Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. Enterprise Wiki. managing wiki growth. millennial generation. user generated content. using wiki in education. wiki adoption strategies. wiki pilot. Wiki tools. Wiki Uses. About.

Wiki 237

TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

Home » How Wiki Software is Changing Communication. How Wiki Software is Changing Communication. How wiki software is reforming bloated bureaucracies and changing the face of communication. a user-generated Capitol Hill founded by former U.S. Articles. Issues.

Wiki 191

Role of social media in knowledge management

Biznology

Your knowledge base probably includes blogs and wikis, or other types of online content, and as we have mentioned, social media is also a place where knowledge is shared. There are a few important similarities between knowledge management and social media.

3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

You might consider AMP for informational blogs, wikis, or other static help documentation. I’m constantly trying to prove that the traffic I helped generate had positive business results. The slower a page, the less traffic you can generate from it. I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times.

Mobile 148

4 Ways Demand Generation Marketing Is Like Football

Marketo

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. Demand Generation b2b Consumer

The Ultimate User-Generated Content Guide

Sprout Social

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content?

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Then generate reports for the tasks in those scenarios, showing the (a) tasks completed (b) time required (c) workload on different users and (d) error rates. I’m really curious to learn what you think (on the assumption that “you”, the readers of this blog, include many demand generation vendors and users).

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Content Marketing Tips for Lead Nurturing

B2B Lead Generation

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Content Marketing content marketing lead generation Lead Nurturing Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content.

Demand Generation Best Practices: Thought Leadership with The LeadSloth

Marketo

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient. The seller that best understands this buying process and adjusts its demand generation process accordingly has the biggest chance of commercial success.

JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

Wikis as a Tool for Collaborative Course Management. world, wikis have emerged as a tool that may. Because of a wiki?s. use a wiki as a course management tool, and shares. Keywords : Wiki, Course Management, Collaboration, Web 2.0, collaborative web application known as a wiki to. wiki allows users to create, post, edit, or delete. As such, a wiki is a useful tool for. By introducing a wiki for collaborative. Enter the Wiki.

Wiki 128

Matching Social Media to Your Needs and Resources

Customer Experience Matrix

Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. But let’s assume it’s a small company, with limited media reach and funding, and that it also lacks technology and experience for social networks and Wikis.

The Succession Planning Process – Tips for Transferring Skills to New Leadership

Hinge Marketing

Engage across generational divides. An important place to begin the succession planning process and ensure critical skills transfer is to engage and empower your teams across the generational divides. Any Industry High Growth Lead Generation

The Ultimate Growth Marketing Software Stack

Lead Liaison

For example, customer documentation, employee handbooks, and corporate wikis to document process. Best Practices Revenue Generation Blog Sales and Marketing Tools growth marketing technology stack

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

This can be as simple as starting a blog or incorporating a wiki using free or commercial tools , or as complex as implementing a social media platform from a vendor such as BeeTooBee.com or Awareness.

Viral 26

Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Marketo

Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. B2B Marketing Social Media b2b marketing B2B social media Demand Generation lead generation

Follow the Money: The Primary Responsibility for CMOs

ViewPoint

Generate Demand. Branding has gotten a lot of attention in B2B over the last ten years or so, as traditional agencies, to generate more revenue, jumped on the band wagon of brand measurement and improvement for B2B. https://en.wikipedia.org/wiki/Follow_the_money.

Wiki 284

Growth Marketing Software Stack for B2B Companies

Lead Liaison

For example, customer documentation, employee handbooks, and corporate wikis to document process. Best Practices Revenue Generation Blog Sales and Marketing Tools growth marketing technology stack

The Ultimate Guide to Organic Quora Marketing

Albacross

There is no best practice for writing the killer answer that will generate views, upvotes and clicks, but rather some unwritten rules that will help you to achieve that. Update the Quora wiki with your brand if it’s relevant to the user’s intents.

150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). If this really takes off, perhaps the list can be maintained in a communal form such as a Wiki. Tags: marketing automation request for proposal system requirements software selection raab guide demand generation

RFP 168

Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) In fact, the fit is so obvious that it doesn’t seem to have generated much comment, at least among the marketing gurus I read. Tags: day software marketing automation Web content management lead management adobe demand generation

Book Review: The Social Employee

Webbiquity

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. One of the most powerful impacts of social media is the way has democratized brands.

Review 277

An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

Within Lead Liaison we use a solution from atlasin, it’s called Complements, its kind of a Wiki. A lead is somebody where you may be engaged them, you’ve generated interest. To watch “An Introduction to Sales Enablement” in its entirety, click here. Summary.

Sales 68

Hiring the Perfect Person to Run Your Social Media

Act-On

Your social media work is generating a small but steady trickle of sales. For example, after you finally get some tracking set up, you could learn that your Facebook work is a bust, but Tumblr is actually generating a positive ROI.

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Tettra, which currently markets itself as a wiki for Slack users, is built on top of Slack’s API. Here are other perils and perks Andy and Nelson considered: Despite the risks, Andy and Nelson decided to build their product on Slack, and within two years, they were generating $25,000 in monthly recurring revenue (MRR). There was this huge interest in and demand for basically a Wiki for Slack,” Nelson said.

Wiki 57

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). However, this might not be typical: the Alterian acquisition has attracted a lot of attention and generated more than 400 new trial users (per a Twitter post).

Hiring the Perfect Person to Run Your Social Media

Act-On

Your social media work is generating a small but steady trickle of sales. For example, after you finally get some tracking set up, you could learn that your Facebook work is a bust, but Tumblr is actually generating a positive ROI.

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis.

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

Personal wiki. Semantic Wiki. Weblogs (with RSS) and wikis are emerging as important elements of some organizational bottom-up PKM systems. The use of MediaWiki as a combination knowledge management/project tracker/note taking/document generation software has been suggested. Personal knowledge management. From Wikipedia, the free encyclopedia. Jump to: navigation , search. This article or section appears to contain a large number of buzzwords.

How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Without it your brand wouldn’t exist — and you’d be unable to generate awareness or revenue. A content level refers to the level of content in a brand hierarchy.

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Tettra, which currently markets itself as a wiki for Slack users, is built on top of Slack’s API. Here are other perils and perks Andy and Nelson considered: Despite the risks, Andy and Nelson decided to build their product on Slack, and within two years, they were generating $25,000 in monthly recurring revenue (MRR). There was this huge interest in and demand for basically a Wiki for Slack,” Nelson said.

Wiki 40

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Tettra, which currently markets itself as a wiki for Slack users, is built on top of Slack’s API. Here are other perils and perks Andy and Nelson considered: Despite the risks, Andy and Nelson decided to build their product on Slack, and within two years, they were generating $25,000 in monthly recurring revenue (MRR). There was this huge interest in and demand for basically a Wiki for Slack,” Nelson said.

Wiki 40

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Some sort of self-generating wiki might work. That Scott Brinker is such a devil. Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August.

Rules 254

A Complete Guide To The Buyer Journey

bizible

Referenceable and wiki style is important here. Through a focus on education and ingredient sourcing, he helps a younger generation of foodies learn what to look for when shopping for the luxury food. The buyer journey is often described in terms of content needs or customer needs.

Book Review: Social Media Marketing

Webbiquity

Wikis (Wikipedia, hundreds of specific topic-focused wikis). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose.

Review 223

1 Awesome Way To Create Great Content

Marketo

Basically, your program guidelines, whether they are on an internal wiki, a landing page, in an ebook, or part of an internally shareable slide deck, need to tell your audience what’s in it for them, how they can get started, what to expect, and the expectations. Internal Wiki.

Wiki 137

How to Write a Social Media Policy

Webbiquity

Wikis. Don’t use images or content generated elsewhere without permission. • Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not.

Healthcare Marketers: Stop Wasting Money & Use Negative Keywords

Fathom

However; if budget is limited, we may choose to add these as negatives if we’re focused on generating conversions: “What is” Define. Negative keywords are a fundamental requirement when running paid advertising for any accounts.

When does content need to be mobile?

Chris Koch

One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. We got a question this week from an ITSMA client asking about developing a business case for creating mobile applications for their website content. I said that I haven’t seen any of those business cases yet. And I don’t think I ever will.

Mobile 100