B2B Marketing Traction

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to know more, read my previous post, Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know.

Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21.

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). According to Google, 70% of those researching b-to-b products and services use video in making their decision. You did the research. You wrote the plan.

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Google changed its algorithms to favor quality content in the form of long blog posts.

Plan 96

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. Still on the fence about social media marketing?

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Along came Google, consolidation began to happen, and a growing industry was born. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Google favors responsive websites in its search engine performance algorithm. Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Create your Google+ Company Page. Google+ gained critical mass in 2012, and now has over 540 million users (as Kim Garst wrote in the Huffington Post , “Google+ FINALLY Hits the Tipping Point.”)

Plan 75

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

Having reciprocal recommendations is similar to reciprocal links that Google used to favor for SEO rankings. What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity.

More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 In May 2013, Google Penguin 2.0 Google Penguin 2.0

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.”

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

It is a big, “no-no” for Google. Flat, one-page “websites” are often used for spamming purposes and are not ranked will by Google.

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

When I’m wondering if my Friday Morning Marketing Soapbox topic is out there, I often Google the topic. The use of the title “expert” is particularly true in the social media space (when I Googled “social media expert” I got over 47 million results).

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.] Social media is still a relatively new tactic in town for B2B marketers.

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

But recent changes to the Google algorithm mean that Google places less emphasis on headlines. Photo by mikecogh on Flickr - Some Rights Reserved. Headlines are an important element of your website or blog. But headlines are not just a key factor for getting found by search engines.

SEO Has Changed, So Stop Your Whining

B2B Marketing Traction

Google algorithms, Yahoo algorithms, etc. SEO constantly changes, but in the last few years it’s changed significantly. SEO changes used to be mostly about keeping up with algorithm changes.

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Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media.

Number One Press Release Don’t – Don’t Write Too Much

B2B Marketing Traction

Google loves press releases.) Flickr Photo Some rights reserved by andrechinn. There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). In my opinion, the number one “Don’t” is writing too much in one release.

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ).

Does Your Website Have Performance Issues?

B2B Marketing Traction

In Google’s recent algorithm changes, how quickly your website loads makes a difference, as does the depth of your webpage structure. Recent Google algorithm changes focus on the depth of information your site has. Photo on Flickr by shock264, some rights reserved.

B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. Flickr Photo by HeavyWeightGeek Some rights reserved. How do you measure your online marketing performance?

Is Your Own Website Stopping You From Getting Found Online?

B2B Marketing Traction

One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing.

Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. But then Google went into social media with Google+. So Google doesn’t recognize Tweets. It is more interested in pushing Google+.

4 Skills Your B2B Marketing Team Must Have

B2B Marketing Traction

They are vulnerable to vendors who tell a good story about what works in SEO, social media or their websites, when the tactics they are selling are outdated or – worse – “discouraged” by Google and other search engines.

SEO is Dead. Long Live SEO!

B2B Marketing Traction

Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? Remember the days when SEO was king? Way back when we optimized for Inktomi and Overture? I have news for you. It’s over. SEO as we knew it is dead.

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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results.

5 Signs You’re Buying SEO Snake Oil

B2B Marketing Traction

If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil.

Why B2B Marketers Need to Play Moneyball

B2B Marketing Traction

” Grady Fuson: Major league marketing and it’s fans they’re gonna be more than happy to throw you and Google boy into the bus if you keep doing what you’re doing here.

Why Your Marketing Plan Needs A Content Strategy, Not Just SEO

B2B Marketing Traction

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques.

Plan 37

Top B2B Content Marketing Tactics for 2013

B2B Marketing Traction

I wonder if this new distinction is because marketers are responding to the 2012 Google Panda and Penguin algorithm changes? A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013.

A Business Writer Who Gets SEO is a Marketer’s Best Friend

B2B Marketing Traction

Another example of bad writing is in press releases distributed online to get picked up by Google and drive more traffic to websites. Tweet. Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects.

B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

So, in my case, if either of the consultants had failed to respond and take down my content that they copied, I could have contacted Google and the consultants’ site hosts to demand that their page with my content be de-listed (Google) and removed from their server (site host).

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers.

B2B Marketers: Why a Penguin is Still Ruining Your Website

B2B Marketing Traction

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy.

Online Marketing – Don’t Leap Before You Look

B2B Marketing Traction

Problems arise and many of us know to look for solutions by Googling keywords and phrases. A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first.

Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

His site was summarily de-listed by Google. by Google for use of black hat practices by their SEO vendor. From their Recently Asked Question page titled, “SearchDex Best Practices,” I clicked on a link to read, “SearchDex Response to Google Guidelines.”

What to Do if the Competition Stalks Your Customers Online

B2B Marketing Traction

Show up in new and innovative ways (Twitter chats, Google+ circles are two examples – join #b2bchat on Twitter Thursdays at 5 PM PDT).

SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results.