Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

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SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

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Generation Psychographics Content User-Generated Content 98

Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique. Let's find out.

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Storytelling Broadcasting Marketing Automation Services Search Marketing 126

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

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Storytelling Content Marketing Brand Identity Branding 59

Webbiquity

APRIL 11, 2023

Content Curation The first way AI can help generate content is by curating existing content. However, it’s best to add in your own storytelling into the post as well. Content Generation In addition to curating existing content, AI can also be used to generate original content from scratch. There is only one you.

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Marketing Insider Group

SEPTEMBER 12, 2023

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% The Power of Human-Generated Content The art of storytelling is inherently human. We’ve been sharing stories around campfires, through books, and across generations for centuries.

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Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. But how powerful is it really , you ask? YouTube has more than 2.5

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Statistics Video Marketing High Quality Lead Stats 320

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 To create impactful testimonial videos, focus on authenticity and storytelling.

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Webinar Metrics Demand Work Management Video Marketing 309

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? What Is Lead Generation? From there, they may be developed into loyal customers.

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Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

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Storytelling Business Fulfillment Case Studies 165

Stevens & Tate

APRIL 7, 2021

This is where brand storytelling comes in. Brand storytellin g involves using storytelling techniques that bring together both facts and emotions to create your brand identity. The following are five brand storytelling examples that you should use as inspiration to help create and drive your own brand story: 1. That’s it.

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Storytelling Examples Brand Identity Branding 69

Vision Edge Marketing

MARCH 19, 2024

While AI can process vast amounts of data and generate highly sophisticated outputs, human creativity is driven by emotions and experiences that no machine can replicate. What’s important to note here is that achieving more nuanced decision-making is not the same as generating original ideas.

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Marketing AI Ethics Creativity Marketing Automation Services 217

Stevens & Tate

MAY 12, 2021

This is where brand storytelling comes in. Brand storytelling involves using storytelling techniques that bring together both facts and emotions to create your brand identity. The following are five brand storytelling examples that you should use as inspiration to help create and drive your own brand story: 1.

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Storytelling Examples Branding Brand Identity 64

KoMarketing Associates

FEBRUARY 22, 2022

Overall, 87% of marketers now say that video has helped them increase traffic, while 94% claim that they have boosted user understanding through this form of content. About 86% of respondents said that video has generated leads as well, while 81% claim that it has directly increased sales, as a component of content marketing initiatives.

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Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

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Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

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Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation.

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Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. What’s working?

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. internet users blocked ads. An eye-tracking study revealed most users dismiss ads online.

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Advertising Agencies Advertisements Advertising Paid Search Agency 341

DivvyHQ

AUGUST 17, 2020

To stand out in your prospects’ crowded inbox, though, you may need to take a page out of Madison Avenue’s playbook.the page about visual storytelling. The role of content marketing is to deliver value, not interrupt consumers with spam calls, junk mail, or even catchy ads. Let's take a closer look with some great examples.

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Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Their searchable database allows users to filter by solution to find case studies specifically relevant to their needs. Quick Takeaways.

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Paid Search Agency Content Marketing Companies Case Study 329

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. They must strategically position their products and use messaging that grabs users’ attention and captures their interest. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Quick Takeaways. Driving demand and sales for the product.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Producing varied character descriptions for storytelling.

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Webbiquity

AUGUST 13, 2019

But it’s often difficult for marketing to track user journeys and personalize content , due to reliance on stats that don’t tell us much about the individual. Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. If you’re still on the fence, take some time to learn more about what AI and generative AI technology can do to improve the brand experience for your customers. Reshape your marketing 3.

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Planning Storytelling Marketing & Strategy Social Media 98

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

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Storytelling Paid Search Agency Planning Work Management 70

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories Build Relationships.

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Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. Keyword rankings give a strong signal around user intent, market trends, and competitor strategies.

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Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Martech

JULY 5, 2022

Volumetric storytelling is what we are talking about. This involves rendering a 3D world that one can interact with via the computer, but it must be delivered to the user. The technique generates large-sized files that can choke on delivery over narrow bandwidths. Users would be able to see everything and walk around in it.

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Planning Storytelling Advertising Agencies Paid Search Agency 119

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Or if your business objective is to increase website traffic, you should also track overall traffic coming from your social accounts and measure user engagement individually. Click Create. You now have a new GA4 Property.

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Marketing Analytics Tools Social Media Top of Funnel Analytics 139