How Does Content Marketing Help with SEO?
AUGUST 19, 2016
There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Guest post by Sam Allcock.
How Content & SEO Marketers Can Help Each Other Be Successful
JANUARY 11, 2017
There has been overlap in responsibility and function between the two roles within the last few years as a result of Google’s growing emphasis on content quality for ranking rewards. While some people believe that SEO = great content, there are many aspects that remain technical – URL structure, sitemaps, etc. In fact, great content will go unnoticed by Google if a website’s SEO foundation is lacking.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Google Review Count: 330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Google Review Count: 306. Google Review Count: 302.
10 Things You Probably Don’t Know About Google+
grow - Practical Marketing Solutions
JUNE 11, 2014
My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. You can follow whoever you want on Google+ as a personal profile and a Business Page. Google has a high stake in getting you hooked on “plus”. And so does Google.
YouTube - Informal Learning in 10 minutes
Buzz Marketing for Technology
JUNE 27, 2008
Informal Learning in 10 minutes. Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! As a french webmaster looking for a web to learn in this english web (because english is the universal language here), I think that a real eyes contact as demonstrated in your teaching, give a great help in learning confidence and stimulate positive orizons. Very nice video on informal learning. informal. Close.
How a Content Refresh Can Help You Stay Relevant
Modern B2B Marketing
OCTOBER 24, 2016
Google rewards fresh content , but keeping a content calendar full of great, relevant, well-executed ideas week after week can be exhausting. Fortunately, these indicators will help you determine which gems to polish: It’s evergreen.
5 Ways to Maximize Google Webmaster Tools for Better SEO
NOVEMBER 25, 2014
Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools.
20 Tips for More Efficient Google Searches
Buzz Marketing for Technology
JUNE 27, 2008
20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine.
5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
Modern B2B Marketing
MARCH 23, 2017
How Does Google Rank Videos? In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, number of backlinks, and RankBrain are the most important signals.
Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
JANUARY 6, 2016
Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.
Optimizing your site information architecture (IA) for Panda
JUNE 6, 2012
Last time I wrote about cleaning house and freeing up Google’s index for your best content. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.
Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links
OCTOBER 18, 2012
And if there's anyone who knows a thing or two about these link removal requests, it's the fine folks over at Google. The Disavow tool is a Google Webmaster Tool that lets you ask Google to not consider links to your website that you think might be harming your site's ranking.
A Beginner’s Guide to Google Webmaster Tools
JULY 2, 2014
To keep your website in tip-top shape, you should use Google Webmaster Tools (GWMT). Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. From there, you’ll enter the URL of your website. Google Index.
The 28 Best Miscellaneous Online Tools for Marketers
MAY 16, 2017
Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. Google Review Count: 245. Google Review Count: 221. Discover who is hosting any website—get information about the web host, IP address, name servers and more.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. ” 13) How can you help with conversion rate optimization?
How to Use Google Analytics to Create More Effective Content
MAY 28, 2015
What do you think of when you think of Google Analytics? There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. This is good information to have, but it can get unwieldy if there are more than a handful of active goals.
8 (Free) Google Resources B2B Marketers Need To Know
APRIL 16, 2015
Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History.
Useful Google Analytics: Goals and Attribution Models
JUNE 2, 2014
Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. This can help you analyze which of two or more AdWords campaigns were most effective.
An Introductory Guide to Google’s Search Console
NOVEMBER 23, 2016
Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Search Console, formerly Webmaster Tools prior to May 2015, is a no-charge web service by Google for the individuals who manage website properties. Google’s Search Console can be daunting when you first access it.
Maximize your SEO benefit on Google+ in 8 simple steps
NOVEMBER 8, 2011
Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts.
Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
OCTOBER 8, 2016
Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Below from Google: Configure your Salesforce account.
Help! What Do I Do Without My Analytics Data?
MARCH 24, 2016
We need those numbers to make informed decisions! I’ve outlined a few below: Restoring a Google Analytics Profile. First and foremost, if you ever accidentally delete a Google Analytics profile or have one deleted on you, there’s a chance you can get it back.
7 Factors That Could Be Skewing Direct Traffic In Google Analytics
EMagine B2B Blog
DECEMBER 3, 2014
The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics SEO
7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
SEPTEMBER 28, 2016
First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. You will want to focus on a blog that has already been indexed by Google in the first 2-3 pages. So how do you help increase the organic CTR of your blog?
Google AdWords Expanded Text Ads: Best Practices For The New Format
NOVEMBER 23, 2016
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Google’s new ETAs provide for an increase of 50 percent more ad space. Display URL and Path Fields (Shown in Green).
A Few Quick SEO Wins Your Google+ Page Needs
MAY 15, 2014
The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely.
How to Insert Google Calendar Invites in Your Marketing Emails
MAY 26, 2014
They help you get in front of your target audience and have some much-needed face time. Insert a Google calendar invite right in your next email! These calendar invites are really just long custom URLs that you can hyperlink in the body of your marketing emails.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Google Review Count: 46,500. 2) Google Keyword Planner. Google Review Count: 29,800. Google Review Count: 19,200.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. In this post, we’ll walk through 6 such tools that all help you analyze your site like a marketer.
7 Local Business Listing Sites You Should Claim Now
AUGUST 21, 2014
But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page.
Fathom SEO Pulse #49: Phantom 3, More Google Local Changes & More
DECEMBER 10, 2015
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Although Google has not confirmed anything, it is possible that Phantom 3 is another Quality Update to the main algorithm.
Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
OCTOBER 31, 2014
As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. How has Google changed in 2014? seconds and 98% of URLs have a meta description.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
Unfortunately, some of the most important information you want to showcase is on your services or industries-served pages. In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? How Hinge Can Help.
What to Consider Before Setting up Google Tag Manager
EMagine B2B Blog
APRIL 8, 2015
In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc.
Does Google Think Your Website Is Spam?
OCTOBER 24, 2012
And we all know how Google hates spam. Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. Google is not a fan of excessive ads on websites, and they'll ding you for it.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Users can add checklists, labels, and due dates, and project information is kept in sync across devices. Google Review Count: 715,000.
An Overview of Google Analytics Goals & Conversion Metrics
MAY 25, 2013
It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Goals are typically separated into 3 buckets: Page URLs: . Funnels on a website are a set of web page URLs that lead to an action.
Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
SEPTEMBER 20, 2016
“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. The Google answer box feature is a welcomed addition to the SEO community as well. ” in Google.
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Maybe I can help you. . . .
Google+ 201: 5 Steps to Get Started with Google+
MAY 9, 2014
If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started. 1) Create your firm’s Google+ page.