Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. Queue the band led by the fabulous Paul Shaffer , and let’s get started!

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

MARCH 14, 2024

The study of “the virtual companionship and dating sector” by SplitMetrics also revealed that AI girlfriends are seven times more likely to be downloaded than boyfriends. Well, I was a little disturbed at that until I took another look at the envelope and saw that it was addressed to Occupant.”

Marketing AI 118

Marketing AI Enterprise Management eCommerce User-Generated Content 118

Vision6

DECEMBER 17, 2023

Research shows that 91% of marketers say that lead generation is their most important goal. We’ll be running through why lead generation is vital to any marketing campaigns, but most importantly we’ll explore lead generating strategies that target quality over quantity.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Quick Policy Guidance Your employees should have a general idea of what they can and cannot use ChatGPT for when it comes to workplace use. Do you have company guidelines for AI use?

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. This is probably because, for every $1 spent on email marketing, $44 is made in return, according to a study by Campaign Monitor, which equals a 4400% ROI.” [link]. “77% They need to use creativity and resourcefulness. And you could use some help.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Salesforce Marketing Cloud

MAY 5, 2023

They pay it forward by curating educational resources on Salesforce products, sharing best practices at workshops and User Group Meetups, and mentoring the next generation of Trailblazers. They also speak at Salesforce events like webinars, virtual workshops, and Connections. How can I celebrate with the Marketing Champions?

Class 98

Class Communities Curation Storytelling 98

Content Standard

DECEMBER 19, 2023

Studies by McKinsey and others point to the fact that challenging market conditions present brands with a unique opportunity to capture a larger share of voice and market share amidst the silence of competitors. Maintaining Visibility in the Shift to AI-Powered Search New generative AI-powered search engines are disrupting traditional SEO.

Terms and Conditions 82

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 82

ANNUITAS

JULY 19, 2016

I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. The post The (Almost) Lost Art of Listening in Demand Generation appeared first on ANNUITAS.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

DAGMAR Marketing

APRIL 24, 2024

According to this study , content that appeals to emotion can increase recognition memory. It’s one thing to predict your audience’s emotions, but it’s another to truly know and study them so you can build meaningful relationships that nurture conversions and loyalty in exchange.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. How can I generate more leads? Generates More Leads: Businesses that blog see 126% more leads than companies that do not blog or execute content marketing. However, many are still skeptical of the benefits it can deliver. Does it work?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

B2B Marketing Exchange

JANUARY 31, 2024

#B2BMX At A Glance 9:30 AM: 6 All-Access Pass Workshops with limited seating, which include sessions such as: “Preparing For The Next Generation Of B2B Marketing-Driven Experiences” 1:00 PM: “The First Step to ABM is Activation: Building Your First Sales Activation Play,” a Campfire Session featuring Mason Cosby of Scrappy ABM 2:10 (..)

B2B 52

B2B Account Based Marketing ABM Sales Cycle 52

ANNUITAS

JANUARY 28, 2014

According to The 2014 Marketing Score Report by PR 20/20 “Organizations are missing opportunities to generate and nurture leads due to enormous gaps in their content marketing programs.”. According to Content Marketing Institutes 2014 study , 58% of organizations plan to increase spending this year.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

Televerde

FEBRUARY 19, 2018

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. We know from years past that the event really brings together thought leaders and practitioners in the content, demand generation and sales fields. That’s right.

Demand Generation 60

Demand Generation Demand InsideView Generation 60

Content4Demand

FEBRUARY 19, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Our workshop session is filling up fast. Refresh, Renew, Remix.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

MindFire

JANUARY 29, 2021

Mackenzi Leinders (Director of Sales & Demand Generation) shared a way to grow your leads and sales … Without spending a penny more on advertising … Without buying new pricey technology … Without adding staff … And without you having to become some sort of super salesperson. Download the slides here.

Demand Generation 98

Demand Generation Training Social Networks Marketing & Strategy 98

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. After a few workshop sessions, tons of research and several rounds of copywriting we reached succinct messaging that defined clearly: What is Aqua Security. When Aqua launched its security platform back in 2016, the competition was fierce from day one. What they offer.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Vidyard

JANUARY 8, 2021

SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options. Based in psychology and behavioral science and research, Corporate Visions studies how people think and translates these findings into sales training.

Training 141

Training Top of Funnel Resources Work Management 141

Pam Didner

JANUARY 26, 2020

And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more. I did a sales-enablement workshop and an account-based marketing session last year. I added more case studies and templates.

B2B Marketing 61

B2B Marketing Account Based Marketing Ad Exchange Paid Search Agency 61

Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. Membership sites are great for increasing traffic, website engagement, lead generation, and revenue for your online business. Do you want some membership website examples that are actually profitable?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

nDash

DECEMBER 23, 2021

Lead Generation World Conference. Host: Lead Generation World. Attendees can expect three full days of lead generation education and networking opportunities at 2022’s Lead Generation World Conference. Examples of tracks include compliance, lead buyer, lead generation, and more. When: January 16 – 18, 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

LeanData

SEPTEMBER 7, 2021

The agenda of sessions and workshops has been announced for the two-day virtual conference, Tuesday and Wednesday, October 5-6. Day 2 Workshops. Day 2 at OpsStars is dedicated to hands-on workshops to help you gain the insight necessary to make your organization a top-notch modern revenue engine. Day 1 Can’t-Miss Sessions.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52

Hubspot

MAY 17, 2015

You’ve sent them a range of articles, guides, and case studies. By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful. The Agency Advantage of Running a Workshop. Why Inbound Is a Culture Shift.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. For larger thought leadership programs, working with a third party to conduct a brand lift study is another way to measure brand awareness or affinity on a larger scale.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

SmartBug Media

JANUARY 5, 2024

AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content. And you can’t overlook the ethical and legal implications of generative AI. Need to base your messaging around research?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Webbiquity

MARCH 8, 2018

Generally, it would make sense that the more leads you generate, the more sales you will gain. A study conducted by Olapic that found that 56% of respondents were more likely to purchase products after they’ve seen them featured in a relatable or positive photo from other customers.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Content4Demand

JUNE 16, 2020

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Succeed with B2B Influencer Content. Join us today at 11 a.m.

Account Based Marketing 52

Account Based Marketing ABM Content DemandBase 52

SalesIntel

APRIL 17, 2024

Improved lead generation and nurturing: B2B email marketing automation helps you collect and nurture leads through personalized emails. Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Salesforce Marketing Cloud

MAY 25, 2023

By focusing on building a great product, you can create a marketing engine that not only generates growth and revenue, but also sustains it over time. In addition, you use the data to build nurture campaigns — webinars, workshops, or exclusive events — that deepen your relationship and position your company as a trusted partner.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

ANNUITAS

DECEMBER 9, 2014

A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study. According to the study, only 2.8% Organize a marketing automation workshop to increase proficiency. as somewhat skilled.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

LeanData

AUGUST 19, 2022

This year’s OpsStars Conference is titled, “Dawn of the Revenue Generation,” and the agenda includes a bevy of keynote discussions, panels, and workshops. Opening Keynote – Dawn of the Revenue Generation. Welcome to the Dawn of the Revenue Generation! . Below, find your list of can’t-miss sessions at OpsStars 2022.

Marketing Analytics Tools 52

Marketing Analytics Tools Conference Lead Ranking Advertising Agencies 52

Sprout Social

AUGUST 21, 2023

It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI. While AI can improve performance, boost efficiency and generate positive business outcomes, brands are also experiencing unforeseen consequences of its application.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

BOP Design

MARCH 23, 2022

Studies show that a diverse workforce brings increased creativity to identifying and solving business challenges. . It’s been documented the companies that prioritize inclusivity are more profitable and generate higher revenues. Example: join inclusive leadership workshops, forums, start committees, etc.

Brand Identity 78

Brand Identity Branding Business Gartner 78

Biznology

OCTOBER 18, 2021

In 1980, in a seminal study funded by the Financial Executives Institute (FEI) , the authors “…found it very difficult, if not impossible, to develop a list of significant procedures that a company must perform or be judged lacking in internal control.”. See The Operational Risk Handbook for more scenario workshops).

Design 104

Design Work Management Act-On Automation 104

Pam Didner

JANUARY 5, 2020

At Unleash 2020 you will experience one of a kind coaching, workshops and career investment you can’t get anywhere else. Hear from thought leaders in ABM (Account-Based Marketing), Revenue Marketing and Demand Generation. Interesting in booking Pam Didner to speak at your conference, event or workshop? Unleash 2020.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

markempa

JUNE 11, 2012

Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. Click to enlarge.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Optimization 120

EveryoneSocial

APRIL 14, 2020

In order for your company to generate results, you have to slow down promotion and focus on getting to know your audiences on a personal level. It starts to have a ripple effect as more and more people begin seeing this employee-generated content. Download the case study. Set basic guidelines and provide simple workshops.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98