How to Optimize the Cost of B2B Marketing


Following cost optimization tactics are specific to marketing & can help the B2B marketers in optimizing the cost on marketing -for better returns on marketing investment (ROMI), as well as to optimize the website conversion rates, & in turn the overall revenue from sales investments: 1.

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How to Assimilate Competitive Benchmarking in Social Media


This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . B2B marketing these days is becoming increasingly data-driven.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


To curate a high-quality ABM strategy in 2019, ABM-ers should remember that it’s easier & cheaper to generate meetings when users are targeting current & previous accounts than the budget spent on targeting the entirely new ones. Prelude: B2B marketing is an ever-evolving field.