WebMarketCentral

Examining Google's Practices

WebMarketCentral

Is Google turning into Pat? I hope not; I remain a fan and prefer to believe there's still hope for Google —and I'm not saying that merely out of fear of retribution. These tools have been used for years, but Google apparently decided recently that it no longer likes them.

How to Use Social Media to Leverage the Power of Google

WebMarketCentral

While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals. Of course, Google combats paid links or other “unnatural” links with its algorithm or in extreme cases penalising a website.

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs.

Two More "Google Killers" Take Aim: Viewzi and Site605

WebMarketCentral

As Google continues to dominate the search market despite recent hiccups , still more competitors emerge. Aaron Goldman recently wrote a nice series on Google killers, more Google killers, and Even More Not-So-Natural-Born Google Killers on the Search Insider blog.

Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages?

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SEO Tool Review: SEMRush

WebMarketCentral

In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms.

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

How can you get the most of out of Google's free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Which factors are really most important in search engine rankings?

Using Google Knol as a B2B Marketing Tool

WebMarketCentral

Yesterday, Google officially launched Knol , its Wikipedia-like tool for crafting encyclopedic expert articles. No word on how Google will choose to rank competing Knols for search engine placement, but presumably quality will matter in some way. from The Radioactive Yak. ** technorati tags: Google Knol, Wikipedia, Libertarian, Green, cabal, Bluemilkshake, Clint Boulton, Google Watch, David Crotty, The Radioactive Yak del.icio.us

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

And then there's Google. Searchers and consumers love Google for its simple interface and relevant results, and marketers love Google for the traffic it drives to their websites. Is Big Brother watching you?

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

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SEO Rant: The Insidious Nofollow Tag

WebMarketCentral

The nofollow tag was misguidedly inflicted upon the online world by Google in 2005. Ideally, Google should announce it's no longer recognizing the tag.

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence?

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

More specifically, on the day this article was posted, Twitter accounted for 60% of the total blog traffic, LinkedIn about 10% (the remaining 30% was mostly Google search plus a few miscellaneous referring sites).

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Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

The study authors admit that because they focused on meta search engine DogPile, the figures may be different for other search engines (such as Google, maybe?). What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates?

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. Content marketing is all the rage.

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

She emphasizes that SEO is a long-term project, that getting on page one of Google isn't always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions?

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

How can you get new pages indexed by Google more quickly? Understand Google's Guidelines by Alibaba Jon Rognerud reveals what matters to Google when indexing and ranking pages, and what doesn't. How do you determine who your competitors really are for top search engine position?

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

by Search Engine Land Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe?

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Need a tool to help you collaborate with colleagues online?

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Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

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Looking Back at 400: Top 10 Posts

WebMarketCentral

3: Google AdWords Average CTR and Best Practices , September 20, 2007 Hard numbers to help benchmark the performance of Google AdWords campaigns is hard to come by, which explains the popularity of this post.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network. First, it should be noted that Google search, Google content and Yahoo search are still the top three PPC vehicles.

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Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

Twitter search engines, Google Advanced Blog Search and a few you've probably never heard of. Welcome to the first best-of-2009 (so far) compilation.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Which commonly-held beliefs about Google's algorithm are true, and which are myths? Google's SEO Starter Guide by the Google Webmaster Central Blog Google made quite a splash when it published this guide last November.

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

Other than Matt Cutts (who isn't for sale)—or perhaps someone with compromising photos of Google's search engineer—no one can guarantee any specific rank for a website on any given keyword.

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

Google Window Dressing” – 12 Ways To Squeeze Every Last Drop Of Traffic From Your Current Rankings by SEOptimise In this brilliant piece, Max Capener provides a dozen tips for optimizing meta description tags to help get the click even when your site doesn't get a top 3 spot in the search rankings.

How to Create a Cool Social Media Email Signature

WebMarketCentral

The easiest way is to use Google image search. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

Unlike Google Analytics (the application it's most likely to be compared to), Clicky provides real-time stats, Twitter analytics, separate mobile visitor tracking, visitor details , WordPress integration and more.

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

How can the Google AdWords search-based keyword tool be used for competitive research? Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad?

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

In another post, Chris provides detailed instructions on how to add friends in Google social bookmarking. A high number of RSS subscribers is going to be your best Google indicator." How should you measure the impact of social media?

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

question, such as: "If you expect to get a #1 ranking on Google for $99, you're insane;" "Reliable hosting costs more than $9.95 Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other?

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. You can still find his list of 55 Do-Follow Social Networks on Google's cache for now, however.

Does More Twitter Followers Equal More Traffic?

WebMarketCentral

Keep in mind this is as measured by Google Analytics, so the figures here likely understate reality to some degree.)

Best of 2008: SEO Guidance, Part 2

WebMarketCentral

How can you get a site indexed by Google News? And what does the future of search hold—according to Google? On the other hand, if your site’s content is of stellar quality, a Google engineer who came across it would love it. Is content really king for SEO?

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Here are three more tips for optimizing results from SEM programs such as Google AdWords. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion.

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example.

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