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  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Google] 32 White Hat Ways to Build Inbound Links
    Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. If you are the first blogger to comment on a news event, you'll rise to the top of the SERPs due to the freshness component of Google's algorithm , and others will link to your content in their own accounts of the story. This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 14, 2016
    [Google] R.I.P. Journalism: Why 2016 Sucked for Digital News
    Then there’s the added problem of Google and Facebook. Facebook Instant Articles and Google AMP have stolen away clicks and ad impressions from publisher websites. An example of Norway’s digital news innovation is the way it tackles digital intermediaries like Facebook Instant Articles and Google AMP, as well as the rising ad revenue share that is being gobbled up by Facebook and Google. 2016 was an interesting year for journalism, to say the very least.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2011
    [Google] Do you want a blog community or do you just want nicey-nicey?
    We do not need another freaking blog about “Five Things I Like About Google Plus.” When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. There was an almost total lack of any meaningful debate or community. Sure, everyone SAID they wanted community … that was the big buzz word … but that is NOT what was happening!
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [Google] 8 Ways to Instantly Improve the Quality of Your Marketing Content
    Consider this little excerpt from a post we published recently about Google's SSL encryption , and its impact on keyword research for SEOs: We could just tell you that you should worry about Google's SSL encryption. Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Google] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    It has connectors to gather data from Shopify and Magento ecommerce systems and the Segment , Tealium and Google tag managers.* Users can export segments to other systems, including a two-way audience synchronization with Facebook and Google. It wasn’t until the end of a long demonstration that I finally understood what Zaius is.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Google] What to Do if the Competition Stalks Your Customers Online
    Show up in new and innovative ways (Twitter chats, Google+ circles are two examples – join #b2bchat on Twitter Thursdays at 5 PM PDT). I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. I’m on my Friday morning marketing soapbox to say that this is not only creepy, it’s sad, and it can happen to you!
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Google] A Simple Approach to Prioritizing Your Mobile Optimization Efforts
    You want to show up as the first instance in Google! If this sounds like you, make sure you're optimizing your organic presence, particularly your Google+ Local (previously Google Places) listing , to include the basic information searchers need. You might find people are Googling for tickets, like in the Mamma Mia's Pizza Pie example from the first section of this post.). I know, I know, mobile's really important. Optimize and whatnot. I get it.
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Google] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    No matter how hard you attempt to abide by Google’s ranking factors, it likely seems as though you can never get it quite right. As soon as you start to think that you are really starting to get a hang of it, Google always seems to change what it wants. For the past few weeks, the most shared content has covered a wide range of topics related to inbound marketing.
  • MODERN MARKETING  |  THURSDAY, JULY 7, 2016
    [Google] 3 Examples of Brands Doing Real Cross-Channel Marketing
    In fact, Google reports that 90% of people switch between devices to complete a single task, using at least three devices per day. Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my mobile search results show me nearby store inventory. I love opening an email with a discount code for the items I left in my online shopping cart.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Google] What It Takes to Optimize Your Brand’s Organic Search Visibility
    Then, we started hearing about a bunch of new Google algorithm updates named after animals that were rendering these old tactics ineffective. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. But with avenues this numerous, and Google still redrawing the map a few times every year, where do you begin? When did SEO become so complicated?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Google] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    If you don’t—and many new bloggers won’t—the first place to turn is Google. If you know the names of your competitors’ leadership, you can even Google “John Doe ABC company” for some quick intelligence. You can also set up Google Alerts to let you know when they publish anything new. According to Hinge research, high-growth professional services firms generate at least 40% new business online.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 10, 2012
    [Google] The problem with your social business roadmap
    Your Social Business roadmap will not be a prescriptive step-by-step A-to-B set of directions: From Spain to India – Google Maps. Columbus – Photo by Aaron Kim. In the corporate world of business and technology, we are often asked to produce roadmaps for products and processes. Despite what Dilbert may think about it , there’s no doubt that developing a roadmap is a very valuable exercise.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee
    That's how many hits I got back when I Googled the term "data driven marketing." Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. " Quite frankly I am surprised it was not higher given the amount of "talk on the street" there is about it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 4, 2011
    [Google] Social influence and social media activism
    And Google. Facebook and Google are certainly assigning you a number — probably LOTS of them! I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. This is what they are doing: Taking our social media information and content — and in many cases PRIVATE messages and even emails — and using this information to help brands sell their stuff.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Google] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Google] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. Programmatic ad buying companies are growing fast and Google, Facebook and others are putting more and more machine learning into the targeting and bidding process. Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Google] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
    In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. Hub140 Tweet This.@oneforty oneforty created a directory of social media applications and the social media marketing tool SocialBase. Hub140 Tweet This.
  • MARKETING ACTION  |  WEDNESDAY, JULY 31, 2013
    [Google] 5 Reasons Why Exact Match Anchor Text is Bad
    Just a few years ago one of the easiest ways to get a keyword to rank higher in Google was to use that keyword as anchor text. With the recent Penguin update Google identified this tactic as invalid. The link itself won’t help, and could actually hinder positive results if Google evaluates it as link-building and implements a Penguin penalty.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JULY 12, 2012
    [Google] Do Most CEOs Lack Social Skills?
    On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google+. Do CEOs need charm school, rather than business school? According to a new study sponsored by Domo and CEO.com , CEOs at Fortune 500 companies are participating in social media channels significantly less than the general public.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Google] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Twitter, Instagram, Tumblr and Google+ support the @mention format. Google+ also supports the +mention. Facebook, Google+, Twitter, Instagram and Tumblr support the #hashtag format. Google+: unlimited, although one recent test showed a 100,000 character limit. Click here to join the Google Hangout: [link]. Mark Twain hit the nail on the head when he said, “I didn’t have time to write a short letter, so I wrote a long one instead.”*
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 25, 2010
    [Google] Bringing down the Twitter snobs
    Post on Google Buzz. It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back. Too bad. Don’t do it.&#.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Google] How to Build Strong Brand Storytelling From the Inside Out
    Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. January 20, 2014. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us and think what we sell is a good idea. There’s so much going on with audiences on the outside, that there’s little time left to think about our employees.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Google] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    Here are a few of my go-to recipes: New Twitter followers in a Google Drive Sheet. Save all #justwomen tweets to a Google Drive sheet. Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities? That's the position I've found myself in.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Google] Going Global: 22 Growth Hacks & Resources for International Expansion
    Doing some simple research in Google Trends will help you discover the top issues that people are talking about in your target countries. Avoid using automatic translation tools like Google Translate, as they signal to search engines that your content is low quality. For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex.
  • SNAPAPP  |  MONDAY, DECEMBER 1, 2014
    [Google] 6 Ways to Go Interactive Without Spending $2.5 Million
    Last week, Google launched a month-long ad campaign on an electronic billboard the size of a football field in Times Square. Google’s massive display in Times Square is impressive, but interactive content on a much smaller scale can still get you great results across your marketing campaigns.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2016
    [Google] 3 Quick Wins to Improve Your Nonprofit's Website
    Each page on your website and each blog post should be optimized around a single keyword or phrase that your ideal constituent is searching for on Google. Last, Google constantly changes how it optimizes its mobile search results and user experience. Not every marketing success comes from a big campaign. When you're a nonprofit operating under budget constraints, big campaigns aren't always even an option. Sometimes, it's the little tweaks that can yield a boost in results.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 31, 2013
    [Google] 5 Ways to Determine How Well Your B2B Brand Message Resonates Online
    Google Webmaster Tools search query report let’s B2B marketers know how well aligned their organization’s website message is in Google search results. Google and Bing Webmaster Tools inbound link report illustrates how well content assets created perform across third party websites, by way of inbound links acquired.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JANUARY 23, 2013
    [Google] 6 Basic Social Media Results You Need to Track
    It’s similar to the old Google Page Rank and is logarithmic, so bear that in mind, too. When you implement social media marketing, you should track the results you get. Start with the basics as described below. You can use a spreadsheet, with the following metrics in columns and a row for each week of the year. Over time, you’ll be able to see (and show) the increase (or decrease) in each metric. mozRank.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Google] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. From Google’s autonomous cars, iRobot’s Roomba, and Intuitive Surgical’s da Vinci Surgical System to Ozobot, credit card fraud, and crime management. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 12, 2012
    [Google] Why Your B2B Marketing Needs a Hub and Spoke System
    ” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 30, 2010
    [Google] The five elements of a perfect blog post
    Are you more likely to enjoy and remember a post titled “An analysis of SEO implications for blogging&# or one titled, “ How to be a Google Whore &# — which used humor to illustrate a dead-serious issue in our field? “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 21, 2012
    [Google] A Day in the Life of a Real Social Selling Pro
    Using tools like Google Alerts, Jill tracks changes happening inside key targets. by Jesse Noyes | Tweet this The world has changed. Nothing gets drilled in your head more than that at Dreamforce. Sales and marketing is no stranger to this trend. First, the Internet and instantaneous access to information upended the sales cycle.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google] 87 New (Really) Marketing Automation Stats
    use Google. Sites listed on the first Google search results page generate 91.5% Chitika Insights, The Value of Google Result Positioning , Jun 2013). For URLs that rank in the Top 10 of Google search results, the average user time on site is 101 seconds, and the average bounce rate is 37%. The average length of of a Top 10 URL on Google search results is 36 characters. This is a January 2015 update to the original April 2014 post.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Google] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Google] Why eMagine Considers WordPress the best in the CMS Race
    You could do a google search and find tens of thousands of WordPress developers. While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. There are several reasons why we defer to what is often thought of as a blog-only CMA platform: Initially there was no platform that we found robust enough, secure enough, easy for our clients to use, etc. So, we developed our own CMS (called EZedit).
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Google] Making Your Social Media and Your Garden Deliver « Digital B2B.
    link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Google] Next-Generation Marketing Automation Systems Target Small Business
    Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Google] Increase Conversions with Countdown Ads
    Last year Google rolled out their Countdown Widget which incorporates the use of parameters replaced by dynamic text to automatically countdown to a deadline in your ad. . During this time of year we’re counting down to numerous events: Christmas, family get togethers, New Year’s Eve parties and more. Counting down to something is all about the anticipation of the event and it creates excitement that wouldn’t otherwise be there. So why not use a similar idea in your paid search ads?
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 20, 2016
    [Google] Marketers: You’ve Heard of Machine Learning, But What Is It?
    Our major brands— Google , Apple , Amazon , and Facebook , to name a few—are pumping massive resources into integrating it in their strategies. In fact, according to a recent interview with Google’s Gary Illys for Search Engine Land , a big part of the way in which Google improves on its search quality. In 2004, at the end of a long day of classes, I was putting in some extra hours in my school’s computer lab perfecting my latest project: Acey Deucey.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Google] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers?
  • HUBSPOT  |  FRIDAY, APRIL 12, 2013
    [Google] The Biggest Mistake Marketers Make.
    They search for something in Google and find your customer support content (gasp!). is to assume people know something about them. Don''t assume people know what your company does when they''re watching a video on a deep page on your website. Don''t assume they saw your last product press release before reading the new one. Don''t assume they are sick of your message or positioning just because you are.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Google] Why Print Still Matters
    Facebook Live … LinkedIn Instant Articles … Google AMP … Chat bots ! Lately, it seems like I only talk about platforms. A new “platform” for content gets dressed in hype every week. Platforms, in layman’s terms, are really just new places to publish.) As as an editor today, your job is to milk them for all they’re worth.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] Does Social Media Influence Search Rankings?
    But Neil Patel’s contention is that both Google and Bing use data from social sites in order to determine how high to rank your website. As evidence, he points out that Moz started to rank on Google for its “Beginner’s Guide” after Smashing Magazine tweeted out Moz’s guide, and that Shrushti increased its rankings from page 400 to page 1 due to social media. Did your formal education prepare you for what you actually do in the day-to-day?
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 3, 2015
    [Google] Why Retailers Should Write "I Will Be Mobile" On the Nearest Chalkboard This Back to.
    I left "100 times" in the title for fear of angering the Google keyword Gods. So the title should really be Why Retailers Should Write "I Will Be Mobile" 100 times On the Nearest Chalkboard This Back to School Season. Of course, retailers — and all brands for that matter, should be mobile at all times of the year. But since this is back-to-school time, we'll keep it in that context.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Google] Digital Marketing Strategy for Launching New Products & Services
    At Fathom, we usually engage in paid advertising, search engine optimization, or email marketing on any number of the following for a new product or service launch: Search Engines (Google, Bing, & Yahoo). Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Businesses launch exciting new products and services every day, but not all of them succeed.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Google] Why Emotion Matters in B2B Marketing
    " To stand out, B2B marketers must create anticipation of both professional and personal rewards, according to a study by Google and CEB's Marketing Leadership Council, working with marketing research firm Motista. Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. His work has been published in the Chicago Tribune, Los Angeles Times, Wall Street Journal, San Francisco Chronicle, Washington Post, and more.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Google] SEO: The Skill Set Every Marketer Must Have
    Here are some ideas to help you keep your entire marketing staff performing at the highest SEO level possible: Monitor the Google Webmaster Central Blog for news and updates from Google. In the meantime, you can learn more about building a joint SEO-content strategy with our video tutorial on How to Pull Insights from Google Keyword Planner and Build Your SEO Content Strategy. The role of a Search Engine Optimization (SEO) expert used to hold a certain amount of mystery.
  • CONTENT STANDARD  |  THURSDAY, APRIL 6, 2017
    [Google] Digital Storytelling In 162 Games: How Major League Baseball Keeps Its Story Fresh
    A study from Think With Google highlighted the effects of digital content on an NBA television program, NBA on TNT. With Google, TNT began leveraging programmatic ad buying to generate revenue off of digital content published as a supplement to the on-air broadcasts. Opening Day is its own holiday for Major League Baseball fans. With most home openers taking place during the middle of the workday, stadiums fill up with fans cutting out on an afternoon in the office.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Google] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. If you run a report based on All interactions/session (as it is called by HubSpot) or Linear (as it is called by Google Analytics), equal credit is distributed across all pages and sources visited before the conversion. A marketer''s job isn''t easy.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Google] How To Make Content Real Good [Slides]
    Hey boss, check out how our competition shows up first on Google. That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. And so I presented How To Make Content People Actually Want. The worry I had was that I had met so many people in my career who had no interest in creating content people actually want!
  • CONTENTLY  |  TUESDAY, AUGUST 1, 2017
    [Google] Our 9 Favorite Pieces of Marketing Wisdom
    There’s one thing that’s very loud and clear when it comes to how users are embracing Facebook Instant Articles and Google AMP, and it’s that they love speed and fast content. Google and Facebook—which control the majority of digital advertising—realized early on that speed would engender users to their platforms. Organic growth can be hard to come by as Google and Facebook change their algorithms.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Google] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. You love data.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Google] How Marketing Automation Technology Makes Businesses Smarter
    To picture the difference between today’s more advanced marketing automation platforms and the previous generations still in use at many companies, think of what it was like to use MapQuest circa 2003 compared with Waze or Google Maps now. Editors Note: This post originally appeared in The Business Debate. . Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Google] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    This free tool for Gmail and Google apps gamifies the act of clearing out your inbox. Other popular choices for app integration include Google Calendar and a video conferencing app called Veeting rooms. Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting -- whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Google] 6 Personal best practices for content creation success
    Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? Between my podcasting compadre Tom Webster and myself, we have written six books, more than 2,000 blog posts, recorded about 500 podcasts, posted more than 80,000 tweets, 4,000 Facebook posts, and 200 videos. Together, we give about 75 speeches a year and participate in dozens of webinars, panel discussions, classes and hangouts.
  • ANNUITAS  |  THURSDAY, JULY 9, 2015
    [Google] Leadership: What Are The Essential Traits?
    Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. With so much information on what makes a successful leader, what should you focus on to improve your ability to lead more effectively and to help develop and hire your next leaders?
  • OPENTOPIC  |  THURSDAY, AUGUST 4, 2016
    [Google] More Companies Turn to Machine Learning to Leverage Analytics
    With major cloud-infrastructure providers such as Amazon, Google, IBM and Microsoft heavily investing in the technologies, ABI estimates machine learning-based data analytics tools and services revenues to hit nearly $20 billion in 2021 as machine-learning-as-a-service (MlaaS) models. As companies increasingly adopt Internet of Things (IoT)-based technologies, more businesses are leveraging machine learning technologies for data analytics, according to ABI Research.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Google] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    A primer on using Google Reader, Google Docs or HootSuite to back up your Twitter archives. As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Google] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Google+. Despite being larger, the Google+ profile photo doesn't attract as much attention as the Facebook profile photo. seconds in the middle of the Google+ page , which is slightly longer than is spent on the middle of the Facebook and LinkedIn pages. Have you ever heard of heatmapping?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, OCTOBER 20, 2012
    [Google] New program focuses on non-profit digital leadership
    Learn Google analytics to measure constituent traffic, analyze successful incoming campaigns and learn from visitor traffic patterns. In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. Rutgers University is offering the world’s first Mini-MBA program on Social Media for Non-Profit Leaders and Public Officials. The inaugural program will be held Nov.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google] Social media success through cultural nuance
    I had to Google it. That required zooming out on Google Maps. I had to Google it. That required zooming out on Google Maps. By Rick Wion, {grow} Community Member. Even after I did, I wasn’t entirely sure where in the world Macedonia really was. Way out. But three weeks later, I’m sitting in a cafe, mostly for the free wifi but also for a beer, in the beautiful capital city of Skopje. I had never heard of it either.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Google] 11 Top Tips For Developing YouTube Influencers
    But because of its integration into Google search and its own powerful search engine (No. 2 worldwide after Google), YouTube has a significant edge in long-tail discoverability – which is where most of the action happens when people research products or services on the path to making a buying decision. By creating an ad hoc forum in the comments section, the video will get more views and rank higher in Google and YouTube search.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Google] Busted! 23 Marketing Myths Held By (Some) Industries
    In 2015 Google made this myth so very false. Google will not even show your website in their mobile search results if your site is not mobile-enabled. Google will not have much information to pull from in order to get your company on the first page of the search results. In fact, according to the Google ZMOT report, 84% of buyers engage in online information consumption and education before buying.
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    [Google] The Real Reason Sales People Struggle to Close Opportunities
    Or even, heaven forefend, the use of a thermometer close (I suggest you Google that one). This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Google] Finding social media success in regulated industries like banking and healthcare
    While some financial services professionals take tablets into the field as a sales tool, Google and Bloomberg have developed apps for professional or individual investors to keep track of the market. I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Google] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    Google search ads are the granddaddy of digital native advertising, and in-feed Facebook ads are the most lucrative type of native advertising today. This search ad for caninestyles.com that shows up when you Google “victorian dog sweater” is a native ad, but it’s not sponsored content. After we spammed Google with about 40 blog posts about the Royal Wedding (“Royal Engagement Wedding Cakes: 7 They Might Try!”),
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Google] 5 Mobile Insights That Will Change How You Market to Millennials
    Be present in those micro-moments (as Google would say), and make it easy for them to pick up the journey where they left off - when it’s most convenient for them. Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping?
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Google] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) One could easily define and use any query string parameter/value pair, but using the 5 “standard” ones listed below is convenient since this is also what Google Analytics tracking uses. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Google] Four ways social media impacts emotional branding
    Related Stories Case Study: Denny’s flips its audience with a sassy social media strategy Monetizing blog comments: Why your blog is economic gold How to Build a Super Tribe using Google+ Is there a “content pattern” that builds a brand? Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 22, 2017
    [Google] I wasn’t a desperate entrepreneur, and that’s why I failed
    And Typform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. By Mark Schaefer. When I was earning my MBA, my class had great opportunity to learn first-hand from the CEO of Verifone.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Google] The Unspoken Rules of the Internet
    Like, Google or some big bad government organization might come after you. Or heck, maybe they are spoken. but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. And if we want to get along -- with leads, customers, other businesses, random internet beings -- we need to know the rules of the playground. So here''s what you should know. Some of these are hard and fast rules.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Google] 7 Ways to Inspire Trust from Ecommerce Customers
    If you need a bigger reason to pursue professional writing services, keep in mind that Google isn’t fond of poor spelling and grammar either. The biggest ones are Google Wallet, Apple Pay, and PayPal. Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Google] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in life, entrepreneurship and the world in 1.285 slides just ahead of his 30th birthday.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Google] Get Found: How to Incorporate SEO into Your Editorial Calendar
    So, when a prospect types a phrase related to your firm’s offering into Google or another search engine, you want your content to appear prominently in the results. Google will penalize you for this. Since Google is getting smarter and now recognizes synonyms and similar phrases, it’s easier than ever to create content that’s both reader- and SEO-friendly. To be successful with content marketing, you need to start with strategy.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Armed with the ability to conduct a Google search, they won't hesitate to do a little research of their own to confirm or disprove your claims. Here are a few distribution options you may want to explore: Social media platforms (Twitter, Facebook, LinkedIn, Google+, Pinterest, etc.). You did it.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 1, 2015
    [Google] Today’s Buyers Are Not Mono-Channel
    Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Google] 7 Ways to Get More Value From Your PR Campaigns
    And to ensure you don’t miss any of this coverage, we suggest checking out Fresh Web Explorer and Google News. Once you’ve looked at Fresh Web Explorer, look for any further authoritative mentions using Google News. When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started. You’ve worked your socks off to get as much press coverage as possible.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Google] When Press Releases Do (and Don't) Help Your Marketing
    A recent article quotes Matt Cutts of Google verifying that your SEO ranking in Google will not increase after a press release is posted. When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. years ago. However, there are now other tactics that need to be coupled with press releases in order to make them effective.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Google] New KEO Marketing Guide Provides Valuable Framework for B2B Mobile Marketing Success
    Ways to optimize performance: The guide concludes with a quick rundown of goals you can track in Google Analytics to gain perspective on your mobile marketing performance. KEO Marketing’s latest white paper is here! In Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy , we show you how to create a new mobile marketing strategy or optimize an existing one. The guide is available for free, so go ahead and download it today!
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 21, 2015
    [Google] Welcome To The Age Of Ad Blocking
    Take Google as an example, PageFair estimated the company made $59.1 Financial Times reported that some of the world’s biggest tech companies, including Google, Microsoft and Amazon, are now paying owners of ad block software to unblock their ads on their websites. Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze.
  • FATHOM  |  TUESDAY, JUNE 17, 2014
    [Google] The Case for Higher-Ed Non-Branded Site Optimization
    Branded Search Decline: Query-Based Increase: No longer satisfied with pamphlets and brochures distributed at college fair days in their senior year, students are looking to Google to answer their questions and help them identify the best options for their needs. On more than one occasion, I’ve been asked the value of optimizing a university’s site for non-branded search terms.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Google] 13 Mind-Bending Social Media Marketing Statistics
    20 percent of searches on Google each day have NEVER been searched for before. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you.
  • MODERN MARKETING  |  THURSDAY, JULY 28, 2011
    [Google] The Impact of M&A on the Marketing Automation Industry
    Google Bookmarks. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. A CEO, Wilson learned, does only three things: He or she sets/communicates the company’s vision and strategy. He or she hires/retains the best talent.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). They’re also substantially cheaper than Google AdWords. Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? Or just for keeping up with friends. That’s a belief I held for a while.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Google] B2B Demand Generation Experts—A Call to Arms
    Frequent changes in Google’s algorithms. Google? Time to Declare Independence and Take Control! . When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Pay to play models in social media channels such as Facebook. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard.
  • WRITING ON THE WEB  |  FRIDAY, JULY 8, 2011
    [Google] 7 Writing Tips to Connect Emotionally with Your Readers
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Google] How to Grow Your Email List the Right Way [Video]
    You Google it. For example, at HubSpot, when anyone types in the phrase "what is marketing automation" into Google, we''re the first result that comes up. Sometimes, it''s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a blog post? Probably not going to make your readers angry and upset.
  • KEO MARKETING  |  THURSDAY, APRIL 6, 2017
    [Google] Tips for Hiring a B2B Lead Generation Agency
    Google and the other search engines modify their search algorithms more than 500 times per year. Check to see how the agency has recently changed their methods when Google switched to their mobile-first index. Developing a significant and sustainable customer base is a large part of a marketing manager’s job.
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Google] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    Google Says YouTube Has Already Crushed Regular TV, From Business Insider. Though YouTube outranks TV in terms of views, Google has made it very clear that YouTube is not a replacement for TV -- it''s something entirely new that thrives off engagement with audiences. This has been a very interesting week with all the changes in the world of digital media and marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 10, 2011
    [Google] Does +K affect your Klout score? (and other juicy Klout nuggets!)
    So, we don’t see anything happening like that on a mass scale but we have a whole team monitoring for that sort of thing, including people with past experience at Google who have already lived through that sort of thing!&#. I’ve been wondering about this new +K function on Klout — an ability to reward people for their “influence&# on certain subjects. In fact I thought the development was somewhat disturbing because it seems to invite people to game the system.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to engage bloggers down the long tail
    Every one of these companies, organizations, and non-profits could easily find an enormous pool of friends, followers, allies, and brand ambassadors with whom to engage and for whom news about each brand introduced through a pitch resulted in powerful earned media mentions, buzz, conversational volume, tweets, retweets, Likes, and posts on Pinterest, Tumblr, blogs, Facebook , and Google+.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Google] 36 Sensational Social Media Stats and Facts
    But YouTube, Google+ and LinkedIn drive the most engaged traffic. The nonprofit/education industry averages (by far) the most social interactions per post on Facebook, Twitter, Google Plus and LinkedIn — even though they likely have the smallest budgets and the least resources to dedicate to social media marketing. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Google] Holiday Fun Facts to Share on Social 2015 Edition
    Google ) . Google ) . In our continued effort to provide “snackable” tidbits of information to share with your audience via social media, we’ve collected another 10 interesting holiday fun facts for you to share. You may remember our list from 2014 as it was one of our most popular posts from last year’s holiday season. This year we’ve dived back in and found some facts that will bring a smile to your face while others will leave you scratching your head.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Google] Focus On Your Customer’s Brand In The Future of Marketing
    You can also follow Nick on Facebook and Google+. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Google] Case Study: Denny’s flips its audience with a sassy social media strategy
    Find Kerry on Google+ and Twitter. By Kerry Gorgone, {grow} Contributing Columnist If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. The restaurant chain is re-inventing itself, led by a sassy social media strategy.
  • CHIEFMARTECH  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google] Twitter jumps into interactive micro-content with new poll mechanism
    But “great storms announce themselves with a simple breeze” (bonus points to any reader who knows where that quote came from without Googling it). Google Analytics is a much stronger wind in the analytics space. As an enthusiastic proponent of interactive content — and, admittedly, I am biased — I was fascinated to see Twitter release an interactive content feature into its service last month.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Google] How to Add HTML Embed Codes to Your Website [Quick Tip]
    Google+. Google+. If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second. before we get into the nitty gritty of this tip, what the heck does "embed" mean? And what is HTML? I don''t know how to code at all!
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Google] Use Marketing Automation The Right Way
    Identifying the trigger events (what Google calls the “Zero Moment of Truth) that pushed these buyers into the buying process. Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. I could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 9, 2016
    [Google] How Has Content Marketing Valuation Matured?
    So many marketing departments might simply look at bounce/open rates or Google Analytics to try to figure out how their content is performing. I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. Liz is a frequent speake r on the topic of content marketing ROI, and in 2015 published a book with co-author Michael Brenner about how to measure content marketing success in business terms.
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