prospect 
The Point
FEBRUARY 14, 2018
This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper.
NuSpark Consulting
MARCH 24, 2019
The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case.
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KoMarketing Associates
OCTOBER 17, 2017
According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy. Build a Landing Page.
NuSpark Consulting
MARCH 3, 2016
You’ve written, designed and produced a white paper. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water.
The Point
JULY 18, 2011
Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).
Only B2B
MARCH 6, 2024
“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.
NuSpark Consulting
DECEMBER 9, 2012
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Generate new leads. Now what?
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