Tony Zambito

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

The following video features Richard Heaslip from Google in a TED presentation on how digital technologies are changing the way we do business and the business environment in an evolving digital economy. ). One way to not be left behind is to rethink market strategies today in light of an evolving digital economy. (

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The New Social Buyer Ecosystem

Tony Zambito

With Google Plus, circles are suddenly the new rage.  .  The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.    Social Buyer Circles.   In this context they do serve a purpose.    Circles are not new. 

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Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

  You set up your Google Reader and know it is information overload. Pick up any business magazine, newspaper, or go to any business information web site right now and the rage is social media, demand generation , marketing automation, email marketing, and a gluttony of other hot topics.   You wonder how I can possibly keep up!