Crimson Marketing

OCTOBER 8, 2013

Google+ and Slideshare Will Become Essential for B2B Content Marketers. Thanks to Google Author Rank and Authorship, you can expect increased importance of engaging on Google+. . Avoid burning bridges by removing this aspect with marketing automation. Social promotion has been on the rise since 2012.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 21, 2014

If you’re looking to advertise outside of a social platform, you can also try Google Plus Post ads. Instead of staying within the Plus network, the Plus ads allow you to advertise your post within their entire Google ad network. In fact, 77 percent of Facebook pages found their widest audience through promoted posts.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

OCTOBER 15, 2015

But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.” Attribution options (last click, first click, Time Delay, game theory and so on) can be overwhelming. ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Google Analytics, the most widely used web analytics tool, is free.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

OCTOBER 31, 2013

Google Algorithm Update. Buzzfeed Reaction. You’ll need 12 friends for this one to attain maximum impact. Dress in all yellow and write one of the following on your shirt (big black letters are best): 6. Find 2 friends. One of you is a penguin, the other a panda, and the last a hummingbird. Don’t like any of the above?

Hubspot 100

Hubspot Marketing Purchase Google 100

Crimson Marketing

DECEMBER 18, 2013

SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

APRIL 1, 2015

Infer is taking the predictive power of Google to help companies win more customers. He is responsible for defining sales and marketing strategies, building the team that executes for growth, and embedding customer success at the core of Infer’s position as the leader in predictive analytics.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

JULY 31, 2014

Buyers “will soon be able to search for products by image, voice, and gesture; automatically participate in others’ transactions; and find new opportunities via devices that augment their reality (think Google Glass).”

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

AUGUST 29, 2013

Increase your Google Authorship? While you are out there creating new provoking content, it is important to keep in mind the main goals of your content strategy. What exactly do you want to accomplish? To get more conversions? To become an industry leader? Increase your website ranking? Social Media Today ).

Content 100

Content Thought Leadership Marketing Mix Viral Marketing 100

Crimson Marketing

JULY 25, 2013

It can be as easy as setting up Google alerts to help keep track of activity. These workarounds are often the downfall of some brand names. It is important to use all of your resources: IT, legal, finance and marketing departments each have their own monitoring capabilities.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

AUGUST 26, 2013

Tie the content to search results via Google “authorship.”. In other words, tweet about it, and post it on Facebook, Google+, and LinkedIn more than once. Using the example of the raw material that turned into a blog post and was then repurposed, here are some ways to think about promoting that content. Optimize it for search results.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

AUGUST 25, 2015

Length & Limit – T his question comes up all of the time, “Do Google & Bing have a set parameter?” Use simple words and do not show the depth of your vocabulary. Where jargon should be used, use it. ” The answer is no. Nobody should dictate how many words to write. Make it natural and free.

SEO 100

SEO SEM Tagging Search Marketing 100

Crimson Marketing

NOVEMBER 13, 2014

Certainly ranking on the first page of Google helps, a lot. “Just because it’s hard to win at something doesn’t mean it’s a waste of time,” Chernov says. Content helps bridge the divide between being unknown and known. In a recent study conducted by Hubspot, 82 percent of marketers said they are now using inbound marketing solutions.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

JULY 9, 2014

Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute.

CMO 100

CMO Social Media Skype Brand Identity 100

Crimson Marketing

MAY 28, 2015

Image: Courtesy of SDL Google+ Page. This article was inspired by my Moneyball for Marketing podcast featuring George Skaff, Chief Marketing Officer at TouchCommerce. Originally published on CMS Wire. The post The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns appeared first on.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

MAY 18, 2015

Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

JULY 16, 2014

It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence.

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Crimson Marketing

AUGUST 4, 2015

A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 23, 2013

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. Google Analytics can help you in each of these key areas. The post How To Create Killer Content With Google Analytics appeared first on Crimson Marketing.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

APRIL 21, 2015

Try googling the words “Big Data.” Marketing teams have access to rich insights into who is talking about your products, what they are saying and what and who is influencing them. Do big data marketing analytics really work? . Today’s search yields an impressive 1,740,000,000 results.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

FEBRUARY 9, 2015

” For example, “at Google, lead times for new products are continually shrinking. .” It’s the CMO’s job to manage the speed, response time, and team collaboration of how to get each company’s individual product or service up to industry pace.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

SEPTEMBER 10, 2015

Google Search Console – understand this data to set strategy, this is technical. Don’t be afraid to spend a few hundred dollars to understand what Google thinks of your page – its important! Does everything on the page make sense or is there something out of whack? Tracking & Goal settings.

Landing Pages 100

Landing Pages SEO Marketing Websites Digital Asset Management 100

Crimson Marketing

DECEMBER 9, 2013

Google + Is Still In The Game. Despite not having the results of other social platforms, Google+ refuses to fall into the shadows. In terms of SEO and Google Authorship, it has become a necessity if you hope to reap future benefits for your website.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

AUGUST 16, 2013

Graph Search has exciting potential to be your very own version of Google, Yelp, and LinkedIn all rolled into one.”. Gain Google Authorship. If you haven’t already started tracking your Google authorship on posts, now is the time. Google wallet is growing steadily and will follow suite with the likes of Paypal.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

OCTOBER 27, 2015

Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size. She offers her prioritization of the three key aspects of a good marketing information system. Monetization Optimization: How can CMOs do the above?

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

FEBRUARY 14, 2013

LunaMetrics has compiled this handy guide of specs to optimize your images from the top social media platforms such as Facebook, Twitter, Google+ and YouTube. We recently ran across this awesome cheat sheet of image sizing for social media that is sure to make your life– or at least your graphic designer’s life much easier.

Social Media 100

Social Media Media Youtube Twitter 100

Crimson Marketing

SEPTEMBER 10, 2013

Google Plus - . 15% of businesses have acquired a customer through Google+. 70% of brands have a presence on Google+ wtih 50% of companies rating it as important to their business. 40% of marketers report Google+ is “useful to critical” for business . Key statistics per social media network: LinkedIn - .

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

OCTOBER 21, 2013

Google Authorship. All of your authors need Google+ profiles. Over 70% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey. Examine competitor backlinks. Post as a guest on high-ranking sites. Social media networking.

Long Tail Marketing 100

Long Tail Marketing SEO Marketing & Strategy Domain 100