ANNUITAS

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

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New Drivers for Content Gates Two recent trends are re-igniting the value of content gating: Google’s sunset of third-party cookies: With Google fully phasing out third party cookie usage in Chrome by the second half of the year , 2024 will be the year where third party cookies finally disappear in go-to-market programs.

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SEO and Panda, One Year Later

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More specifically, it was about the latest (at the time) Google algorithm update – called Panda — and the impact of content quality on search engine results. It does lead to some questions, however — mainly focused on what makes content engaging, and how would Google measure that engagement. Image via SearchEngineLand.com.

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The Problem With The Story You Are Telling

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We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Back in May, Google released an update to their search algorithm, called Panda 4.0. Write for your buyers not to game the system. As if that was something that was really easy to do.

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The Problem With The Story You Are Telling

ANNUITAS

Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” Blog Content Engage content marketing Google metatags Panda SEO'

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Meet the ANNUITAS Evangelists

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Certifications: Google Ads Search Certification, Google Ads Display Certification. Anna-Claire has six years of digital marketing experience with an emphasis on revenue-based demand generation. She has worked in the agency, in-house, and product worlds for companies ranging from nonprofit to global corporation.

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Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

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These include the full MuleSoft library of connectors and enrichment pipes like Acxiom, LiveIntent and also key cloud platforms from Amazon, Google, and Microsoft. The company has been adding connectors to all the key data sources that feed a data-driven marketing initiative.