Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

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Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

APRIL 25, 2023

Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. With the growing popularity of AI and transformation of the technical landscape, we’re all left wondering: will Google penalize AI-generated content?

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Marketing Insider Group

MARCH 13, 2019

The reasons why Google penalized your website are many, but the underlying cause is the same — your website is not working to support Google’s goals of providing high-quality, accurate, and fast results to users. Why should you care if Google penalized your website? The post Why Did Google Penalize Your Website?

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Marketing Insider Group

NOVEMBER 28, 2022

RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords. There was not much happening, then all of a sudden Google is indexing these pages and we’re getting traffic to them. The Problem: A Need for More Consistent Content.

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Lead Scoring Lead Ranking Keywords Work Management 155

Marketing Insider Group

FEBRUARY 22, 2017

The post Is Your Content Fresh Enough to Attract Google? There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. appeared first on Marketing Insider Group.

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Marketing Insider Group

JULY 27, 2017

Google intentionally makes it incredibly easy to get started on AdWords. To give you an idea, nearly 80% of US search ad revenue is earned by Google! The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group. Given this number and the simplicity factor, […].

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Marketing Insider Group

MAY 29, 2017

Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers […].

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Marketing Insider Group

NOVEMBER 8, 2017

The post Realizing an Unfulfilled Promise: How the Google Jamboard Enables True Agility appeared first on Marketing Insider Group. These two statements are both taken from the Agile Manifesto for Software Development, a revolutionary document […].

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Marketing Insider Group

JULY 12, 2016

The post 3 Common Reasons Google Isn’t Indexing Your Website appeared first on Marketing Insider Group. Without visibility in search engines, all of that hard work will go to waste. When a customer enters keywords that should help them find your site, if they see only your competitors’ sites, you’ll quickly lose […].

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Marketing Insider Group

AUGUST 30, 2015

Google Chrome extensions offer some great tools to help with digital marketing. With the extension in use, you can enter your target keyword into Google, and the results will be enlightening; next to each site listing, MOZBar will present you with key analytics that will help you understand the reasoning behind the site’s ranking.

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Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. It’s about what lights up the Google search bar, too. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for.

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Marketing Insider Group

FEBRUARY 9, 2017

Use these seven SEO trends to improve your Google search rankings in 2017. With an ever-evolving search interface, real-time Penguin algorithm updates, and also Panda now introduced as part of its core algorithm — Google changes fast. Let’s face it: Developing an SEO strategy today isn’t easy.

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Marketing Insider Group

DECEMBER 4, 2023

Google treats AI content like any other, focusing on quality and relevance. For now, choosing human content is recommended, but Google’s guidelines may evolve. Can AI-Generated Content Rank on Google? Google’s stance on AI-generated content is fairly straightforward. The key takeaway?

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Marketing Insider Group

FEBRUARY 5, 2024

That’s what we thought when we first encountered Google Analytics 4. Quick Takeaways GA4 represents a complete overhaul from previous Google Analytics versions, shifting focus to a more nuanced, event-based model of user interactions. It’s not just a new version of Google Analytics. Video Source: Google Analytics 2.

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Marketing Insider Group

OCTOBER 16, 2023

Google Analytics Image Source: Google Analytics At MIG, we use Google Analytics every day to monitor our clients’ progress. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. User behavior. Curious about what visitors do on your site? Audience insights.

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Marketing Insider Group

FEBRUARY 1, 2024

In a digital landscape where Google’s algorithms dance to a tune that’s always a beat ahead, staying on top of SEO is like trying to solve a Rubik’s Cube blindfolded. Google’s substantial market share in search engines significantly influences how SEO strategies are developed and implemented. But fear not!

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Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Marketing Insider Group

APRIL 2, 2024

Website Crawling and Indexing Google handles over 3.5 Tools like Google’s PageSpeed Insights are your best friends here. Start by using tools like Google’s PageSpeed Insights or Web Vitals Chrome extension to identify where you can make improvements. Image Source: Google for Developers 5.

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Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? 90.63% of Content Gets No Traffic From Google. No problem.

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Marketing Insider Group

DECEMBER 8, 2016

The post 30 Tips On Using Google Apps for SEO Nerds and Marketers appeared first on Marketing Insider Group. However, you can use tools, plugins and the apps own features to enhance their functionality and raise levels of productivity within a business. Here […].

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Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% The answer lies with your competitors.

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Marketing Insider Group

JULY 3, 2023

Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Google favors sites with regularly updated content, meaning you always need fresh material. Google Trends Pretty much everything online runs through Google at some point. Image Source 2.

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Marketing Insider Group

FEBRUARY 12, 2024

User Experience Drives SEO Search engines, like Google, are all about user satisfaction. If your site is as slow as a snail, it’s not just your users who are getting impatient – it’s Google too. Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Are there common complaints or praises?

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Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 230

Marketing Insider Group

JUNE 13, 2016

Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Okay, I’ll admit it immediately. Or do you use it like most people in that you only really look […].

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Marketing Insider Group

JULY 24, 2023

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. Google Keyword Planner. That’s where keyword clustering comes in.

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Marketing Insider Group

FEBRUARY 22, 2021

Google looks at over 200 ranking factors when determining where to place your content. If you try, Google will notice, and you won’t earn the rankings you want on any URL. By publishing high-quality content within your expertise, the Google algorithms will figure out what you’re all about and you’ll earn the rankings you deserve.

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Marketing Insider Group

AUGUST 28, 2023

Digging Deeper into Search Engines’ Role A deep understanding of search engines, like Google and Bing, can make all the difference when it comes to boosting your site’s presence. Digital tools, like Google Search Console , can help spot these problems and perfect your SEO working strategy. of all website traffic.

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SEO Lead Scoring Lead Ranking SERP 207

Marketing Insider Group

APRIL 5, 2021

E-A-T and YMYL are two principles that Google uses to quantify the quality of content. Google keeps its lips fairly tight on how its search ranking algorithm works. Google keeps its lips fairly tight on how its search ranking algorithm works. Image: Google. Image: Google. Image: Google. What Is YMYL?

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Marketing Insider Group

AUGUST 21, 2023

GA4 (Google Analytics 4) isn’t just any old update. Image Source: Google Help 1. Access to GA4 Audience Builder in Google Ads In the coming weeks, you’ll be able to build audiences directly in GA4. To get started with this feature, you’ll need to activate Google signals in your linked GA4 property.

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Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert.

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Marketing Insider Group

JANUARY 2, 2024

Backlinks are a huge authority signal for Google. You should also create Google My Business listings and get listed in local directories. Google is very much focused on driving local traffic these days, so you need to do this sooner rather than later. It’s the principle of transferred authority.

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SEO B2B Work Management Long Tail Marketing 245

Marketing Insider Group

JUNE 7, 2023

Google understands this, which is why it prioritizes content that demonstrates experience, expertise, authoritativeness, and trustworthiness. Google has been crawling mobile sites for indexing for years now. Image Source: TheStreet.com Instead, make your pages readable for your audience and easier for Google to crawl.

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SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Marketing Insider Group

MARCH 10, 2021

When you consider that Google’s search volume is estimated at 5.8 There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. What Are Google SERP Features? Did you know that 51% of searches end without a click-through?

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SERP Paid Search Agency Features Companies 274

Marketing Insider Group

JUNE 11, 2016

The post The Story of Wooden Nickel Shorts, a Parody Group with Takedowns of Google, Twilight & More appeared first on Marketing Insider Group. Listen and Subscribe Now: iTunes | SoundCloud | Stitcher Thank you to Rightside Shirts for supporting Unthinkable. […].

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Marketing Insider Group

JUNE 29, 2021

A quick Google search for SEO auditing tools will show you 1.3 An advantage to Screaming Frog’s SEO Spider is that you can integrate your crawl with Google Analytics and Search Console for the best possible insights without having to conduct a repeat audit. Google Sheets. Example of SEO forecasting in Google Sheets.

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SEO Tools Keywords User-Generated Content 351

Marketing Insider Group

OCTOBER 6, 2021

It’s fairly obvious that YouTube’s behemoth search engine parent company, Google, is hoping to leverage the success of the popular TikTok format and — assuming that past Google corporate history is any indication of future behavior — surpass its competitors in both reach and revenue. There are other search engines besides Google.

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Marketing Insider Group

APRIL 10, 2023

Since Google allocates high-priority terms first, setting these as medium priority avoids bidding wars with better-capitalized sellers. Google Keyword Planner can help here despite its declining overall usefulness. They’re more sophisticated consumers overall. But for now, PPC is your best bet for breaking through the noise.

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PPC Paid Content eCommerce Allocation 283

Marketing Insider Group

JANUARY 25, 2021

Google is still king. With Google still being the dominant search engine by far, most of the efforts in your SEO strategy will focus on it. Google aims to deliver the best answer to a searcher’s query, which is the same focus your SEO experts should have. Google reported that 27 percent of global searchers use voice.

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