The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden.

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2013 B2B Content Marketing Awards

The Effective Marketer

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat.

The Danger of Automatic Feeds in Social Media

The Effective Marketer

For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s only natural that people look for shortcuts.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

A big consideration, one that is so important that Google now uses loading speed as a ranking factor. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately.

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Marketing Automation Catching On Fire

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone.

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Getting the most out of conferences and events « The Effective.

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Thanks to Christopher S. Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share.

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. Google will also see the lack of fresh content and rank your far lower. Google ranks websites depending on indicators from social media.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

WordPress Plugins for Marketers

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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Making the Most of Your Webinars

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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The Fun Theory: How to Change Behavior

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses.

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2013 B2B Content Marketing Awards

The Effective Marketer

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Automation Monday is Here!

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing By Objectives « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Making Website Reviews Easy

The Effective Marketer

Google Sidewiki is an extension for Google Chrome that lets you comment on any website, but falls short on the drawing options (arrows and circles and such).

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

How Success is Misunderstood

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Content That Sells

The Effective Marketer

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say.

The Ghost Blogging Debate Done Right

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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Mapping the Social Media Landscape

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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How to Fail at Social Media

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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Best Companies Don't Need Marketing

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

What Trigonometry Has to Do With Marketing?

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

What Type of Marketer Are You?

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Explaining Social Media

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Measuring Marketing Effectiveness

The Effective Marketer

On one hand you have page views, click paths, bounce rates, and all the nice stats Google Analytics gives you for free. If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion.