers.
  • EVERYONESOCIAL  |  TUESDAY, OCTOBER 31, 2017
    [Google, Help] Our Thoughts on the Sales & Marketing CEB Keynote Presentation
    90% of B2B buyers are using online resources (your website, social, third-party sites, etc.) Are you helping to ensure that the buyer has that critical information at the very end of their process? It may well be the #1 destination, however, we all know there are lots of other sources we as buyers (and let’s be honest, we’re all buyers, even if we’re sellers too) check: social media, Google, analyst reports, user reviews to name a few.
  • BIZNOLOGY  |  MONDAY, OCTOBER 30, 2017
    [Google, Help] Lead exponential growth: everyone achieves above their full potential
    Dominance: reduce Google ’s surveillance and personal targeting of everyone, reduce Amazon’ s capture of customer relationships from leading companies. This new technology—named active knowledge, active resources, and active commerce—delivers success everywhere to everyone who wants it, during the moment they needed. How does this help people and please customers? Lesson for leaders. The world has changed.
  • STRATEGIC-IC  |  MONDAY, OCTOBER 30, 2017
    [Google, Help] Should You Prioritise Long Form Content Creation?
    Considering SEO, in the past, Google did not especially consider the length of a post, as long as it contained relevant keywords throughout. Following the above, it would make sense that longer posts should have a natural advantage, as they can contain more meaningful indications about the context of an article - giving Google a stronger indication of the relevancy of the post. The average Google first page result contains 1,890 words.” - Brian Dean, Backlinko.
  • BOUND  |  FRIDAY, OCTOBER 27, 2017
    [Google, Help] Moving from Product Centricity to Persona Centricity
    A podcast dedicated to helping B2B executives achieve explosive growth. Whether you’re looking for techniques and strategies or tools and resources, you’ve come to the right place. And Bound has a really cool solution to help with that problem. Then we fast forward a few years later and we got into the content side of things and thinking about well, what product or what problem were we helping to solve? How does this actually help solve that problem?
  • TERMINUS  |  WEDNESDAY, OCTOBER 25, 2017
    [Google, Help] What Do Football & Account-Based Marketing Have in Common?
    This person will be in charge of calling plays to help move your target accounts through the marketing and sales funnel. You’ll need client experts who will help your customers succeed and turn then into brand advocates. Check out these resources to learn more about creating your ABM playbook: The 4 Tactical Approaches to Account-Based Marketing – This blog post breaks down the four types of account-based marketing: Bolt-On ABM, Programmatic ABM, ABM Lite, and 1:1 ABM.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 24, 2017
    [Google, Help] 4 Link Building Best Practices For B2B Marketers
    In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. Here are 4 best practices that will help guide your efforts. Making sure that your links offer value helps protect them from being removed in the future. BONUS TIP #2 : Use Google Alerts or another method to track mentions of your brand online.
  • THE LEAD AGENCY  |  MONDAY, OCTOBER 23, 2017
    [Google, Help] B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Business
    The theory is that marketing attribution can help determine what campaigns are effective in generating quality leads for the business. Snippets of JavaScript code allow web analytics software – such as Google Analytics – to track on-site behaviour. The last step in integrating your sales and marketing data is to connect your metrics to your customer resource management (CRM) software.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 17, 2017
    [Google, Help] Six BIG Productivity Hacks to Get More Content Marketing Done
    All of those are helpful ideas and can lead to incremental productivity gains, but they’ve been written about before, here and elsewhere. ” So having a documented strategy is important to content marketing success, but how does it help with productivity? High-quality writing doesn’t come cheap (and low-quality writing isn’t worth any price), but if you need only a part-time writing resource, this approach is less costly than adding staff.
  • BIZNOLOGY  |  MONDAY, OCTOBER 16, 2017
    [Google, Help] Families of devices multiply publisher’s powers to control the world
    If active knowledge is used, embedded guidance helps users reach immediate successes, which can start universal prosperity that includes everyone. Mother Nature: Restored, natural, and healthy ecosystems surround you, with appropriate products delivered by connected consumption, and active knowledge guidance to help develop that world. By living this way, millions of daily choices slow climate change and help save the Earth. Lesson for leaders.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 15, 2017
    [Google, Help] How to Take an Audience-First Approach to Your Content
    It focuses on “help” content. It also has made a clear choice for its content niche – help-related information, which includes planning, cooking, and eating. It helps to write from the perspective of your audience using “I” statements. With that understanding, you then can identify what kind of content will help your audience in their journey and fit your brand story. And you have become one of the go-to persons, brands, platforms that can help them.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, OCTOBER 11, 2017
    [Google, Help] The Future of Content and SEO: 5 Trends Every Marketer Needs to Know
    The convergence of content marketing and SEO initiatives is what will help brands of the future achieve those critical goals and objectives. HANDPICKED RELATED CONTENT: Simple Tips for Sleuthing Your Site Performance Using Google Analytics. For Google, engagement metrics like click-through rate and time on site can positively impact your organic search rankings (albeit, indirectly). HANDPICKED RELATED CONTENT: 4 Google Analytics Reports Every Content Marketer Should Use.
  • SHARPSPRING  |  FRIDAY, OCTOBER 6, 2017
    [Google, Help] The Best Re-Engagement Tactics for Your Marketing Campaigns
    Why lose the value of an acquired customer (or lead, for that matter) after investing resources to grab their attention? Marketing automation offers a variety of tools to help brands minimize customer churn and inactivity. We’ll also discuss how to create assets and orchestrate campaigns to help you reel those disengaged customers back in. We all know breakups hurt. Eventually, the question arises: what could have been done to keep the relationship together?
  • SCHUBERT B2B  |  FRIDAY, OCTOBER 6, 2017
    [Google, Help] 4 Ways to Get the Most Out of B2B Blogs
    If done well, and backed by a marketing plan and consistent messaging , your blog can serve as a viable resource to current and potential customers. Then, you can take general helpful approaches, like the ones listed below, and tailor them to your specific area of expertise and target audience: Tips for selecting…. The key is to come from a help-first perspective. Regularly adding new blog posts gives you more pages on your website for Google to index.
  • SCHUBERT B2B  |  FRIDAY, OCTOBER 6, 2017
    [Google, Help] 4 Ways to Get the Most Out of B2B Blogs
    If done well, and backed by a marketing plan and consistent messaging , your blog can serve as a viable resource to current and potential customers. Then, you can take general helpful approaches, like the ones listed below, and tailor them to your specific area of expertise and target audience: Tips for selecting…. The key is to come from a help-first perspective. Regularly adding new blog posts gives you more pages on your website for Google to index.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 6, 2017
    [Google, Help] Is VR Marketing Ever Going to Become a Thing?
    Brands like Google, Sony, HTC, Oculus and other competitors have all brought their own VR headsets to market, and smartphones are now powerful enough to power these experiences on their own. A one-size-fits-all approach may work when you’re using VR to promote the new Bladerunner 2049 movie, but it’s not as useful when you’re trying to help consumers find clothing, or when you’re trying to sell them on software that solves a big business problem.
  • THE LEAD AGENCY  |  WEDNESDAY, OCTOBER 4, 2017
    [Google, Help] The Definitive Guide to Machine Learning for Marketers in 2017
    They are Google, Facebook, IBM and Amazon. Marketers have been using change detection and notification services like Google Alerts and Mention since 2003. This new form of metric is helpful for public relations practitioners looking for quantitative ways to measure and evaluate campaigns and general public perception. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 3, 2017
    [Google, Help] 11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy
    You must use your B2B content marketing to build up your brand as a leader and as an expert resource in its field. Having a thoughtfully developed content calendar will help your content to be of the best quality as well. Explore and analyze the data presented to you by using the free tools Google Analytics has to offer. It can really help to give your business credibility and establish a name for your brand within its field. Guest post by Sarah Saker.
  • SNAPAPP  |  TUESDAY, OCTOBER 3, 2017
    [Google, Help] Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
    As a result, sales teams are now leaning heavily on marketing teams to produce content that helps them tell a story, communicate value, and ultimately move the lead down the funnel from prospect to paying customer. . My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account. The best sales reps know how to qualify accounts, which helps in determining the best target accounts. The B2B sales funnel has changed a lot. .
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 3, 2017
    [Google, Help] Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage
    In this, it can be helpful to partner with a specialist content marketing agency to develop an approach that makes you stand out from the rest of the pack. To make sure you get the most out of your partnership, take a look at these 8 ways in which working alongside an agency will empower you to devise an engaging and lucrative content strategy that builds meaningful competitive advantage and helps you stand out from the crowd. They help you differentiate and be original.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 28, 2017
    [Google, Help] From UX Best Practices to Hurricane Recovery: Here’s How You Can Help
    Today, we’re not talking about design trends, UX best practices or even how to rank above competitors in Google. But more importantly, how we can help people affected by the latest devastation from both Irma and Maria. It’s human-nature to watch the news, hear the heartbreaking stories and think “ what can I do to help?”. The beauty of today’s super social, hyper-connected world is that you can help from wherever you are.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 28, 2017
    [Google, Help] From UX Best Practices to Hurricane Recovery: Here’s How You Can Help
    Today, we’re not talking about design trends, UX best practices or even how to rank above competitors in Google. But more importantly, how we can help people affected by the latest devastation from both Irma and Maria. It’s human-nature to watch the news, hear the heartbreaking stories and think “ what can I do to help?”. The beauty of today’s super social, hyper-connected world is that you can help from wherever you are.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Google, Help] What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in
    If someone wanted to get into SEO, what resources would you point him or her to? ISABELLE ROUX , Vice President of Human Resources, Acquisio : Since search engine optimization happens both onsite and offsite, it makes sense to have one onsite technical SEO and another SEO for content. Ideally, an SEO manager is also a strong client-facing individual who can help communicate SEO principles and possibilities to current and prospective clients.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Google, Help] Diluting Expertise: Does Pursuing Thought Leadership Make Us All the Same?
    Which model your brand uses can change from piece to piece, but for the most part, focusing in one area seems to net the best wins for marketers by helping to ensure your brand’s position centers on a clear, well-communicated point in a branding space that has become extremely saturated with thought-leadership content. Growing up, my parents tried to teach me and my three siblings to be good leaders.
  • ALTITUDE BRANDING  |  TUESDAY, SEPTEMBER 26, 2017
    [Google, Help] What Would Those Bloggers Tell Their Younger Selves Before Traveling Abroad
    If you’re traveling abroad, find forums, resources, and testimonies pertaining to the regions you intend to visit. To help facilitate and expedite the process, following are several bloggers who looked at their foreign travels and took a moment to reflect on what they would have changed. If only I’d Googled the bloody place! Don’t be afraid to ask for help because there are many people out there who empathize, and will offer a hand regardless of cultural barriers.”.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 25, 2017
    [Google, Help] Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces
    In frequency of use order, the largest chat apps vendors are Skype for Business (50%), Slack (14%), Google Hangouts (11%), Microsoft Teams (7%), Atlassian HipChat (2%) and Workplace by Facebook (2%). You go to work instantly with each of them because each shared space has all that team’s tools and resources open to what you do with them, for instant-use together. Its “next best steps” help everyone succeed directly and rapidly. Lesson for leaders.
  • PUREB2B  |  SUNDAY, SEPTEMBER 24, 2017
    [Google, Help] B2B Marketing Trends and What They Really Mean
    It’s closing the deal that matters, which helps you build your bottom line faster and more efficiently. Don’t waste your resources on the smaller fish. Invest in mobile apps so that you can personally reach out to your prospects and existing clients, as this will help increase sales and client engagement. Make sure to allot resources for mobile app remarketing since research suggests that people tend to stop using apps after 30 days. 2017 is flying by.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Google, Help] Influencer Marketing: Where are Your Target Audience Being Influenced?
    Conducting research and coming to a decision on which social channels you should invest time and resource into should be one of the first decisions you make, prior to putting any time into content creation. Answering these kind of questions will help you highlight the channels your relevant influencers are on and the kind of content they produce.
  • MARKETING 261  |  TUESDAY, SEPTEMBER 19, 2017
    [Google, Help] When Your Content Isn’t Getting Any Love
    Who will they go to for advice about products or services (Google, forums, peers, analyst, reviews, peers, etc)? Do you have the resources (writers, designers, project manager, webmaster, etc)? To help organize the content creation process, use this content marketing management template. Internal resources : They can be content contributors and/or people you lean on for ideas and brainstorming. Collaborating with the right people will help you create a fresh voice.
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 19, 2017
    [Google, Help] SEO 101: Best Practices from a Search Engine Optimization Agency
    Google has become much more intelligent when it comes to user intent behind search queries. Start by spending more time getting to know your audience, reviewing current search results to determine Google’s understanding around the topic, and creating content that aligns with your discoveries. PRO TIP : Use the “Searches related to” section at the bottom of Google SERPs to help you brainstorm. SEO 101: Best Practices from a Search Engine Optimization Agency.
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