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    [Google] A Guide to Google AdWords Paid Search Bidding Strategies
    Optimizing campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables; some of which I wrote about earlier. If you goal is website conversions, it’s usually best to allow Google to optimize your bids with Smart Bidding (below), If your goal is purely traffic , focusing on clicks is the way to go, and cost-per-click (CPC) bidding may be right for your campaign.
    [Google] Google Becomes Part of New Alphabet Company
    In a somewhat puzzling announcement that had more than a few observers initially speculating as to whether it was some sort of prank or publicity stunt, Google just announced that it is becoming a subsidiary of a new larger conglomerate started by two original founders of Google. In an official announcement on the Google blog, Larry Page revealed that he and fellow Google co-founder Sergey Brin have created a new company, called Alphabet.
    [Google] Answers to Your Google+ for Business Questions, Part 1
    Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. Sure, I uploaded the presentation as a deck on Slideshare as well as a video on YouTube — heck, I even recorded an 80-minute extended Google+ walkthrough for your edification as a bonus. Google is begging me to sign up for Google+ from all of my Google accounts and I can.
    [Google] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. This is a far cry from the single digit percentages Google spokespeople indicated marketers would realize in late 2011. B2B Google Search Engine Marketing Blog
    [Google] 3 Common Reasons Google Isn’t Indexing Your Website
    The post 3 Common Reasons Google Isn’t Indexing Your Website appeared first on Marketing Insider Group. Search Marketing google indexing SEOYou can spend weeks developing a website for your business, only to find that customers can’t even find it. Without visibility in search engines, all of that hard work will go to waste. When a customer enters keywords that should help them find your site, if they see only your competitors’ sites, you’ll quickly lose […].
    [Google] 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation
    Generating more leads from Google AdWords can be tough once you reach a certain threshold. Google added a new advert extension towards the end of 2016 that allows searchers to text advertisers from their adverts. Click “save” and you should see your extensions appear next to your adverts within Google’s search results.
    [Google] The Rise of Content Strategy–What to do about Google killing SEO
    I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. But it shocked me that smart people like my co-panelist would abandon the field altogether because he was sure that Google is killing SEO and that trend will only get worse over time. How is Google killing SEO?
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Google] Google AdWords Releases “Advanced Reporting” in Select Accounts
    Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! If you’ve been running Google AdWords campaigns for several years, you’ll recall that there used to be a “Report” tab that they removed and then had users use the “Dimensions” tab or the actual campaign, ad group, and keyword tabs to create reports.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Google] 10 Awesome Google+ Presentations to View Today
    of Google's new social network, Google+. Unfortunately, unlike Google's other attempts at achieving social networking success, given its quick success, it seems like Google might actually be onto something this time with Google+. This means marketers everywhere must pay attention and start taking advantage of the new social network to stay ahead of their competition and reap the marketing benefits Google+ can afford. Google+ is here.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Google] 5 Ways to Get the Most From Google+ Communities
    Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. image credit: Google. Hashtags work on Google+, too!
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Google] Why Google Plus is Our Company Content Hub (and should be yours)
    This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. I thought of this because when I ask B2B marketing and sales professionals about their use of Google Plus answers are either, “I don’t really use it, my customers aren’t there,” or “I post my content there just like I do with Twitter, LinkedIn, etc.”
    [Google] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Google started using the “mobile-friendly” label in November 2014 , so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision to have mobile ranking signals carry more weight in its algorithm. Second, identify your mobile traffic from Google.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Google] How to Please Google in a Post-Hummingbird World
    In the last three years, there have been 45 Google Search algorithm updates, all of which have enhanced the search engine’s ability to properly evaluate the user’s search query and provide the most relevant search results possible. Understanding Google''s Hummingbird Algorithm. To understand where Content-Centric Search is going , all you need to do is look at the development of Google Hummingbird.
    [Google] Restoration Hardware shut down its own Google AdWords campaigns
    In this case, Restoration Hardware was throwing buckets of cash at Google AdWords by bidding on 3,200 keywords , none of which were converting save those 22 misspellings. As a direct result of the waste, Restoration Hardware’s CEO, Gary Friedman , dumped his entire Google AdWords campaign. A company like Restoration Hardware doesn’t need to pay for its own name when it comes to Google Search — Google takes care of that.
    [Google] A Look at Google Display Network Data over the Past 365 Days
    I decided to look at Google Display Network (GDN) placements over the past 365 days. Two of placements were Google properties including and Also, if you are interested in identifying what sites are falling under the anonymous category, I found a great blog that can show you how to do that here leveraging Google Analytics. We also wanted to take a look at the Top Google Topics within the GDN in terms of impressions.
    [Google] How to Make Your Google AdWords Ads More Impactful Without Spending More
    So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? In this article, we’ll review why these extensions are important, and how you can start incorporating them into your Google AdWords strategy. What is a Google AdWords Ad Extension? A Google AdWords ad extension is piece of additional content that expands your ads with additional information. The phone number can be assigned by Google and is separately trackable.
    [Google] Best Google AdWords Tips and Tactics of 2010
    Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. New keyword targeting feature rolling out globally by Google Inside AdWords. Google AdWords Quality Score Factors by PPC Blog. ** 5 Stars.
    [Google] 9 Google Drive Tips You'll Wish You Knew All Along
    If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. That''s why it''s easy to forget that Google Drive is actually less than three years old -- and its predecessor, Google Docs, was launched less than ten years ago in 2006. Now, Google Drive is a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more. In fact, Google Drive has more value than meets the eye.
    [Google] Direct Response Advertising on the Google Display Network
    The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing. As many of you know, I have a long history in direct mail. I began as a direct mail copywriter in 1980 and have been at it ever since. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].
    [Google] How to court Google with chivalry and courtly love
    Google Demands Courtly Love. Google requires courtship and courtly behavior. While it is perfectly fine to have passion and excitement in your content-creation as your write your way into the Web and into Google’s many index servers, it’s not OK to go for a home run on your first date. Google wants to start a family with you, with your children as the happy searchers. Yard Crashing, Sure; Google Crashing, at Your Peril! Never try a Google Crashers.
    [Google] 5 Google+ Tricks to Dominate Google Search Results
    There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. In fact, because of the strong connection between Google+ and Google Search, businesses can't afford not to create and maintain a Google+ page.
    [Google] Mobile Enforcement Notices from Google
    That’s because you could soon (if you haven’t already) be getting a notice from Google pointing out that your site hasn’t been optimized for mobile. Google has reportedly started sending out mass mailings of these warning notices, which are being delivered via email or through Google Webmaster tools. Marketers who have been paying attention should have already noticed Google’s rapidly building, and not so subtle, emphasis on mobile optimization.
    [Google] AdWords Now Includes Google My Business Ratings
    A new change will make Google My Business review and ratings much more important and potentially valuable. Google just announced that ratings from local Google My Business listings can now appear in Google Ads. Last year, Google made an enhancement related to these extensions, letting advertisers enable automatic linking of their Google My Business location information to their AdWords account. Local Search google SEO agency
    [Google] Why Can’t I Share to Google+ From My Apps for That?
    Hey, Google! Your Google+ app isn’t anywhere to be found. At first, I would post or check-in separately to Google+, using the photos taken on Hipstamatic or Instagram, but recently I don’t really want to go through the trouble. So, when I am short on time or with people, I will generally take a quick Instagram and get my Instagram family as well as Twitter, Facebook, Flickr, Tumblr, Posterous, and FourSquare in one shot — sorry Google+.
    [Google] How to Thrive in Google’s New Mobile Search Index
    Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. Google’s solution is to split its index of web pages into two parts, one for desktop and one for mobile, to provide the best user experience on each device. Here are three simple steps that you can take to ensure you’re providing a good mobile experience that keeps both your visitors and Google happy: 1.
    [Google] How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
    Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. 1) Go to your Google Plus “Profile” page. Otherwise, your Google+ profile won’t be able to crawl the posts you’ve published. Note: If you''re using HubSpot, this is as simple as adding your Google+ profile URL to your author profile.).
    [Google] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Google] The Marketing Industry According to Google Autocomplete
    Well, Google''s kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. So we decided to run a little experiment to see how Google Autocomplete feels about marketing today. Marketing and Advertising According to Google Autocomplete. Blogging and Bloggers According to Google Autocomplete. 1) Google is. 2) Google is for.
    [Google] Is Google Abusing Its Monopoly Power?
    As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. Google says it is making the change to protect people’s privacy when they conduct web searches. Some speculate Google also may be trying to make it harder for the NSA to spy on people. If the true goal were to protect user privacy, Google would also remove keyword data from paid search referrals through their AdWords product,” Fishkin says.
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Google] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. If your budget is limited and you wish to focus only on Google due to results, you have the option of opting out of Google related properties (Google maps, for example) and search partners (other sites that use the Google search tool within them). AdWords allows you to compare results between Google and partners.
  • FATHOM  |  THURSDAY, JULY 25, 2013
    [Google] How to Claim a Vanity URL for Your Google + Profile
    Chances are, if you have a Google+ profile, the URL looks like something this: 105943842081170260233 /posts. If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles. However, if you search Google for instructions on making this happen, you’ll find that (up until this blog post) there has not been an easy-to-find, straightforward answer documented.…
  • ACT-ON  |  TUESDAY, JULY 18, 2017
    [Google] Google Fact Check Feature: What It Means for Your Online Efforts
    Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online efforts. Digital Marketing SEO fake news Google google fact check
    [Google] More SEO Tactics Bite the Dust with Google Penguin 2.0
    Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. In May 2013, Google Penguin 2.0 Google Penguin 2.0
    [Google] Google Updates Structured Data Tools
    So if you want Google or other search engines to see and share your information correctly, you need to make this a high priority. In an effort to make things easier for everyone involved, Google recently announced updates to several tools and processes related to structured data. First, it introduced a new structured data testing tool, which is designed to better reflect how Google interprets a website’s structured data markup.
    [Google] Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know
    Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. There are usually speculations about algorithm changes, but rarely a firm statement form Google. This is Google’s recommended solution.
    [Google] Google+ Now Lets Users Create and Join 'Communities'
    Google+ hasn't had a big update in a while, it seems. Earlier this week, Google+ rolled out its latest new feature thingy -- Google+ Communities. I'll explain what they are and how to set them up in detail in this blog post, but the long and the short of it is they're little online communities on Google+. But, you know, on Google+. What Are Google+ Communities? Google+ Communities are places for people to gather around a specific subject matter.
    [Google] 4 Critical Ways Google+ Is Changing Search
    As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Since then, Google has slowly rolled out updates to how Google+ and +1 impacts search results, and these little changes are starting to add up. Google+ Content Appearing as Site Links in Search Queries.
    [Google] Does Google’s Penguin 3.0 Have a Bite?
    Just a few weeks ago, around October 17, SEO professionals received confirmation that Google was rolling out a much-anticipated algorithm update dubbed “Penguin 3.0.”. To put this into perspective, Google’s clean-up efforts with the first Penguin roll out impacted search results by over 3%; Penguin 3.0 Google doesn’t give details on updates; it wouldn’t do to hand those keys out to the black-hat people. Google Penguin Recovery from Manual Action – Act-On Blog.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Google] What the Death of Google Reader REALLY Means
    Pack your bags, Google Reader. For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And while a petition was even filed with the White House at one point to save Google Reader, we think Google is making the right choice. The move by Google makes a lot of sense. What other implications do you think the death of Google Reader has for marketers?
  • ACT-ON  |  WEDNESDAY, JULY 5, 2017
    [Google] 5 Powerful Tips to Optimize for Google’s Featured Snippets
    Boost the odds of getting ranked with Google Snippets with these powerful tips. Digital Marketing Strategies SEO Google google snippets seo marketing
    [Google] Things I do to optimize for Google search engine discoverability
    In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.
    [Google] How to Use Google Optimize to Find AdWords Success
    When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. While A/B testing for landing pages isn’t a new concept, Google created a free way to do so by launching Google Optimize earlier this year. In this blog post, we will discuss Google Optimize and why it is an essential tool for advertisers running AdWords accounts. Install the Google Optimize Chrome Extension.
    [Google] Google finally gives you a way to escape Negative SEO
    Google had an announcement this week that has been a long time coming–you can now disavow links to your site. Because when Google figures out that you are cooking the links, it penalizes your site, assuming that some other links are faked, too. And that’s how Google is announcing this disavowal capability–if you screwed up and you can’t get rid of those links, then this tool helps you by telling Google not to count them and your penalty magically goes away.
    [Google] How Google’s Big AMP Update Will Affect Marketers and Publishers
    After Instagram copied Snapchat’s key feature on Tuesday, Google pulled a Facebook and introduced a feature that will increasingly keep content within its closed walls. Yesterday, Google announced that it’s expanding its Accelerated Mobile Pages (AMP) project to all mobile search results. When users search for a story, the link will load within Google instead of directing you to the external site if there is an AMP version available.
    [Google] Google Penguin Recovery from a Manual Action
    Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Google is now indifferent to something that used to help you rank. Case in point: Exact match anchor text, which Google recommended and rewarded … until it changed its mind, and began to penalize the practice. History of Google’s Penguin Algorithm Update.
    [Google] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. To quote Google itself, “Algorithms are the computer processes and formulas that take your questions and turn them into answers.” 8 Fun Facts About Google's Algorithm.
  • FATHOM  |  TUESDAY, MARCH 19, 2013
    [Google] Listen up, Google: Here Are My Demands
    As most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it. Even though I braced for impact knowing that Google … Continue reading → The post Listen up, Google: Here Are My Demands appeared first on Fathom.
    [Google] Did I Just Get a Google Penalty?
    Recently I did a webinar called “ Did Google Just Penalize Me ?” We didn’t have enough time to answer all the great questions we got about how you might get a Google penalty, so I’m recapping a few of the most interesting here. Panda is a Google algorithm update which is designed to affect low-quality content and has had many iterative updates over the past few years. Paste into Google search and “put a quote” around it, at the beginning and end of the text.
  • HUBSPOT  |  FRIDAY, MARCH 11, 2016
    [Google] Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce
    If you’ve searched Google recently, then you may have notice something different. Only, instead of characters, it’s Google search results. They tell Google what you’re actually selling. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies. Hello Product Placement.
    [Google] 9 things you can do today to improve your Google search results
    OK, let’s start: Go Rewrite As Many Titles as You Have Time For Right Now : According to Moz , “Google typically displays the first 50-60 characters of a title tag. Remember, all anybody knows about any of your pages — including Google’s spiders and bots — is the title of your pages. Don’t Let Google Define Your Page Descriptions for You — Do It Yourself : You don’t have to care about the description of your page.
    [Google] AI Throwdown: Google Assistant vs. Siri [Infographic]
    Two of the more notable -- and rivaling -- examples of this technology are Siri and Google Assistant. The latter is quite new, having just debuted in May 2016, when it hinted at the release of the Google Pixel, the mobile device to come integrated with it. The world is abuzz with tech talk.
    [Google] Amazon Echo vs. Google Home: 5 Important Distinctions
    Take Amazon Echo and Google Home, for example. Google Home. Google Home is described as “ a voice-activated speaker powered by the Google Assistant.” Here’s a look at how the app functions: But the Google Home device has far more capabilities than Allo. What really seems to differentiate Google Home, however, is the fact that it’s built by Google. Amazon Echo Vs. Google Home: 5 Important Distinctions. 1) Google Integration.
    [Google] How Content Marketing Helped Make Google the Most Attractive Employer in the World
    For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. Google is second only to NASA for engineering graduates, and in 2015, it snuck into the top three for humanities and reached number six for natural sciences. Alphabet, Google’s parent company, is eighth on the Fortune 500 list , which likely has a major influence.
    [Google] Putting Google’s ‘not provided’ Keyword Update in Context
    We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. Moreover, this absence of information and shift in analytics transforms our SEO strategy — not surprisingly, one that aligns with the direction of our main partner in SEO, Google. Google Analytics SEO
    [Google] 5 Goals for B2B Brands to Measure in Google Analytics
    There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take. Keeping in mind that a specific goal is nearly always associated with some type of conversion, here are five different goals B2B marketers should consider tracking in Google Analytics: 1.
    [Google] Why You’re Going to Buy More Google AdWords [Chart]
    by Egan Cheung | Tweet this For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms when concurrently logged into any of their services (Gmail being the obvious one that most people leave logged on, with Google+ the fastest growing). 4 years ago, “my Google” was the same as “your Google”. But – never fear – Google has an alternative for you: just buy ads from them.
    [Google] Beyond the Google Privacy Policy to Free Market Privacy
    Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. Internet Marketing Monthly Newsletter European Union Free market Google Government Privacy Privacy policy Security Photo credit: Sean MacEntee.
    [Google] Google Rolls Out New Way for Nonprofits to Collect Donations
    Today, Google For Nonprofits opened up its mobile donation app, One Today , to all Android users in the U.S. Users will receive donation receipts after each donation payment is made (the app does not charge users for each $1 donation, rather it groups pledges and asks users to confirm a credit card charge periodically via Google Wallet ). Once you are an approved Google for Nonprofits member, it takes only a few minutes to register and set up your first project.
    [Google] Official Google Docs Blog: Live blogging with Docs
    This tutorial will show you how to use Google Docs word processor for blogging a live event – it could be a keynote address or a conference call with media or someone speaking at a local BarCamp in your city. To get started you would need a laptop computer, a free Google account and few inches of free space to sit (or stand) in the conference room. Now as soon as you write something in this Google document and hit save, the content will appear instantly on your blog.
    [Google] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? This result is a combination of Knowledge Graph and Google Maps information, typically appearing on the right-hand side in desktop searches but at the top of most mobile results.
    [Google] Google Removes Sidebar Ads: What It Means for Advertisers
    On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. Instead of the usual 10 to 11 spaces reserved for ads to show up in (top, bottom, and sidebar), Google is now only offering 7 spaces: 4 spots on the top and 3 on the bottom. The sidebar is now reserved for only the Google Knowledge Graph and Product Listing Ads.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Google] How to Build the Best Google AdWords Campaign
    Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. This involves some financial information so that Google can get paid for each click, so be ready with all your banking credentials. Once you have the hang of everything, you can go back and change your settings to automatic or maybe even apply for a Google credit line.
    [Google] How to Create a Google+ Event [Quick Tip]
    Google+ has a slew of amazing features and hidden gems that may or may not come in handy in your marketing, but Google+ Events are definitely one feature that every business should consider taking advantage of. Google+ Events can help you get the word out and amplify the reach of your event. One of the biggest benefits of Google+ Events is the fact that anyone using Gmail or Google Calendar will easily be able to add the event right onto their calendars.
    [Google] Google’s Enhanced Search Campaigns: What You Need to Know
    Not long after I talked about building search campaigns that convert , Google rolled out its “Enhanced Campaigns” feature. Read on and see… Google has created its Enhanced Campaigns in response to the growth of the mobile web and consumers’ increased use of mobile search. For instance, Google’s Enhanced Campaigns will now include calls as conversions for no extra charge. But… Google giveth and Google taketh away.
    [Google] Online Ad Metrics & the Google Activate Initiative
    Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics. Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression.
    [Google] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    You may have heard the news by now: Google has rolled out a new algorithm for all search results. According to those at the launch announcement last week (held in the Menlo Park garage where Google was founded), Hummingbird is “the biggest overhaul to their engine since the 2009 ‘Caffeine’ overhaul (which focused on speed and integrating social network results into search) and that it affects ''around 90% of searches.’
    [Google] 3 Ways Google Can Have More Credible Search Rankings
    Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. This reveal prompted many to ask: Should Google really give uncontested legitimacy to Holocaust deniers? Initially, Google did not want to alter its search rankings, which would require tweaking its notoriously secret proprietary algorithm. Google first refused requests then as well, only to later amend its algorithm.
  • FATHOM  |  MONDAY, APRIL 29, 2013
    [Google] Top Ways to Combat Rising CPC from Google Enhanced Campaigns
    Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns. … Read the rest The post Top Ways to Combat Rising CPC from Google Enhanced Campaigns appeared first on Fathom. Online Advertising/SEM/Display google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns updates
    [Google] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter''s data stream. In this post, I will focus on how you can benefit from the new deal between Google and Twitter.
    [Google] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    How Does Google Rank Videos? In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, number of backlinks, and RankBrain are the most important signals. Providing both a video and transcription on a single page offers dual benefits: it caters to different reader preferences, and it makes video content more likely to appear in general Google searches.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Google] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. Once you have identified the content that drives the most traffic, use them as fodder to share on Google+. If you intend to publish 3-4 posts per day, Google explains, make sure you stagger them throughout.
    [Google] How to Manage Your Google+ Community
    Google has made it impossible to igmore their social media platform, Google+ and Google Business Pages (which replaces Google Places pages as of last week). Many businesses stare agape at the vast unknown of the Google+ platform, paralyzed by fear and hesitate to interact for fear of upsetting their website ranking.
    [Google] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. Why, Google. So Google says, the reason for the switch is to provide “extra protection” for searchers.
    [Google] SEO for Events – How to Rank in Google Events Search Results
    Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers […]. The post SEO for Events – How to Rank in Google Events Search Results appeared first on Marketing Insider Group.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Google] Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
    Google knows that -- and now, it wants to prevent that from happening to Chrome users. Last Monday, Google announced that it would further crack down on websites that feature intrusive ads like these. Below, we’ve broken down what marketers need to know about these new guidelines (spoiler alert: Google isn’t doing away with ads altogether), and what you can do to prepare for their rollout. What's New in Google Ad Blocking. as well as those on desktop: Source: Google.
    [Google] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. Google's decision to launch this open-source initiative was rooted in the importance of improving the user experience (UX) for the millions of mobile searchers worldwide. Google has partnered with several different publishers and platforms to start using AMP on its content -- Twitter, Vox, BuzzFeed, and the Washington Post, to name a few.
    [Google] Google’s Biggest Search Algorithm Updates Of 2016
    Our annual visual rendition of the most significant changes to Google’s search algo is out! … Continue reading "Google’s Biggest Search Algorithm Updates Of 2016". The post Google’s Biggest Search Algorithm Updates Of 2016 appeared first on Marketing Insider Group.
    [Google] Google Enhances +1 Button to Enable Sharing to Google+
    Starting yesterday, Google started rolling out new features that allow users to use the button to share a web page directly to Google+. Similar to Facebook's sharing button, when on a web page, clicking the +1 button will also offer the option to 'Share on Google+.' This is a step up from the +1 button's previous functionality, whose sharing power was limited to a tab on the user’s Google+ profile. The +1 button just got a makeover!
    [Google] Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store: G o to Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Extended Share for Google Plus.
    [Google] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. Well it looks like Google+ is changing for the better, with The Next Web reporting that Google+ Business Pages now have the ability to interact with all Google+ users, regardless of whether users have added the business page to one of their Circles. Google+ Enables More Engagement Opportunities for Business Pages.
    [Google] Google Working on New Fact-Based Ranking System
    A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. You are likely wondering exactly how Google will figure out how many (if any) of the facts on a web page are incorrect. Rather than hiring a massive crew of fact-checkers, Google will instead turn to a resource it already has at its disposal: the Knowledge Vault. Content Marketing content marketing google search engine optimization
    [Google] Google and Yahoo Testing Search Ad Partnership
    Google and Yahoo are reportedly in the early stages of exploring an arrangement in which they would work together for a search ad collaboration deal. The NY Times says both companies have confirmed that Yahoo has been testing a process involving using Google search ads for a small segment of its search results. Google would then gobble up an even bigger chunk of the search traffic market. KEO Marketing google search ads search engine optimization yahoo
    [Google] 5 Steps for a Most Excellent Google Hangout
    by Jason Miller So you want to host a Google hangout? Google+ is the sleeping giant of social media networks. I have hosted many a Google Hangout over the past couple of months and believe me, it’s not the cakewalk that Google makes it out to be by any means. Set up a Google Event. Ready to see a Google Hangout live on-air first hand? Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout.
    [Google] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. First, let’s go over what exactly Google changed and why they changed it, and then we’ll dig into the answers to these questions. Before this big change, Google search ads used to show up in three places: above, below, and to the right of organic search results.
    [Google] Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store: G o to Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Extended Share for Google Plus.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Google] How to Insert Google Calendar Invites in Your Marketing Emails
    Insert a Google calendar invite right in your next email! When someone clicks on the link or button for the invite (we''d recommend a CTA such as "Save this to my calendar"), a new browser window opens up with the invite right in their Google calendar. How to Insert Google Calendar Invites Into Your Emails. The first part of the URL is generic and is used for any custom Google calendar invite:
    [Google] Google+ 201: 5 Steps to Get Started with Google+
    If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started. 1) Create your firm’s Google+ page. Be aware that whoever creates your firm’s page will have the page attached to their Google account. 2) Build your brand presence on Google+. On Google+ or LinkedIn?
    [Google] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
    Google+ is the newest kid on the social networking block. This growth plus the fact that it is well, Google, has many marketers working to figure out how to increase traffic and leads from Google+. We compared referral traffic levels from (Google+) for websites that have Google's +1 button installed and for those that don't. Websites that use Google's +1 button generated 3.5
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Google] Google Ad Extensions – A Thanksgiving Event
    I’ve had a lot of people ask me lately when to use what Google ad extension, in regards to Sitelinks, Callouts, and the newer Structured Snippets, and how they differ from a main ad and each other. Google does have predefined headers for these like Styles, Types, and Amenities. Google can be like your picky grandma with these; mine would send any food back to be nuked in the microwave because it was never hot enough.
    [Google] Using Google Drive to Collaborate
    Google Drive was released in 2007, and at first, it wasn’t much of a competitor to Office. Google Drive is unique because it has features that allow you and your team to work together on documents as if you were sitting at the same computer, even if you’re on opposite sides of the country. When you want to share a Google Drive document with someone else, you don’t have to save it and attach it to an email. With Google Drive, you can.
    [Google] Three Ways to Build Links in the Age of Google Penguin
    Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. Your mileage may vary ( has millions of ranking pages in Google). Image credit: Getty Images via @daylife.
    [Google] How to Create a Google+ Business Page in 5 Simple Steps
    Google has announced the launch of Google+ Pages , pages specifically engineered for businesses on Google+. While Google indicated that Google+ Pages wouldn't be immediately accessible to all, it looks like they're actually becoming readily available. (In In fact, we've already created HubSpot's Google+ Page , so you can follow our updates and add HubSpot to one of your Circles by clicking here !). any Google+ user, 18 years of age or older, etc.).
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Google] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. Some are wary of investing in Google+ given the 2014 announcement of Google+ creator Vic Gundotra’s departure.
    [Google] Seth Godin Says Google Has Officially Jumped the Shark
    Lots of people are upset about a recent policy change at Google whereby the search giant announced it will start using the names and photos of people who use Google+ in advertisements. Most people are just freaked out and feel that Google’s new policy is kind of invasive and creepy, though their fears are perhaps assuaged by the fact that very few people seem to actually use Google+ or even know someone who does. Don’t Expect Google to Listen.
  • HUBSPOT  |  FRIDAY, MARCH 3, 2017
    [Google] SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]
    The folks at HigherVisibility produced minigraphics with tips for how to optimize your business page on Facebook, Pinterest, Etsy, Yelp, and Google. Google. Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages , to be found and discovered by new customers.
    [Google] Google Mobile Search Results Now Showing Images
    Google is now showing image thumbnails in the mobile search results for select queries. A recent review by of Google’s mobile searches revealed that the queries that are affected seem to be product-based queries where the user might find an image of the product useful. Archive studies showed that Google was testing this function in August 2016 and it now appears that they have rolled it out for all mobile searchers.
    [Google] Google Gives Road Map to Retailers With New Analytics
    Google Knows Best. Who knows more about what consumers are looking for than Google? Whether those buyers want to order something online or head out to the closest retailer, one thing remains: they tell Google exactly what they’re looking for. That means Google has known way more about your buyers than you have. All they’d tell you was what you found in your Google Analytics report. Google added a new feature to their analytics.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Google] Google+ Vs. Facebook [Cartoon]
    Google+ and Facebook are battling for social networking superiority. Isn't it ironic that the most popular user on Google+ is Facebook's Mark Zuckerberg? Free Download - Improving SEO: A Practical Guide. Use SEO to drive more visitors to your site. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement! Connect with HubSpot
    [Google] The Message of Google’s New Algorithm: Be Authentic or Else
    Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. Just as Google’s update is putting a shiver down the spine of SEO company executives, it should make content factories shudder as well. Google says its time to get with the program – or face the consequences! Photo credit: Wikipedia.
  • FATHOM  |  WEDNESDAY, MARCH 27, 2013
    [Google] Prepping for Google Enhanced Campaigns: Don’t Just Turn the Switch
    Google Enhanced Campaigns appear to be here to stay (even if you signed this petition), which means you better understand what it means for your campaigns, and you better have a sound strategy to minimize impact and hopefully take advantage … Continue reading → The post Prepping for Google Enhanced Campaigns: Don’t Just Turn the Switch appeared first on Fathom.
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