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  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Google] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. You can find custom reports in the “Customization” tab of your Google Analytics profile: One you get there, click “New Custom Report,” as you will see in the image below: Three Custom Reports to Consider. Below are three of my favorite uses for custom reports in Google Analytics.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Google] How Google Is Killing Native Advertising
    Google. How Google Is Penalizing Native Publishing Programs. Google requires publishers to disclose paid content in sitemaps and treats paid content, including the Forbes BrandVoice articles I looked at, differently than editorial content. Judging by their policy, Google seems to concur. In the spirit of Do No Evil, Google intends to protect us as consumers from this marketing trickery. For both their audience and Google.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Google] Facebook and Google Going Big on Online Display Ads
    But Google broke through for the first time this year, delivering nearly 40.5 The reason for this sudden rise, comScore explains, is the battery of products Google is marketing, which include Google Chrome, Google Offers and Google+. A quick look at Google’s most recent annual report shows the company recorded a $700 million increase in advertising and promotion this past year.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Google] Google's Biggest Social Search Update Yet Features Google+ Content
    Google+ is changing the web, even if you don't want it to. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Today, Google is launching three new features to its search update, dubbed "Search plus Your World." They show photos and updates from Google+ that include your own and those that have been shared with you on Google+, and you're the only one with access to these specific results.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 8, 2016
    [Google] Healthcare Marketing: Google’s Guide to Patient Recruitment
    According to a recent Google webinar, the […]. The post Healthcare Marketing: Google’s Guide to Patient Recruitment appeared first on Marketing Insider Group. The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different.
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Google] How Will Google’s Latest AdWords Changes Affect You?
    Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. Google may now ignore word order and function words when determining whether an ad should trigger for an exact match keyword. This isn’t the first time Google has changed the scope of exact match, though. Google’s AdWords Update: The Details.
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Google] Answers to Your Google+ for Business Questions, Part 1
    Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. Sure, I uploaded the presentation as a deck on Slideshare as well as a video on YouTube — heck, I even recorded an 80-minute extended Google+ walkthrough for your edification as a bonus. Google is begging me to sign up for Google+ from all of my Google accounts and I can.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Google] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” The masthead image within this email featured a cell phone, with the first new feature mentioned in the first paragraph referring to three new “Mobile App Analytics” reports now available within Google Analytics. B2B Web Strategy Google Analytics Online Marketing SEO Traffic Generation
  • BIZNOLOGY  |  THURSDAY, APRIL 5, 2012
    [Google] The Rise of Content Strategy–What to do about Google killing SEO
    I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. But it shocked me that smart people like my co-panelist would abandon the field altogether because he was sure that Google is killing SEO and that trend will only get worse over time. How is Google killing SEO?
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Google] The Simple Cure for Google Algorithm Update Anxiety
    Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update. Its most recent outbreak occurred on May 22nd after Matt Cutts, head of Google’s webspam team, announced the release of Penguin 2.0. Google Algorithm Update Anxiety Overview. Google’s Quality Guidelines - Basic Principles.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Google] 3 Common Reasons Google Isn’t Indexing Your Website
    The post 3 Common Reasons Google Isn’t Indexing Your Website appeared first on Marketing Insider Group. Search Marketing google indexing SEOYou can spend weeks developing a website for your business, only to find that customers can’t even find it. Without visibility in search engines, all of that hard work will go to waste. When a customer enters keywords that should help them find your site, if they see only your competitors’ sites, you’ll quickly lose […].
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 8, 2014
    [Google] Google Unleashes New Unsubscribe Feature for Gmail
    Google has significantly simplified the unsubscribe process for Gmail users. In a recent Google+ post , Google announced that when you email a Promotions, Social or Forums message that includes an unsubscribe link, they’ll automatically place an unsubscribe link front and center next to the from address above your message. Google notes that “making the unsubscribe option easy to find is a win for everyone,” and we agree.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Google] 5 Ways to Get the Most From Google+ Communities
    Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. image credit: Google. Hashtags work on Google+, too!
  • BIZNOLOGY  |  TUESDAY, AUGUST 7, 2012
    [Google] How to court Google with chivalry and courtly love
    Google Demands Courtly Love. Google requires courtship and courtly behavior. While it is perfectly fine to have passion and excitement in your content-creation as your write your way into the Web and into Google’s many index servers, it’s not OK to go for a home run on your first date. Google wants to start a family with you, with your children as the happy searchers. Yard Crashing, Sure; Google Crashing, at Your Peril! Never try a Google Crashers.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Google] What Exactly Does Google Consider High Quality Marketing Content?
    In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Google] Google Penalties – All You Need to Know
    Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. ” Google on the other hand, deals out two types of penalties, algorithmic and manual: Algorithm Penalty: This is a penalty that has affected your site because one of Google’s many algorithms. Manual: Luckily, Google will inform you if you’ve been struck with a manual penalty.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Google] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic. Google Analytics SEO
  • MARKETING ACTION  |  MONDAY, OCTOBER 7, 2013
    [Google] Google’s Angry Birds
    Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. Between looking at Mozcast.com data and Google’s own announcement of roughly when it started rolling out (about a month prior to the announcement), it seems to have made its appearance around August 20, 2013. The hotter and stormier the weather, the more Google’s rankings change.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 2, 2013
    [Google] RIP Google Keyword Tool – What to Use Instead
    No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool. Google has a nice post that explains the differences between the two tools.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Google] Google AdWords Releases “Advanced Reporting” in Select Accounts
    Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! If you’ve been running Google AdWords campaigns for several years, you’ll recall that there used to be a “Report” tab that they removed and then had users use the “Dimensions” tab or the actual campaign, ad group, and keyword tabs to create reports.
  • BIZNOLOGY  |  TUESDAY, APRIL 17, 2012
    [Google] Why Can’t I Share to Google+ From My Apps for That?
    Hey, Google! Your Google+ app isn’t anywhere to be found. At first, I would post or check-in separately to Google+, using the photos taken on Hipstamatic or Instagram, but recently I don’t really want to go through the trouble. So, when I am short on time or with people, I will generally take a quick Instagram and get my Instagram family as well as Twitter, Facebook, Flickr, Tumblr, Posterous, and FourSquare in one shot — sorry Google+.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Google] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    No problem – Google+ Hangouts to the rescue! If you’re not familiar with Google+ Hangouts, it’s a free video chat service that allows you to catch up with friends via computer, phone or tablet. But what if you could use Google+ Hangouts to not only virtually ‘chill’ with friends, but use it as an innovative marketing tool? Our very own search engine optimization guys hosted their own Google+ Hangout with Skadeedle , discussing keywords.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Google] 10 Awesome Google+ Presentations to View Today
    of Google's new social network, Google+. Unfortunately, unlike Google's other attempts at achieving social networking success, given its quick success, it seems like Google might actually be onto something this time with Google+. This means marketers everywhere must pay attention and start taking advantage of the new social network to stay ahead of their competition and reap the marketing benefits Google+ can afford. Google+ is here.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Google] How to Please Google in a Post-Hummingbird World
    In the last three years, there have been 45 Google Search algorithm updates, all of which have enhanced the search engine’s ability to properly evaluate the user’s search query and provide the most relevant search results possible. Understanding Google''s Hummingbird Algorithm. To understand where Content-Centric Search is going , all you need to do is look at the development of Google Hummingbird.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Google] 9 Google Drive Tips You'll Wish You Knew All Along
    If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. That''s why it''s easy to forget that Google Drive is actually less than three years old -- and its predecessor, Google Docs, was launched less than ten years ago in 2006. Now, Google Drive is a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more. In fact, Google Drive has more value than meets the eye.
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Google] Why Google Plus is Our Company Content Hub (and should be yours)
    This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. I thought of this because when I ask B2B marketing and sales professionals about their use of Google Plus answers are either, “I don’t really use it, my customers aren’t there,” or “I post my content there just like I do with Twitter, LinkedIn, etc.”
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Google] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Google] Best Google AdWords Tips and Tactics of 2010
    Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. New keyword targeting feature rolling out globally by Google Inside AdWords. Google AdWords Quality Score Factors by PPC Blog. ** 5 Stars.
  • FATHOM  |  WEDNESDAY, NOVEMBER 4, 2015
    [Google] A Look at Google Display Network Data over the Past 365 Days
    I decided to look at Google Display Network (GDN) placements over the past 365 days. Two of placements were Google properties including youtube.com and mail.google.com. Also, if you are interested in identifying what sites are falling under the anonymous category, I found a great blog that can show you how to do that here leveraging Google Analytics. We also wanted to take a look at the Top Google Topics within the GDN in terms of impressions.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Google] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. To quote Google itself, “Algorithms are the computer processes and formulas that take your questions and turn them into answers.” 8 Fun Facts About Google's Algorithm.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Google] AI Throwdown: Google Assistant vs. Siri [Infographic]
    Two of the more notable -- and rivaling -- examples of this technology are Siri and Google Assistant. The latter is quite new, having just debuted in May 2016, when it hinted at the release of the Google Pixel, the mobile device to come integrated with it. The world is abuzz with tech talk.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Google] How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
    Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. 1) Go to your Google Plus “Profile” page. Otherwise, your Google+ profile won’t be able to crawl the posts you’ve published. Note: If you''re using HubSpot, this is as simple as adding your Google+ profile URL to your author profile.).
  • KEO MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Google] Google Becomes Part of New Alphabet Company
    In a somewhat puzzling announcement that had more than a few observers initially speculating as to whether it was some sort of prank or publicity stunt, Google just announced that it is becoming a subsidiary of a new larger conglomerate started by two original founders of Google. In an official announcement on the Google blog, Larry Page revealed that he and fellow Google co-founder Sergey Brin have created a new company, called Alphabet.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2012
    [Google] 5 Google+ Tricks to Dominate Google Search Results
    There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. In fact, because of the strong connection between Google+ and Google Search, businesses can't afford not to create and maintain a Google+ page.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Google] May Brings New Products and Updates from Google
    The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Many of our ongoing SEO clients are quite familiar with the Queries report that was available through both Google Webmaster Tools and Google Analytics. Google+ is Still Alive and Kicking.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Google] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. That dynamic is already widespread on Google.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Google] The Marketing Industry According to Google Autocomplete
    Well, Google''s kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. So we decided to run a little experiment to see how Google Autocomplete feels about marketing today. Marketing and Advertising According to Google Autocomplete. Blogging and Bloggers According to Google Autocomplete. 1) Google is. 2) Google is for.
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Google] Is Google Abusing Its Monopoly Power?
    As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. Google says it is making the change to protect people’s privacy when they conduct web searches. Some speculate Google also may be trying to make it harder for the NSA to spy on people. If the true goal were to protect user privacy, Google would also remove keyword data from paid search referrals through their AdWords product,” Fishkin says.
  • CONTENTLY  |  THURSDAY, AUGUST 4, 2016
    [Google] How Google’s Big AMP Update Will Affect Marketers and Publishers
    After Instagram copied Snapchat’s key feature on Tuesday, Google pulled a Facebook and introduced a feature that will increasingly keep content within its closed walls. Yesterday, Google announced that it’s expanding its Accelerated Mobile Pages (AMP) project to all mobile search results. When users search for a story, the link will load within Google instead of directing you to the external site if there is an AMP version available.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 4, 2011
    [Google] Will paid Spam Squads make Google irrelevant?
    My friend Helen Brown wrote this thought-provoking post on her blog, “ The Intelligent Edge &# and graciously allowed me to reprint it on {grow} … The Washington Post ran an article a few days ago exposing some shocking developments about spam and Google. Spammers are perfecting ways to cheat the Google system and are bringing it directly to you and me. It’s clogging up the works and many are starting to worry that Google isn’t taking the issue seriously enough.
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Google] An Overview of Google Analytics Goals & Conversion Metrics
    It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform. . Google Analytics.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 18, 2012
    [Google] Google finally gives you a way to escape Negative SEO
    Google had an announcement this week that has been a long time coming–you can now disavow links to your site. Because when Google figures out that you are cooking the links, it penalizes your site, assuming that some other links are faked, too. And that’s how Google is announcing this disavowal capability–if you screwed up and you can’t get rid of those links, then this tool helps you by telling Google not to count them and your penalty magically goes away.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 22, 2013
    [Google] Google’s Enhanced Search Campaigns: What You Need to Know
    Not long after I talked about building search campaigns that convert , Google rolled out its “Enhanced Campaigns” feature. Read on and see… Google has created its Enhanced Campaigns in response to the growth of the mobile web and consumers’ increased use of mobile search. For instance, Google’s Enhanced Campaigns will now include calls as conversions for no extra charge. But… Google giveth and Google taketh away.
  • HUBSPOT  |  SATURDAY, DECEMBER 8, 2012
    [Google] Google+ Now Lets Users Create and Join 'Communities'
    Google+ hasn't had a big update in a while, it seems. Earlier this week, Google+ rolled out its latest new feature thingy -- Google+ Communities. I'll explain what they are and how to set them up in detail in this blog post, but the long and the short of it is they're little online communities on Google+. But, you know, on Google+. What Are Google+ Communities? Google+ Communities are places for people to gather around a specific subject matter.
  • FATHOM  |  THURSDAY, JULY 25, 2013
    [Google] How to Claim a Vanity URL for Your Google + Profile
    Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles. However, if you search Google for instructions on making this happen, you’ll find that (up until this blog post) there has not been an easy-to-find, straightforward answer documented.…
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 31, 2013
    [Google] More SEO Tactics Bite the Dust with Google Penguin 2.0
    Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. In May 2013, Google Penguin 2.0 Google Penguin 2.0
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Google] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” I had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. – our Google Partner status. After diligently preparing for their exams, and spending hours in testing, all 7 members of eMagine’s Digital Marketing Department earned their Google Analytics Certifications.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Google — Launched AMP in Search web results. Google also provides a cache that can be used by anyone at no cost. The Google AMP Cache will cache all AMPs; other companies may build their own AMP cache as well.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Google] What the Death of Google Reader REALLY Means
    Pack your bags, Google Reader. For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And while a petition was even filed with the White House at one point to save Google Reader, we think Google is making the right choice. The move by Google makes a lot of sense. What other implications do you think the death of Google Reader has for marketers?
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 23, 2015
    [Google] Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know
    Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. There are usually speculations about algorithm changes, but rarely a firm statement form Google. This is Google’s recommended solution.
  • BIZNOLOGY  |  WEDNESDAY, MAY 1, 2013
    [Google] Beyond the Google Privacy Policy to Free Market Privacy
    Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. Internet Marketing Monthly Newsletter European Union Free market Google Government Privacy Privacy policy Security Photo credit: Sean MacEntee.
  • WRITTENT  |  THURSDAY, OCTOBER 3, 2013
    [Google] Google Hummingbird Search Algorithm: Challenge Accepted
    Have you heard about Google’s 15 th birthday present to itself? The name is a dramatic departure from the P-theme of their prior Panda and Penguin updates, but the company’s search chief Amit Singhal reports that Google Hummingbird is the biggest rewrite since 2001. The company’s offered few technical specifics on just what we can expect from Google Hummingbird, though search experts worldwide are quickly identifying what content marketers can expect in this all-new era of search.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Google] 4 Critical Ways Google+ Is Changing Search
    As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Since then, Google has slowly rolled out updates to how Google+ and +1 impacts search results, and these little changes are starting to add up. Google+ Content Appearing as Site Links in Search Queries.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] Google Inbox – Deliverability or Visibility?
    And Google knows this. Google recently introduced a new application, called “Inbox,” which will likely reduce your need to scour your already-swamped inbox for a boarding pass, a show ticket, or a receipt when you want it. So, what’s the big deal here – besides Google making a big deal out of it? As mobile email usage continues to skyrocket, Google responds to this inevitable trend by aiming to increase your productivity with a smarter email solution.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Google] Facebook Introduces New Search Feature – Should Google Be Worried?
    And it doesn’t end there; some news outlets such as Time are stating that “Facebook’s new search feature is a thinly-veiled shot at Google.” ” While Facebook’s search has been limited up to this point, this one improvement is unlikely to supplant Google’s stranglehold on search. The post Facebook Introduces New Search Feature – Should Google Be Worried? Social Media Facebook google Search social networking
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 4, 2015
    [Google] Changes in Google Searches Could Hurt Website Traffic: Learn What to Do
    Have you noticed Google is supplying answers to questions right on the search page? This feature, which Google calls Instant Answers is handy, but it can have an adverse effect on your company’s website traffic. Google is constantly making changes like this. As Google creates more and more features like Instant Answers, it becomes even more important not to rely on it for your website traffic. Google’s Instant Answers are usually a number or a name.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 5, 2013
    [Google] Your Google Places Questions Answered!
    We recently held an information-packed webinar about the power of Google Places. So, we asked Winston Cook, our Pro Webinar series guest host from the webinar to answer some of your most pressing questions about Google Places: Q: When you talk about updating your Google Place Pages , with “new content” what do you recommend? I know how to add new content to a website or a blog, but what does it mean to add new content to a Google Place Page?
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Google] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. They can’t be tracked as conversion goals with Google Analytics. At NuSpark, we usually add calls from ad conversions to our Google Analytics reporting. The post A CMO’s Guide to Conversion Metrics with Google Adwords appeared first on NuSpark Marketing.
  • KEO MARKETING  |  TUESDAY, JULY 28, 2015
    [Google] AdWords Now Includes Google My Business Ratings
    A new change will make Google My Business review and ratings much more important and potentially valuable. Google just announced that ratings from local Google My Business listings can now appear in Google Ads. Last year, Google made an enhancement related to these extensions, letting advertisers enable automatic linking of their Google My Business location information to their AdWords account. Local Search google SEO agency
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. Google's decision to launch this open-source initiative was rooted in the importance of improving the user experience (UX) for the millions of mobile searchers worldwide. Google has partnered with several different publishers and platforms to start using AMP on its content -- Twitter, Vox, BuzzFeed, and the Washington Post, to name a few.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Google] Mobile Enforcement Notices from Google
    That’s because you could soon (if you haven’t already) be getting a notice from Google pointing out that your site hasn’t been optimized for mobile. Google has reportedly started sending out mass mailings of these warning notices, which are being delivered via email or through Google Webmaster tools. Marketers who have been paying attention should have already noticed Google’s rapidly building, and not so subtle, emphasis on mobile optimization.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 21, 2014
    [Google] Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0
    Google’s head of webspam, Matt Cutts recently announced two new Google algorithm updates that could affect your business. For SEO pros, updates to Google’s algorithms are commonplace, but for the busy small business owner, they can be a confusing mess of black and white animals (penguin, panda). Just as a reminder, the Panda Algorithm is designed to prevent websites with poor quality content from appearing at the top of Google’s search results.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 30, 2013
    [Google] Getting the Most Out of Google Grants
    Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. In a previous post , we touched on the eligibility requirements to apply for Google Grants for Nonprofits (go check ‘em out now). In this post, we focus on how to get the most out of that Google Grants account of yours while keeping these restrictions in mind. Only applies to Google Search.
  • HUBSPOT  |  FRIDAY, MARCH 11, 2016
    [Google] Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce
    If you’ve searched Google recently, then you may have notice something different. Only, instead of characters, it’s Google search results. They tell Google what you’re actually selling. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies. Hello Product Placement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Google] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Google started using the “mobile-friendly” label in November 2014 , so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision to have mobile ranking signals carry more weight in its algorithm. Second, identify your mobile traffic from Google.
  • FATHOM  |  TUESDAY, MARCH 19, 2013
    [Google] Listen up, Google: Here Are My Demands
    As most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it. Even though I braced for impact knowing that Google … Continue reading → The post Listen up, Google: Here Are My Demands appeared first on Fathom.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Google] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. FYI if you’d rather watch a video, here it is: Step 1: On Google Analytics click on the Experiments word under the Content section.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Google] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. FYI if you’d rather watch a video, here it is: Step 1: On Google Analytics click on the Experiments word under the Content section.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Google] Amazon Echo vs. Google Home: 5 Important Distinctions
    Take Amazon Echo and Google Home, for example. Google Home. Google Home is described as “ a voice-activated speaker powered by the Google Assistant.” Here’s a look at how the app functions: But the Google Home device has far more capabilities than Allo. What really seems to differentiate Google Home, however, is the fact that it’s built by Google. Amazon Echo Vs. Google Home: 5 Important Distinctions. 1) Google Integration.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to increase keyword bid to the top 3 CPC estimate (based on auctions last 14 days) but don’t go over $8.00 The rule below tells Google to increase keyword bids to top of page CPC with a maximum bid of $8.00
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to increase keyword bid to the top 3 CPC estimate (based on auctions last 14 days) but don’t go over $8.00 The rule below tells Google to increase keyword bids to top of page CPC with a maximum bid of $8.00
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] Are Apple and Google protecting us or the criminals?
    In its announcement, Apple sought to distinguish itself as more protective of customers’ privacy than its competitors, saying it doesn’t use customers’ data to sell or target ads (a slam at Google’s Android system). A day after the Apple announcement, Google said that the next version of its Android operating system would also make it difficult for police to extract such data from suspects’ phones.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 15, 2013
    [Google] Will the New Google Maps Kill Local Search? [VIDEO]
    There’s a slick new update coming to Google Maps that’s going to make some big changes to the search functions. Google has been pressing the importance of mobile and Google+ log in for the past few months and this new map update should help drive it home. The post Will the New Google Maps Kill Local Search? SEO/SEM Videos google Google Maps google maps changes google maps update local search Local SEO New Google Maps SEO videos
  • KEO MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Google] Google Updates Structured Data Tools
    So if you want Google or other search engines to see and share your information correctly, you need to make this a high priority. In an effort to make things easier for everyone involved, Google recently announced updates to several tools and processes related to structured data. First, it introduced a new structured data testing tool, which is designed to better reflect how Google interprets a website’s structured data markup.
  • NUSPARK  |  SATURDAY, OCTOBER 8, 2016
    [Google] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale. Google has a number of milestones, however, that can be imported provided they are set as conversions. Below from Google: Configure your Salesforce account.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Google] Google Rolls Out New Way for Nonprofits to Collect Donations
    Today, Google For Nonprofits opened up its mobile donation app, One Today , to all Android users in the U.S. Users will receive donation receipts after each donation payment is made (the app does not charge users for each $1 donation, rather it groups pledges and asks users to confirm a credit card charge periodically via Google Wallet ). Once you are an approved Google for Nonprofits member, it takes only a few minutes to register and set up your first project.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Google] Putting Google’s ‘not provided’ Keyword Update in Context
    We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. Moreover, this absence of information and shift in analytics transforms our SEO strategy — not surprisingly, one that aligns with the direction of our main partner in SEO, Google. Google Analytics SEO
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Google] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. This is a far cry from the single digit percentages Google spokespeople indicated marketers would realize in late 2011. B2B Google Search Engine Marketing Blog
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Google] 5 Steps for a Most Excellent Google Hangout
    by Jason Miller So you want to host a Google hangout? Google+ is the sleeping giant of social media networks. I have hosted many a Google Hangout over the past couple of months and believe me, it’s not the cakewalk that Google makes it out to be by any means. Set up a Google Event. Ready to see a Google Hangout live on-air first hand? Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout.
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Google] How to Create a Google+ Event [Quick Tip]
    Google+ has a slew of amazing features and hidden gems that may or may not come in handy in your marketing, but Google+ Events are definitely one feature that every business should consider taking advantage of. Google+ Events can help you get the word out and amplify the reach of your event. One of the biggest benefits of Google+ Events is the fact that anyone using Gmail or Google Calendar will easily be able to add the event right onto their calendars.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Google] How to Build the Best Google AdWords Campaign
    Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. This involves some financial information so that Google can get paid for each click, so be ready with all your banking credentials. Once you have the hang of everything, you can go back and change your settings to automatic or maybe even apply for a Google credit line.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Google] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Google] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    You may have heard the news by now: Google has rolled out a new algorithm for all search results. According to those at the launch announcement last week (held in the Menlo Park garage where Google was founded), Hummingbird is “the biggest overhaul to their engine since the 2009 ‘Caffeine’ overhaul (which focused on speed and integrating social network results into search) and that it affects ''around 90% of searches.’
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Google] Official Google Docs Blog: Live blogging with Docs
    This tutorial will show you how to use Google Docs word processor for blogging a live event – it could be a keynote address or a conference call with media or someone speaking at a local BarCamp in your city. To get started you would need a laptop computer, a free Google account and few inches of free space to sit (or stand) in the conference room. Now as soon as you write something in this Google document and hit save, the content will appear instantly on your blog.
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Google] Three Ways to Build Links in the Age of Google Penguin
    Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. Your mileage may vary (ibm.com has millions of ranking pages in Google). Image credit: Getty Images via @daylife.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Google] What to Consider Before Setting up Google Tag Manager
    In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. If you’re “sold” on Google Tag Manager, and are considering taking the preverbal plunge into the world of tag management, I would recommend that before you dive in that you take a step back and put some time into a well-thought-out plan for implementation. B2B Web Strategy Google Analytics
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Google] Google’s Biggest Search Algorithm Updates Of 2016
    Our annual visual rendition of the most significant changes to Google’s search algo is out! … Continue reading "Google’s Biggest Search Algorithm Updates Of 2016". The post Google’s Biggest Search Algorithm Updates Of 2016 appeared first on Marketing Insider Group.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 26, 2012
    [Google] Why You’re Going to Buy More Google AdWords [Chart]
    by Egan Cheung | Tweet this For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms when concurrently logged into any of their services (Gmail being the obvious one that most people leave logged on, with Google+ the fastest growing). 4 years ago, “my Google” was the same as “your Google”. But – never fear – Google has an alternative for you: just buy ads from them.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Google] 5 Goals for B2B Brands to Measure in Google Analytics
    There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take. Keeping in mind that a specific goal is nearly always associated with some type of conversion, here are five different goals B2B marketers should consider tracking in Google Analytics: 1.
  • PUZZLE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Google] Online Ad Metrics & the Google Activate Initiative
    Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics. Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression.
  • NUSPARK  |  SUNDAY, APRIL 22, 2012
    [Google] Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
    Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Google] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. Once you have identified the content that drives the most traffic, use them as fodder to share on Google+. If you intend to publish 3-4 posts per day, Google explains, make sure you stagger them throughout.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 3, 2013
    [Google] What Google’s Latest Panda Update Means for Your SEO
    When Google’s so-called Panda update dropped in 2011, it turned the world of search on its head: quality, not keywords, would dominate from here on out and content would be king. Now Google has updated its algorithms again—call it Panda 2.0—and and every marketer and small business needs to adapt once more…but this time Google is making it trickier by refusing to go public with its changes. Google’s job is to rank the best sites in the world for a given query.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Google] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? This result is a combination of Knowledge Graph and Google Maps information, typically appearing on the right-hand side in desktop searches but at the top of most mobile results.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter''s data stream. In this post, I will focus on how you can benefit from the new deal between Google and Twitter.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Google] The Message of Google’s New Algorithm: Be Authentic or Else
    Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. Just as Google’s update is putting a shiver down the spine of SEO company executives, it should make content factories shudder as well. Google says its time to get with the program – or face the consequences! Photo credit: Wikipedia.
  • FATHOM  |  MONDAY, APRIL 29, 2013
    [Google] Top Ways to Combat Rising CPC from Google Enhanced Campaigns
    Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns. … Read the rest The post Top Ways to Combat Rising CPC from Google Enhanced Campaigns appeared first on Fathom. Online Advertising/SEM/Display google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns updates
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Google] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. Why, Google. So Google says, the reason for the switch is to provide “extra protection” for searchers.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Google] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Skyglue takes Google Analytics to the next level.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Google] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    How Does Google Rank Videos? In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, number of backlinks, and RankBrain are the most important signals. Providing both a video and transcription on a single page offers dual benefits: it caters to different reader preferences, and it makes video content more likely to appear in general Google searches.
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