NuSpark

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Optimizing campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables; some of which I wrote about earlier. Currently only maximize clicks, eCPC and target ROAS are available for Google Shopping campaigns.

ROAS 49

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.

Trending Sources

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Below from Google: Configure your Salesforce account.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. AdWords allows you to compare results between Google and partners. By default, Google targets the location, and people with an interest in your location.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. They can’t be tracked as conversion goals with Google Analytics.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). This is Google’s method of proving an attribution effect. Let’s talk retargeting.

How Long Does it Take to Get Results from Content Marketing?

NuSpark

Served up with an overdose of keywords, such content used to entice Google’s spiders to crawl web pages and place them higher in the search engine rankings. Now, however, Google is smarter. You cannot expect Google to do all the hard work for you. “ Marketing is impatient.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Proper conversion rate optimization requires testing of landing pages.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Proper conversion rate optimization requires testing of landing pages.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules.

Click 100

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules.

Click 100

An Overview of the Google Adwords Recent Changes & New Features

NuSpark

Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. Allows Google to make ad rotation decisions rather than yourself. Suggestion to Google: At least have us choose between 30, 60, or 90 day testing periods before “settling”. Many of Google’s ratings are not consistent.

How Labels works in Google Adwords; benefits of the new feature

NuSpark

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. I don’t need to explain the how of implementing labels; I’ll let Google do that.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Here are some ways to find content to share: Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook. Facebook’s own Insights, and Google Analytics. Facebook and B2B lead generation.

7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.

A Social Media Measurement Dashboard; One Approach

NuSpark

We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below. . Google+ (Plus 1s Plus Comments Plus Reshares)/Total Posts.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Site Engagement Goals: Google Analytics measures two types of engagement goals. . Google Analytics.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

NuSpark

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools. The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons.

Who Should Nurture B2B Leads with Social Media?

NuSpark

The importance of emotional connection was brought to light in a 2013 partnership between the Corporate Executive Board (CEB) and Google. B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue.

Measuring Content with the New Google Analytics

NuSpark

Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface.

Remarketing Advertising Strategies with Google Analytics

NuSpark

Now, you can add remarketing options by using Google Analytics data. . Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Increase Conversions with New Remarketing Options.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better.

Paper 101

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

It’s no longer used by the top 3 – Google, Bing or Yahoo! Second, the Meta description can be used in Google’s ‘Extended Sitelinks’ – again, not always. Google will pull the best content from your Meta description for the search query – and it may not be a complete sentence.

SEO 107

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

GOOGLE DISPLAY INTEREST TARGETING. By the way, Google’s Display Network uses third party data DMPs as well when it comes to display interest targeting. That’s what Google means when they refer to third-party data below in their help section.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Consider the following: Google. 3 months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Google had introduced two new measures of Brand Activate: Active View and Active GRP.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Consider the following: Google. 3 months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Google had introduced two new measures of Brand Activate: Active View and Active GRP.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. A Look at Online Display Advertising for Lead Generation.

A Brief Guide to Increasing Website Conversions with Video

NuSpark

We have been using Google Analytics event tracking to measure client videos. More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

Evaluating competitive rankings via Google’s keyword tools or 3 rd party tools like SEOMoz, SEMRush and others can certainly give you guidance on how competitive your chosen keywords are and the opportunity to be on Google’s first page.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

People use Google for two reasons: I want, and I need. Display advertising is more than just Google. Related Posts: 2013 New Year’s Resolutions for the B2B Marketing… Thought Leadership and Ghost Services 18 Ways to Promote Your White Paper for Lead Generation Top 10 Reasons You Need a Corporate Blog for Lead Generation Remarketing Advertising Strategies with Google Analytics. Happy New Year!

A Social Media Measurement Dashboard; One Approach

NuSpark

We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below. . Assuming you have conversion goals set-up in Google Analytics, whether they be a purchase confirmation, a web form confirmation, or a view of a specific page, you’ll be able to measure the role of social media and conversion. . A re your social media efforts working?

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

Click 88

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

Utilize Google’s URL builder to tag URLs within analytics for more granular measurement. LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Outsmarting Google: SEO Secrets to Winning New Business. The guide describes proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Advanced Google AdWords.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution, click rates, video views, social media shares and comments, Leads generated, ROI reporting. . A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store: G o to https://chrome.google.com/webstore. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Extended Share for Google Plus.

RSS 74

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store: G o to https://chrome.google.com/webstore. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Extended Share for Google Plus.

RSS 74