How Content & SEO Marketers Can Help Each Other Be Successful
JANUARY 11, 2017
There has been overlap in responsibility and function between the two roles within the last few years as a result of Google’s growing emphasis on content quality for ranking rewards. While some people believe that SEO = great content, there are many aspects that remain technical – URL structure, sitemaps, etc. In fact, great content will go unnoticed by Google if a website’s SEO foundation is lacking.