B2B Lead Generation Blog

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What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

I don’t believe that channels like Google, Facebook, or SEO, video, etc. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing?

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Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation Blog

When many marketers were talking about how to rank #1 in Google, I was talking a lot about the benefit of community and of businesses building a community to help their companies. Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. BBMG ).

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation.

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5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

Brian: They can go to the B2B lead blog right through Google, and you can find me and contact me, and I look forward to hearing from our listeners today. What are the five ways you can immediately improve your account based marketing (ABM) and selling?

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

You can also use tools like Twitter, LinkedIn and Google Alerts. Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing?

Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

B2B Lead Generation Blog

Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. Email Marketing B2B email marketing email sends Gmail Google messaging tabbed inbox

Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation Blog

She advised using Google Remarketing , which she considers remarkably inexpensive, with your direct mail campaign. Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

A prospect doing a Google search may send the video to decision makers. Google your keywords and see what pops,” he advises. “If Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity.

Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation Blog

A Google search led Gendusa to a home-furnishing company’s Web page. Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing.

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8 Questions to Steer Your Marketing Priorities

B2B Lead Generation Blog

What did you type into Google when you first started searching? Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing.

Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

The first thing most people do is a Google search when they want to know more about a product or service,” she explains. Tweet Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list.

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Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation Blog

One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years. Tweet Joe is newly single. He met his last girlfriend on an online dating site.

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation Blog

Tip: Interview customers and prospects about which words they first type into Google, as recommended in this article: “ 8 Questions to Steer Your Marketing Priorities.”

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Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications.

Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline

B2B Lead Generation Blog

These kinds of conversations have helped Tellabs to: Attract prospects outside of its traditional marketplace, such as Google, government agencies and utility providers using the same services as telecom companies.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback.

Can a social media strategy boost your lead generation efforts?

B2B Lead Generation Blog

He uses Google Analytics to track website traffic by copying and pasting Javascript code into the blog page header and then every page on his site is tracked. I came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback.

On Lead Nurturing - thinking beyond the send

B2B Lead Generation Blog

Also, for those who own a copy of my book be sure to check out the " buying process map " (table 5-1) in Chapter or you can search my book for free via Google Books. The challenge today is not in generating leads, but truly connecting with them. That's why lead nurturing matters. This is why I found this post by my friend Ardath Albee titled, " Strategy Beyond the Send " helpful.

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

B2B Lead Generation Blog

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series.

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

B2B Lead Generation Blog

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation?

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B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

B2B Lead Generation Blog

To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Webinar on Integrating Online and Offline Strategies

B2B Lead Generation Blog

Mark McMaster - Senior Planner of B2B and Technology Markets, Google. Addressing risk has always been a factor in the B2B complex sale. But research shows that risk must be better addressed by marketers and sellers because it's a primary motivator in many B2B purchase decisions. So how do adjust your lead generation tactics, your marketing messaging and sales presentations to address risk? 

How to use social media for lead generation

B2B Lead Generation Blog

They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards. I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation.

B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

B2B Lead Generation Blog

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation.

B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

B2B Lead Generation Blog

« Google Makes Web Analytics Free but will it help your lead generation? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation

B2B Lead Generation Blog

MB) (Show length 12:07 minutes) Show notes Links to companies and articles mentioned in the podcast: Technorati watchlists Google news alerts via email Yahoo! B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.

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How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something.

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Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. Except Google+.

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.

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Five good reasons to ignore Google

grow - Practical Marketing Solutions

Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). When is it time to just ignore Google and go for it? When you’re huge You know who can ignore Google?

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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How to Build a Super Tribe using Google+

grow - Practical Marketing Solutions

It is his book Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. I’ll keep it simple: If you are a person then set up a Google+ profile.

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