Trending Sources

The Demise of the White Paper is Greatly Exaggerated

The Point

A simple explanation is that marketers love the new and different and bright and shiny, and nothing generates views and shares more than telling marketers that everything they’re doing is old-fashioned and outdated and well, deceased. Expand Beyond the White Paper.

Paper 124

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly.

Paper 126

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.”

Paper 90

White Paper Do’s and Don’ts

emedia

These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Link to your white paper on your home page.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . .

Paper 101

8 Questions to Help You Decide if Your Content is Good Enough

The Point

The best demand generation campaigns start with content that your prospects want. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons.

Help 102

Not All Industrial White Papers Merit Registration

Industrial Marketing Today

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papers

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? With all of these advancements for content marketing, it’s about time we shred the white paper.

Paper 40

A Follow-Up Strategy for Content Syndication Leads

The Point

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”.

Paper 99

End Death by PowerPoint and a 1,000 White Paper Cuts

The ROI Guy

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

What is an Interactive White Paper?

The ROI Guy

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions. Based on the profile, the white paper content intelligently fine tunes itself to be more relevant and personalized for a prospect’s particular research and needs. interactive smart content interactive white paper Demand Generation Pisello Alinean

Permission Marketing Drives White Paper Relevance

NuSpark

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial.

B2B Marketers Can Benefit from Creating White Papers

KEO Marketing

By contrast, white papers have been consistently viewed as a type of content that can have an impressive ROI for B2B marketers. In one recent survey conducted by the Content Marketing Institute, 58% of B2B marketers said white papers are an effective marketing tactic.

Paper 24

White Paper Alternatives for the Savvy B2B Marketer

SnapApp

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. How to get started: Pull from your existing materials (white papers, eBooks, etc.)

Paper 34

The B2B Marketer's Guide to Interactive White Papers

SnapApp

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue.

Paper 29

Why This Holiday Email Campaign Misses the Mark

The Point

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. One of my favorite lead generation mantras is this (repeat after me): Sell the Offer, Not the Product.

Email 69

A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)

The ROI Guy

A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner.

Paper 21

Case Study: The New UK CIO Interactive White Paper (by IDG & sponsored by Dell | Intel)

The ROI Guy

To make the study results more personalized and relevant, and to drive better lead generation and quality, Dell and Intel worked with Alinean to create an Interactive White Paper, customizing the research results, findings and recommendations based on the prospects’ industry and size.

Paper 20

Guidelines for White Papers and Case Studies

Marketing Action

Initially, the majority of content generated by businesses was research. This was often difficult to read and interpret, and soon evolved into the white paper, which simplifies research findings and states benefits backed by facts. Guidelines for white papers.

When are Interactive White Papers best used in the sales & marketing process?

The ROI Guy

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Interactive White Papers that contain personalized research, simple diagnostic assessments, relevant case studies and personalized solution recommendations serve best during this stage. interactive smart content interactive white paper Demand Generation Pisello Alinean

Paper 18

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. White papers have the largest spread between very valuable and little value.

How to Write a Better Content Syndication Abstract

The Point

If a prospect searches on a particular topic and sees a list of ten white papers on that subject, the title of your content and the quality of its abstract will likely be the difference between that prospect downloading your content vs. your competitor’s. Download this paper now.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

For instance, you could offer a complimentary white paper or case study download, available exclusively to those who subscribe to your communications.

Opt-in 108

5 Common Content Syndication Mistakes

The Point

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com.

Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Or start with one core piece of content – say, a white paper – and then repurpose it in multiple forms.

5 Creative Ways to Make Your White Paper Irresistible

The Point

I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.)

3 Blog Posts on Crafting Amazing B2B Content

emedia

Surveys show 3 widely popular kinds of content: white papers, infographics, and eBooks. Ebook White Paper Development Homepage Content Creation Lead Generation White Papers Blog Repurposing Content Blog Post Infographic Development Resources Infographics Ebook Development Content MarketingSome of our best recent posts on content creation, we hope you find them helpful!

How to Craft White Papers that Generate Quality Business Leads?

Ambal's Amusings

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.

Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral.

Are Your White Papers Accomplishing Your Lead Generating Goals?

NuSpark

Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. A better question to ask might be, “Am I using white papers correctly?” Sadly, often the answer is “No.”.

Paper 13

What Happens When You Need B2B Content but Have No Budget?

emedia

Have you been tasked to create fresh content to generate leads but have no budget? Ebook Content Creation Lead Generation White Papers Inbound Leads Blog Blog Post Infographics Homepage Resources

Paper 35

5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Games and contests aren’t likely to generate a high percentage of qualified leads as a rule, but they can still serve a serious business purpose.

How to Build Your Content Portfolio with Fresh eBooks

emedia

Content Ebook Webinars Homepage Content Creation Lead Generation White Papers Q&A Blog Blog Post Ebook Development B2B ResourcesWant to see how you can produce fresh eBooks with existing content? Get ideas and inspiration here. eBooks are worth investing in for 2016.

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

But any way you cut it, it’s still all about lead generation. There’s no shortage of lead generation tactics. So if you’d really like to make 2017 the year your website becomes a lead generation machine, take a look at the suggestions below. If you’re doing lead generation, you’re using forms. The good news is that if you create even a couple of landing pages, you’re going to see a significant jump in how many leads you generate.

How to Target a Non-Technical Audience Using Content Syndication

The Point

The right white paper title can serve as a very effective way to target the right audience, regardless of where it’s hosted. On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks?