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What happens to your marketing effort when Google search goes away?

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Google search goes away? Let me explain … As consumers, we depend on a reliable list of products and references from Google to get through our daily lives, find the right dress, or answer a question in an argument. By Mark Schaefer. You might think this title is ridiculous.

How to fix Google+

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Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something.

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Trending Sources

How to Build a Super Tribe using Google+

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It is his book Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. I’ll keep it simple: If you are a person then set up a Google+ profile.

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Five good reasons to ignore Google

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Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). When is it time to just ignore Google and go for it? When you’re huge You know who can ignore Google?

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10 Things You Probably Don’t Know About Google+

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My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. You can follow whoever you want on Google+ as a personal profile and a Business Page. Google has a high stake in getting you hooked on “plus”. And so does Google.

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Why Google+ Needs to be Jay-Z

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Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? About 25% had Google+ accounts.

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Is Google really Sauron?

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In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass, aggressively built a community around the product, and then ended the program due to performance issues they could have discovered in a 48 hour consumer test. Is Google really Sauron?

Is New Google like the New Coke?

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If you weren’t around then (and I suspect most of the Google decision-makers weren’t) I know it’s hard to believe that consumers actually rose up and made such a stink that a mega company completely reversed course about something, but they did. It’s big, but it’s not Google big.

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What are the most reliable content channels to connect with customers?

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It’s a combination of Periscope, Google Hangouts on Air, and Twitter. Google+ fans may howl that neither Joe nor I included their favorite platform on our lists.

What are the best social media platforms for your business?

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Google+ is the most mysterious of all the platforms. ” Despite the cries of its stalwart defenders, Google+ is simply not a mainstream public platform. It’s kind of a combination of Google+, Forums, and blogging.

Content Shock is here. Now what?

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Google it! Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google. Google it! About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy.

Google’s plan for world domination — REVEALED!

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I’ve figured out Google’s grand plan for world domination. Google’s business is built on collecting data about people and then selling those people highly targeted ads. That’s why they introduced Google +. Google wants the text messages!

10 Epic Shifts that are Re-Writing the Rules of Marketing

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is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). By Mark Schaefer.

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Why Google Turned to Print Advertising

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Lauren Indvik recently wrote a post on Mashable with the provocative headline “ Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work. ” Was this Google’s “in your face” way of making a point to the print industry? Google is for anybody.

How Siri and Google Now could change the social media landscape

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Companies like Google and Apple are positioned to shift technology in that direction … and possibly to THEIR direction. Specifically, they’ve introduced Siri on the iPhone and Google Now on Android devices: intelligent Personal Assistants. Is this the time for Google+?

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Five 2015 digital marketing trends for your consideration

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Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. But the progress seems to have stalled, at least with the most visible product, Google Glass. Google has pushed back the Glass roll out to the mass market and is focusing on workplace applications.

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Why content is your enemy and experiences are your friend

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“Content is like a food buffet that feeds Google,” he continued. “If Google wants corn this week, we feed it corn. If Google wants steak, we feed it steak. Isadora Becker as Marge Simpson. By Mark Schaefer.

Four ways augmented reality will be coming to your workplace soon

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Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program. Glasses — The most popular wearable headgear is not coming from Google.

Content shock re-visited, the content marketing myths and realities

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Illustration marked safe for re-use by Google search. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review.

Adding fuel to the fire: How important is Facebook?

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This is another nail in the coffin of Google+. In 2012, I wrote about the need for Google to place all of their marketing dollars on teens. This is another nail in the coffin of Google+. In 2012, I wrote about the need for Google to place all of their marketing dollars on teens.

12 ways to achieve emotional marketing for your B2B company

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But a study from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands , found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. By Brooke Ballard, {gow} Contributing Columnist.

Four ways customer connections will change by 2020

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Paid search pretty much meant only pay-per-click on Google and Yahoo. While Google halted sales of Google Glass in January , don’t rule out the probability that wearable technology will be mainstream by 2020. Technology is changing the way we buy, fly and try.

Content marketing strategy: Start with questions, end with insights

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On this site, you can type in keywords related to your sustainable interest and it delivers questions people are typing into Google about your topic. I googled this phrase and it generated 255 million results. By Mark Schaefer.

Four ways Facebook Instant Articles will dramatically impact marketing

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Google and Twitter’s response to this is its new partnership around the Accelerated Mobile Pages (AMP) project which recently launched. Something important is about to happen, and the impact on content marketers will be profound.

Would you erase yourself from Google search results?

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In this show, Tom Webster and I were far too caffeinated to stick to one subject so we decided to go through a grab bag of current topics including: E rasing yourself from Google. The post Would you erase yourself from Google search results?

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

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Your car dealership or pizza parlor is not going to outwit Facebook and you’re not going to out-gun Google. If you have an intermediary between you and the audience like Facebook, Google, Twitter, LinkedIn, etc, you do not have a relationship with your audience. By Mark Schaefer.

The uncomfortable state of content marketing metrics

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Perhaps they found the article organically and I had a record of page views in Google Analytics. Perhaps they found the article organically and I had a record of page views in Google Analytics.

10 soul-grabbing brands that prove you don’t need SEO to succeed

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He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?” He writes that Google can’t find the best content for us any more because of these false signals, and that’s why the web has been dumbed down.

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16 Essential educational resources for the marketing professional

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Primer is Google’s tutorial app for marketers. Since it is a Google product, there’s a strong focus on things like Google Adwords. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times.

Google exec discusses new value proposition for mobile marketing

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Click here if you cannot view this video of Google’s Pete McAvoy. At a recent meeting in Dublin, I caught up with Google mobile leader Pete McAvoy. Google techologies Video blogs google mobile pete mcavoy of google

How SMBs can get more leads through marketing automation

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Illustration marked as safe for re-use by Google search. . By Lilach Bullock, {grow} Community Member. Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales.

How to ruin your content by overthinking things

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Illustration marked safe for re-use by Google. By Mark Schaefer. It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. When I started teaching, my college classes were FAR too packed with information.

8 Strategies to stand out when you’re late to the content marketing game

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In essence, you are creating Content Shock for your competitors — dominating a content niche so that Google juice flows in your direction. By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming.

Are you #BreakingTheLaw by using Hashtags?

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Find Kerry on Google+ and Twitter. Find Kerry on Google+ and Twitter. By Kerry Gorgone, {grow} Contributing Columnist.

How Google’s failure helped me become a dramatically better writer

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In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Brian Shih, former leader of the Google platform, said it was political.

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How often should I blog? Five steps to answering the question

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For example … If you want to establish SEO advantages in an un-contested niche, an aggressive posting schedule of several times a week might be appropriate (Google likes fresh content!). One of the questions I am asked most often is “how often should I blog?”

28 Super Easy Tips on How to Promote Your Content

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Remarketing ads (Facebook or Google — ads that “follow” users with cookies). Google AdWords. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere.

Using psychology to make your content relevant

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Say hi over on Google+ and Twitter. By Wade Harman, {grow} Community Member. My friend Donald has lived his whole life in an apartment beside the Chicago L-train. Every night he goes to sleep, and the L-train inevitably comes blaring by his home at 2 a.m.

From newbie to expert, here are the best social media tools for your business

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My favorite recipe is to have all of my Swarm check-ins sent to a private Google calendar, so that I can better write in my journal later in the day, for example. Google Analytics and Typeform – Google Analytics is an obvious tool.

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Finding your place on the web, when it seems so crowded out here

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That may not seem fair, but that is life in the Google World. By Mark Schaefer. One of the things I have written a lot about is the concept of the “saturated niche.”