Brain-Based Blogging: The 4 F’s of Action

Writing on the Web

How is blogging and online content marketing like psychotherapy ? Let me share some thoughts I had this week about how people respond when they read online. We wouldn’t be here talking about content marketing if our ancestors hadn’t become good at all four “F&# actions, especially the last one. Maybe online our brains now react differently to emotions? Related posts: Brain Based Blogging: Lessons from Neuroscience for Content Marketing.

The Hydra of Web Site Development


While technology skills are important, they are not necessarily key, any longer, to the development of a truly effective online presence. GoDaddy's WebSite Tonight ) to professional-grade (such as the Neuance tool from Neulogic ), taking the technical burden off the business. If you're not sure where to look, there are national marketing temp firms such as The Creative Group and Aquent who can connect you with professional graphic artists on a project basis.