How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution.

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How to Report on the Value Marketing Generates

Measure Up Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. How one small step improves your reporting.

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Is Our Blog Generating Leads? This Simple Report Has the Answer

DivvyHQ

The value of an individual subscriber will obviously vary for each company, but the important things here are that 1) you have the mechanism in place to capture new subscribers (name/email/other), and 2) you have a way to monitor and report on this KPI. Enter the Blog Conversions Report.

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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.).

The Sales Enablement Handbook

reports which are presented to different. training, which can allow sales ops to collect data, structure strategies and report. By the same token, using lead generation as a. generated in them, comparing these results along a timeline, coupled with the.

Report: B2B Buyers Engaging Earlier with Sales

The Point

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. There was once a time when we would generate a lead and our job would be done.

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Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

Generational campaigns (30 percent), chatbot-powered marketing (30 percent) and VR- or AR-based customer experiences (14 percent) continue to be relatively niche, according to the survey results.

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2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers

Marketing Insider Group

The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group. Content Marketing 2018 Report B2B Marketing content strategy demand generation lead generation

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Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting

bizible

Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports.

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How B2B Marketing is Changing in 2018

The top priorities for B2B marketers this year are generating more high-quality leads and. were cited by respondents more frequently than even lead generation challenges. lead generation tactic, followed by social media. effectiveness of lead generation programs and tactics?

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

Social Media Examiner recently published the “2019 Social Media Marketing Industry Report,” and statistics showed that increased exposure (93 percent), increased traffic (87 percent) and generated leads (74 percent) are the top benefits of utilizing social media.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Just 30% of marketers say “generating qualified leads” is their top key performance indicator (KPI). This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

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Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

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MPM & Reporting Cookbook: Marketing Team Reports [Chapter 2 of 5]

bizible

In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. This report takes Recipe 1.1

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

Webbiquity

This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Download the full report for all the details.

PartnerOn with Active Lead Reports

ContentMX

However, generating sales leads can take time while your salespeople eagerly await your marketing results. An Active Lead Report pushes marketing metrics directly to the people in your organization who can make immediate use of the information. The Anatomy of an Active Lead Report.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. View the full report. View the full report.

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New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

In Depth: New Salesforce Reporting Package

Ignite Tech

We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts.

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Announcing The Inaugural B2B Web Usability Report

KoMarketing Associates

The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey. Again, we hope you find this report of value and let us know your thoughts and perspective via comments below!

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Report: Marketing Orgs that Plan Based on Revenue Are More Successful

KoMarketing Associates

Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead. They are also 66 percent more likely to report positive ROI, and 334 percent more likely to use sophisticated attribution.

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Report: Customers Seeking Less Promotional Email From Marketers

KoMarketing Associates

The same could be said for 60 percent of marketers who turn to email to generate revenue. As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Four of the top 10 tactics for generating high quality leads are more traditional (non-digital).

Review: SalesHandy as a B2B Lead Generation Tool

Webbiquity

Lead generation is always challenging, so it’s great to have a helping hand. In the initial stages of lead generation, you need to find the prospects from your industry and qualify those prospects to determine if they have the potential to become qualified leads.

6 Marketing Reports Used To Develop Competitive Advantage

bizible

Spending less on paid media and content but generating more leads. And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. The Anatomy Of A Good Marketing Report.

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Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. You can view and download a copy of the complete report here.

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Report: B2B Marketers Expect Content to Help Them Boost Sales and Convert Customers

KoMarketing Associates

Walker Sands recently published the “Future of Content 2019” report, and statistics showed that B2B companies’ top goal when producing content is boosting sales/converting customers (29 percent).

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Custom Reports. Below is an example of a landing page conversion report.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. PPC Lead Generation Competitive Analysis Tools. Audience and keyword research ppc lead generation tools. The Google Search Terms Report.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

Just when did demand generation get this complicated? The simple act of generating leads – primarily through online means – has never been easier. This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research.

The 2018 State of Revenue Marketing Report

Heinz Marketing

Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. We surveyed over 200 B2B marketing leaders in the United States to explore how the best marketers think about, measure, report on, and operationalize revenue marketing using data, analytics, and automation to meet their company revenue goals. Our report has 5 big takeaways. Top performing marketers use historical reporting and analytics to help forecast future performance.

14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. Why This Report is Significant. Why This Report is Significant. Why This Report is Significant. Why This Report is Significant.

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