Biznology

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

Slow and steady content-creation wins the Google Search race

Biznology

They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year.

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9 things you can do today to improve your Google search results

Biznology

OK, let’s start: Go Rewrite As Many Titles as You Have Time For Right Now : According to Moz , “Google typically displays the first 50-60 characters of a title tag. ” So, if you don’t actually write a meta description, Google will always steal your first 160 characters.

Google+ is an antisocial network

Biznology

For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. Google+ did no such thing. ” might be what Google thought.

Can content written for print position well in Google?

Biznology

Print content can easily be optimized for Google –it just needs to be built into the process. Yes, you still see evidence of key phrase-stuffing, despite Google’s best efforts to make it go away. Plus, Google specifically goes after keyword-stuffing.

What content to blog for Google search success

Biznology

Monocultures are vulnerable and true polycultural environments are much more resistant to pathogens, where pathogens are represented by the fickle and volatile shifting sands of Google’s algorithm. The post What content to blog for Google search success appeared first on Biznology.

Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google Sites.

Google+ is an island of misfit toys

Biznology

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially.

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Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer.

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Don’t we all know that Google Search is a somniloquist ! ” Not only is Google a Glutton, but he’s always hungry — and a picky eater, too. In a perfect world, all of Google’s food would be steamy hot, bold with spices and herbs , and nutritionally rich.

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The post How do you replace Google Site Search?

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

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Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages.

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Google now processes over 40,000 search queries every second on average.

A couple Google Webmaster Tools tips and tricks

Biznology

Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Do it for Google. to gerriscorp.com in order to be able to target the US in my Google Webmaster Tools.

Help Google help you optimize your content for search

Biznology

It’s really hard to get Google’s attention. Google loves structured data. One way to make things even clearer is to take advantage of structured data that Google understands immediately: events, reviews, recipes, etc.

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Spending more time on SEO than adding value to Google?

Biznology

” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. While these beautiful sites shape change and reconfigure based on how you view them, they don’t help Google very much.

B2B marketing lessons from Michael Brenner

Biznology

Use the plethora of free tools to identify customer needs— Google search autofill, BuzzSumo , and Google Trends being obvious ones—and then develop content that answers those issues.

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. One: visitors from the US cannot use Google the same way we do in the States.

Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks with you. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. Google Only Speaks Structured Data (Sitemap.xml).

All Online Digital Roads Lead to Google Plus

Biznology

Google can’t get any of us to use Google Plus, but they’re still trying. With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware. But I am sold on the Google Empire because they stalk me so good.

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Google Authorship brings your staff out from behind your brand

Biznology

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all.

Google Search is more Rain Man than Beautiful Mind

Biznology

It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman ‘s character in Rain Man, Raymond Babbitt. Google Search has a lot of eccentricities. As I have said before, Google abhors a vacuum.

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies.

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Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Google handles every internet page separately. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. If a page is wasted, Google gets quite irate. Google’s Data Highlighter.

What Google Really Doesn’t Want You To Know About Search

Biznology

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). According to eMarketer : Google owned 82.8%

Should you stop (organic) social media activity?

Biznology

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Is your boss wondering why engagement is down and people don’t share your posts?

Can Google find you in your online store?

Biznology

Google Prefers Sites with Esprit de Corps. Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. Don’t get Google wrong.

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Google provides many clues and hints that will give you a better idea.

All your best content may now be considered fake news

Biznology

I do this to make sure I don’t lose track of them and to make it easy and simple for Google , you, and me to be able to access them well into the future. It’s time for you to really invest in your own personal or professional social platforms.

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6 types of content your readers hate

Biznology

Inbound links can build your credibility, increase brand visibility, and improve your Google rankings. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.

Why content marketing complements (but doesn’t replace) link building

Biznology

Despite the fact that Google continuously adds new signals to their search algorithm (which contains 200+ ranking signals), links remain an important signal of authority in organic search. We Analyzed 1 Million Google Search Results. Can You Rank in Google Without Links?

Google chooses speed over content from sites

Biznology

So, Google knows that it’s being judged more on the smooth transition from search results to website. Google also knows that the top result receive exponentially more clicks than the second result which receives exponentially more clicks than the third, and so on.

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If you post it will they come?

Biznology

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Google’s getting really good at finding ground zero on it’s own but anything I can do to make it easier I feel is worth it.

Looking in Google’s funhouse mirror

Biznology

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to.

Make your tweets beautiful with the help of the Twitter Cards Validator Tool

Biznology

Whether or not your photos, title, description, and graphics render correctly isn’t as serendipitous as it is on Google or Facebook. I just installed Facebook Open Graph, Google+ and Twitter Card Tags on my RNNR.us

Buy domain names for all your pages, products, and services

Biznology

What’s more, if you mask the domain, you can even add your own SEO-optimized meta tags — keywords, description, and title — and it’ll render the target URL wrapped in a frame that will supposedly fool Google, which it probably won’t.

The art of narrative storytelling via social media marketing

Biznology

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Don’t (or Do) Compare My PR Campaign to Google Ads.

Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.