Marketing Craftmanship

JANUARY 5, 2020

But as decision-making regarding selection of outside resources is increasingly based on a Google search, your firm can greatly improve its chances of making the short list by managing its online visibility in a more strategic manner.

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Craftmanship

AUGUST 7, 2011

At the very least, all companies should use Google Alerts to keep track of what’s being said about them online. Although this legal tactic will not remove the post from Ripoff Report, Yelp or Glassdoor, the post will no longer appear in Google search results, which is a significant damage control victory.

Brand Identity 100

Brand Identity Branding Viral Marketing Opinions 100

Marketing Craftmanship

MAY 13, 2020

Then, promote that content, which is far more likely to be read and to deliver higher online visibility and sustained Google search ranking compared to any blog or social media post. Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

JULY 12, 2012

On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google+. The study claims that 70% of them have absolutely no presence on social media. In comparison, more than 50% of the U.S.

PR 100

PR Social Media Linkedin Comparison 100

Marketing Craftmanship

JULY 4, 2011

Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites. All communication channels have limitations.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

Marketing Craftmanship

SEPTEMBER 8, 2023

Practitioners and firms invest in online directories, on search engine optimization or paid search, on Google ads and even highway billboards to drive new business inquiries. So most law firm marketing plans are based on putting several lines in the water, and hoping something takes the bait.

Marketing Management 26

Marketing Management Planning Sales Cycle Advertising Agencies 26

Marketing Craftmanship

MARCH 16, 2013

Forget Facebook, Twitter and Google+. But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog. It’s a brand liability.

Social Media 100

Social Media Media Merchandising B2B 100