The Marketer’s Guide to User-Generated Content

Zoominfo

We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

How to Leverage User-Generated Content Marketing to Achieve Amazing Results

DivvyHQ

To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.

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Guide to User-Generated Content in SEO & Digital Marketing

seo.co

It’s something marketers call user-generated content, and it has the potential to take your marketing to the next level. What is User-Generated Content? Common types of user-generated content include: Social media content.

3 Engagement-Driving Examples of B2B User Generated Content

Marketing Insider Group

The post 3 Engagement-Driving Examples of B2B User Generated Content appeared first on Marketing Insider Group. Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital world has clearly experienced a massive transformation over the past decade. In the wake of this digital tsunami, marketers have been left with a few priceless gems. One of the most notable: the phenomena of […].

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Users have to visits booths to get entered to win prizes. In addition, it’s a great way to generate additional audience interaction.

Sourcing User Generated Content

Stevens & Tate

One source of content generation you may not have tapped into yet is user-generated content. What Is User-Generated Content? User-generated content refers to content created by consumers and not brands. How To Source Usable Generated-Content.

Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Hubspot

Ultimately, I'm more likely to respond to an apartment listing with a great tenant-generated virtual tour than a listing with over-produced images or videos edited by an outsider. Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content.

4 Steps to Sourcing Customers for Amazing User-Generated Content

Influitive

In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services. And with consumers trusting product reviews 12 times more than traditional.

User-Generated Content: Let Your Fans Do Content Creation Work for You

Content Marketing Institute

Continue reading → The post User-Generated Content: Let Your Fans Do Content Creation Work for You appeared first on Content Marketing Institute. Content creation is hard. But you don’t have to do all the heavy lifting on your own.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Oracle

User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. A study by Pixlee has shown that displaying user-generated content on marketing channels can increase online conversions two to four times. When used correctly, broadcast email campaigns can help you reach customers at scale.

How to Collect User Generated Content (UGC) with DAM

Brandfolder

Sometimes the best person to tell the world about your brand isn’t you or even someone on your team. Your customers’ stories about your brand and its impact on their

5 Ways User-Generated Content Amplifies Your Social Media Strategy

Marketing Insider Group

According to a research study, 74% of all Internet users use social media. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social media brings online conversations to life. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges. Consumers are sharing […].

How to Create Authentic Marketing with User-Generated Content

Marketing Insider Group

Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily. The post How to Create Authentic Marketing with User-Generated Content appeared first on Marketing Insider Group. Over the past decade, social media has completely transformed the way people create, consume and share content.

4 Ways B2B Players Can Leverage User-Generated Content to Attract More Leads

Act-On

Learn 4 ways that you can leverage user-generated content to attract more leads. Content created by your customers can enhance your marketing strategy. Content Marketing Corporate Customer Marketing

How Many More Leads Do App Users Generate? [CHART]

Oracle

by Jody Mooney | Tweet this In celebrating the Eloqua AppCloud’s first birthday this week , we thought it would be interesting to take a look at the contrast in leads generated by marketing organizations using apps compared to those who are not. Generating leads comes from the ability to attract and convert potential buyers. How Many More Leads Do App Users Generate?

9 Pieces of Advice To Write Catchy and User Generating Content

Marketing Insider Group

The post 9 Pieces of Advice To Write Catchy and User Generating Content appeared first on Marketing Insider Group. Content might not be king, but it sure is your kingdom. And unless you make it a pretty kingdom, with rivers, lakes and perhaps a nice castle on a mountain top, you’re not going to get many tourists, however good your advertising campaign might be. For that reason it’s important that you focus first and […].

19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017

Influitive

Content Marketing B2B advocates b2b content marketing B2B marketing b2bmarketingzone case study content marketing plan content marketing strategy customer advocacy customer advocates customer stories customer success stories examples of user-generated content marketing content strategy UGC ugc marketing UGC platform user generated content user-generated content campaigns user-generated content examples user-generated content marketing user-generated content websites

Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement

Crimson Marketing

Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content. The post Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement appeared first on. There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience.

PathFactory + G2: Enable Your Buyer With User-Generated Content

PathFactory

According to 2018 Demand Gen Report Content Preferences Survey , the most credible sources of content for B2B buyers are peer reviews / user-generated content (UGC) (64%) and third party publications or analytics reports (64%). The post PathFactory + G2: Enable Your Buyer With User-Generated Content appeared first on PathFactory. PathFactory News Product Information integration reviews user-generated content

The Ultimate User-Generated Content Guide

Sprout Social

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content? User-generated content is a source of content crafted by a consumer, social media follower, fan or influencer that lives under your brand’s properties.

5 Ways To Entice Customers To Be In Your Video Marketing Campaigns

Influitive

Content Marketing advocate video b2b marketing personalized video b2b marketing videos b2b video b2bmarketingzone creating videos examples of user-generated content making creative video content personalized video UGC ugc marketing UGC platform user generated content user-generated content campaigns user-generated content examples user-generated content marketing user-generated content websites video marketing video marketing campaign

How S’well uses Curalate to drive sales with AI + user-generated content

ClickZ

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images. User-generated content celebrates brand loyalists.

5 Noteworthy User Generated Content Examples & Benefits

Stevens & Tate

One type of content that you should focus on is user generated content. User generated content adds to your content’s variety and provides benefits. Before going into some user generated content examples, it’s important that you understand what those benefits are. The Benefits of User Generated Content. However, user generated content does it for you for free. 5 User Generated Content Examples.

Photoslurp: How user-generated content (UGC) can increase online sales by 15%

ClickZ

User-generated content (UGC) has grown in popularity with the proliferation of social media. Per Statista , the most popular types of user-generated content in the US in 2017 ranked like this: As far as benefits, user-generated content helps customers by increases purchasing confidence, creating an authentic shopping experience, and pulling out trending products. He then went back to that user [who had suggested the change].

User-Generated Content Can Happen in B2B Marketing Strategy

Content Standard

From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. First off, let’s get it out there: I’m a huge user-generated content nerd. Sure, some user-generated content can be a bit off-the-wall. Yes, user content might be a bit of a hard fit for your brand at the onset. It’s been a long Friday for Sarah.

Tapping in to the Power of User-Generated Content

Launch Marketing

However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. In this blog post, we’ll explain the basics of user-generated content, why it works and give an overview of the most successful campaigns. Read ahead to learn how user-generated content can take your social media content strategy to the next level. What is User-Generated Content?

How to Retain Customers Using User-Generated Content [Free Guide]

Hubspot

With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. We've partnered with Yotpo to bring you How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers.

It’s Time to Think Bigger with User Generated Content

nDash

And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. But user generated content definitions have grown too narrowly-focused on social media platforms. Why User Generated Content Matters.

5 Noteworthy User Generated Content Examples & Benefits

Stevens & Tate

One type of content that you should focus on is user generated content. User generated content adds to your content’s variety and provides benefits. Before going into some user generated content examples, it’s important that you understand what those benefits are. The Benefits of User Generated Content. However, user generated content does it for you for free. 5 User Generated Content Examples.

Millennials Love User-Generated Content

LEADership

They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. Other types of user-generated content include blogs, reviews, and status updates. Savvy businesses can encourage users to create favorable content for their brand.

The 10 Best User-Generated Content Campaigns on Instagram

Hubspot

We're more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions -- and that's the logic behind user-generated content on social media. User-generated content, or UGC, consists of any form of content that's created by users and consumers about a brand or product. UGC isn't paid for, and its authenticity makes the user the brand advertiser as well. Why User-Generated Content?

How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads. In some cases, owned media can also end up being over-technical, product-centric, and self-serving , hence the lack of appreciation from users. Benefits of User Generated Content.

5 User-Generated Content Mistakes to Avoid

Hubspot

When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. But to really reap the ecommerce branding benefits of user-generated content , there are some key mistakes you need to avoid. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight.

10 Steps To Energize Your Blog With Advocate-Generated Content

Influitive

Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. The company offers technology, materials and services to help students reach their highest potential… but many college students just saw Pearson as a textbook vendor. “We We needed to build brand affinity,” says Lindsey Erlick, Senior Manager, Student Advocacy & Marketing.

Improve B2B Social Media With User-Generated Content

Schubert B2B

One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. The user/customer submitting the content also benefits from these endorsements. User-generated content fosters this outreach.

Improve B2B Social Media With User-Generated Content

Schubert B2B

One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. The user/customer submitting the content also benefits from these endorsements. User-generated content fosters this outreach.