Scoop.it!
FEBRUARY 7, 2023
As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. You can then use this information to determine which influencers you need to approach and what kind of user-generated content will resonate best.
Spiralytics
OCTOBER 19, 2022
User-generated content (UGC) is a vastly popular topic in the digital marketing industry and it’s for a good reason. For the uninitiated, user-generated content refers to the content created by other people such as your loyal customers, influencers, brand ambassadors, and so on.
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Contently
JANUARY 20, 2023
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers.
Tapinfluence
MAY 26, 2022
User-generated content can make anyone into an influencer, where authenticity shines through in each post and highlights the purpose of a brand’s product or service. User-generated content is effective because it is unsponsored and occurs much more organically than most other content that a brand can share on social media. Short videos belong on TikTok or Instagram. Longer videos or text posts usually perform better on Facebook.
DivvyHQ
AUGUST 6, 2020
To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.
Huptech Web
DECEMBER 2, 2022
What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)?
Buffer Marketing
JUNE 6, 2022
In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.
Hootsuite
JANUARY 13, 2022
Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? Why is user-generated content important?
Stevens & Tate
AUGUST 25, 2020
One source of content generation you may not have tapped into yet is user-generated content. What Is User-Generated Content? User-generated content refers to content created by consumers and not brands. How To Source Usable Generated-Content.
Single Grain
OCTOBER 25, 2022
With the explosion of social media, user-generated content has quickly become an integral part of influencer marketing. What Is User-Generated Content? 60% of people say that UGC is the most authentic type of content (compared to just 20% for brand-generated content).
RockContent
JUNE 17, 2020
User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content? Video content.
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KoMarketing Associates
NOVEMBER 2, 2017
User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Users have to visits booths to get entered to win prizes. In addition, it’s a great way to generate additional audience interaction.
Zoominfo
AUGUST 27, 2018
We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. UGC can take many forms including videos, testimonials, blog posts, or a single post on Twitter, Facebook, or Instagram.
Influitive
JANUARY 5, 2017
With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. B2B marketers can be pretty vain. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. Everyone knows Carly.
seo.co
MAY 17, 2021
It’s something marketers call user-generated content, and it has the potential to take your marketing to the next level. What is User-Generated Content? Common types of user-generated content include: Social media content.
Hubspot
JUNE 30, 2020
In my research phase , I spend hours on end scouting listings, looking up addresses on Google Maps, researching neighborhoods, skimming through Yelp reviews of prospective property managers, and analyzing photos or video tours for potential problems that an unseen apartment could have.
Scoop.it
MARCH 1, 2022
Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. You can see user-generated content all over the Web in many types: Social media posts, videos, reviews and testimonials, articles and posts on blog sites , etc.
Spiralytics
MAY 30, 2022
In the online world, user-generated content (UGC) has become an effective form of engagement, allowing brands to connect with their customers organically. With UGC, you get to show off your products and services to users in an honest and organic way.
Sprout Social
OCTOBER 5, 2016
With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content? User-generated content is a source of content crafted by a consumer, social media follower, fan or influencer that lives under your brand’s properties.
PathFactory
MARCH 22, 2019
As you can imagine, a video baby monitor is essential for my wife and I to keep tabs on him as he explores his newfound twilight freedom. Naturally, I hopped on Amazon and binge-consumed all the information I could find on video baby monitors–pictures, specs, feature sheets, product reviews, you name it. The post PathFactory + G2: Enable Your Buyer With User-Generated Content appeared first on PathFactory.
Outgrow
JANUARY 25, 2022
Benefits Of User-Generated Content [Infographic]. While there are numerous marketing tools to strengthen your content marketing efforts, User-Generated Content is one of the most powerful tools out there. Benefits Of User Generated Content.
Launch Marketing
SEPTEMBER 19, 2018
However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. In this blog post, we’ll explain the basics of user-generated content, why it works and give an overview of the most successful campaigns. Read ahead to learn how user-generated content can take your social media content strategy to the next level. What is User-Generated Content?
nDash
OCTOBER 23, 2018
And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. But user generated content definitions have grown too narrowly-focused on social media platforms. Why User Generated Content Matters.
ClickZ
MAY 15, 2019
User-generated content (UGC) has grown in popularity with the proliferation of social media. It can take a number of forms — including product reviews, product ratings, Q&As, social media posts, photos, and videos. This chart from Statista shows how much online shoppers agreed or disagreed with the following impacts of user-generated content. User generated content can be incorporated onto product pages, home pages, community galleries, etc.
LEADership
MARCH 29, 2016
They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. Other types of user-generated content include blogs, reviews, and status updates. Savvy businesses can encourage users to create favorable content for their brand.
Schubert B2B
OCTOBER 31, 2017
One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. It can refer to pictures, videos, testimonials, tweets, blog posts and anything else that the contributor uses to promote the brand — rather than the brand promoting itself. The user/customer submitting the content also benefits from these endorsements.
Schubert B2B
OCTOBER 31, 2017
One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. It can refer to pictures, videos, testimonials, tweets, blog posts and anything else that the contributor uses to promote the brand — rather than the brand promoting itself. The user/customer submitting the content also benefits from these endorsements.
Marketo
JUNE 3, 2016
What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. Here are three ways that you can use user-generated content to grow your business: 1. These user-generated photos show the enthusiasm of the Tribesports community and encourages others to join.
Content Standard
NOVEMBER 22, 2017
But perhaps more importantly, while other games struggle to get hold of a content edge (for instance, World of Warcraft’ s creators Blizzard Entertainment lost $430 million on a failed movie ), Eve has nurtured a community that creates some of the best examples of user-generated content a marketer could ask for. The game has user-run “corps” that rise and fall, trade and fight. The Greatest User-Generated Content in the Solar System.
DivvyHQ
MAY 10, 2022
With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing.
Vidyard
OCTOBER 14, 2015
Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. Through the Reinvent the Draught Beer Experience challenge, customers could share videos and ideas to help improve the product (while, of course, increasing brand engagement!). Kia discovered the power of reviews, and used them to create this convincing video ad: Market your events. Create video campaigns.
Buzz Marketing for Technology
NOVEMBER 24, 2010
So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. 150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!)
Hubspot
SEPTEMBER 22, 2016
User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. Member generated content also influences other members, which you can use in member retention and re-engagement campaigns. When you have in-person events, always get some video that shows attendees.
Content Standard
JULY 25, 2017
She’s worked all week to crank out two articles and a video for her B2B software brand. From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. First off, let’s get it out there: I’m a huge user-generated content nerd. Sure, some user-generated content can be a bit off-the-wall.
Hubspot
MARCH 12, 2015
There is an option for burned out business owners, and that’s user generated content. Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.
DivvyHQ
SEPTEMBER 7, 2022
Advertising is dead, right? Not so fast. Turns out, the creator economy is opening new advertising doors that might actually make the tactic more effective than ever. But it's important to understand how the creator economy is redefining advertising as a practice. Let's dig in, shall we?
Marketing Insider Group
MARCH 15, 2022
If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. Ready to give your video strategy a boost? Live Video.
DivvyHQ
NOVEMBER 25, 2020
We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best?
Influitive
JANUARY 27, 2017
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If
Outgrow
NOVEMBER 30, 2022
How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. .
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