You Need a Privacy Policy in 2017: Here's How to Start


At this point, you might be asking yourself: Do I really need a privacy policy for my website? But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble. Privacy Shield.

Top 4 Considerations to Get Ready for GDPR


Collecting Consent and Communicating Privacy Information. This means that users must be able to provide “unambiguous” permission; rather than simply provide an opt-out checkbox, an opt-in is required that makes it clear what types of messages users will receive.

How to Rebuild Your Email List After GDPR

Opt Intelligence

Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Here’s how to rebuild your email list with opt-in advertising. Send An Opt-In Email For Explicit Consent. Rebuild Your Email List With Opt-In Advertising.

The Ultimate Guide to GDPR for Advertising


It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Disclaimer: The GDPR is a 200-page document that covers data privacy reform for companies in a variety of contexts. Businesses must conduct privacy impact assessments.

Understanding Cookies Part 2: A Guide for Marketers

Marketing Action

Have a clear privacy policy. Spell out what kind of information cookies collect, and how that information will be used. Make sure that the way you’re using cookies is compliant with your privacy policy or the privacy policy of the third-party site where your cookies are placed.

Optimizing B2B Lead Generation through White Papers


The series focused on research and best practices in using thought-leadership content, primarily white papers, to drive B2B lead generation efforts. The key findings from this study include: Marketers need to make better use of privacy policies to improve registration quality.

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Digital Marketing Glossary, Part 3

Marketing Action

Paid media is often important for creating awareness, an early step in demand generation. Implied permission happens when someone shares their email address with you in the course of normal business communications (such as filling out a form to register for a webinar).

The Laws Marketers Need to Know to Avoid Legal Backlash


And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Include an opt-out link, and honor unsubscribes promptly.

How UK Data Collection Laws Affect Email Marketers


Email is a critical tool for lead generation and lead nurturing ; not only does it allow you to continue a dialogue with those who have shown an interest in your company and keep them coming back for more, it also helps marketers reach new and untapped markets.

Obey Facebook’s Rules of Engagement (Or Else)

Marketing Action

Facebook’s rules of engagement and platform policies weren’t always as clear and concise as they are today. This section is all about privacy and control. If you are tracking a person’s activity, provide an opt-out from that tracking.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know


Double Opt-In - The recommended method of building an email list, it requires subscribers to confirm their opt in by clicking a link in a confirmation email or responding to the confirmation email in some other way. Confi rmed Opt-In (a.k.a.

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Glossary: 29 Email Marketing Terms Marketers Must Know


Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. HTML makes an email more interesting and when used properly can generate response rates up to 35% higher than plain text. Single Opt-In (with a subscriber acknowledgement email) - The most widely accepted and routinely used method of obtaining email addresses and permission. Confirmed Opt-In (a.k.a.

101 Sure-Fire Ways to Make People Hate Your Marketing


So when those 69% of people try to find you in social networks so they can reach out, make sure you're impossible to find -- because you're not there at all. 6) Send out a tweet every 30 seconds. 10) Use your social media presence strictly for lead generation.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. New ones, perhaps Richmond based, rise out the rubble. If you’re not getting your story out on the web, you’re probably not getting your story out at all. That’s how your audience thinks about everything you put out. Stands right out. Check out his

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