B2B Marketing Traction

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. This is Google’s recommended solution.

Google 100
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Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. But, if your website is just an amalgam of landing pages going to nowhere (in other words your pages don’t go deep with drill-down capability to more gooey, rich content), Google is less than impressed.

Google 100
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More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 Google Penguin 1.0 In May 2013, Google Penguin 2.0 I found these articles helpful in understanding the recent effects of Google Penguin 2.0:

Tactics 100
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How to Use Google for Market Research

B2B Marketing Traction

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100
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How to Use Google for Market Research

B2B Marketing Traction

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100
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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there.

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Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Along came Google, consolidation began to happen, and a growing industry was born. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them. In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology.

SEO 100