[Google, Help] B2B Marketing Trends for 2016
    Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help.
    [Google, Help] B2B Marketing Trends for 2016
    Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help.
    [Google, Help] B2B Marketing Trends for 2016
    Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help.
  • INFER  |  TUESDAY, APRIL 25, 2017
    [Google, Help] Getting Started with Machine Learning: 3 Things Marketers Need to Know
    At the same time, mainstream cloud adoption and ever-increasing computing power in the form of new solutions like Google Spanner are accelerating the development, accuracy and speed of AI’s underlying foundations, from data availability and spam detection, to machine learning, predictive analytics and natural language processing. This article was originally published on CMSWire by Sean Zinsmeister , Vice President of Product Marketing at Infer.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google, Help] The Character Count Guide for Blog Posts, Videos, Tweets & More
    While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place. That aligns with research previously conducted by serpIQ , which indicated that, on average, the top 10 results for most Google searches are between 2,032 and 2,416 words. However, it's always helpful to provide some context, and let users know what they're looking at.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google, Help] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. This led to a number of content successes, like ranking in the top 5 on Google for the search term "job board" , but after a while, this growth started to tail off. Involving everyone at Proven -- even those outside of the marketing team -- helps create more dynamic and diverse supporting content. Resource Link Building.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Google, Help] The Benefits of Retargeting for B2B
    Expert marketing pros Rachel Rosin and Jahvita Rastafari are here to help us see how Act-On Software is able to show the benefits of their software solutions daily. In today’s blog we hope to share a bit about their experiences and help you discover the possibilities available through retargeting. Specifically, we’ll talk about the Google Ad Platform and Facebook in relation to this important marketing tactic. An Interview with Act-On Software Marketers.
    [Google, Help] The 16 Best Sites for Free Stock Photos and Videos
    They can help with SEO. Don’t risk damaging your brand (and checkbook) by using random photos from a Google or Bing image search. Google Review Count: 255. Google Review Count: 233. Among) my favorite resources (is) MorgueFile (for) original non-stock-style photography.” Google Review Count: 223. Google Review Count: 215. Google Review Count: 199. Google Review Count: 195. Google Review Count: 170.
    [Google, Help] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Lindsey Burgess—CMO of You Need a Budget (YNAB), a B2C financial planning software platform—said that while the company focuses on Google and Facebook as its primary distribution channels, it’s next to impossible to drive organic traffic from the platforms. Fundera had a revelation last year when it moved high-performing utility content from its blog to a resources page. It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google, Help] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    One of Facebook's biggest pushes at F8 was improvement upon reality with the help of augmented reality (AR) and virtual reality (VR). The Facebook AR Studio helps create augmented reality elements Facebook users can incorporate into their photos and videos. On the VR side of things, Facebook Spaces is a new virtual reality app where users can hang out with their friends -- in full VR -- with the help of the Oculus Rift VR headset. So far, Google and Snap Inc.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google, Help] 24 Growth Hacks to Try Today
    When I find a good growth marketing resource, I remember it and hold onto it for dear life. Plus, it helps you build a presence on multiple channels. It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers. That way, you can create a custom, lookalike audience that emulates your current “fan base,” helping you to grow where you’re already doing well.
    [Google, Help] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. Google Sheets to manage the assets (you’ll get a template of this, too). Depending on your resources, you may want to hire freelancers to help you with asset creation or to run Facebook ads to get more awareness about your event. This allowed me to catch situations where I would need to delegate work or ask for help ahead of time.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Google, Help] How to Use Canva: An 8-Step Guide to Creating Visual Content
    It might seem like you need myriad resources to create just one custom graphic: Photoshop to edit an image, InDesign to lay it out, VSCO for filters, and a multitude of stock photo sites. To start, type a keyword or two into the search bar, and choose from any of the photos or illustrations -- that means no more Google image searches. While some professionals have years of experience to help them pair fonts, Canva provides a shortcut: The font pairing tool.
    [Google, Help] The 15 Best Screencasting and Online Presentation Tools
    Google Review Count: 206. Google Review Count: 200. Sample review: “Screencast.com is a resource for sharing your tutorials and demonstrations once completed. Google Review Count: 196. Google Review Count: 192. Google Review Count: 182. Google Review Count: 154. Google Review Count: 151. Google Review Count: 135. Google Review Count: 121. Google Review Count: 80. Google Review Count: 62.
    [Google, Help] Simple content optimization – SEO for when SEO doesn’t make sense
    But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. As you begin to amass more relevant content, you may wish to put tools in place to help you accomplish and expand on some of the ideas above.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Google, Help] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    Although this somewhat challenging methodology contains several potential pitfalls, if you heed best practices and take a thoughtful, educated approach, growing the number of germane links to your site will help take your marketing to the next level. In a previous post , we discussed key resources to help you kick your linking performance into high gear and outlined several tips for increasing links and traffic ‒ and ultimately conversions.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Google, Help] 12 Marketo Summit 2017 Sessions You Should Attend
    If you’re focused on revenue, performance measurement, and marketing operations we’ve compiled a great list of sessions to help you get the most out of the conference. Add to Calendar: iCalendar • Google Calendar • Outlook. Best practices for getting started -- the resources, tools, and team required to execute. Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar: iCalendar • Google Calendar • Outlook.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Google, Help] 6 Websites Every Growth Hacker Should Bookmark
    A Google search for “ growth hacking ” yields a plethora of results. But as the term gains more popularity, filtering the results for the best resources becomes more difficult. Fear not -- we combed through these sites and narrowed them down to six of the most comprehensive resources. GrowthHackers is a community of resources and experts that " helps teams unlock their company’s full growth potential. "
    [Google, Help] The Nine Best Reputation Management, RSS, and Social Search Tools
    Google Review Count: 312. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Google Review Count: 192. Tools to help businesses and individuals track and managage their online presence; get more control over search hits and supress negative results. 1) Google Alerts.
    [Google, Help] A Website Design Process that Works: How to Get the Professional Services Website You Want
    It will help you develop a dynamic, multi-purpose platform that builds visibility, encourages engagement and gives you tools to monitor your performance and make adjustments along the way. This will help you think about your site strategically — and find the agency that is the best fit for your firm. Consider adding a library or resources section. In fact, Google explicitly favors sites that load quickly, and it is backing new mobile speed enhancing technologies like AMP.
    [Google, Help] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    With the help of an interactive infographic, Google breaks down what can sometimes feel like a very technical and intimidating topic (how search works) into a simple explanation that goes step by step. For the user, this tool also helps illuminate where he or she is investing most of his or her time, whether it’s working, speaking, eating, or cleaning.
    [Google, Help] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    With the help of an interactive infographic, Google breaks down what can sometimes feel like a very technical and intimidating topic (how search works) into a simple explanation that goes step by step. For the user, this tool also helps illuminate where he or she is investing most of his or her time, whether it’s working, speaking, eating, or cleaning.
    [Google, Help] Tools of the Trade: Evernote
    But we didn’t get here by using outdated resources. Here at Lead Liaison, we’ve got several “tools of the trade” that help us be the best that we can be. Users have the ability to upload PDFs or other documents to their notes, as well as connect Evernote to Google Drive for linking relevant projects. Lead Liaison uses relevant and useful tools to help achieve daily tasks. In the busy world we live in, we all have our secrets to being more productive and more organized.
    [Google, Help] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    We recognized that martech would help us keep up with the buyer’s evolving journey. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team. Google Analytics , a tracking and analytics solution. This article is a guest post by Franck Ardourel of DNN Corp.
    [Google, Help] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    Awareness of the disease rose and it reached the fifth most popular Google search for all of 2014. They had information at stations, but nothing that was really influencing safe behavior or showing that the company cared, so they brought agency McCann Melbourne on to help. Sphero was part of the inaugural class of Disney's Accelerator tech-development program, which helps companies expand creatively using Disney's impressive resources.
    [Google, Help] A B2B SEO Strategy to Attract the Right Prospects
    Google is constantly changing the way it indexes and ranks pages in search results.It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. This area is usually your “Resources” or “Library.” These descriptions can be incredibly helpful in improving your click-through rate. How can you help them? Again, a major, if not the most important factor Google uses to decide rankings.
    [Google, Help] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    And now that Google is splitting its search index into a desktop and mobile version, it’s also critical to provide a good mobile experience. This will help you prioritize the best terms to focus on for optimization. Speaking of research, social media is another information-rich resource your buyers turn to. No : Understand the social channels your audience participates in and allocate resources to monitor and respond to posts in a timely manner.
    [Google, Help] THE HACKIES: A CMO’s guide to integrating marketing technologies
    There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. Without getting into the details or the arguments of which is better (again, just google for more information), let’s just say that REST is newer than SOAP, and the trend favors using REST over SOAP. This will help determine the best method for integration, whether data flows need to be transactional, periodic or a mix. Getting help.
    [Google, Help] The 15 Best Audio and Video Editing Tools
    Whether you’re producing animated video, a video slideshow, live action video, a mixture of formats, or editing high-quality online audio, these tools will help you create professional-grade output without busting your budget. Google Review Count: 341. Google Review Count: 248. Google Review Count: 243. Google Review Count: 220. Google Review Count: 194. Google Review Count: 193. Google Review Count: 178.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Google, Help] 22 Writing GIFs All Content Marketers Will Understand
    I’ve also included helpful tips and tools for writing success if you do hit those tough moments. Then, get some help. For those who need extra help avoiding lost work, try writing in Google Docs or Dropbox Paper. Tools like BuzzSumo can help you figure out where you're succeeding and how to replicate it. If you have the resources and time, try enlisting the help of your design team whenever possible.
  • BIZNOLOGY  |  FRIDAY, MARCH 31, 2017
    [Google, Help] How to build a killer content team
    Does asking your SME to write blog posts fall flat, but she is willing to be interviewed for a podcast (that can turn into a transcript–which is fantastic Google -food?). It’s the same, excellent copy they’ve always written–with a slight Google twist. I’ve written about how to find SEO copywriting training resources here. Hot tip: Do you need help identifying content opportunities as well as getting the how-to knowledge you need?
    [Google, Help] THE HACKIES: MarDev = DevOps for Marketing
    It was very difficult to scale the program with a very small team and very limited resources. The first version of TOPIDIS helped us automate data collection of basic influencer data, such as number of subscribers and average daily views. This system “add on” was quickly put together using Jenkins, Google Apps Script, and Python, and integrated several vendor systems with a microservices approach. This article is a guest post by Claudia Fernandes & L.
    [Google, Help] 5 Website Best Practices that Produce More Leads and Faster Growth
    It requires a wide range of skills, such as researching keyword phrases, writing, and building your pages to meet the increasingly high standards of Google’s search algorithm, among many others. Google sees high-quality links back to your site as “votes” for your content. Google Analytics is a free package with more than enough power for most firms out there. How Hinge Can Help: Your website should be one of your firm’s greatest assets.
    [Google, Help] What Is B2B Social Media Marketing?
    To provide more clarity around the term and help you apply social media to your existing marketing strategy, I’ve outlined key benefits, common challenges and questions, tips and additional resources. Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Additional Social Media Resources.
  • TERMINUS  |  MONDAY, MARCH 27, 2017
    [Google, Help] 7 Steps to Getting Started with Account-Based Marketing (ABM)
    In late summer of 2016, I set up a Google Alert for the term account-based marketing. Depending on your resources and the size of your team, you may initially want to focus on one goal and gradually expand, or you may want to immediately transition to an entirely account-based strategy. Which approach or approaches your team takes is highly dependent on the goals you’ve set and the resources you have available.
    [Google, Help] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Did the outcome justify the resources required to deliver on the objective? First-touch attribution identifies which programs are delivering the most new names and last-touch attribution identifies the final call-to-action that helped push the conversion over the finish line, but most marketing activities that influence the overall buying decision are distributed across multiple points in time.
    [Google, Help] How to Create a Customer-Driven Content Strategy | SMX West 2017
    Specifically, I was excited to talk about how content can help take the customer through the buyer journey. What type of content are they using to help them make a decision? Here are a few resources: Keyword SWOT analysis: Finding your content opportunities. Consumers aren’t just spending all their time on Google. Using Google Analytics, we can see: Where are referrals coming from?
    [Google, Help] The 15 Best Content Distribution and Amplification Tools
    These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Google Review Count: 391. Google Review Count: 228. As with LinkedIn, it helps expose your content to a broader audience. Google Review Count: 141. Google Review Count: 377. Google Review Count: 376. Google Review Count: 364. Google Review Count: 301.
    [Google, Help] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. You can use media companies to help promote your webinars, but they struggle too because they rely upon the same techniques mentioned above. You’ll start to notice after a couple times that you are getting better results, with less time and resources invested in the webinar process.
    [Google, Help] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    Along the way, I developed a few rules that helped dictate how much we should publish. of distribution tactics—a direct line to your audience that requires few resources and can’t be sabotaged by Facebook’s or Google’s algorithm. Rule 3: Be realistic about your resources. One thing to note: Freelancers can be a really effective way to scale your efforts when you don’t have a lot of internal resources.
    [Google, Help] New research reveals Americans migrating to three social media platforms
    Emergence of smart speakers (like Google Home and Alexa) … and why Apple is falling behind. Resources mentioned in this podcast: Edison’s Infinite Dial Report. The post New research reveals Americans migrating to three social media platforms appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Is social media turning into a three-horse race?
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Google, Help] How Redesigning HubSpot.com Doubled Conversion Rates
    But we didn't just begin with such an ambitious and resource-intensive project based on some data and a few hunches; we still needed to prove out the concept with a live MVP ( minimally viable product ) , and ensure that it was the right thing to do. Pro tip: In big companies, keeping teams small and focused can help avoid scope creep. User interviews with non-customers, paying customers, and HubSpot employees helped pinpoint what could be improved.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Google, Help] 5 Strategies to Help Teams Thrive after a Merger
    Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). The presentation template seems like an afterthought; however, a unified presentation, either through Google Slides or PowerPoint, is a powerful unifier for the company. Benefit : Brand guidelines support alignment and help eliminate never ending updates. Here are a few stats that might help prove my point.
    [Google, Help] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    In fact, the Society for Human Resource Management calls this alignment, and says it’s one of the four pillars a company should erect to build trust in today’s world. According to Google , millennials are now in the kitchen more than ever, and there are many mini-crises a brand can help them navigate while there. I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Google, Help] The Best 2017 Networking Events for Marketers
    And to help you avoid the trouble of canvassing the web to find the best ones, we compiled this list for you. By no means do we suggest you attend all 25 of the events listed below -- rather, we recommend taking inventory of what sort of engagements are available to help you become a better marketer, depending on your specialty or where you'd like to improve. Are juggling several campaigns and want to know how cloud technology can help you more seamlessly manage them.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Google, Help] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Because martech helps marketers evolve with the changing needs of the customer. The tools within the stack are helping marketers get the right message in front of the right customers – at the right time. . Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack. The most common example is Google Analytics.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Google, Help] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels.
    [Google, Help] Six SEO Tips for UX Designers
    And homepage CTAs are one of the most important tools we have to tell Google which content is the most important. It sounds old school in a world of XML sitemaps submitted to Google and Bing, but you’ll want a hand-edited sitemap too. This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Guest post by Alex Berg.
    [Google, Help] Is your brand making maximizing interest from potential customers?
    Perhaps they clicked a sponsored Facebook post of yours, or visited your website after a Google search. Make it about helping the consumer–not immediately trying to get him or her to purchase something. If they opened that email they were sent another email with a broad introduction of your company with additional resources. In a digitally-charged world, the sales and marketing funnel is more important than ever.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Google, Help] How to Use Wistia: A Step-by-Step Guide
    Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. They also help our audience put faces to the names of the webinar hosts and establish our presenters as credible experts. Every online business wants to drive more traffic from search, and quality videos on your site can help you achieve this goal. Help drive visitors to your website. Human Resources.
    [Google, Help] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Andrew will help you leverage the talented leaders in your organization to distribute content that builds relationships, understand how relationships build trust, and how trust drives revenue.
    [Google, Help] How to Overcome the Challenges of Managing a Remote Agency
    The relentless pressure of competing and growing is ever-more profound when overheads and resourcing costs are added to the mix. Let's start by taking a look at the main challenges I've faced in my own experiences running a remote agency: Resourcing. 6 Tips for Resourcing a Remote Team: Do your research: Dig into the work history of the individual, ask for case studies of their previous roles, and do your due diligence checks before progressing.
    [Google, Help] 4 Non-Marketing Skills You Need to Become a Better Marketer
    Human Resources needs to market the company to prospective applicants. Human resources: promote the value—and values—of your company. Even promotional emails or e-books can reinforce your mission to help your customers. Pull back the curtain and highlight your talented people, the events you’ve attended, the charities you support, and the beliefs that help drive your team. By Kerry Gorgone, {grow} Contributing Columnist. Marketing isn’t a department.
  • ACT-ON  |  WEDNESDAY, MARCH 8, 2017
    [Google, Help] Link Building and SEO Strategies to Resurrect in 2017, Part 1
    Google and other search engines use hyperlinks (or links/backlinks) to determine the quality and relevance of a website; they’re akin to “popularity” votes. Google would issue penalties for websites with links deemed suspect, because those sites were participating in activities that violated Google’s Terms of Service. A penalty in Google will result in lower rankings and less traffic; it can also hurt a website’s profits. 5 Resource Pages.
    [Google, Help] 20+ Benchmarks for Measuring B2B SEO Performance
    Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). The number of web addresses found in search engine results that received traffic or impressions (found in Google Search Console and limited to 1,000 pages if accessed directly through the GSC dashboard). Additional Resources From KoMarketing. 4 Time Saving Tools in Google Analytics.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Google, Help] The Beginner's Guide to Small Business Marketing Online
    Trellis reports that over 90% of people searching online will not go past the first page of results on Google. In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Why isn't my website appearing in Google? Why is my competitor above me in Google? This will help you rank better in Google -- which we'll discuss more in depth in a bit.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Google, Help] 10 B2B Lead Generation Strategies for 2017
    There is also no single lead generation strategy that works for all businesses and industries, so it helps to know which ones are the best to implement. Keeping up-to-date with the latest insights and technology will help you optimize your funnel for generating and converting leads. However, many B2B marketers spend a lot of time and resources on tactics that aren’t a good fit —resulting in high lead acquisition costs and poor ROI. Is your website on the first page of Google?
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Google, Help] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    How does that help me in my job? Jill: I go to my best friend Google. And that’s where technology can help, too, with predictive, and lookalikes, and stuff like that. They truly care about helping other people. And it’s amazing when you focus on how you can help, versus how you can market, how you can sell the results that you’ll achieve.
    [Google, Help] Marketing Research to Bookmark for Your Next Blog Post
    It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. Bloomberg breaks a lot of technology and marketing news stories, which makes it a great resource for covering newsjacks, creating timelines, or simply keeping up with what’s new in digital media. Here are a couple of fascinating studies on the blog we recommend: How long does it take to rank in Google? (A
    [Google, Help] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    Utilizing the Google Analytics Multi-Channel Funnel API , we sourced attribution data into our connected data warehouse, Data Weld , where we store various marketing technology data. For campaigns targeted to prospects in the explore phase, your goal is to make prospects aware you have resources to help them and engage with them early in their journey — not to drive immediate leads or sales. This article is a guest post by Eric Ramos of BusinessOnline.
    [Google, Help] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Many small companies fail to achieve desired sales goals despite having adequate resources. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. For example, many businesses spend thousands of advertising dollars on Google Adwords. Use relevant content to help users in making a right decision. Guest post by Anthony Bergs.
    [Google, Help] Five levers of relevance for digital authors
    Keyword research gets you in the game, cognitive levers help you win it. I was trying to get the executives to devote some time and resources to a common problem: digital marketers struggle to read content analytics reports and apply the insights to their jobs. But if you find your topic pages are showing up in Google ‘s index for a lot of keywords, that is a signal that you need to break them up into smaller chunks.
    [Google, Help] The 26 Best WordPress Plugins
    Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Google Review Count: 312. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count: 245. Google Review Count: 243.
    [Google, Help] Go Where Your Customers Are – Wise Words from Sweta Patel
    Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. What resources do you frequent to get better at your job? Check out Stephanie Totty’s Wise Words interview to discover why including clients in your content marketing helps validate and humanize your brand!
    [Google, Help] The ‘Less Is More’ Content Strategy
    This may be due to the regularity of content helping to build an audience and a brand. This content approach is fundamentally about building your authority and reputation, which in turn will help you to build an audience. . Google’s 200 Ranking Factors: The Complete List. We Analyzed 1 Million Google Search Results. Brian’s most shared post on Google ranking factors is over 5,000 words. Google’s 200 Ranking Factors: The Complete List.
    [Google, Help] Social Media 101: Managing your social media presence
    We have a social media sanity check to help take the stress out of social. It can also add a personal touch to your business, promote your fan base, and help boost SEO for your website. Because YouTube is part of Google, having a presence here can also add SEO value to your business’s website. The drawbacks to using YouTube include high competition and allocating the resources to create valuable videos. Google+: 2 to 3 times per day.
    [Google, Help] The 17 Best Project Management Tools
    Check out these seventeen top project management tools to help keep your digital marketing, product development and other project teams on task, on time, and on budget. Google Review Count: 317. You can attach files and other data to help solve issues quickly and restrict who can and can’t see tasks. Google Review Count: 267. Google Review Count: 264. Google Review Count: 245. Google Review Count: 231. MindNode helps you visualize your ideas.
    [Google, Help] Apply Yourself: 28 Marketing Awards Worth Going For
    With over 30,000 members in more than 70 chapters, it’s become a community of and resource for marketers -- one that celebrates the work we do. Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. A Google search for the word “disruptive” yields, among many results, this definition -- “innovative or groundbreaking.”
    [Google, Help] A Marketing Analytics Checklist for 2017
    It’s certainly not the most exciting part of marketing business, and as a marketing leader your initial instinct might be to focus on activities that might immediately help you move the needle. In an initially data-scarce marketplace, this was a mentality that helped many brands flourish. Google Data Studio , recently made free, is a great resource for this. The year is in full swing, and you’re a marketing leader with a big task ahead.
    [Google, Help] Why You Should Question Most Video Marketing Stats You See
    A Google search on the topic returns an ocean of articles, listicles, and infographics, all proudly pointing toward this fantastical figure highlighting the power of video marketing. Why use your budget on blogging when we can help you create that video? If you don’t have the resources to conduct your own research, make sure you’re looking in the right places when quoting others, and leave those shifty “facts” to politicians.
    [Google, Help] Return on Marketing Investment: A Professional Services Primer
    A simple Google search will uncover a variety of calculators and approaches. 3) Google indexes the page and ranks it (note that there is more than blind luck involved in achieving a high search rank). These ads come in two distinct flavors: 1) pay-per-click ads, like the ones you see on a Google search results page; and 2) display ads, like the banner ads you see at the tops and sidebars of many commercial websites. And what data will help you answer them?
    [Google, Help] How Marketing Can Enable Sales To Use Video
    And then I’ll talk about the good stuff—why you don’t need to fear, because there is technology to help bridge the inevitable gap that will, or already does exist in your organization. There is an endless list of blogs that COULD be written, proposal decks that SHOULD be built, and videos that MIGHT be effective in helping push a few deals across the line. Nothing like a win-win, and a great start to helping sales and marketing teams work together to kick off a strong 2017!
    [Google, Help] Why Your Twitter Marketing Strategy Is All Wrong
    Accordingly, marketers are asking themselves: is it time to shift resources elsewhere? Paul Berry of Rebel Mouse, a company that helps publishers amplify content on social, told Digiday that Twitter is an afterthought for media companies today. On the other hand, Facebook and Google generate about 40 percent each, according to Parse.ly. Customers turn to Twitter to get help solving problems, ask a question, air a concern, or offer praise.
    [Google, Help] Your 2017 Resource Guide to Digital Marketing Conferences
    In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season. Marketing Conference Resources. Sean O’Rouke created a very helpful collection of the top conferences to attend in 2017 (178 so far). It’s in a sortable and handy Google Doc that’s updated regularly and provides more resources than just information about conferences. These resources are sure to help!
    [Google, Help] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    Resources. Inbound marketing experts have access to all the resources necessary to develop a successful campaign. Resources such as keyword development and analysis software, media connections for content placement and access to industry influencers who can promote your articles and blog posts are valuable for a campaign. Equipment costs and invested time for making and nurturing influential contacts can be a large expense of resources for a B2B company.
    [Google, Help] How to Build a Process for Growth Experiments
    And once you get there, our new 2017 Marketing Experiments Calendar can help you build a backlog of ideas, design and prioritize your experiments, and record your results all in one place. Whether it’s an Excel sheet, Google Doc, Trello board, internal wiki page, or any other tool your team typically uses for internal documentation, make sure there’s room for any and all brainstorming. Many of your experiments will require a tool to help you actually perform it.
    [Google, Help] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. Targeting who sees your ad can help increase conversions -- the more specific and relevant it is to your audience, the more clicks it's likely to get.
    [Google, Help] How To Ideate New Content When You Feel Like You’ve Exhausted All Topics
    For example, your competition published a blog post called “Top 20 Restaurants to Try in Toronto” that ranks well on Google and brings in consistently healthy pageviews – but it was published back in 2014. There are live chat tools that can be integrated with your software or on your website, making it possible to ask customers about the content that they would find most helpful in a quick, efficient way.
    [Google, Help] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    Tools like Mention or Google Alerts can be a vital asset in understanding customer perception about your business. A conscientious CEO should Google their business regularly, using the “Tools” function to narrow the search to the last week. And if you’re looking for resources on diversity at your company, I would highly recommend checking out Project Include. By Kiki Schirr, {grow} Contributing Columnist.
    [Google, Help] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. Acquired by Google in 2006 and has since operated as " a Google company. ". Offers discussion boards, original content, and ways for members to earn badges, among other marketing-related resources. When Airbnb -- first known as AirBed & Breakfast -- started out, the mission was to help people make money.
    [Google, Help] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets. Google Search Tools.
    [Google, Help] The Essential Artificial Intelligence Glossary for Marketers
    This isn’t meant to be the ultimate resource of artificial intelligence by any means, nor should any 1,500-word blog post. Bots often have a narrow use case because they are programmed to pull from a specific data source, such as a bot that tells you the weather or helps you register to vote. You can put Google’s Quick Draw to the test and see if it recognizes your doodles. Programs with machine learning discover patterns in data sets that help them achieve a goal.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Google, Help] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    There are endless tools and apps that help us get more done -- but where did they begin? There was an unmet need for tools and resources that would solve the omnipresent never-enough-hours-in-the-day problem. And so it was monetized to the point where, today, we have things like $25 notebooks -- the Bullet Journal, to be precise -- and countless apps that promise to help us accomplish something at any time of day. Google: $159,948,000,000.
  • PUREB2B  |  MONDAY, JANUARY 30, 2017
    [Google, Help] You Need to Define an Effective Criteria for Lead Scoring
    Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. Essentially, lead scoring can help you determine the quality of your leads by ranking them according to their sales potential. Businesses that have implemented lead scoring attest to it driving higher rates for the following: Sales productivity – helping your sales team personalize their sales pitch to customers.
    [Google, Help] It Has Never Been Easier to Be Average
    — more of that helpful stuff is poured into the world with each passing second. If we each had our own Iron Man suits, then most people and resources out there focus on playbooks and prescriptions for exactly how we should use then. Listen here or through the channel links below: Channel Links: iTunes , SoundCloud , Stitcher , Google Play. It has never been easier to be average. When we start to do anything new, it can be a struggle.
    [Google, Help] 3 Ways Google Can Have More Credible Search Rankings
    Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. This reveal prompted many to ask: Should Google really give uncontested legitimacy to Holocaust deniers? Initially, Google did not want to alter its search rankings, which would require tweaking its notoriously secret proprietary algorithm. Google first refused requests then as well, only to later amend its algorithm.
    [Google, Help] Client-Created Content is Key – Wise Words from Stephanie Totty
    ” To find out all the marketing secrets Totty has learned in her four years at ExamSoft, we chatted with her over Google Hangout. I have mounds and mounds of content and it’s all floating around out there, and I want to be much more informed of which parts of that content are actually helping people and that people are interested in. Saying “Can you help us do this?” What resources do you turn to in order to get better at your job?
    [Google, Help] 4 Smart Ways to Keep Up With Google in 2017
    Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference. 1) Diversify your traffic sources to keep earning visits from Google.
    [Google, Help] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    Buzz is growing too: CDPs made their first appearance on a Gartner Hype Cycle report last July and Google Trends shows a sharp increase in interest. That’s important because IT groups often don’t have the resources or understanding to do what marketing needs as quickly as they need it. We’re also seeing increased use of artificial intelligence to help assess and integrate new data sources.
    [Google, Help] 30 SEO Best Practices for B2B Organizations in 2017
    As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. A helpful tool to help do this is BuzzSumo. In recent years, we have seen Google become much more intelligent when it comes to the user intent behind search queries (related searches, for example).
  • KAPOST  |  TUESDAY, JANUARY 24, 2017
    [Google, Help] Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy
    You can simply store this information in Google Docs. For instance, you could create a Google Drive repository or Trello board where your content marketing team members can share resources and information. Always seek permission before quoting someone, but keep in mind that this repository of information can help you come up with content in a pinch. Make reporting part of your routine, so you can better allocate your resources.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Google, Help] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. Targeting : Facebook puts heavy duty technology to work to help you reach and connect with the most valuable people for your business. Lookalike Audiences uses machine learning to help find you valuable potential customers who are similar to those who visit your site or are already in your CRM.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Google, Help] Your Role on the Customer Journey
    It can be a helpful tool. They help me navigate my journey and arrive at my destination. Fortunately, modern map makers – like Google maps, for example – have figured this out. Today’s digital maps show those cues – like the Chevron on the corner, or the Starbucks on the right – that help guide drivers like me down the path. It can be a valuable way to help kickstart ideas. They may also need fuel or other resources along the road. Do you get lost?
    [Google, Help] The 26 Best All-in-One SEO Tool Suites
    Google Review Count: 330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Google Review Count: 306. Google Review Count: 302. Google Review Count: 297. Google Review Count: 284.
    [Google, Help] MarTech: Top 100 Influencers and Brands
    Be sure to follow them to stay up to date on the best content and resources on MarTech! With newer technology terms – AR, VR, AI to include a few – overwhelming the C-suite enough to re-assess their investment decisions, the industry seems far from consolidation even though leading players like Salesforce, Oracle, Microsoft, Google are on an acquisition spree.
    [Google, Help] 5 Insane Advantages of an Inbound Website Redesign
    Here are some we hear often: The design gets outdated so quickly, and we don't have the resources to update it every 1-2 years. Corresponding conversion elements, like landing pages and calls-to-action, to help convert visitors into leads. Personalization and smart content that tailors your website to customers, helping to delight. The most successful companies are present in the first half of this journey — their websites help educate buyers throughout the sales cycle.
    [Google, Help] 11 Free Sales Tools to Pump Up Your Pipeline
    But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. Here are 11 of the best free sales tools we’ve discovered to help you find more leads, collaborate with your team, and spend less time prospecting so you can spend more time selling: Rapportive. ViewedIt currently works with all Gmail and Google Apps accounts.
    [Google, Help] A brief introduction to network science math in marketing
    The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time. Arguably, the reason Google succeeded, where earlier search engines failed, was due to their innovative understanding of the topology of scale-free networks. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump.
    [Google, Help] How to simultaneously attract new prospects and retain loyal customers
    B2B companies tend to focus more resources on attracting new customers than retaining current customers. Though the book was written to help families develop close relationships, I think our customers fall into similar categories. Acts of Service: Reading and sharing their content, participating in their survey or helping them make their company better. It’s no wonder many businesses and consumers are hoping for Google Fiber to come to a city near them.
    [Google, Help] Content shock re-visited, the content marketing myths and realities
    Or maybe I’ll have to pay for a support team to help me with the research and writing if I want to keep up. They concluded that “For marketing teams, combating this will require more resources and more creativity.” Theoretically, the most amazing, helpful, and useful content attracts high-potential customer leads that can be funneled into a nurturing program. Illustration marked safe for re-use by Google search. By Mark Schaefer.
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