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How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

There has been overlap in responsibility and function between the two roles within the last few years as a result of Google’s growing emphasis on content quality for ranking rewards. While some people believe that SEO = great content, there are many aspects that remain technical – URL structure, sitemaps, etc. In fact, great content will go unnoticed by Google if a website’s SEO foundation is lacking.

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How Does Content Marketing Help with SEO?

Webbiquity

There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Guest post by Sam Allcock.

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Trending Sources

10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. You can follow whoever you want on Google+ as a personal profile and a Business Page. Google has a high stake in getting you hooked on “plus”. And so does Google.

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How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Maybe “there will be ads” is enough, but I often help clients show the revenue improvements and cost savings that stem from making the search results better.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! As a french webmaster looking for a web to learn in this english web (because english is the universal language here), I think that a real eyes contact as demonstrated in your teaching, give a great help in learning confidence and stimulate positive orizons. Very nice video on informal learning. informal. Close.

Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks with you. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. Google Only Speaks Structured Data (Sitemap.xml).

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Google rewards fresh content , but keeping a content calendar full of great, relevant, well-executed ideas week after week can be exhausting. Fortunately, these indicators will help you determine which gems to polish: It’s evergreen.

5 Ways to Maximize Google Webmaster Tools for Better SEO

Vertical Response

Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools.

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20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.

Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links

Hubspot

And if there's anyone who knows a thing or two about these link removal requests, it's the fine folks over at Google. The Disavow tool is a Google Webmaster Tool that lets you ask Google to not consider links to your website that you think might be harming your site's ranking.

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A Beginner’s Guide to Google Webmaster Tools

Vertical Response

To keep your website in tip-top shape, you should use Google Webmaster Tools (GWMT). Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. From there, you’ll enter the URL of your website. Google Index.

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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History.

Optimizing your site information architecture (IA) for Panda

Biznology

Last time I wrote about cleaning house and freeing up Google’s index for your best content. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.

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5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

How Does Google Rank Videos? In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, number of backlinks, and RankBrain are the most important signals.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. This is good information to have, but it can get unwieldy if there are more than a handful of active goals.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. This can help you analyze which of two or more AdWords campaigns were most effective.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. Google Review Count: 245. Google Review Count: 221. Discover who is hosting any website—get information about the web host, IP address, name servers and more.

Help! What Do I Do Without My Analytics Data?

KoMarketing Associates

We need those numbers to make informed decisions! I’ve outlined a few below: Restoring a Google Analytics Profile. First and foremost, if you ever accidentally delete a Google Analytics profile or have one deleted on you, there’s a chance you can get it back.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Below from Google: Configure your Salesforce account.

An Introductory Guide to Google’s Search Console

Act-On

Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Search Console, formerly Webmaster Tools prior to May 2015, is a no-charge web service by Google for the individuals who manage website properties. Google’s Search Console can be daunting when you first access it.

7 Factors That Could Be Skewing Direct Traffic In Google Analytics

EMagine B2B Blog

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics SEO

A Few Quick SEO Wins Your Google+ Page Needs

Hubspot

The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely.

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7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

Hubspot

First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. You will want to focus on a blog that has already been indexed by Google in the first 2-3 pages. So how do you help increase the organic CTR of your blog?

How a Content Refresh Can Help You Avoid the Web’s Black Hole

KoMarketing Associates

When logging in to SEMrush, simply plug in the URL of the page you’re looking to update and see how it’s performing from an organic keyword search perspective. Note* Google Search Console is also a valuable tool to use here. Armed with this information, you could then determine a new keyword to focus the post on if it made sense to do so. This will bring more traffic to the page and also help search engines understand what the linked page is all about.

Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Google’s new ETAs provide for an increase of 50 percent more ad space. Display URL and Path Fields (Shown in Green).

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. ” 13) How can you help with conversion rate optimization?

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How to Insert Google Calendar Invites in Your Marketing Emails

Hubspot

They help you get in front of your target audience and have some much-needed face time. Insert a Google calendar invite right in your next email! These calendar invites are really just long custom URLs that you can hyperlink in the body of your marketing emails.

6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. In this post, we’ll walk through 6 such tools that all help you analyze your site like a marketer.

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7 Local Business Listing Sites You Should Claim Now

Vertical Response

But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page.

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Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. How has Google changed in 2014? seconds and 98% of URLs have a meta description.

Fathom SEO Pulse #49: Phantom 3, More Google Local Changes & More

Fathom

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Although Google has not confirmed anything, it is possible that Phantom 3 is another Quality Update to the main algorithm.

What to Consider Before Setting up Google Tag Manager

EMagine B2B Blog

In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

Unfortunately, some of the most important information you want to showcase is on your services or industries-served pages. In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? How Hinge Can Help.

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. The Google answer box feature is a welcomed addition to the SEO community as well. ” in Google.

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An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Goals are typically separated into 3 buckets: Page URLs: . Funnels on a website are a set of web page URLs that lead to an action.

Does Google Think Your Website Is Spam?

Hubspot

And we all know how Google hates spam. Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. Google is not a fan of excessive ads on websites, and they'll ding you for it.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Maybe I can help you. . . .

Google+ 201: 5 Steps to Get Started with Google+

Hinge Marketing

If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started. 1) Create your firm’s Google+ page.

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