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Why Long-Tail Keywords?

Synecore

Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. The longer and more specific your keywords are, the easier it is to rank on them. Why Not Short-Tail?

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more.

5 Tips to Unleash the Power of Long-Tail SEO

The New Strategist

Google doesn’t arbitrarily change their algorithms just because they ‘feel like it’. The most recent update to Google’s world famous/infamous algorithm (Hummingbird, for those of you keeping track) is mostly about ‘semantic’ search (aka: conversational search).

Cognitive content strategy

Biznology

Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. Humans don’t like long lists of things.

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long TailKeywords.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services?

The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. 2) Localize Your Keywords.

5 Tips to Unleash the Power of Long-Tail SEO

The New Strategist

Google doesn’t arbitrarily change their algorithms just because they ‘feel like it’. The most recent update to Google’s world famous/infamous algorithm (Hummingbird, for those of you keeping track) is mostly about ‘semantic’ search (aka: conversational search).

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? SEO Keyword Guides and Tools.

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. As long as people use words to communicate with search engines, keywords will never die. Keywords Rely on “User Intent”. Long-Tail Keywords are Vital to a Sound SEO Strategy.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Location-Based Keywords.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which SEO tools are most helpful in conducting a site audit?

Tools 105

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. However, it may be surprising to learn just how far from basic keywords we have traveled. Namely, the Keyword Planner tool from Google.

Do Keywords Matter?

Synecore

One area that is rapidly changing is the use of keywords. In 2011, Google started encrypting end user search data, effectively hiding that information from marketers and business owners. Here’s the bottom line: keywords are still important, but not as important as they once were.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Keyword Research Guides and Tools.

Are Keywords Market-Shares?

Biznology

The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? Photo credit: Wikipedia.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same.

Your keywords suck and are outdated

Biznology

Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Another example is a service I offered which cleaned bad search engine results off of Google.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services?

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Though Google is a global giant, it’s banned in China. Baidu Keyword Planner.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Keywords are important for every business online today. They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. Keywords define a business, and represent the essence of the products and services that are offered.

How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? So, What is a Keyword? Thanks, Google.

Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. With this in mind, how do you accurately determine your ranking for this keyword?

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. How to Find New Keywords. Top Keyword Research Tools to Try.

6 Ways That Nonprofits Can Improve Their Keyword Research

Hubspot

When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. When it comes to success with SEO, long-tail is the name of the game. They’re also challenging to identify, as Google releases minimal search engine data to the public.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. 2) User Intent Supplies Unique Keyword Suggestions.

4 Smart Ways to Keep Up With Google in 2017

Hubspot

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

Click 88

A Cold, Hard Lead Conversion Case for Low-Volume Keywords

Hubspot

Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. You know, the kind that pull in over a hundred Google searches per month? Low lead conversion with a "typical" keyword strategy.

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy.

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines.

Long Tail SEO - 60+ Articles

Aggregage

One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ). I thought it would be helpful for me to share what I’ve found so far. long-tail keywords - Wordtracker.

Best Keyword Research Tools

Writtent

Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results. Google Adwords Keyword Tool. SEOMoz Keyword Difficulty Tool.

How to Build a Keyword Strategy That Turbo-charges Your School's SEO

Hubspot

With majority of prospective students researching colleges, graduate programs, and private schools online, schools keyword research and SEO fueled content creation should no longer be optional. Google. Start by choosing the keywords that draw these potential applicants to your site.

7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

Hubspot

First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. With this in mind, try to choose a blog that has less competition around its target keyword. Do not stuff your blog with keywords!