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  • MODERN B2B MARKETING  |  MONDAY, MAY 22, 2017
    [Google] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    Enter relevant search terms into Google and view page-one results to identify what, specifically, your audience is looking for. Searching for “analytics for social media” populates some product comparisons and lists, but it also populates results detailing how to track social media analytics using Google Analytics. SEO is powerful for more than just inbound marketing.
  • SNAPAPP  |  MONDAY, DECEMBER 1, 2014
    [Google] 6 Ways to Go Interactive Without Spending $2.5 Million
    Last week, Google launched a month-long ad campaign on an electronic billboard the size of a football field in Times Square. Google’s massive display in Times Square is impressive, but interactive content on a much smaller scale can still get you great results across your marketing campaigns.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Google] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. Programmatic ad buying companies are growing fast and Google, Facebook and others are putting more and more machine learning into the targeting and bidding process. Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel.
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Google] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    Google+. Who knew that Google+ was a dream come true for content curation specialists? The up-and-coming social network combines many of Google’s rich keyword search capabilities, allowing you to super-easily connect with images, videos, infographics, and links that fit the bill for your social media strategy. To get started sifting through Google+, simply type a query into the search bar at the top of your screen.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Google] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Twitter, Instagram, Tumblr and Google+ support the @mention format. Google+ also supports the +mention. Facebook, Google+, Twitter, Instagram and Tumblr support the #hashtag format. Google+: unlimited, although one recent test showed a 100,000 character limit. Click here to join the Google Hangout: [link]. Mark Twain hit the nail on the head when he said, “I didn’t have time to write a short letter, so I wrote a long one instead.”*
  • B2B MARKETING TRACTION  |  WEDNESDAY, JANUARY 23, 2013
    [Google] 6 Basic Social Media Results You Need to Track
    It’s similar to the old Google Page Rank and is logarithmic, so bear that in mind, too. When you implement social media marketing, you should track the results you get. Start with the basics as described below. You can use a spreadsheet, with the following metrics in columns and a row for each week of the year. Over time, you’ll be able to see (and show) the increase (or decrease) in each metric. mozRank.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2011
    [Google] Do you want a blog community or do you just want nicey-nicey?
    We do not need another freaking blog about “Five Things I Like About Google Plus.” When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. There was an almost total lack of any meaningful debate or community. Sure, everyone SAID they wanted community … that was the big buzz word … but that is NOT what was happening!
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Google] Why Print Still Matters
    Facebook Live … LinkedIn Instant Articles … Google AMP … Chat bots ! Lately, it seems like I only talk about platforms. A new “platform” for content gets dressed in hype every week. Platforms, in layman’s terms, are really just new places to publish.) As as an editor today, your job is to milk them for all they’re worth.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Google] Why Emotion Matters in B2B Marketing
    " To stand out, B2B marketers must create anticipation of both professional and personal rewards, according to a study by Google and CEB's Marketing Leadership Council, working with marketing research firm Motista. Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. His work has been published in the Chicago Tribune, Los Angeles Times, Wall Street Journal, San Francisco Chronicle, Washington Post, and more.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 12, 2012
    [Google] Why Your B2B Marketing Needs a Hub and Spoke System
    ” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google] 87 New (Really) Marketing Automation Stats
    use Google. Sites listed on the first Google search results page generate 91.5% Chitika Insights, The Value of Google Result Positioning , Jun 2013). For URLs that rank in the Top 10 of Google search results, the average user time on site is 101 seconds, and the average bounce rate is 37%. The average length of of a Top 10 URL on Google search results is 36 characters. This is a January 2015 update to the original April 2014 post.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Google] Why eMagine Considers WordPress the best in the CMS Race
    You could do a google search and find tens of thousands of WordPress developers. While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. There are several reasons why we defer to what is often thought of as a blog-only CMA platform: Initially there was no platform that we found robust enough, secure enough, easy for our clients to use, etc. So, we developed our own CMS (called EZedit).
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Google] Making Your Social Media and Your Garden Deliver « Digital B2B.
    link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals?
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Google] Get Found: How to Incorporate SEO into Your Editorial Calendar
    So, when a prospect types a phrase related to your firm’s offering into Google or another search engine, you want your content to appear prominently in the results. Google will penalize you for this. Since Google is getting smarter and now recognizes synonyms and similar phrases, it’s easier than ever to create content that’s both reader- and SEO-friendly. To be successful with content marketing, you need to start with strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Google] How To Make Content Real Good [Slides]
    Hey boss, check out how our competition shows up first on Google. That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. And so I presented How To Make Content People Actually Want. The worry I had was that I had met so many people in my career who had no interest in creating content people actually want!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Google] Next-Generation Marketing Automation Systems Target Small Business
    Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones.
  • WRITTENT  |  WEDNESDAY, MAY 7, 2014
    [Google] SEO Copywriting: 25 Best Practices for 2014
    Since Google replaced their old tool with the new Planner , many copywriters are finding this harder to do. Incidentally, Google’s Hummingbird seems to like keyword-rich questions, too. To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Google] KoMarketing Top B2B Marketing Blog Posts From 2016
    8 Key Google Changes B2B Marketers Need To Know In The New Year. This article from the beginning of the year highlighted eight key developments Google made in 2015, and what those developments could mean in both the short and long term, for B2B marketing professionals. With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Google] Increase Conversions with Countdown Ads
    Last year Google rolled out their Countdown Widget which incorporates the use of parameters replaced by dynamic text to automatically countdown to a deadline in your ad. . During this time of year we’re counting down to numerous events: Christmas, family get togethers, New Year’s Eve parties and more. Counting down to something is all about the anticipation of the event and it creates excitement that wouldn’t otherwise be there. So why not use a similar idea in your paid search ads?
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 20, 2016
    [Google] Marketers: You’ve Heard of Machine Learning, But What Is It?
    Our major brands— Google , Apple , Amazon , and Facebook , to name a few—are pumping massive resources into integrating it in their strategies. In fact, according to a recent interview with Google’s Gary Illys for Search Engine Land , a big part of the way in which Google improves on its search quality. In 2004, at the end of a long day of classes, I was putting in some extra hours in my school’s computer lab perfecting my latest project: Acey Deucey.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Google] 7 Ways to Inspire Trust from Ecommerce Customers
    If you need a bigger reason to pursue professional writing services, keep in mind that Google isn’t fond of poor spelling and grammar either. The biggest ones are Google Wallet, Apple Pay, and PayPal. Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get.
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Google] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    All of these scenarios would be considered a bounce in a standard implementation of Google Analytics, but are they really? Anything Organic Search : Unfortunately, so little information is provided about organic search traffic in Google Analytics now, it’s become almost meaningless. How do you define leadership in business?
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Google] Digital Marketing Strategy for Launching New Products & Services
    At Fathom, we usually engage in paid advertising, search engine optimization, or email marketing on any number of the following for a new product or service launch: Search Engines (Google, Bing, & Yahoo). Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Businesses launch exciting new products and services every day, but not all of them succeed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 25, 2010
    [Google] Bringing down the Twitter snobs
    Post on Google Buzz. It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back. Too bad. Don’t do it.&#.
  • EARNEST ABOUT B2B  |  THURSDAY, MARCH 8, 2012
    [Google] This is the week that was: Don’t put all your eggs in one digital basket
    Google insight of the week: Whilst learning the essential skills and knowledge to build a strong PPC and SEO offering is essential, nothing is more important than trying to keep ahead of the moveable feast that is Google. By constantly updating its algorithms and favouring certain sites over others, keeping an eye on what is going on inside the Google engine is key to success. SEO is redundant, and good content rules the ways for brands and their Google rankings.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Google] The Unspoken Rules of the Internet
    Like, Google or some big bad government organization might come after you. Or heck, maybe they are spoken. but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. And if we want to get along -- with leads, customers, other businesses, random internet beings -- we need to know the rules of the playground. So here''s what you should know. Some of these are hard and fast rules.
  • SALES ENGINE  |  THURSDAY, OCTOBER 8, 2015
    [Google] Feeding Sales Is a Process, Not a Project.
    Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. A conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral. For decades, the B2B marketer has been a manager of projects.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] Does Social Media Influence Search Rankings?
    But Neil Patel’s contention is that both Google and Bing use data from social sites in order to determine how high to rank your website. As evidence, he points out that Moz started to rank on Google for its “Beginner’s Guide” after Smashing Magazine tweeted out Moz’s guide, and that Shrushti increased its rankings from page 400 to page 1 due to social media. Did your formal education prepare you for what you actually do in the day-to-day?
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Google] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    This free tool for Gmail and Google apps gamifies the act of clearing out your inbox. Other popular choices for app integration include Google Calendar and a video conferencing app called Veeting rooms. Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting -- whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 6, 2015
    [Google] The search marketing no one talks about
    Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of search marketing there is. And most of us think that we are. But most of us are wrong. I am sure that you are working on organic search, which most folks like to call Search Engine Optimization, or SEO. And everyone knows about paid search, so I suspect that those marketers for whom it works are using it.
  • ANNUITAS  |  THURSDAY, JULY 9, 2015
    [Google] Leadership: What Are The Essential Traits?
    Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. With so much information on what makes a successful leader, what should you focus on to improve your ability to lead more effectively and to help develop and hire your next leaders?
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Google] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Google+. Despite being larger, the Google+ profile photo doesn't attract as much attention as the Facebook profile photo. seconds in the middle of the Google+ page , which is slightly longer than is spent on the middle of the Facebook and LinkedIn pages. Have you ever heard of heatmapping?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Google] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Parallel Consumerverse: If Retailers Were Like Google | The Checkout. What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Google] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    Google search ads are the granddaddy of digital native advertising, and in-feed Facebook ads are the most lucrative type of native advertising today. This search ad for caninestyles.com that shows up when you Google “victorian dog sweater” is a native ad, but it’s not sponsored content. After we spammed Google with about 40 blog posts about the Royal Wedding (“Royal Engagement Wedding Cakes: 7 They Might Try!”),
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Google] 7 Ways to Get More Value From Your PR Campaigns
    And to ensure you don’t miss any of this coverage, we suggest checking out Fresh Web Explorer and Google News. Once you’ve looked at Fresh Web Explorer, look for any further authoritative mentions using Google News. When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started. You’ve worked your socks off to get as much press coverage as possible.
  • CONTENT STANDARD  |  THURSDAY, APRIL 6, 2017
    [Google] Digital Storytelling In 162 Games: How Major League Baseball Keeps Its Story Fresh
    A study from Think With Google highlighted the effects of digital content on an NBA television program, NBA on TNT. With Google, TNT began leveraging programmatic ad buying to generate revenue off of digital content published as a supplement to the on-air broadcasts. Opening Day is its own holiday for Major League Baseball fans. With most home openers taking place during the middle of the workday, stadiums fill up with fans cutting out on an afternoon in the office.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Google] Four ways social media impacts emotional branding
    Related Stories Case Study: Denny’s flips its audience with a sassy social media strategy Monetizing blog comments: Why your blog is economic gold How to Build a Super Tribe using Google+ Is there a “content pattern” that builds a brand? Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends.
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    [Google] The Real Reason Sales People Struggle to Close Opportunities
    Or even, heaven forefend, the use of a thermometer close (I suggest you Google that one). This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Google] How to Grow Your Email List the Right Way [Video]
    You Google it. For example, at HubSpot, when anyone types in the phrase "what is marketing automation" into Google, we''re the first result that comes up. Sometimes, it''s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a blog post? Probably not going to make your readers angry and upset.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Google] 5 Mobile Insights That Will Change How You Market to Millennials
    Be present in those micro-moments (as Google would say), and make it easy for them to pick up the journey where they left off - when it’s most convenient for them. Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Google] How to Add HTML Embed Codes to Your Website [Quick Tip]
    Google+. Google+. If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second. before we get into the nitty gritty of this tip, what the heck does "embed" mean? And what is HTML? I don''t know how to code at all!
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Google] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in life, entrepreneurship and the world in 1.285 slides just ahead of his 30th birthday.
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Google] 9 Ways to Measure Content Marketing Success
    You don’t need to memorize and obsess over every single measurement in Google Analytics. Are you enjoying invitations to speak at industry events, Google authorship, or some of the other hallmarks of earning a coveted spot as a thought leader? Are you reaching your content marketing goals? I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night.
  • HINGE MARKETING  |  FRIDAY, MARCH 13, 2015
    [Google] Why Purchasing Lists of Email Addresses is a Big Email Marketing Mistake
    On Google+ or LinkedIn? Purchasing or renting lists of email addresses from third party sources may seem like an effective way to quickly reach new prospective clients through your email marketing campaigns. However, as I describe in this video, there are several reasons using purchased lists could hurt your email marketing results instead of help them.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Google] ABM: An Ancient Practice?
    With all of the recent buzz around ABM, you may think this person was just proven wrong, especially when you look at an index of Google searches on ABM, which shows a huge spike in interest in the topic in the past year. . Google Trends. There’s no denying that Account-Based Marketing (ABM) is hotter than hot. I’ve been to all of the big B2B marketing conferences this year, and the topic is being discussed everywhere.
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Google] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    Google Says YouTube Has Already Crushed Regular TV, From Business Insider. Though YouTube outranks TV in terms of views, Google has made it very clear that YouTube is not a replacement for TV -- it''s something entirely new that thrives off engagement with audiences. This has been a very interesting week with all the changes in the world of digital media and marketing.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Armed with the ability to conduct a Google search, they won't hesitate to do a little research of their own to confirm or disprove your claims. Here are a few distribution options you may want to explore: Social media platforms (Twitter, Facebook, LinkedIn, Google+, Pinterest, etc.). You did it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 30, 2010
    [Google] The five elements of a perfect blog post
    Are you more likely to enjoy and remember a post titled “An analysis of SEO implications for blogging&# or one titled, “ How to be a Google Whore &# — which used humor to illustrate a dead-serious issue in our field? “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Google] The Secret Ingredient to Effective B2B Content Marketing Performance
    Third Party Referral Analysis via Google Analytics. KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar perspective. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics.
  • MODERN MARKETING  |  THURSDAY, JULY 28, 2011
    [Google] The Impact of M&A on the Marketing Automation Industry
    Google Bookmarks. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. A CEO, Wilson learned, does only three things: He or she sets/communicates the company’s vision and strategy. He or she hires/retains the best talent.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 21, 2015
    [Google] Welcome To The Age Of Ad Blocking
    Take Google as an example, PageFair estimated the company made $59.1 Financial Times reported that some of the world’s biggest tech companies, including Google, Microsoft and Amazon, are now paying owners of ad block software to unblock their ads on their websites. Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Google] When Press Releases Do (and Don't) Help Your Marketing
    A recent article quotes Matt Cutts of Google verifying that your SEO ranking in Google will not increase after a press release is posted. When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. years ago. However, there are now other tactics that need to be coupled with press releases in order to make them effective.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Google] Content Marketing with Emotions: Write with Feeling
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action.
  • WRITING ON THE WEB  |  MONDAY, MARCH 21, 2011
    [Google] Vote: What Makes You Read a Blog Post?
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What do you find is the most important thing about a blog post? What makes you read? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Google] Finding social media success in regulated industries like banking and healthcare
    While some financial services professionals take tablets into the field as a sales tool, Google and Bloomberg have developed apps for professional or individual investors to keep track of the market. I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Google] 11 Top Tips For Developing YouTube Influencers
    But because of its integration into Google search and its own powerful search engine (No. 2 worldwide after Google), YouTube has a significant edge in long-tail discoverability – which is where most of the action happens when people research products or services on the path to making a buying decision. By creating an ad hoc forum in the comments section, the video will get more views and rank higher in Google and YouTube search.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to engage bloggers down the long tail
    Every one of these companies, organizations, and non-profits could easily find an enormous pool of friends, followers, allies, and brand ambassadors with whom to engage and for whom news about each brand introduced through a pitch resulted in powerful earned media mentions, buzz, conversational volume, tweets, retweets, Likes, and posts on Pinterest, Tumblr, blogs, Facebook , and Google+.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Google] Focus On Your Customer’s Brand In The Future of Marketing
    You can also follow Nick on Facebook and Google+. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 1, 2015
    [Google] Today’s Buyers Are Not Mono-Channel
    Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs.
  • CHIEFMARTECH  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google] Twitter jumps into interactive micro-content with new poll mechanism
    But “great storms announce themselves with a simple breeze” (bonus points to any reader who knows where that quote came from without Googling it). Google Analytics is a much stronger wind in the analytics space. As an enthusiastic proponent of interactive content — and, admittedly, I am biased — I was fascinated to see Twitter release an interactive content feature into its service last month.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Google] New KEO Marketing Guide Provides Valuable Framework for B2B Mobile Marketing Success
    Ways to optimize performance: The guide concludes with a quick rundown of goals you can track in Google Analytics to gain perspective on your mobile marketing performance. KEO Marketing’s latest white paper is here! In Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy , we show you how to create a new mobile marketing strategy or optimize an existing one. The guide is available for free, so go ahead and download it today!
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Google] 13 Mind-Bending Social Media Marketing Statistics
    20 percent of searches on Google each day have NEVER been searched for before. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you.
  • FATHOM  |  TUESDAY, JUNE 17, 2014
    [Google] The Case for Higher-Ed Non-Branded Site Optimization
    Branded Search Decline: Query-Based Increase: No longer satisfied with pamphlets and brochures distributed at college fair days in their senior year, students are looking to Google to answer their questions and help them identify the best options for their needs. On more than one occasion, I’ve been asked the value of optimizing a university’s site for non-branded search terms.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Google] 11 Thought-Provoking Guides to Content Marketing for 2014
    About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits).
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 25, 2013
    [Google] B2B Link Building: Identifying Low-Hanging Fruit
    If you don’t have a list of them in front of you, try performing a Google image search for your logo or flagship products. You can also proactively monitor mentions by setting up some Google Alerts for key industry and brand terms. Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . Ok maybe not, but they do require time, patience, and persistence to be effective.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Google] B2B Demand Generation Experts—A Call to Arms
    Frequent changes in Google’s algorithms. Google? Time to Declare Independence and Take Control! . When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Pay to play models in social media channels such as Facebook. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Google] 6 Personal best practices for content creation success
    Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? Between my podcasting compadre Tom Webster and myself, we have written six books, more than 2,000 blog posts, recorded about 500 podcasts, posted more than 80,000 tweets, 4,000 Facebook posts, and 200 videos. Together, we give about 75 speeches a year and participate in dozens of webinars, panel discussions, classes and hangouts.
  • KEO MARKETING  |  THURSDAY, APRIL 6, 2017
    [Google] Tips for Hiring a B2B Lead Generation Agency
    Google and the other search engines modify their search algorithms more than 500 times per year. Check to see how the agency has recently changed their methods when Google switched to their mobile-first index. Developing a significant and sustainable customer base is a large part of a marketing manager’s job.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Google] Chalk Talks: Generate More Leads with Video
    Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, OCTOBER 20, 2012
    [Google] New program focuses on non-profit digital leadership
    Learn Google analytics to measure constituent traffic, analyze successful incoming campaigns and learn from visitor traffic patterns. In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. Rutgers University is offering the world’s first Mini-MBA program on Social Media for Non-Profit Leaders and Public Officials. The inaugural program will be held Nov.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Google] Best Twitter Tips, Tools and Tactics of 2011
    The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Google] SEO: The Skill Set Every Marketer Must Have
    Here are some ideas to help you keep your entire marketing staff performing at the highest SEO level possible: Monitor the Google Webmaster Central Blog for news and updates from Google. In the meantime, you can learn more about building a joint SEO-content strategy with our video tutorial on How to Pull Insights from Google Keyword Planner and Build Your SEO Content Strategy. The role of a Search Engine Optimization (SEO) expert used to hold a certain amount of mystery.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Google] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. You love data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Google] Case Study: Denny’s flips its audience with a sassy social media strategy
    Find Kerry on Google+ and Twitter. By Kerry Gorgone, {grow} Contributing Columnist If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. The restaurant chain is re-inventing itself, led by a sassy social media strategy.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Google] 10 Types of Updates to Power Your Social Media Presence
    Industry News - Just as it's important to be the first to write about breaking industry news to leverage Google's freshness algorithm update , it's also important to post about it on your social media accounts. Search Optimized Content - The line between social media and organic search is getting closer and closer; just look at the integration of Google+ into search results. Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media.
  • ANYTHING GOES MARKETING  |  THURSDAY, SEPTEMBER 7, 2006
    [Google] Integrated marketing campaigns using YouTube!
    Wait for Google AdVideo. Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Maybe, but if you're going to spend the money on that 30 second TV spot, mind as well get the most out of it by fully integrating the concept across all of your marketing channels.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Google] 6 Tips for Easy Ebook Promotion with Social Media
    it’s what the Google gods like. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier. It’s not just about promoting your ebook, it’s about promoting YOU! Yes, you are the expert, not the ebook.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Google] Why Your Technology Firm Needs a Content Marketing Strategy
    If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. Why, you ask? It is through content that many other online marketing channels flow best.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Google] IDC Sees Massive Disruption From Industry’s Platform Shift
    Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    This is very good news as LinkedIn’s reporting is about 10 years behind Google’s reporting (and that’s being kind). It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Google] Content Marketing in 2014: Are You Prepared?
    There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. Your management team is probably used to the timeframes of success they get from paid campaigns -- or even the quick wins they had from SEO before the various Google updates of the past year. The growth in content marketing this year has continued to gather pace.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Google] 5 Effective Tips for Boosting Your College Site’s SEO
    Be somewhat sparing with your keyword incorporation— if your site is too keyword-dense, Google may identify it as stuffing, which could result in a penalty. Long gone are the days when keyword stuffing and posting high volumes of thin content help you rank high in the search engine results page; more recent Google algorithm changes favor long-form content, and posting more robust content on a regular basis can significantly contribute to improving your standing in search results.
  • TERMINUS  |  MONDAY, DECEMBER 7, 2015
    [Google] The Funnelholic’s Perspective on Account-Based Marketing
    Craig recently joined me on a Google Hangout to share his knowledge with our audience. In the movie The Internship , where he’s at Google, the sales call he has in the pizza parlor is brilliant. Craig Rosenberg has the gift of perspective. That’s a good lookin’ dude right there. And he’s smart too!
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Google] How Marketing Automation Technology Makes Businesses Smarter
    To picture the difference between today’s more advanced marketing automation platforms and the previous generations still in use at many companies, think of what it was like to use MapQuest circa 2003 compared with Waze or Google Maps now. Editors Note: This post originally appeared in The Business Debate. . Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Google] How Helping Others Helps You …Get More Links
    Some examples / evaluate questions to consider in finding easier opportunities to outline: Google Authorship – Have they integrated it? Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code. LinkedIn, Twitter, Google+, and even Facebook all might help facilitate more permanent business relationships with the people you connect to when acquiring inbound links.
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Google] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Google] 5 Small Tweaks to Help You Generate More Leads
    If you're not a HubSpot customer, you can also use Google Webmaster Tools to identify which keywords you're getting found for. If not, you can use Google Analytics. 97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Google] Magnify Your Millennial Exposure This Holiday Season
    We are skeptical and know that it’s easy enough to just “Google it” to find out what other people think. Working with third-party review sites also gives the ever-hungry Google search algorithm the digital fodder it needs to give your site an SEO boost and get your name further associated with your business vertical. The holiday season.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 2, 2016
    [Google] Tolerance, diversity and the social media filter bubble
    Many of our cherished digital platforms like Facebook and Google employ algorithms that try to guess what we want to see. Many of our cherished digital platforms like Facebook and Google employ algorithms that try to guess what we want to see. I see angry people. My Facebook stream is full of ’em. A couple of times a month I see a post like this from an exasperated friend: “I’ve had it. I’m unfollowing everybody but 12 people.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google] Social media success through cultural nuance
    I had to Google it. That required zooming out on Google Maps. I had to Google it. That required zooming out on Google Maps. By Rick Wion, {grow} Community Member. Even after I did, I wasn’t entirely sure where in the world Macedonia really was. Way out. But three weeks later, I’m sitting in a cafe, mostly for the free wifi but also for a beer, in the beautiful capital city of Skopje. I had never heard of it either.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 10, 2011
    [Google] Does +K affect your Klout score? (and other juicy Klout nuggets!)
    So, we don’t see anything happening like that on a mass scale but we have a whole team monitoring for that sort of thing, including people with past experience at Google who have already lived through that sort of thing!&#. I’ve been wondering about this new +K function on Klout — an ability to reward people for their “influence&# on certain subjects. In fact I thought the development was somewhat disturbing because it seems to invite people to game the system.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2011
    [Google] Why SEO disgusts me
    The blog commenters are trained on how to pose as fake people and comment in a way that does not alert the suspicion of Google or the author of the blog. While Google fights against this kind of practice, it is very difficult to detect, and the “penalties&# are so minor the risk is ignored by the SEO’s.
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Google] The New Social Buyer Ecosystem
    With Google Plus, circles are suddenly the new rage.  Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Google] Holiday Fun Facts to Share on Social 2015 Edition
    Google ) . Google ) . In our continued effort to provide “snackable” tidbits of information to share with your audience via social media, we’ve collected another 10 interesting holiday fun facts for you to share. You may remember our list from 2014 as it was one of our most popular posts from last year’s holiday season. This year we’ve dived back in and found some facts that will bring a smile to your face while others will leave you scratching your head.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Google] How to Hire the Perfect Person to Run Your SEO
    Social Media & Google Search. Social media and a Google search for an individual can provide an unfiltered view of a prospective employee. They claim a special relationship with Google. Sure, many in the industry have networked with the likes of Matt Cutts, but an in-line to Google? This is an outdated that can result in penalization if Google notices.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Google] 7 Top Trends to Impact AEC Marketing in 2016
    Today, data and analytics can drown the average marketer – think Google analytics , online conversions and more. This year we saw the change in Google’s algorithm. Many firms lived through “ Mobilegeddon ” – where Google now adjusts search rankings based on website mobile-friendliness and is displaying search results with “mobile-friendly” tags.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Google] Mobile Search Engine Optimization Best Practices
    Your website is accessed by a variety of different sources: bots come to your site crawling your pages (from Google, Bing, etc.), You can reduce this risk by using a rel=canonical link (typically going from the mobile site to your desktop site), which will let Google know to attribute the traffic to the canonical page. Submit an XML sitemap to Bing Webmaster Tools and Google Webmaster Tools, paying careful attention to keep mobile pages separate from desktop.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Google] Where Is Content Headed?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!).
  • ACT-ON  |  TUESDAY, SEPTEMBER 6, 2016
    [Google] 5 Ways Outbound and Inbound Marketing Complement Each Other
    We’ve used Facebook and Google to generate more leads, but now, once a potential student fills out a form from that inbound activity, we can put them into an automated program that leads them through the recruiting process.”. What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course.
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