ViewPoint

OCTOBER 31, 2017

That’s essentially what PointClear clients do when they engage us for outsourced lead generation. Hiring our team of lead generation, lead qualification and lead nurturing professionals fills Finkelstein’s bill—and it could be just the ticket for you. Read Is it Better to Insource or Outsource Lead Generation?

Paid Search Agency 159

Paid Search Agency PointClear Telemarketing Companies 159

ViewPoint

JUNE 9, 2017

PointClear is known for its perseverance. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead. Here’s What PointClear Persistence Looks Like. I have been extremely busy but I’ll be ready to talk to you soon.”. We didn’t stop.

Lead Qualification 220

Lead Qualification Touchpoints Sales Qualified Leads PointClear 220

ViewPoint

FEBRUARY 13, 2018

I think it's because marketing in general has been conditioned to have budgets cut and lead quotas increased. They don't look at a program and say this ought to generate X return. Our management team has an average 10 years’ experience with PointClear, and that longevity translates into added value for clients.

PointClear 149

PointClear Ethics Budget Programs Business 149

ViewPoint

JANUARY 9, 2014

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Voicemails are a waste of time. Outbound calling is interruption marketing. Write it and they will come.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

JUNE 16, 2015

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Inbound: SEO, SEM, Blogs; Outbound: Telemarketing, Email, Events). This leads me to the revenue Gap: The Gap, which can be determined using my RING formula, is critical to revenue generation.

Lead Scoring 120

Lead Scoring Lead Ranking Cost per Lead PointClear 120

Heinz Marketing

APRIL 22, 2019

And sure a market agent checks the box and say, “I generated x number of leads for y budget”. Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. And what happens is that fewer and fewer of those leads are actually followed up by sales.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

ViewPoint

AUGUST 2, 2017

Process for following up on leads: The prospect experience can be compromised on the front-end (by pushy appointment setters, by inexperienced junior telemarketers reading from a script or by generic messages shell-shocking them from a spam cannon). Far as I know they still are sending “raw” leads, and they are still being ignored.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192