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How to Use Google Analytics to Create More Effective Content

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Learn how to use Google Analytics for tracking the effectiveness of your content marketing? How effective is your content marketing? Here are three ways to slice and dice your data to see which content performs best.

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Get Ready for 2024 Email Deliverability Compliance Changes

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Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. For 2024, one significant change looms on the horizon: Google, Yahoo and other mailbox providers are making sender guideline updates scheduled to take effect in February 2024.

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10 Simple SEO Basics for Better Rankings

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We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. And that didn’t go over well with Google. We love using Google Analytics to find this data. What is SEO? A Definition Are you well-versed in SEO?

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3 Ways to Start Earning Links

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And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. Link building. They say it’s important for SEO, but is it really ? What’s the difference? No worries!

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What Google’s Gmail Update Means For Your B2B Email Deliverability

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Google's Gmail update is built to make the static email inbox more interactive for users. The results could impact your B2B email deliverabilty. Here is what marketers need to know.

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Advanced Marketing Metrics with Easy-To-Use Engagement Insights

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Get advanced marketing metrics with Engagement Insights, an easy-to-use templated approach to measuring marketing performance with Google Sheets or Excel.

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5 Ways Marketing Leaders Help Sales Expand Pipeline

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If you know a prospect is coming to you from a Google ad on a specific topic, like lead scoring, follow up with lead-scoring content rather than hitting them up right away for a demo,” says Jeff. Google and Yahoo changes highlight the importance of quality over quantity. Kevin suggests that marketing scrutinize their lists carefully.