KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. What to expect when you optimize lead generation forms. Forms deserve far more consideration than they get.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Scoop.it

OCTOBER 12, 2023

It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. This is one of the reasons why content marketers resort to content curation, especially when the purpose of the content to be shared is to generate awareness and educate the intended audience.

Curation 100

Curation Ad Frequency Content Marketing Content 100

SmartBug Media

JUNE 13, 2023

Shopify: Key Features Aside from easy integrations with popular software such as HubSpot , Shopify boasts several valuable features for any e-commerce business, including: Optimization for B2C and E-Commerce Brands Shopify users can sell manufactured goods at a larger scale without extensive knowledge of design, coding, or e-commerce.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Top Rank Marketing

DECEMBER 15, 2023

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

RebelMouse

AUGUST 2, 2023

Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. Due to AI's lightning-fast content generation and improvements, businesses are embracing its power. As of right now, we know how Google feels about using AI.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Contently

MARCH 1, 2022

The firm’s founder Elliot Tebele soon announced that he would overhaul his content output, asking for permission to repost and tagging original creators. “We We want to do the right thing by creators by seeking permission and giving them the credit they deserve,” he said. million (at the time of writing).

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Sprout Social

SEPTEMBER 16, 2022

The platform’s user-friendly interface requires only a few clicks to publish your videos. You might need to give the app permission to access your camera/photos to continue. You can choose to only allow access to specific photos or you can give the app permission to access your entire library. How to post a YouTube video.

Youtube 110

Youtube Video Marketing Mobile Marketing Social Media 110

Content Marketing Institute

OCTOBER 3, 2018

Google Images has a reverse image search feature that allows users to click on the camera then upload an image and view the websites using that image. One brand’s permission doesn’t mean everyone can use it. Tagging the originator of an image doesn’t give the poster a legal license to reuse content. Click To Tweet.

Social Media 107

Social Media Copyright Brand Identity Branding 107

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). Leverage the power of user-generated content. The first way to build a connection with your audience is simple: Employ user-generated content (UGC).

B2B Marketing 178

B2B Marketing B2B Work Management Marketing Management 178

Oktopost

NOVEMBER 12, 2020

According to LinkedIn, Product Pages is a hub for brands to promote their products and grow their businesses, for product users to share their experiences and be recognized for their expertise, and for buyers to make confident decisions about products in a trusted environment. It should be clear, concise and focused on the user benefits.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

ClearVoice

JUNE 12, 2020

Make sure to ask permission prior to sharing the photo. million users join the platform by 2020 with a projected growth of 4.5 With so many users, there is an overflowing amount of content that is being distributed. With so many users and businesses that have an Instagram profile, it’s important to create a social strategy.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Vision6

JUNE 1, 2021

Third-party cookies are pieces of code placed on a website by adding scripts or tags. They are essentially used by advertising companies to track users as they surf the internet. By tracking online behaviour, google builds a profile of users interests so they can serve them highly targeted ads.

Privacy 93

Privacy Email Marketing Marketing Analytics Tools Paid Search Agency 93

BOP Design

AUGUST 29, 2022

To summarize, WordPress is secure, but only if users take appropriate steps to make it secure and follow best practices. Secure Your Login – Strong Passwords and User Permissions. We recommend using a password manager to generate strong passwords and keep track of them. User action logging. iThemes Security.

Marketing Websites 137

Marketing Websites Tips CMS Development B2B 137

BenchmarkONE

OCTOBER 5, 2022

Sometimes, it’s not about how many leads you generate; it’s about what you do with those leads once they’re in your database. Generating leads is a wasted effort if you let leads go untouched in your CRM. . HubSpot sequences are a tool within the software that allows users to send targeted and timed email templates to their contacts.

Hubspot 68

Hubspot Marketing Automation Services Enterprise Management Work Management 68

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. of US TikTok users are below the age of 30, and over half of those users are teenagers. Enlarge your audience: TikTok has millions of users distributed across 140+ countries. Moreover, 47.4%

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. As you fill out this form, LinkedIn provides placeholder text as cues to guide users on what information to fill out in a particular field. Let’s discuss what each section is about.

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

ClearVoice

SEPTEMBER 28, 2022

This can cost you recurring traffic and other SEO metrics tied to user engagement, like session duration and pages per session. Duplicate content doesn’t directly affect rankings, but it contributes to indexability, backlinks, and user engagement issues that do. Use canonical tags. Click To Tweet. Plagiarism.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

EMagine B2B Blog

NOVEMBER 17, 2014

Google Tag Manager Is A Tag Management System That Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Just for clarity reasons, “What is a tag?”

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

seo.co

NOVEMBER 18, 2021

The problem is, many inexperienced users are unfamiliar with the service, and are intimidated by the options and tools available. Google is the world’s most powerful search engine as it gathers data from global and local users and uses it to your advantage. All You Need To Know About GSC Users & Owners.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

SalesIntel

JUNE 13, 2023

The best way to do this, is by explaining gaining users’ consent, especially if you’re planning to send them marketing materials in the near future or add them to your existing list of addresses. For better transparency, you can let users understand how you will be using their information or data.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Scoop.it

JULY 7, 2020

By assigning the right categories, topics, and tags to each piece you curate, your reader will be able to keep browsing through your curated content library and find exactly what they need. Analytics: Google Analytics, Google Tag manager, social media analytics. Detailed segmentation: Tags. Empower other teams. Topic groups.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Buffer

OCTOBER 31, 2022

As social media users look for platforms to serve their hyper-specific interests, more networks will crop up to address their needs. Users can share their work and receive feedback from the platform’s 12 million-strong user base. With over 60 million users, Goodreads is one of the most popular vertical social networks.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Sprout Social

MAY 4, 2023

For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results. Microsoft Excel Users has clear, concise rules of conduct. See Microsoft Excel Users’ complete rules. Some queries will take you directly to Groups.

Linkedin 130

Linkedin Work Management Rules Marketing Management 130

Hubspot

OCTOBER 2, 2018

Setting up owners, users, and permissions. Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). Verification gives a specific user control over a specific property. HTML tag: Add a tag to the section of a specific page’s HTML code.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Optinmonster

FEBRUARY 10, 2022

Lead Generation. MailerLite only accepts contacts that you receive with their permission. In your subject line, MailerLite also has personalization tags to make your email stand out in your customers’ inboxes. Up next in our MailerLite review, we’ll look at lead generation. Lead Generation. Flexibility.

Work Management 75

Work Management Marketing Management Service Budget Programs 75

Optinmonster

AUGUST 3, 2020

Email marketing can be one of the best ways to generate revenue for your company. When new users sign up, they can be tagged, segmented, and fit into an automated email series. A “popup campaign” simply means showing users a popup that asks for their email address. That last one is particularly important.

Trigger Marketing 93

Trigger Marketing Intent Template Autoresponders 93

Scoop.it

JUNE 1, 2021

The most popular type of curation used by marketers around the world is sharing user-generated content as well as posts by celebrities and renowned media. For instance, they name products, their benefits, and add shoppable tags for more convenience. Shopping tags, certainly!

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

Contently

OCTOBER 4, 2018

With billions of users, there’s potential for incredible reach, but it’s hard to have a distinct identity or voice. According to 2017 statistics from Pew Research Institute , most LinkedIn users are between 30 and 49 years old, and most are college graduates living in urban areas. Your brand voice on Facebook.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Goodish Agency

MARCH 25, 2021

Add User to Google Analytics. You can add users to only one or all three levels of your Google Analytics account depending on your company’s needs. You should also consider adding Google Tag Manager which provides the user with ability to add and update tags used for site analytics, remarketing, conversion tracking, and more.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

ConvertKit

JUNE 26, 2020

Did you know that 68% of Instagram users hop on Instagram to interact with creators ? ConvertKit user Morgan has written a bio that is clear, concise and helps visitors understand what she does. It could be as simple as asking them to “like” your post or tag a friend in the comments. Incorporate user-generated content.

Practices 81

Practices Best Practices Landing Pages User-Generated Content 81

GreenRope

SEPTEMBER 2, 2021

They can brag about it on social media and tag you in those posts, getting you new leads to pursue. That way, you can reward them with a commission on the sales they generate, motivating them to sell harder. So, go ahead and build a formal affiliate program to track affiliate-generated sales and calculate commissions.

Business 52

Business Paid Search Agency Lead Ranking Lead Scoring 52

Hubspot

DECEMBER 14, 2017

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling. Tag the reviewer’s business in your post with a sincere “ Thank you,” , or just happily boast that you have the best customers. Tag Locations & Events.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. It’s permission-based, customizable, measurable, and has the most significant reach - so yes, it’s still effective. Email also has a more extensive user base when segmented across age groups.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Hubspot

MARCH 30, 2021

Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. Post company culture pictures and have people tag themselves. Consider having Facebook Q&A discussions.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. Generate brand awareness. Your blog can showcase customer success stories and even be “written by” the customer in their own voice, with their permission. What blogs are their social media users responding to the most?

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Go Beyond SEO

AUGUST 16, 2018

Are you trying to generate leads or increase revenue? With mobile devices accounting for the majority of searches and clicks, the mobile version of your landing page has to load fast, provide the user with results relevant to their query and give a clear call to action. What is it you want to achieve? An Experimental Mentality.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92